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Dec-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown varied performance across different states and product categories. In Arizona, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 10 from September to December 2025. The brand improved its position from 8th to 6th place over this period, indicating a positive trend in consumer preference. However, in the Concentrates category within the same state, Dr. Greenthumb's did not make it into the top 30 until November, ranking 32nd, and then slipping to 34th in December. This suggests a potential area for growth or reevaluation of strategy in the Concentrates market in Arizona.
In contrast, Illinois presents a different challenge for Dr. Greenthumb's. The brand's presence in the Flower category was not strong enough to break into the top 30 for most of the period, with rankings appearing only in October and December at 75th and 85th, respectively. This indicates a struggle to gain significant market share in Illinois, highlighting a key area for improvement. The absence from the top rankings for most months suggests that Dr. Greenthumb's may need to enhance its marketing efforts or product offerings to better compete in the Illinois market.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Dr. Greenthumb's has shown a consistent performance, maintaining its rank around the 6th to 8th position from September to December 2025. Despite a slight dip in sales in October, Dr. Greenthumb's rebounded in November and December, indicating resilience and potential for growth. Notably, Shango has been a strong competitor, consistently ranking at 5th place from October to December, with sales figures surpassing Dr. Greenthumb's during this period. Meanwhile, Fade Co. has hovered around the 6th and 7th positions, closely trailing Dr. Greenthumb's, but with fluctuating sales. Brown Bag has maintained a solid 4th position with significantly higher sales, posing a formidable challenge in the market. The dynamic shifts in rankings and sales among these brands highlight the competitive pressure Dr. Greenthumb's faces, yet also underscore its potential to climb higher with strategic marketing and product differentiation.
Notable Products
In December 2025, Master Kush (14g) emerged as the top-performing product for Dr. Greenthumb's, achieving the highest sales rank. Following closely, Florida Kush (3.5g) secured the second position with notable sales figures, just 10 units shy of Master Kush. Amplified (14g) took the third spot, indicating a strong performance in the Flower category. Donny Burger (14g), which was the leader in September, dropped to fourth place but still showed a sales increase to 1766 units. Meanwhile, Lit OG (14g) rounded out the top five, maintaining a consistent presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
