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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Dr. Greenthumb's is stocked at 83 licensed dispensaries across Illinois and Arizona, 43 of them in Illinois, with the deepest coverage in Chicago, Addison, East Dubuque, East Peoria, and Moline. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Dr. Greenthumb's revenue mix was concentrated in Flower at 97.05% share (ranked 12th in Arizona Flower), with Pre-Roll at 1.66% and Concentrates at 1.28%. Flower rose 23.18% month over month but declined 7.82% year over year, while Pre-Roll climbed 13.89% MoM and fell 41.40% YoY; Concentrates dropped 32.68% MoM and 30.49% YoY. With brand sales down 9.06% YoY and average price up 21.95% to $33.32, the mix signals price-led recovery in the core category offset by contraction in smaller formats.
The October 2026 surge in Flower volume relative to September alongside severe YoY pullbacks in Pre-Roll (-41.40%) and Concentrates (-30.49%) implies a tightening focus on higher-priced Flower SKUs, reinforced by a 23.18% MoM Flower gain and a 12th-place Flower rank in Arizona. Given Flower’s 97.05% share and Concentrates’ 32.68% MoM decline, the brand is concentrating assortment and demand into a single category, which supports short-term rank stability in Flower but increases exposure to category-specific volatility.
Competitive Landscape
Dr. Greenthumb's sits at rank #12 in AZ Flower in October 2026, down 4 positions year over year from #8, and up 2 spots versus July 2026 when it was #14; the brand’s peak at #5 in April 2026 contrasts with a current placement 7 ranks lower, indicating a mid-year slide that has not recovered. Meanwhile, Just Flower held #1 year over year with a 38.1% sales lift, and Fenix jumped from #23 to #5 alongside a 255.6% increase, outpacing Dr. Greenthumb’s share momentum by widening the rank gap; together with Find. moving from #3 to #2 on 27.6% growth, the competitive set is pulling upward while Dr. Greenthumb’s rank descends, implying that without a mix reset or pricing move the brand’s trajectory points toward further share erosion rather than a return to its April 2026 peak.
Notable Products
In October 2026, Dr. Greenthumb's leans on a concentrated lineup, with the top 10 products accounting for 75.2% of sales and Motor Breath (14g) alone at 10.9%, so most revenue comes from a relatively small set of SKUs. New launches also matter, contributing 32.0% of sales including items like Paris OG (14g), so a sizable share of the month’s revenue comes from recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
