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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dr. Greenthumb's sales in May 2026 were concentrated in Flower at 92.72% share with 81.15% year-over-year growth and 2.91% month-over-month, while Concentrates lifted to 5.37% share on 640.99% year-over-year and 9.98% month-over-month. Pre-Roll slipped to 1.72% share with a -33.16% year-over-year decline and -1.19% month-over-month, and Vapor Pens sat at 0.19% share despite 133.60% month-over-month off a -92.67% year-over-year base. With average price up 5.13% year-over-year to $26.94 and Flower’s average price at $29.88, the mix is skewing toward higher-priced Flower while lighter-weight Pre-Roll and Vapor Pens contract, implying price tolerance anchored in Flower and selective re-entry in Concentrates rather than breadth across inhalables.
The mix shift implies a positioning anchored in Flower leadership, supported by a 6th rank in Flower within Arizona and a 2.91% month-over-month gain that contrasts with Pre-Roll’s -1.19% and Vapor Pens’ -92.67% year-over-year. Concentrates’ 640.99% year-over-year and 9.98% month-over-month expansions, even at 5.37% share, suggest a secondary platform that can buffer category risk without diluting the Flower core, while the 133.60% month-over-month rebound in Vapor Pens from a 0.19% share base signals testing rather than scale; net, the brand is consolidating depth in Flower and selectively scaling Concentrates to defend price while avoiding overextension into lagging inhalable formats.
Competitive Landscape
Dr. Greenthumb's is ranked #6 in AZ Flower in May 2026, improving 6 positions from #12 year over year, and moving up 3 spots from #9 in February 2026 to reach a peak rank of #6 in May 2026; by comparison, Just Flower / Just Vape jumped from #51 to #4 year over year while JustFLOWR (MA) held at #1 despite a 37.39% YoY sales decline. The competitive set is bifurcating, with Brown Bag climbing from #14 to #5 on 142.87% YoY growth while Find. stayed at #2 with a 25.31% YoY drop, implying Dr. Greenthumb's share is being won through rank gains rather than category expansion. The pattern suggests Dr. Greenthumb's ascent from #12 to #6 amid mixed competitor trajectories indicates momentum driven by relative outperformance against declining leaders, pointing to a window to consolidate a top-5 position if execution sustains over the next 1–2 quarters.
Notable Products
Donny Burger (14g) set the tone in May 2026 with an 87.9% month-over-month jump to rank 1, while Kush Mints (3.5g) slid 24.2% to rank 3. Amplified (3.5g) advanced 38.4% to rank 2, and Master Kush (3.5g) fell 45.7% at rank 8. With nine of the top ten SKUs in Flower and two large-format 14g entries sitting inside the top five, the mix points to a pivot toward value-oriented, higher-quantity Flower anchoring share and pushing volatility onto mid-size 3.5g strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
