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Oct-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown varied performance across different states and product categories. In Arizona, the brand has maintained a strong presence in the Flower category, consistently ranking 6th in July and August 2025, before slightly dropping to 7th in September and October. This suggests a steady demand for their flower products in the state. In contrast, their performance in the Concentrates category in Arizona was less impressive, as they failed to make it into the top 30 rankings from July to October 2025. This absence from the top ranks indicates a potential area for improvement or a need for strategic adjustments to capture more market share in this category.
In Illinois, Dr. Greenthumb's is gradually making inroads in the Flower category, where they were ranked 76th in September and improved slightly to 75th in October 2025. Although they are not yet among the top contenders, this upward movement hints at a growing presence and potential for future growth in the state. However, it's worth noting that Dr. Greenthumb's did not appear in the top 30 for any other categories in Illinois, which could either reflect a focused strategy on Flower products or indicate opportunities for diversification. Such insights into their performance across states and categories can provide valuable guidance for potential market strategies and areas of focus.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Dr. Greenthumb's has maintained a relatively stable position, ranking consistently at 6th and 7th place from July to October 2025. Despite a slight decline in sales from August to October, Dr. Greenthumb's remains competitive against brands like Fade Co., which has shown a notable upward trend, moving from 11th to 5th place during the same period. Meanwhile, Curaleaf experienced a drop from 4th to 8th place, indicating potential volatility in their sales performance. Abundant Organics and Riggs Family Farms have also fluctuated in rankings, with Abundant Organics improving slightly in October. These shifts highlight the competitive pressure in the market, suggesting that Dr. Greenthumb's may need to strategize to enhance its sales and maintain or improve its ranking amidst dynamic competitors.
Notable Products
For October 2025, the top-performing product from Dr. Greenthumb's is Motor Breath (3.5g) in the Flower category, which ascended to the number one spot with sales of 2060 units. Georgia Petrol (14g) made a strong debut, securing second place in the rankings. Bang Bang (14g) followed closely in third place, indicating a robust entry into the market. Lemon Royale (14g), which previously held second place in September, dropped to fourth in October. Mother's Milk (3.5g) entered the top five for the first time, demonstrating a growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
