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Apr-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown a varied performance across different product categories in Arizona. In the Flower category, the brand has experienced fluctuations, starting strong at the 7th position in January 2025, then dropping to 19th in March before bouncing back to 11th in April. This indicates a resilient market presence despite the initial decline. However, in the Concentrates category, the brand only made it to the rankings in March and April, standing at 34th and 33rd positions, respectively. This suggests a late but emerging presence in that particular segment. The Vapor Pens category saw Dr. Greenthumb's enter the rankings in March at 51st and slightly drop to 55th in April, indicating a struggle to capture significant market share in this competitive category.
In the Pre-Roll category, Dr. Greenthumb's hovered around the 37th to 44th positions from January to April, indicating consistent, albeit modest, performance. This steady ranking highlights a stable demand for their pre-roll products, although not strong enough to break into the top 30. The brand's sales figures reflect these rankings, with noticeable sales in the Flower category, demonstrating its strength in this segment. However, the absence from the top 30 in multiple categories suggests areas where the brand could focus on improving its market strategy to gain more traction. Overall, while Dr. Greenthumb's shows potential in certain areas, there is room for growth and expansion across various segments in the Arizona market.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Dr. Greenthumb's has experienced notable fluctuations in its ranking and sales performance over the first four months of 2025. Starting strong in January with a rank of 7th, Dr. Greenthumb's saw a decline to 14th in February and further down to 19th in March, before rebounding to 11th in April. This volatility contrasts with the more stable performance of competitors like Cheech & Chong's, which maintained a top 10 position throughout the period, and Grassroots, which showed a significant upward trend from 16th in January to 10th in April. The sales figures reflect these changes, with Dr. Greenthumb's experiencing a significant drop in sales from January to March, before recovering in April. This suggests a need for strategic adjustments to maintain competitiveness against brands like DTF - Downtown Flower and Riggs Family Farms, which have shown more consistent performance in the market.
Notable Products
In April 2025, Lemon Royale (3.5g) was the top-performing product for Dr. Greenthumb's, leading the sales chart with a notable figure of 2891 units sold. Black Cherry Yogurt Pre-Roll (1g) followed closely in second place, showcasing a significant jump from its fourth position in February. Bubba Nut (3.5g) secured the third spot, marking its entry into the top rankings for the first time this year. Honey Banana Pre-Roll (1g) and Florida Kush Pre-Roll (1g) held the fourth and fifth spots respectively, both slightly dropping in rank compared to March. Overall, the Flower category saw a strong performance with Lemon Royale taking the lead, while Pre-Rolls like Black Cherry Yogurt showed dynamic shifts in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
