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Sep-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown notable performance in the Arizona market, particularly in the Flower category. Over the months from June to September 2025, the brand maintained a strong presence, with rankings fluctuating slightly from 5th to 7th place. This indicates a consistent demand for their flower products, although the sales figures reveal a downward trend from June's high of over a million dollars. Such a trend could suggest either seasonal changes in consumer preferences or increased competition within the state. However, the brand's ability to stay within the top 10 demonstrates resilience and a solid market position in Arizona's competitive landscape.
In contrast, Dr. Greenthumb's performance in the Pre-Roll and Vapor Pen categories in Arizona is less impressive. The brand did not make it into the top 30 for Pre-Rolls in September, and its ranking for Vapor Pens disappeared after July, indicating challenges in maintaining a competitive edge in these segments. The fluctuating rankings and absence from the top 30 in later months may point to either a strategic shift in focus away from these categories or increased competition from other brands. This absence from the rankings highlights an area for potential growth or reevaluation of strategy to capture a larger share of the market in these product lines.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Dr. Greenthumb's has experienced a slight decline in its ranking from 5th in June 2025 to 7th by September 2025. This shift is notable as it coincides with the rise of competitors such as Fade Co., which improved its position from 18th to 6th over the same period, and High Grade, which rebounded to 5th place in September after a dip in August. Despite these changes, Dr. Greenthumb's maintained relatively strong sales figures, although they saw a downward trend from June to September. The brand's performance in the market is challenged by the dynamic movements of its competitors, particularly as Abundant Organics and Shango also vie for higher rankings, with Shango consistently improving its sales figures. This competitive pressure highlights the need for Dr. Greenthumb's to innovate and strategize effectively to regain its higher ranking and stabilize its sales trajectory.
Notable Products
In September 2025, the top-performing product for Dr. Greenthumb's was Donny Burger (14g) in the Flower category, which climbed to the number one rank from being fifth in July, with sales reaching 1577 units. Lemon Royale (14g) also showed a significant improvement, moving up to the second position from fifth in August, with sales of 1424 units. Florida Kush (14g) made an impressive entry into the top three, while Bang Bang (3.5g) debuted at fourth place with 1190 units sold. Motor Breath (3.5g) experienced a drop from second place in August to fifth in September, indicating a shift in consumer preference. Overall, the Flower category dominated the rankings, showcasing dynamic changes in product popularity within Dr. Greenthumb's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
