Data Snapshot: Oct 04, 2026
$500K+

Sep-2026

Sales

Decline

Trend

6-Month

66

Product Count

SKUs

$36.55

Avg Price

-22.3%

YoY Sales Change

31%

YoY Price Change

Dr. Greenthumb's

Where to Buy

Dr. Greenthumb's is stocked at 91 licensed dispensaries across Illinois and Arizona, 46 of them in Illinois, with the deepest coverage in Chicago, Addison, East Dubuque, East Peoria, and Moline. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Dr. Greenthumb's Sales

Market Insights Snapshot

Dr. Greenthumb's Historical Sales by Category

Dr. Greenthumb's concentrated almost entirely in Flower at 97.49% share, with Concentrates at 1.77% and Pre-Roll at 0.74%, while total brand sales declined 22.30% year over year and Flower itself fell 21.08% YoY. Month over month, Flower dropped 17.39% and Concentrates contracted 50.90%, with Pre-Roll down 55.13%, even as the average price rose 31.02% YoY to $36.55. In Arizona Flower, the brand sat at rank 12, indicating mid-pack placement despite a 43.39% 24‑month sales gain and steep near-term contractions; collectively, these shifts imply price-led revenue preservation amid volume pressure and a narrowing category footprint concentrated in Flower.

The combination of a 31.02% YoY price increase alongside a 21.08% YoY Flower decline and rank 12 in Arizona Flower suggests the current positioning favors premiumization over breadth, while the 17.39% MoM Flower drop signals sensitivity to price or assortment gaps. With Concentrates and Pre-Roll shrinking 50.90% and 55.13% MoM respectively and holding just 2.51% combined share, the portfolio is underweight in trial and trade‑up formats, implying near-term share risk if Flower velocity softens further; the 43.39% 24‑month growth indicates past scaling that now requires rebalancing toward mix resilience rather than further price-led gains.

Sep-2026 Rank
Concentrates
Flower
Pre-Roll
⊝
12
⊝
⊝
91
⊝
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
97.5%
$38.36
-21.1%
-17.4%
Concentrates
1.8%
$22.35
-29.7%
-50.9%
Pre-Roll
0.7%
$6.43
-72.1%
-55.1%
Dr. Greenthumb's

Competitive Landscape

Dr. Greenthumb's ranks #12 in AZ Flower in September 2026, down 4 positions year over year from #8, and up 1 position versus three months prior at #13; the brand’s prior peak at #5 in April 2026 contrasts with its current placement, indicating a mid-year pullback. Competitors moved in the opposite direction: Just Flower held #1 both this year and last (0-rank change) while growing sales 29.0%, and Find. advanced from #3 to #2 with 56.6% YoY growth; meanwhile, Loud Pax surged from #51 to #5 with 2181.5% YoY growth, outpacing Dr. Greenthumb's rank trajectory by a 46-position swing. The pattern implies that Dr. Greenthumb's is losing relative shelf velocity to faster-rising peers despite a short-term stabilization, and without a catalyst to recapture momentum toward its April 2026 peak, the competitive gap with top-five incumbents and new climbers is widening.

Dr. Greenthumb's market ranking for AZ Flower

Dr. Greenthumb's

Notable Products

Kush Mints (14g) delivered the standout move in September 2026 with an 81% month-over-month gain that propelled it to rank 3, while Master Kush (14g) fell 55% to rank 8. Paris OG (14g) rose 49% to rank 1 and generated $128,128, and Donny Burger (14g) climbed 33% to rank 2, indicating that upward momentum is concentrated at the top of the ranking while weakness is isolated mid-table. With eight of the top ten SKUs in Flower 14g formats and one additional 3.5g in the top ten, the assortment is consolidating around larger pack sizes, implying Dr. Greenthumb's is steering demand toward value ounces and tightening focus on a narrower set of high-velocity Flower strains.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Paris OG (14g)
Flower
>10
>10
>10
1
1
+48.5%
Donny Burger (14g)
Flower
1
5
2
3
2
+33.1%
Kush Mints (14g)
Flower
>10
>10
>10
10
3
+81.0%
Motor Breath (14g)
Flower
>10
>10
3
>10
4
—
Bang Bang (14g)
Flower
>10
>10
>10
9
5
+37.2%
Killaforna (14g)
Flower
>10
8
1
5
6
+11.2%
Lemon Royale (14g)
Flower
>10
>10
>10
>10
7
—
Master Kush (14g)
Flower
>10
>10
>10
2
8
-55.2%
Bang Bang (3.5g)
Flower
10
>10
>10
>10
9
—
Certified Bomb (3.5g)
Flower
>10
>10
>10
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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