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Jul-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown notable performance across various categories in Arizona, particularly in the Flower category. Over the months from April to July 2025, the brand climbed significantly in rankings, moving from 12th place in April to 5th in June, before a slight dip to 6th in July. This upward trend in the Flower category is accompanied by a substantial increase in sales, peaking in June. In contrast, the brand did not rank in the top 30 for Concentrates, indicating a potential area for growth or strategic adjustment.
In the Pre-Roll category, Dr. Greenthumb's maintained a relatively stable position, starting at 39th in April and improving slightly to 37th by July. While not breaking into the top 30, this steady performance could suggest a consistent customer base. However, the Vapor Pens category presents a different narrative, with Dr. Greenthumb's not making it into the top 30 rankings across the months. This could be seen as a challenge, possibly pointing to the need for a stronger market presence or product differentiation in this segment. Overall, the brand's varied performance across categories highlights both its strengths and areas for potential growth in the Arizona market.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Dr. Greenthumb's has shown a promising upward trend in rankings, moving from 12th place in April 2025 to 6th place by July 2025. This improvement in rank is indicative of a positive reception in the market, particularly when compared to competitors like High Grade, which experienced a decline from 4th to 7th place over the same period. Notably, Fenix emerged strongly in June, debuting at 9th and then climbing to 4th place by July, suggesting a potential new challenge for Dr. Greenthumb's in maintaining its upward momentum. Meanwhile, Curaleaf consistently ranked within the top 10, indicating steady competition. The dynamic shifts in rankings highlight the competitive intensity in Arizona's flower market, where Dr. Greenthumb's must continue its strategic efforts to capitalize on its recent gains and fend off rising competitors.
Notable Products
In July 2025, the top-performing product for Dr. Greenthumb's was Master Kush (3.5g) in the Flower category, climbing to the number one spot with sales of 2,459 units. Black Cherry Yogurt Pre-Roll (1g) maintained a strong position at rank two, showcasing consistent demand since April. Lemon Royale (3.5g) experienced a slight drop, moving from its previous second place in May to third in July. Florida Kush (3.5g) and Donny Burger (14g) rounded out the top five, entering the rankings for the first time this month at fourth and fifth, respectively. This shift indicates a growing consumer interest in diverse Flower products from Dr. Greenthumb's.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
