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Jun-2024
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown a dynamic performance in the Arizona market across different categories. In the Flower category, the brand experienced fluctuations in its rankings over the months from March to June 2024. Starting at rank 10 in March, Dr. Greenthumb's slightly improved to rank 9 in April, then saw a significant drop to rank 19 in May, before recovering to rank 10 again in June. These movements indicate a volatile but resilient presence in the Flower category. In terms of sales, there was a notable dip in May, which aligns with the drop in ranking, but the brand managed to bounce back in June, showing a recovery trend.
In the Pre-Roll category, Dr. Greenthumb's did not make it into the top 30 brands in March, but then entered the rankings at position 54 in April, slipped slightly to 60 in May, and improved to 46 in June. This indicates a gradual yet positive trend in the Pre-Roll category, although the brand still has significant ground to cover to become a top player. The absence from the top 30 in March highlights an area for potential growth and improvement. Overall, Dr. Greenthumb's performance in Arizona demonstrates both challenges and opportunities, with a clear indication of resilience and potential for upward movement in the market.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Dr. Greenthumb's has experienced notable fluctuations in rank and sales over recent months. While the brand held a steady position within the top 10 in March and April 2024, it saw a significant drop to 19th place in May before rebounding to 10th in June. This volatility contrasts with the more consistent performance of competitors like Alien Labs, which maintained a relatively stable rank between 8th and 12th place, and Sunday Goods, which, despite a slight dip, remained within the top 8. Additionally, Riggs Family Farms showed strong performance, peaking at 7th in May. The fluctuations in Dr. Greenthumb's rank and sales suggest a need for strategic adjustments to maintain competitiveness against these more stable brands. For a deeper understanding of these trends and their implications, consider exploring advanced data insights.
Notable Products
In June 2024, the top-performing product for Dr. Greenthumb's was Lemon Royale (3.5g), which saw a significant rise to the first rank with sales of 7604 units. Donny Burger (3.5g) followed closely in the second position, making its debut in the rankings. Strawberry Nightcap (14g) maintained a steady performance, securing the third rank. Honey Banana (14g) improved its standing, moving up to the fourth position from fifth in May 2024. Motor Breath (14g) entered the top five for the first time, taking the fifth spot.
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