Jan-2026
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Overview
Market Insights Snapshot
In the state of Arizona, Dr. Greenthumb's has shown notable performance in the Flower category, consistently ranking within the top 10 over the observed months. The brand's Flower category rankings fluctuated slightly but remained strong, moving from 7th in October 2025 to 6th in January 2026. This stability indicates a robust presence in the Arizona market. In contrast, the Concentrates category did not perform as well initially, with rankings outside the top 30 in both October 2025 and January 2026. However, there was a significant improvement in December 2025 when Dr. Greenthumb's climbed to 15th place, signaling potential growth and increased consumer interest in their concentrates.
In Illinois, Dr. Greenthumb's faced challenges in the Flower category, with rankings dropping out of the top 30 in November 2025. This absence from the top rankings could be a concern as it suggests a struggle to maintain a strong foothold in the competitive Illinois market. Despite this, the brand managed to re-enter the rankings at 70th place by January 2026, which may indicate efforts to regain market share. The fluctuating performance across these states and categories highlights the varying consumer preferences and competitive dynamics that Dr. Greenthumb's must navigate to sustain and enhance its market position.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Dr. Greenthumb's has shown a dynamic performance, maintaining a consistent presence in the top 10 brands. Notably, Dr. Greenthumb's improved its rank from 7th in October 2025 to 6th in November 2025, though it slipped to 8th in December before regaining the 6th position in January 2026. This fluctuation indicates a competitive market where brands like Fade Co. and Abundant Organics are also vying for consumer attention. Despite the rank changes, Dr. Greenthumb's sales remained robust, with a notable peak in November 2025. However, Brown Bag consistently outperformed with significantly higher sales, maintaining a top 4 position throughout the period. Meanwhile, Fenix demonstrated a remarkable upward trend, climbing from 20th in October to 5th by January, indicating a potential rising competitor. These insights suggest that while Dr. Greenthumb's holds a strong market position, it faces stiff competition from both established and emerging brands, necessitating strategic efforts to maintain and enhance its market share.
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Notable Products
In January 2026, Dr. Greenthumb's top-performing product was Kronologik (14g) in the Flower category, taking the number one spot with sales of 1589 units. Following closely were Fight Club (14g) and Lemon Royale (3.5g), ranking second and third respectively, with Fight Club showing a notable increase compared to previous months. Amplified (3.5g) secured the fourth position, maintaining a strong presence in the top five. Kush Mints (3.5g) held steady at the fifth rank, showing consistency from November 2025. These rankings highlight a strong performance in the Flower category, with several products showing significant upward movement from prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.





