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Aug-2025
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Overview
Market Insights Snapshot
Dr. Greenthumb's has shown a strong performance in the Arizona market, particularly in the Flower category. Over the summer months, the brand maintained a solid presence, peaking at the 5th position in June 2025. This upward movement from 11th in May to 6th in both July and August indicates a robust demand for their Flower products. The sales figures corroborate this trend, with a notable increase from May to June, although there was a slight dip in July before stabilizing in August. This consistent ranking in the top 10 highlights Dr. Greenthumb's strong foothold in the Arizona Flower market, making it a brand to watch in this category.
In contrast, Dr. Greenthumb's performance in the Pre-Roll and Vapor Pens categories in Arizona has been less impressive. The brand did not make it into the top 30 for Vapor Pens in August, reflecting a potential area for growth or reevaluation. Similarly, while there was a slight improvement in the Pre-Roll category rankings from May to July, the drop back to 46th in August suggests volatility and challenges in maintaining a steady market position. These rankings indicate that while the brand is excelling in the Flower category, there is significant room for improvement in other product lines to enhance their overall market presence in Arizona.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Dr. Greenthumb's has shown a notable performance improvement from May to August 2025. Initially ranked 11th in May, the brand climbed to 5th place by June, maintaining a strong position at 6th in both July and August. This upward trend in rank is mirrored by a significant increase in sales, peaking in June. In comparison, Curaleaf experienced a drop from 4th to 7th place between May and June but rebounded to 5th in August, indicating a volatile yet competitive presence. Meanwhile, Shango displayed a more stable but lower performance, fluctuating between the 8th and 12th positions. Fenix emerged strongly in June, leaping to 4th place and maintaining it through August, suggesting a rapid gain in market traction. Abundant Organics also showed steady improvement, moving from 14th in May to 7th in August. These dynamics indicate a fiercely competitive market where Dr. Greenthumb's has successfully capitalized on growth opportunities, maintaining a solid mid-tier position amidst fluctuating competitors.
Notable Products
In August 2025, Master Kush 3.5g maintained its top position as the best-selling product for Dr. Greenthumb's, with impressive sales figures reaching 3099 units. Motor Breath 3.5g rose to the second position, making a notable comeback after not being ranked in the previous two months, achieving sales of 1927 units. Lit OG 3.5g debuted in the rankings at third place, indicating a strong market entry. Master Kush 14g retained its fourth position from June, while Lemon Royale 14g dropped to fifth place, despite being the top product in May. These shifts suggest a dynamic market where consumer preferences are evolving, particularly favoring smaller package sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
