Rilaxe

Data Snapshot: Mar 05, 2024
Rilaxe Cannabis Brand Logo
<$50K

Feb-2024

Sales

Neutral

Trend

6-Month

8

Product Count

SKUs

Rilaxe

Overview

Markets

Rilaxe Locations

Product Trends

Rilaxe Categories

Rilaxe Sales

Market Insights Snapshot

Rilaxe Historical Sales by Category

In the competitive cannabis market, Rilaxe has shown varied performance across different provinces in Canada, with a particular focus on the Edible category. In Alberta, the brand experienced a notable improvement, moving from a ranking of 42 in November 2023 to 27 by February 2024. This upward trend is significant, indicating a growing acceptance and preference for Rilaxe's edible offerings within the Alberta market. The sales figures support this positive trajectory, with a substantial increase from 1,958 units sold in November 2023 to 8,270 units in February 2024. Conversely, in Ontario, Rilaxe's performance in the Edible category has been relatively stable yet fluctuating slightly within the top 30 brands, hinting at a consistent but competitive position within one of Canada's largest cannabis markets.

However, the brand's presence in Saskatchewan tells a different story. Although Rilaxe managed to improve its ranking from 40th in November 2023 to 29th in January 2024, the lack of a ranking for February 2024 suggests a potential drop-off in performance or visibility within the top 30 brands for that month—a situation that could be viewed unfavorably for the brand's aspirations in this market. This inconsistency highlights the challenges Rilaxe faces in maintaining its market share and visibility across different regions. Despite these challenges, the initial sales and ranking improvements in Alberta and the somewhat stable presence in Ontario's competitive landscape suggest areas of potential growth and opportunities for Rilaxe to further solidify its brand within Canada's diverse cannabis market.

Feb-2024 Rank
Edible
27
30
Rilaxe

Competitive Landscape

In the competitive landscape of the edible cannabis market in Ontario, Rilaxe has experienced a fluctuating performance in terms of rank and sales over the recent months. Starting from a rank of 30 in November 2023, it briefly improved to 28 in December before slipping to 29 in January 2024 and further down to 30 by February 2024. This indicates a challenging environment for Rilaxe, especially when compared to its competitors. Notably, Care By Design and Big Pete's Treats have shown a more consistent upward trajectory in both rank and sales, with Care By Design moving from a rank of 42 in November to 31 by February, and Big Pete's Treats improving from 35 to 29 in the same period. Daily Special also presents a significant challenge, having jumped from rank 36 in November to 28 by February, despite a slight dip in sales. This competitive analysis highlights the need for Rilaxe to innovate and adapt its strategies to reclaim and enhance its market position amidst strong and rising competitors in the Ontario edible cannabis market.

Rilaxe market ranking for ON Edible

Rilaxe

Notable Products

In February 2024, Rilaxe's top product was CBD:THC 1:1 Sour Peach Gummies 5-Pack (10mg CBD, 10mg THC) from the Edible category, maintaining its number one rank from previous months with sales reaching 1774 units. Following closely, CBD:THC 1:1 Sour Cherry Gummies 5-Pack (10mg CBD, 10mg THC), also in the Edible category, secured the second position, despite a noticeable drop in sales to 728 units from its earlier performance. The third spot was held by Berri Blunts 3-Pack (2.1g) from the Pre-Roll category, consistently ranking third since November 2023, indicating stable consumer preference. CBD:THC 2:1 Spicy Firecrackerz Crackers 5-Pack (20mg CBD, 10mg THC) remained in fourth place, showing Rilaxe's dominance in the Edible category. Notably, a new entry in February, CBD/THC 1:1 Sour Peach Soft Chews (10mg CBD, 10mg THC), made its way to the fifth rank, highlighting an expanding product interest among consumers.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
CBD:THC 1:1 Sour Peach Gummies 5-Pack (10mg CBD, 10mg THC)
Edible
1
1
1
1
CBD:THC 1:1 Sour Cherry Gummies 5-Pack (10mg CBD, 10mg THC)
Edible
2
2
2
2
Berri Blunts 3-Pack (2.1g)
Pre-Roll
3
3
3
3
CBD:THC 2:1 Spicy Firecrackerz Crackers 5-Pack (20mg CBD, 10mg THC)
Edible
4
4
4
4
CBD/THC 1:1 Sour Peach Soft Chews (10mg CBD, 10mg THC)
Edible
>5
>5
>5
5
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