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Apr-2025
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Overview
Market Insights Snapshot
Rogue Botanicals has shown a remarkable performance trajectory in the Pre-Roll category within Saskatchewan. Starting the year outside the top 30, the brand made a significant leap to rank 16th in February. This upward momentum continued into March and April, where Rogue Botanicals maintained its position at 11th place. This consistent climb in rankings indicates a strong market presence and increasing consumer preference in the region. The brand's ability to break into the top 30 and sustain its position suggests effective strategies in product offerings or marketing that resonate well with consumers in Saskatchewan.
While the performance in Saskatchewan is noteworthy, it’s important to consider that Rogue Botanicals did not appear in the top 30 Pre-Roll brands in other states or provinces during the same period. This absence highlights a potential area for growth and expansion. The brand's focused success in Saskatchewan could serve as a model for entering other markets, leveraging insights gained from this region's consumer behavior and preferences. Observing how Rogue Botanicals adapts its strategy to penetrate new markets will be crucial for understanding its future growth trajectory.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Saskatchewan, Rogue Botanicals has experienced significant fluctuations in its market position, which could impact its sales trajectory. Starting in January 2025, Rogue Botanicals was ranked 49th, but it made a remarkable leap to 16th in February and further improved to 11th by March, maintaining this position in April. This upward trend suggests a strong growth momentum, likely driven by strategic marketing or product enhancements. In contrast, competitors like Thumbs Up Brand and MTL Cannabis consistently held higher ranks, with MTL Cannabis peaking at 6th in February. Meanwhile, Encore Supply Co showed volatility, dropping from 6th in January to 19th in March. The data indicates that while Rogue Botanicals is closing the gap with top competitors, maintaining this momentum will be crucial for sustaining and increasing its market share.
Notable Products
In April 2025, the top-performing product for Rogue Botanicals was the Cambodian Pre-Roll 4-Pack (2g) in the Pre-Roll category, maintaining its number one rank from previous months. This product demonstrated a consistent upward trend in sales, reaching 5,291 units sold in April. The Cambodian Pre-Roll 4-Pack has held the top spot since January 2025, indicating a strong and steady consumer demand. Its continued dominance highlights its popularity and effectiveness in driving sales for Rogue Botanicals. Other products have not surpassed this pre-roll pack, which has set a high benchmark for the brand's sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
