Aug-2026
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Market Insights Snapshot
Rogue Botanicals operated as a single-category brand in August 2026, with Pre-Roll accounting for 100.0% of sales, a 26.6% year-over-year increase contrasted with a 0.2% month-over-month dip, and average price down 1.9% year-over-year. Within Saskatchewan Pre-Roll, the brand sat at rank 12, indicating mid-pack placement despite 139.9% growth over 24 months and a price point of $17.82. The mix concentration plus divergent YoY/MoM trends implies reliance on a single demand pool where share gains hinge more on unit velocity than price, and rank 12 suggests headroom to climb if the MoM softness is cyclical rather than structural.
The combination of a 26.6% YoY sales lift alongside a 0.2% MoM contraction and a 1.9% YoY price decline suggests Rogue Botanicals is leaning into volume to defend position 12 in Saskatchewan Pre-Roll, trading margin for throughput. With 100.0% category concentration and 139.9% 24-month growth, the brand’s positioning is that of a Pre-Roll specialist whose near-term risk is demand volatility within a single lane, while the path to rank improvement likely depends on sustaining unit growth at current price elasticity and smoothing month-to-month swings.
Competitive Landscape
Rogue Botanicals sits at rank #12 in SK Pre-Roll in August 2026, down 1 position year over year from #11, and 2 spots below its May 2026 peak of #10; this contrasts with Back Forty / Back 40 Cannabis rising from #2 to #1 alongside a 172.1% YoY sales increase, while Spinach fell from #1 to #5 with a 21.4% YoY sales decline. Relative to three months ago when Rogue Botanicals held #10, the current #12 rank indicates a 2-place slide, whereas Doobie Snacks advanced from #4 to #2 with 130.9% YoY growth and General Admission improved from #6 to #4 with 51.9% YoY growth; the pattern implies Rogue Botanicals is losing share-of-rank to faster-advancing competitors and needs a catalyst to avoid drifting further from the top 10.

Notable Products
Cambodian Pre-Roll 4-Pack (2g) led August 2026 with a rank of 1 but fell 19.2% month over month, indicating a volume-driven leader losing momentum even at the top spot. With only one top product represented in Pre-Roll and no offsetting SKU gains above +50%, the category concentration suggests reliance on a single flagship rather than a balanced portfolio. The mix implies Rogue Botanicals is leaning into a hero-SKU strategy in Pre-Roll that may need diversification to stabilize month-to-month volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






