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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Rogue Botanicals concentrated entirely in Pre-Roll, with category share at 100.0% and a rank position of 10 in Saskatchewan, while year-over-year sales growth of 65.6% paired with month-over-month growth of 8.8% indicates expansion within a single-category footprint. The average price moved down 0.6% year over year to $18.25 as sales rose 65.6%, implying volume growth outpacing price, and the 8.8% month-over-month lift with no change in category breadth suggests gains are driven by deeper penetration rather than portfolio diversification.
The single-category focus, with 100.0% of sales in Pre-Roll and a current rank of 10 in Saskatchewan, implies Rogue Botanicals is positioned as a Pre-Roll specialist where scale benefits could accrue from incremental share capture within the top 10 rather than multi-category expansion. The 65.6% year-over-year sales increase against a 0.6% price decrease and an 8.8% month-over-month rise indicates a volume-led trajectory that can support price discipline while competing for higher rank positions, implying that near-term upside is more likely to come from trading up the Pre-Roll rankings than from broadening into adjacent categories.
Competitive Landscape
Rogue Botanicals sits at rank #10 in SK Pre-Roll for May 2026, unchanged year over year at #10 while improving 1 position versus February 2026 from #11 to #10, indicating a stable but marginally upward short-term move. In contrast, Bold advanced from #4 to #2 year over year alongside a 193.3% sales increase, and Doobie Snacks moved from #7 to #4 with 225.5% YoY growth, while category leader Back Forty / Back 40 Cannabis held #1 with 114.9% YoY growth; this mix of competitors climbing 2–3 rank positions while Rogue Botanicals held flat at #10 implies that maintaining a peak rank of #10 in May 2026 requires outpacing faster-growing rivals rather than relying on stability.
Notable Products
Cambodian Pre-Roll 4-Pack (2g) led May 2026 with an 8.8% month-over-month increase and held rank 1, indicating stability at the top rather than a disruptive surge above +50% or a decline below -10%. With Pre-Roll as the only represented category in the top slot and no other Rogue Botanicals SKUs breaking into the top tier, the mix is concentrated at the pinnacle and lacks breadth across categories. The single SKU’s $172,991 in sales alongside a flat competitive field inside the brand’s own lineup implies Rogue Botanicals is leaning into a flagship-led strategy that may cap upside without additional high-velocity entrants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
