.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Rogue Botanicals concentrated 100.0% of sales in Pre-Roll, with category sales up 21.3% year over year and 13.1% month over month, while average price declined 2.3% YoY and remained within a single-category mix. Within Saskatchewan Pre-Roll, the brand held rank 10, and the 13.1% MoM acceleration alongside a 21.3% YoY gain indicates momentum concentrated in a single format rather than diversified expansion; the implication is that growth is currently volume-led within Pre-Roll and exposed to category-specific volatility.
The 100.0% Pre-Roll mix paired with a 2.3% YoY price decrease and a rank position of 10 in Saskatchewan suggests a value-leaning posture that trades price for share velocity, evidenced by the 13.1% MoM increase alongside a lower price point. With no cross-category hedge, the brand’s July 2026 performance implies that sustaining the 21.3% YoY growth will depend on defending rank within Pre-Roll and capturing trading-up occasions in higher-price tiers inside the same category rather than relying on portfolio breadth.
Competitive Landscape
Rogue Botanicals sits at rank #10 in SK Pre-Roll in July 2026, improving 3 positions from #13 year over year, while edging up 2 spots from #12 in April 2026 to its peak of #10 in July 2026; by contrast, Back Forty / Back 40 Cannabis held at #1 year over year with 83.9% YoY sales growth and Doobie Snacks climbed from #8 to #3 alongside 109.3% YoY growth. Meanwhile, Spinach slipped from #2 to #5 with a 3.2% YoY sales decline while BOLD advanced from #3 to #2 on 81.9% YoY growth, indicating Rogue Botanicals’ incremental rank gains are occurring in a ladder where upward mobility requires outsized YoY growth relative to faster-advancing leaders.
Notable Products
Cambodian Pre-Roll 4-Pack (2g) posted a month-over-month gain of 13.1% and held the number 1 rank in July 2026, with sales of $143,133. With Pre-Roll concentrating 1 of the top 1 SKUs, the category is fully represented at the top and lacks diversification into other formats this month. The combination of a double-digit percentage increase and an unchallenged number 1 position indicates reliance on a single hero SKU rather than a balanced portfolio. This pattern implies Rogue Botanicals is leaning into a flagship Pre-Roll strategy, concentrating commercial traction in one product while leaving headroom for expansion into adjacent formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
