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Feb-2026
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Overview
Market Insights Snapshot
Ruby Farms has shown a consistent performance in the New York market, particularly in the Pre-Roll category where they have maintained the top spot from November 2025 through February 2026. This dominance is indicative of strong brand loyalty and market presence in this category. Meanwhile, in the Edible category, Ruby Farms has experienced minor fluctuations in their rankings, moving between 26th and 28th place over the same period. Although they are not leading in this category, the steady rank suggests a stable foothold. Interestingly, their absence from the top 30 in the Vapor Pens category highlights a potential area for growth and strategic focus.
Despite not breaking into the top 30 for Vapor Pens in New York, Ruby Farms has shown slight improvements in this category, moving up from 43rd to 42nd place by February 2026. This upward movement, though modest, could indicate positive reception of their products and potential for further advancement. The sales figures for the Pre-Roll category are notably high, reflecting the brand's strength and consumer preference in this area. Such performance across different categories and the consistent top ranking in Pre-Rolls suggest that Ruby Farms has a robust strategy in place, though there is room for expansion and increased competitiveness in other segments.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Ruby Farms has consistently maintained its top position from November 2025 through February 2026, showcasing its dominance in the market. Despite the steady presence of Jetpacks as the second-ranked brand, Ruby Farms has managed to significantly outperform it in sales, indicating a strong consumer preference and brand loyalty. Meanwhile, Anthem has shown remarkable growth, climbing from the 7th position in November 2025 to 3rd by February 2026, which suggests an increasing competitive pressure that Ruby Farms might need to address to maintain its lead. This upward trajectory of Anthem, coupled with its substantial sales increase, highlights a shifting dynamic in consumer preferences that could impact Ruby Farms' future market strategy.
Notable Products
In February 2026, Ruby Farms' top-performing product was Doobies - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank consistently since November 2025, with sales of 8,700 units. The Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) also held its consistent second-place position across the same period. Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) ranked third, showing a steady increase in sales over the months, reaching 7,001 units in February. Super Silver Haze Pre-Roll 2-Pack (1g) reappeared in the rankings at fourth place after a brief absence in January. Finally, Classics - White Widow Pre-Roll 7-Pack (5g) consistently held the fifth spot, demonstrating stable sales figures throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
