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Jun-2024
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Overview
Market Insights Snapshot
Ruby Farms has demonstrated varied performance across different product categories and states. In New York, the brand has shown consistent strength in the Pre-Roll category, maintaining the top position from March through June 2024. This indicates a strong market presence and consumer preference for their pre-roll products. However, Ruby Farms' performance in the Edible category has been more modest, with a steady rank of 24th in April and May, and a slight improvement to 21st in June. This upward movement suggests a growing acceptance and potential for increased market share in the Edible segment.
Conversely, Ruby Farms' performance in the Vapor Pens category in New York has been less stable. The brand fluctuated between the 30th and 22nd positions from March to June 2024, eventually landing at 29th in June. This inconsistency might reflect competitive pressures or varying consumer preferences in the vapor pen market. Notably, Ruby Farms did not rank in the top 30 for Edibles in March, highlighting a significant area for potential improvement or a shift in market strategy. These trends underscore the brand's strong foothold in certain categories while indicating opportunities for growth and stabilization in others.
Competitive Landscape
In the highly competitive New York pre-roll market, Ruby Farms has consistently maintained its top rank from March to June 2024. This stability in rank is a testament to its strong market presence and customer loyalty. In contrast, Jetpacks has experienced fluctuations, dropping from third to fourth place in April and May before reclaiming third in June. This indicates a less stable but still competitive position. Meanwhile, Dank. By Definition has shown remarkable growth, jumping from tenth place in March to second by May and maintaining that position in June. This rapid ascent suggests a significant increase in consumer interest and market share, potentially posing a future threat to Ruby Farms' dominance. The consistent top ranking of Ruby Farms, despite the dynamic shifts among its competitors, highlights its strong brand equity and effective market strategies in the New York pre-roll category.
Notable Products
In June 2024, the top-performing product from Ruby Farms is Doobies - White Widow Pre-Roll 7-Pack (3.5g), maintaining its number one rank for the third consecutive month with a notable sales figure of 6376. The Classics - Granddaddy Purple Pre-Roll 7-Pack (3.5g) holds the second spot, consistent with its position from the previous two months. Doobies - Black Cherry Gelato Pre-Roll 7-Pack (3.5g) remains in third place, showing steady performance. Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) continues to rank fourth, similar to prior months. Lastly, Doobies - Sour Tangie Pre-Roll 7-Pack (3.5g) retains its fifth position, indicating stable sales growth.
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