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Mar-2026
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Overview
Market Insights Snapshot
Ruby Farms has demonstrated varied performance across different product categories and states, with notable trends in New York. In the Edible category, Ruby Farms has shown a slight upward trajectory, improving its rank from 28th in January 2026 to 24th by March 2026. This indicates a positive reception or strategic improvement in their edibles, despite a dip in sales at the start of the year. Conversely, Ruby Farms has maintained a stronghold in the Pre-Roll category, consistently holding the top spot from December 2025 through March 2026, suggesting a robust product line or brand loyalty in this segment. However, their performance in the Vapor Pens category remains stagnant, with ranks hovering around 40th and 41st, which might require strategic adjustments.
In terms of geographical performance, Ruby Farms' presence in New York is quite telling. While they have not broken into the top 30 in the Vapor Pens category, their dominance in Pre-Rolls suggests a focused strength in certain products over others. The Edible category's improvement in ranking, despite not being in the top 30 previously, could signal potential growth opportunities. This mixed performance across categories highlights both areas of success and those needing attention, providing a roadmap for where Ruby Farms might focus future efforts. The detailed sales figures offer a glimpse of their market dynamics, but a deeper dive into competitive strategies and consumer preferences could shed more light on their overall brand performance.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Ruby Farms has consistently maintained its top position from December 2025 through March 2026. This stability in rank highlights its strong market presence and consumer preference. In contrast, Jeeter and Jetpacks have held the 3rd and 2nd positions respectively, with Jeeter showing a slight upward trend by moving from 4th to 3rd place in February 2026. Despite this upward movement, Ruby Farms' sales figures remain significantly higher, underscoring its dominance in the market. The consistent ranking and robust sales figures of Ruby Farms suggest a strong brand loyalty and effective market strategies, which competitors like Jeeter and Jetpacks have yet to match.
Notable Products
In March 2026, Ruby Farms' top-performing product was Doobies - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 7030 units. Following closely, Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) held the second position consistently across the months with a slight increase in sales to 6705 units. Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) secured the third spot, showing steady sales performance at 5822 units. Classics - White Widow Pre-Roll 7-Pack (5g) remained fourth, with sales rising to 4629 units. Super Silver Haze Pre-Roll 2-Pack (1g) completed the top five, maintaining its position with sales of 4321 units, showing a positive trend despite missing data in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
