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Apr-2025
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Overview
Market Insights Snapshot
Ruby Farms has shown a varied performance across different categories in New York. In the Pre-Roll category, Ruby Farms has maintained a consistent top position, ranking first from January to April 2025, indicating a strong dominance in this segment. This sustained leadership is accompanied by a noticeable increase in sales, particularly from March to April. However, their performance in the Flower category tells a different story. Ruby Farms was not in the top 30 in January, but showed improvement by climbing to the 60th position by February, before slightly dropping to 66th in April. This fluctuation suggests that while they are making strides, competition remains stiff in the Flower category.
In the Vapor Pens category, Ruby Farms appeared in the rankings for the first time in April, securing the 54th position. This entry into the rankings indicates a potential new growth area for Ruby Farms, although they have yet to establish a significant foothold compared to their performance in Pre-Rolls. The absence of rankings in prior months highlights the challenge of breaking into the top 30 in this competitive category. Overall, Ruby Farms' performance in New York demonstrates their stronghold in Pre-Rolls, while also facing challenges and opportunities in other categories.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Ruby Farms has consistently maintained its position as the top-ranked brand from January to April 2025. This unwavering leadership is a testament to its robust market presence and consumer preference. Despite a slight dip in sales from January to February, Ruby Farms experienced a significant upward trend in March and April, reflecting a strong recovery and growth trajectory. In contrast, Dank. By Definition, which consistently holds the second rank, saw fluctuating sales with a notable decline in April. Meanwhile, Florist Farms has maintained its third-place position, with steady sales growth that remains significantly lower than Ruby Farms. These dynamics highlight Ruby Farms' dominant market position and its ability to outperform competitors in both rank and sales growth, reinforcing its status as a leading brand in the New York pre-roll market.
Notable Products
In April 2025, the top-performing product for Ruby Farms was Doobies - White Widow Pre-Roll 7-Pack (3.5g), maintaining its first-place ranking across all months with a notable sales figure of 8,583 units. Following closely, Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) climbed to the second position, showing an improvement from third place in March. Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) ranked third, slightly dropping from its second-place position in March. Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) fell to fourth place, continuing its decline from second in January and February. The new entrant, Classics - White Widow Pre-Roll 7-Pack (5g), debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
