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Aug-2025
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Overview
Market Insights Snapshot
Ruby Farms has shown a varied performance across different product categories in New York. In the Edible category, the brand made a notable entry into the top 30 in July 2025, securing the 28th position. This indicates a positive movement as they were not ranked in the previous months, suggesting a growing consumer interest in their edible offerings. Conversely, their performance in the Vapor Pens category showed improvement from being unranked in May and June to reaching the 40th position by August. This upward trend reflects a strengthening market presence, though they still have room to climb higher in this competitive category.
The Pre-Roll category has been a stronghold for Ruby Farms in New York, where they consistently held the number one position from May through August 2025. This sustained top ranking highlights their dominance and popularity in the Pre-Roll segment, likely contributing significantly to their overall sales performance. However, it is worth noting that outside of these categories, Ruby Farms did not appear in the top 30 rankings for other product segments during this period, suggesting potential areas for growth and expansion. Their ability to maintain the leading position in Pre-Rolls while making inroads in Edibles and Vapor Pens speaks to a strategic focus on diversifying their product portfolio.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Ruby Farms has consistently maintained its top position from May to August 2025, showcasing its dominance in the market. Despite the presence of strong competitors like Jetpacks, which held the second rank from June to August, and Dank. By Definition, which fluctuated between the second and fourth ranks, Ruby Farms' leadership remains unchallenged. This consistent top ranking indicates a robust brand loyalty and effective market strategies that have kept its sales significantly higher than its competitors. While Jetpacks and Dank. By Definition have shown some movement in ranks, Ruby Farms' ability to sustain its number one position suggests a strong market presence and consumer preference in New York's Pre-Roll segment.
Notable Products
In August 2025, the top-performing product for Ruby Farms was Doobies - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its first-place rank consistently from May through August with sales reaching 13,433 units. The second spot was held by Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g), which has consistently ranked second, except for a brief dip to third in June. Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) secured the third position, showing consistency in its ranking since June. Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) improved its rank from fifth in June to fourth in August. Lastly, Classics - White Widow Pre-Roll 7-Pack (5g) maintained a steady presence, ranking fifth in August, a slight decline from its fourth-place finish in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
