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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Ruby Farms is stocked at 235 licensed dispensaries across New York and Oklahoma, 234 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Ruby Farms concentrated 90.71% of brand sales in Pre-Roll, up 9.27% month over month and 24.99% year over year, while the brand’s average price was essentially flat year over year at 0.37% with Pre-Roll pricing at $38.52. Flower expanded to a 5.48% share with a 1,384.11% year-over-year surge but contracted 9.22% month over month, and Vapor Pens held 3.35% share with a 3.00% month-over-month lift against a 9.62% year-over-year decline. Edible fell to 0.28% share with a 65.33% month-over-month drop and an 85.95% year-over-year decline, while overall brand sales rose 27.14% year over year as Ruby Farms held the number 1 rank in Pre-Roll in New York. The pattern implies the brand is doubling down on a dominant Pre-Roll core to power growth, while Flower is being tested as a secondary pillar amid retreat from Edible and selective participation in Vapor Pens.
The mix shift toward Pre-Roll at 90.71% share alongside a 9.27% month-over-month gain, coupled with Flower’s 5.48% share despite a 9.22% monthly pullback, indicates a portfolio optimized for velocity in a single lead category with controlled experimentation in a second. With Vapor Pens down 9.62% year over year yet up 3.00% month over month at a higher $54.20 average price, and Edible collapsing 85.95% year over year and 65.33% month over month, the configuration prioritizes margin stability via price discipline in core Pre-Roll while culling low-conversion SKUs. The implication is a defend-and-extend posture: defend the number 1 Pre-Roll rank in New York to anchor share and extend selectively into Flower where year-over-year traction is high, avoiding overextension into shrinking or subscale formats.
Competitive Landscape
Ruby Farms sits at rank #1 in NY Pre-Roll in October 2026, unchanged YoY from rank #1, while maintaining #1 over the last three months; in contrast, Jeeter moved from #5 YoY to #2 currently and Anthem advanced from #12 YoY to #3, with Jeeter’s sales up 123.4% YoY and Anthem’s up 171.0% YoY. Despite Ruby Farms’ flat rank at #1 and a peak at #1 in October 2026, Florist Farms improved from #4 YoY to #4 currently alongside 52.7% YoY sales growth and Heady Tree shifted from #6 YoY to #5 with 36.9% YoY growth, indicating that while the leader’s position is static, the pack is compressing from ranks #2–#5; the pattern implies Ruby Farms’ sustained #1 status faces accelerating upward pressure from fast-climbing rivals, requiring share-defense moves before rank volatility emerges.
Notable Products
Ruby Farms is a concentrated pre-roll seller in October 2026, with the top 10 items accounting for 41.3% of brand sales and the leading SKU, Classics - Sour Diesel Pre-Roll 7-Pack (3.5g), at 6.2%. That concentration means a relatively small slice of the lineup carries a large share of revenue, so most of its sales ride on a handful of packs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
