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Dec-2025
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Overview
Market Insights Snapshot
Ruby Farms has shown a steady performance in the New York market, particularly in the Pre-Roll category where it maintains a consistent top position from September to December 2025. This dominance indicates a strong consumer preference for Ruby Farms' pre-roll products, with sales figures hovering around the four million mark each month. In contrast, the Edible category shows a more fluctuating performance, with rankings slightly dipping to 27th in November before returning to 26th in December, alongside a notable increase in sales during the same period. This suggests a potential seasonal or promotional influence driving edible sales towards the end of the year.
In the Vapor Pens category, Ruby Farms seems to face challenges in gaining a foothold in the top 30 rankings, sitting consistently outside this range, with rankings dropping from 38th in September to 42nd in December. Despite this, there is a slight recovery in sales in December after a dip in November, which may indicate a strategic adjustment or consumer shift. The absence from the top 30 in this category could be a point of concern for Ruby Farms if they aim to diversify their market presence beyond pre-rolls and edibles in New York.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Ruby Farms has consistently maintained its top position from September to December 2025, showcasing its strong market presence and customer loyalty. Despite a slight dip in sales in November, Ruby Farms rebounded in December, highlighting its resilience and ability to recover quickly. Meanwhile, competitors like Jeeter and Jetpacks have shown upward movement in rankings, with Jeeter climbing from the 6th position in September to 3rd by December, indicating a significant growth trajectory. Jetpacks, although stable at the 2nd position, has experienced fluctuating sales, which could suggest challenges in maintaining consistent consumer demand. Ruby Farms' ability to sustain its leading rank amidst these shifts underscores its competitive edge and strategic market positioning in New York's pre-roll sector.
Notable Products
In December 2025, the top-performing product for Ruby Farms was Doobies - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its consistent first-place ranking from the previous months with sales of 9,930 units. Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) also retained its second-place position, showing steady performance. Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) continued to hold the third rank, indicating stable demand. Super Silver Haze Pre-Roll 2-Pack (1g) remained at fourth place, similar to its performance in September and November, after briefly dropping to fifth in October. Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) reappeared in the rankings at fifth place in December, matching its September position, despite being unranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
