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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ruby Farms concentrated 91.57% of June 2026 sales in Pre-Roll, where year-over-year growth was 15.60% and month-over-month growth was 13.43%, while the brand’s average price dipped 0.76% YoY and Pre-Roll average price held at $38.59. Secondary categories remain small but faster-growing: Edible rose 62.55% YoY and 16.37% MoM at 2.58% share, Vapor Pens increased 44.22% YoY and 7.24% MoM at 2.62% share, and Flower expanded 140.64% YoY despite a 4.94% MoM pullback at 3.23% share. With New York Pre-Roll ranked 1 and total brand sales up 19.11% YoY against a 13.43% MoM tailwind in the core, the mix indicates dependence on a single category-lead while out-of-core categories are growing fast but from small bases.
The pattern implies Ruby Farms is trading off breadth for depth: dominance in New York Pre-Roll at rank 1 coexists with diversification pressure as Edible’s 16.37% MoM and Vapor Pens’ 7.24% MoM gains outpace Pre-Roll share expansion, while Flower’s 140.64% YoY with a negative 4.94% MoM signals volatility. Given a 91.57% Pre-Roll share and a 0.76% YoY price decline against 13.43% MoM volume-led growth, the brand’s positioning skews toward maintaining leadership by feeding the flagship while selectively nurturing high-velocity niches where triple- to double-digit YoY gains can hedge category concentration risk.
Competitive Landscape
Ruby Farms holds rank #1 in NY Pre-Roll in June 2026 and is flat YoY at #1, while its 3-month position also stayed at #1; this stability against a field where Anthem jumped from #40 to #3 and Heady Tree moved from #8 to #4 indicates Ruby Farms is defending share despite rapid chasers. In the current stack, Jeeter sits at #2 without a reported YoY rank, and Jetpacks slipped from #3 to #5 alongside a -8.6% YoY sales change, whereas Anthem’s +852.1% YoY sales and Heady Tree’s +125.5% correlate with rank climbs to #3 and #4; the combination of Ruby Farms’ unbroken #1 and competitors’ upward mobility implies a tightening leaderboard where maintaining #1 will likely require reinforcing defenses against fast-rising #3 and #4 rather than displacing a stagnant #2.
Notable Products
Classics - White Widow Pre-Roll 7-Pack (5g) posted the sharpest move, rising 23.6% to rank 4 while Classics - Sour Diesel Pre-Roll 7-Pack (3.5g) held rank 1 with a 27.9% month-over-month gain, and Super Silver Haze Pre-Roll 2-Pack (1g) slipped 0.4% at rank 5. With Pre-Rolls occupying 10 of the top 10 and two-pack formats confined to ranks 5 and 8 despite a 22.9% lift for OG #18 Pre-Roll 2-Pack (1g), the weight is tilting toward 7-pack formats where Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) advanced 21.0% at rank 2. The pattern implies Ruby Farms is consolidating share in multi-pack Pre-Rolls while single-gram two-packs remain secondary despite selective growth, suggesting pricing and promo levers should prioritize 3.5g and 5g packs over smaller formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
