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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Ruby Farms concentrated 91.20% of sales in Pre-Roll, where year-over-year growth was 21.70% and month-over-month growth was 9.69%, while Vapor Pens held 2.75% share with 74.50% YoY but a -8.78% MoM slide. Flower expanded to 3.70% share with 114.82% YoY and 43.11% MoM growth, as Edible reached 2.35% share with 37.76% YoY but a -16.69% MoM decline; the average price rose 1.90% YoY to $38.65. With Ruby Farms ranked #1 in Pre-Roll in New York and Pre-Roll already above 90% of mix, the pattern implies Ruby Farms is reinforcing a flagship Pre-Roll position while selectively testing breadth in Flower as Edible and Vapor Pens retrench month over month.
The combination of double-digit MoM expansion in Pre-Roll at 9.69% alongside a 43.11% MoM surge in Flower implies a barbell strategy that protects the Pre-Roll leadership while building a secondary growth pillar where unit velocity can compound; conversely, negative MoM in Edible at -16.69% and Vapor Pens at -8.78% suggests deprioritization or tighter SKU focus. Given 25.09% brand-level YoY growth alongside a 21.70% YoY in Pre-Roll and 114.82% YoY in Flower, the mix shift indicates Ruby Farms is using its #1 Pre-Roll rank in New York as the demand funnel to seed Flower penetration, implying near-term share stability hinges on sustaining Pre-Roll price-quality perception while pacing Flower expansion to avoid diluting the 91.20% core.
Competitive Landscape
Ruby Farms sits at rank #1 in NY Pre-Roll in May 2026 and shows a 0-place year-over-year rank change, holding #1 across the past three months while peaking at #1 in May 2026. Competitor Jeeter trails at #2 while Ruby Farms remains #1, and Jetpacks is steady at #3 with a +0 rank change year over year and +18.2% YoY sales growth; meanwhile, Anthem rose from #60 to #4 with +1311.5% YoY sales, outpacing Heady Tree at #5 which moved up from #8 with +91.1% YoY sales. The pattern implies Ruby Farms’ flat YoY rank at #1 signals entrenchment at the top, but accelerating chasers moving from #60 to #4 and from #8 to #5 indicate competitive pressure likely to intensify if those growth rates persist.
Notable Products
Classics - Sour Diesel Pre-Roll 7-Pack (3.5g) set the pace in May 2026 with a 15.5% month-over-month lift while holding rank 1, and Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) climbed 14.7% to rank 6, indicating momentum concentrated at both the top and mid-top ranks. With no steep declines below -10%—the softest spot being Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) at -2.9% while maintaining rank 3—and four of the top five ranks occupied by 7-Pack formats, the mix suggests Ruby Farms is consolidating share through multi-pack Pre-Rolls. The combination of rising leaders and shallow pullbacks implies a strategy anchored in maintaining premium shelf positions via incremental gains rather than relying on single-sku breakouts, supported by a top SKU generating $303,706 that reinforces price-pack architecture.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
