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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Ruby Farms is stocked at 259 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Ruby Farms concentrated 89.21% of sales in Pre-Roll with year-over-year growth of 10.16% and month-over-month growth of 5.25%, while Flower rose to a 6.42% share with a 781.85% year-over-year surge and a 30.55% month-over-month lift. Vapor Pens held 2.38% share with a -29.04% year-over-year decline but an 81.50% month-over-month rebound, and Edible comprised 1.98% share with -1.72% year-over-year and -23.65% month-over-month changes. With an average price down 0.44% year-over-year to $38.55 and a number 1 rank in Pre-Roll in New York, the pattern implies Ruby Farms is anchoring volume and rank through Pre-Roll while selectively testing adjacency expansion.
The mix shift—Pre-Roll steady growth alongside outsized Flower gains and a volatility spike in Vapor Pens—implies Ruby Farms is broadening trial into higher-priced segments (Flower average price $40.88 and Vapor Pens $54.56) without diluting its Pre-Roll leadership. Given brand sales up 14.82% year-over-year against a 5.25% Pre-Roll month-over-month increase and an 81.50% month-over-month jump in Vapor Pens, the positioning points to a hedge: keep category rank strength in Pre-Roll in New York while using Flower’s 781.85% year-over-year expansion to build a second pillar, with Edible’s -23.65% month-over-month decline signaling a deprioritized role.
Competitive Landscape
Ruby Farms holds rank #1 in NY Pre-Roll in August 2026, unchanged from #1 year over year, with a steady #1 position also spanning the last three months; in contrast, Jeeter climbed from #308 to #2 while posting a 2,902,133.43% year-over-year sales change, and Anthem moved from #27 to #3 with a 514.72% increase, indicating rapid chasers beneath a stable leader. Further down, Florist Farms edged from #4 to #4 with a 27.34% gain while Jetpacks slipped to #5 alongside a -20.01% sales change, reinforcing that Ruby Farms’ zero-rank delta alongside rising #2–#3 contenders implies a moat built on consistency that will be tested by accelerating entrants.
Notable Products
Doobies - Super Lemon Haze Pre-Roll 7-Pack (3.5g) posted the largest month-over-month climb at +17.4% while holding rank 5, contrasted by Classics - Sour Diesel Pre-Roll 7-Pack (3.5g) slipping -4.7% at rank 1. Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) advanced +16.4% at rank 6, and Doobies - White Widow Pre-Roll 7-Pack (3.5g) rose +12.4% at rank 2, signaling momentum inside the Doobies line versus the Classics items that include a -2.8% to -4.3% drift in lower-ranked 2-Packs at ranks 8–9. Eight of the top ten are Pre-Roll 7-Packs, and the only 2-Packs sit at ranks 8 and 9 with -2.8% and -4.3% MoM, concentrating spend in multi-pack formats with a single SKU—the rank 1 Classics - Sour Diesel Pre-Roll 7-Pack (3.5g)—still generating $317,111 despite a decline. The pattern implies Ruby Farms is tilting toward higher-velocity Doobies 7-Packs and away from smaller 2-Pack formats, positioning the assortment around multi-pack continuity rather than breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
