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Oct-2025
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Overview
Market Insights Snapshot
Ruby Farms has demonstrated varied performance across different product categories in New York. In the Edible category, Ruby Farms has seen some fluctuations in its rankings, starting at 26th in July 2025, dropping to 28th in August, disappearing from the top 30 in September, and then re-entering at 25th in October. This suggests a volatile performance in the Edible market, with a notable absence from the top 30 in September indicating a potential area for growth or concern. Conversely, the Pre-Roll category has been a consistent stronghold for Ruby Farms, maintaining the top position from July to October 2025, underscoring its dominance and consumer preference in this segment.
In the Vapor Pens category, Ruby Farms has shown a positive trend, improving its ranking from 50th in July to 37th by October 2025. This upward movement indicates a growing presence and possibly an increasing market share in the Vapor Pens category. Despite this progress, the brand's absence from the top 30 in September in the Edible category highlights a challenge that needs to be addressed to maintain a balanced performance across all categories. These movements across categories and rankings provide insights into where Ruby Farms excels and where there is potential for improvement, offering a snapshot of its strategic positioning in the New York cannabis market.
Competitive Landscape
In the competitive landscape of the New York Pre-Roll category, Ruby Farms has maintained a dominant position, consistently ranking first from July to October 2025. This unwavering top rank highlights Ruby Farms' strong brand presence and consumer loyalty in the market. Despite a noticeable dip in sales from August to September, Ruby Farms managed to recover slightly in October, showcasing resilience in maintaining its leadership. In comparison, Jetpacks and Dank. By Definition have consistently held the second and third ranks, respectively, throughout the same period. However, their sales figures are significantly lower than Ruby Farms, with Jetpacks' sales being less than half of Ruby Farms' in October. This indicates that while competitors are stable in their positions, Ruby Farms continues to lead the market by a substantial margin, suggesting a strong consumer preference for its products in the New York Pre-Roll category.
Notable Products
In October 2025, Ruby Farms maintained a consistent performance with its top product, Doobies - White Widow Pre-Roll 7-Pack (3.5g), securing the number one rank for the fourth consecutive month, achieving sales of 11,846 units. Following closely, Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) and Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) held steady at second and third positions, respectively, mirroring their rankings from previous months. The Classics - White Widow Pre-Roll 7-Pack (5g) regained its fourth position after a brief absence in September, indicating a recovery in sales. Meanwhile, Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) consistently ranked fifth, maintaining its position from August and September. Overall, the product rankings show stability in consumer preferences for Ruby Farms' pre-roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
