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Sep-2025
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Overview
Market Insights Snapshot
Ruby Farms has shown varied performance across different product categories in New York. In the Edible category, the brand only entered the top 30 rankings in July and August 2025, securing the 28th and 30th positions, respectively. This indicates a struggle to maintain a strong foothold in this segment, with a noticeable absence from the top 30 in June and September. On the other hand, Ruby Farms has dominated the Pre-Roll category, consistently holding the top spot from June through September 2025. This suggests a solid consumer preference and strong brand presence in this particular category, despite a slight dip in sales figures from August to September.
In the Vapor Pens category, Ruby Farms has shown a positive trajectory, moving up from the 50th position in July to the 36th by September 2025. This upward trend highlights a growing acceptance and popularity of their vapor pen products over the months. However, the brand's absence from the top 30 in June 2025 indicates that there is still room for improvement. The sales figures for Vapor Pens show a peak in August, followed by a slight decrease in September, suggesting a need for strategic adjustments to maintain momentum. Overall, Ruby Farms exhibits a mixed performance across categories, with strong leadership in Pre-Rolls and emerging potential in Vapor Pens.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Ruby Farms has consistently maintained its leading position, ranking first from June through September 2025. This dominance is underscored by its substantial sales figures, which, despite a slight dip in September, remain significantly higher than its closest competitors. Jetpacks holds a steady second place, with sales figures that are less than half of Ruby Farms' throughout the same period. Similarly, Dank. By Definition consistently ranks third, also trailing significantly in sales compared to Ruby Farms. The unwavering top rank of Ruby Farms amidst fluctuating sales figures suggests a strong brand loyalty and market presence, which competitors have yet to challenge effectively. This consistent performance highlights Ruby Farms' robust market strategy and consumer preference, setting a high benchmark for other brands in the New York Pre-Roll market.
Notable Products
In September 2025, the top-performing product from Ruby Farms was Doobies - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its first-place position from previous months with sales of 11,616 units. Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) remained strong in second place, consistent with its ranking since July. Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) continued to hold the third spot, despite a gradual decrease in sales figures over the months. Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) climbed to fourth place in August and maintained this position in September. Finally, Classics - White Widow Pre-Roll 7-Pack (5g) stayed in fifth place, showing stability in its ranking since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
