.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ruby Farms has shown varied performance across different product categories in New York. In the Edible category, the brand experienced a slight improvement in its ranking, moving from 28th place in August 2025 to 25th in October 2025, before slipping back to 27th in November 2025. This fluctuation suggests a competitive market with potential for growth if the brand can maintain its upward trajectory. Meanwhile, in the Vapor Pens category, Ruby Farms did not manage to break into the top 30, ending November 2025 ranked 41st. This indicates a challenging landscape for Ruby Farms in this segment, with room for strategic adjustments to enhance their market position.
In contrast, Ruby Farms has maintained a stronghold in the Pre-Roll category, consistently holding the number one spot from August through November 2025 in New York. This dominance underscores their robust presence and consumer preference in this category. However, the brand's sales in this category have seen some fluctuations, with a noticeable decline from 4,357,926 in August to 3,850,125 in November 2025. This trend could indicate seasonal variations or changing consumer preferences, which might require the brand to adapt its strategies to sustain its leadership position in the coming months.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Ruby Farms has maintained a consistent lead, holding the number one rank from August to November 2025. Despite a slight decline in sales from August to November, Ruby Farms remains well ahead of its competitors. Jetpacks consistently ranks second, but its sales figures are significantly lower than Ruby Farms, indicating a strong market dominance by Ruby Farms. Meanwhile, Jeeter has shown a notable upward trend, climbing from an unranked position in August to third place by November, suggesting increasing competition that Ruby Farms should monitor. This competitive analysis highlights Ruby Farms' robust market position but also underscores the importance of strategic planning to maintain its lead amidst rising competitors like Jeeter.
Notable Products
In November 2025, the top-performing product from Ruby Farms was Doobies - White Widow Pre-Roll 7-Pack (3.5g), maintaining its number one rank consistently since August, despite a decrease in sales to 9851 units. Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) also held steady at the second position across the same period, showing stable performance. Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) remained in the third spot, although its sales continued to decline from previous months. Super Silver Haze Pre-Roll 2-Pack (1g) re-entered the rankings in fourth place, matching its September position. Doobies - Granddaddy Purple Pre-Roll 7-Pack (3.5g) maintained a consistent fifth place from September through November, reflecting steady but lower sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
