Ruby Farms

Data Snapshot: Jun 11, 2024
Ruby Farms Cannabis Brand Logo
$1M+

May-2024

Sales

Strong Growth

Trend

6-Month

43

Product Count

SKUs

Ruby Farms

Overview

Markets

Ruby Farms Locations

Product Trends

Ruby Farms Categories

Ruby Farms Sales

Market Insights Snapshot

Ruby Farms Historical Sales by Category

Ruby Farms has shown notable performance across various categories in New York. In the Edibles category, the brand emerged in April 2024 with a ranking of 26, improving slightly to 24 by May 2024. This upward movement indicates a growing acceptance and popularity of their edible products in the state. On the other hand, Ruby Farms has consistently dominated the Pre-Roll category, holding the top position from February through May 2024, showcasing their strong foothold and consumer preference in this segment. However, the Vapor Pens category presents a mixed picture. While the brand was not in the top 30 as of February, it climbed to 30 in March, peaked at 22 in April, and then slightly declined to 24 in May. This fluctuation suggests a volatile yet promising market presence for Ruby Farms in the Vapor Pens category.

It is also worth noting that Ruby Farms' absence from the top 30 rankings in the Edibles category for February and March indicates either a late entry into the market or a slow start in this segment. However, the brand's ability to break into the top 30 by April and improve its position by May is a positive indicator of its market penetration and growth potential. The Pre-Roll category's consistent top ranking demonstrates Ruby Farms' strength and reliability in this product line, making it a key player in New York. The volatility in the Vapor Pens category, despite the impressive sales numbers, suggests that while there is significant interest, the brand may need to focus on stabilizing its market share. Overall, Ruby Farms appears to be on an upward trajectory with notable strengths and areas for strategic improvement.

May-2024 Rank
Edible
Pre-Roll
Vapor Pens
24
1
24
Ruby Farms

Competitive Landscape

In the highly competitive New York pre-roll category, Ruby Farms has maintained a dominant position, consistently ranking first from February to May 2024. This consistent top ranking indicates strong brand loyalty and effective market strategies. However, competitors like Mfny (Marijuana Farms New York) and Dank. By Definition are showing significant upward trends. Mfny climbed from the 10th position in February to 3rd by May, while Dank. By Definition made an impressive leap from 10th in March to 2nd in May. These shifts suggest that while Ruby Farms remains the leader, the competition is intensifying, and maintaining this top spot will require continuous innovation and customer engagement. The increasing sales figures for these competitors highlight the growing market demand and the potential for Ruby Farms to further capitalize on this trend by enhancing its product offerings and marketing efforts.

Ruby Farms market ranking for NY Pre-Roll

Ruby Farms

Notable Products

In May-2024, the top-performing product from Ruby Farms was Doobies White Widow Pre-Roll 7-Pack (3.5g) with a sales figure of 4353. This product has maintained its number one rank since April-2024. Following closely is Classics Granddaddy Purple Pre-Roll 7-Pack (3.5g), which has consistently held the second position for two consecutive months. Black Cherry Gelato Pre-Roll 7-Pack (3.5g) remained steady at the third rank, showing a slight increase in sales from April. Doobies Sour Diesel Pre-Roll 7-Pack (3.5g) and Doobies Sour Tangie Pre-Roll 7-Pack (3.5g) also kept their fourth and fifth positions, respectively, indicating stable performance in the pre-roll category.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Doobies - White Widow Pre-Roll 7-Pack (3.5g)
Pre-Roll
3
2
1
1
Classics - Granddaddy Purple Pre-Roll 7-Pack (3.5g)
Pre-Roll
2
1
2
2
Black Cherry Gelato Pre-Roll 7-Pack (3.5g)
Pre-Roll
1
3
3
3
Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g)
Pre-Roll
5
4
4
4
Doobies - Sour Tangie Pre-Roll 7-Pack (3.5g)
Pre-Roll
>5
>5
5
5
View product & sales data

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