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Nov-2025
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Overview
Market Insights Snapshot
Covert Extraction has demonstrated varied performance across different categories and states. In the Concentrates category in Missouri, the brand has maintained a position within the top 30, albeit with a slight decline from 19th place in August to 24th place in November 2025. This consistent presence suggests a stable market share, even though sales have seen fluctuations, with a notable dip in September followed by a recovery in November. Conversely, in the Vapor Pens category in Missouri, Covert Extraction did not make it into the top 30, with rankings hovering in the 60s, indicating a need for strategic improvements to gain a stronger foothold in this segment.
In Oregon, Covert Extraction's performance in the Concentrates category has shown some promising trends. The brand climbed from 33rd in August to 24th in October, before slipping slightly to 27th in November. This upward trajectory, particularly in September and October, highlights potential growth opportunities in Oregon's Concentrates market. However, maintaining consistency will be crucial to solidify their standing amid fluctuating sales figures. The absence of Covert Extraction from the top 30 in other categories within Oregon suggests room for expansion and diversification efforts to capture a broader market share.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Covert Extraction has experienced a notable shift in its ranking and sales performance over the past few months. As of November 2025, Covert Extraction holds the 24th position, a slight decline from its 19th place in August. This downward trend in rank is mirrored by a fluctuating sales pattern, with a dip in September followed by a recovery in November. Competitors like Teal Cannabis and Monopoly Melts have shown similar volatility, with Teal Cannabis dropping to 25th in November, while Monopoly Melts improved to 23rd. Notably, The Standard has surged ahead, climbing to 22nd place with a significant increase in sales, suggesting a potential shift in consumer preferences. These dynamics indicate a competitive and fluid market environment, where Covert Extraction must strategize effectively to regain its footing and capitalize on growth opportunities.
Notable Products
In November 2025, the top-performing product for Covert Extraction was Guava Jam Sugar Wax (1g) in the Concentrates category, securing the number one rank with sales of 571 units. Melted Strawberry Sugar Wax (1g) followed closely in second place, showing an impressive climb from its previous fourth position in September. Hand Grenade Sugar (1g) maintained a steady presence, ranking third, although its sales slightly decreased from October. Super Boof Wax (1g) entered the rankings in fourth place for the first time, while GSC Wax (1g) rounded out the top five. Notably, Guava Jam Sugar Wax (1g) made a significant leap to first place, having not been ranked in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
