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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Covert Extraction is stocked at 44 licensed dispensaries across Missouri and Oregon, 26 of them in Missouri, with the deepest coverage in Joplin, KCMO, Kansas City, Bridgeton, and Dexter. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Covert Extraction concentrated 63.60% of sales in Concentrates and 36.40% in Vapor Pens, while overall brand sales were down 59.32% year over year and the average price rose 26.91%. Within the mix, Concentrates declined 57.15% YoY and 31.73% month over month, whereas Vapor Pens fell faster at 62.63% YoY and 36.42% MoM, shifting more volume risk toward the higher-priced format with a $27.76 average versus $22.61 in Concentrates. With Concentrates ranked 27th in Missouri, the category tilt alongside steeper Vapor Pens contraction implies the portfolio is leaning into a relatively less-declining anchor while absorbing price-led compression in the pen segment.
The July 2026 mix suggests positioning as a Concentrates-led brand that buffers volatility: a 5.48 percentage-point performance spread between Vapor Pens’ −62.63% YoY and Concentrates’ −57.15% YoY, plus a 4.69-point MoM gap (−36.42% vs. −31.73%), indicates Concentrates are the comparatively steadier base. The 26.91% YoY increase in average price alongside a 36.42% MoM drop in Vapor Pens and a 31.73% MoM drop in Concentrates implies a move up the price ladder while demand elasticity bites harder in pens, so maintaining rank 27 in Missouri likely depends on defending the 63.60% Concentrates share and selectively recalibrating pen price-pack architecture.
Competitive Landscape
Covert Extraction sits at rank #27 in July 2026 in MO Concentrates, down 2 positions year over year from #25 and down 2 positions from April 2026’s #25, while still well below its peak of #12 reached in December 2024; by contrast, Vibe Cannabis (MO) held at #1 year over year at #1 and Galactic surged from #50 to #3 alongside a 31,362.4% sales YoY change, indicating that leadership is consolidating at the top as mid-tier brands lose ground. With Proper Cannabis improving from #3 to #2 and Amaze Cannabis climbing from #12 to #4 on 111.0% YoY sales growth, while Elevate fell from #2 to #5 alongside a 51.3% YoY sales decline, the competitive set is reshuffling in ways that push Covert Extraction further from its December 2024 peak; the rank trajectory implies Covert Extraction is being outpaced by faster-rising rivals and must counter upward mobility among adjacent players to avoid drifting from the top 20.
Notable Products
Melted Strawberry Sugar Wax (1g) posted the steepest movement in July 2026 with a -62.46% month-over-month decline and slid to rank 8, signaling a sharp pullback in demand versus the prior month’s position. In contrast, Tropicana Cookies Botanical Terpene Distillate Cartridge (1g) rose +21.54% MoM to rank 1 and generated $10,031, while Peach Botanical Terpene Flavored Distillate Cartridge (1g) dipped -7.89% MoM at rank 2, indicating mixed traction at the top of the chart. Four of the top ten are Vapor Pens, yet two of those—Twisted Citrus Botanical Terpene Distillate Cartridge (1g) at -38.86% and Grapefruit Botanical Terpene Distillate Cartridge (1g) at -0.30%—lag behind the leader’s momentum, which points to SKU-level polarization within the same format. The pattern implies Covert Extraction is consolidating around a single breakout Vapor Pen SKU while pruning or repositioning weaker Concentrates, shifting near-term emphasis toward high-velocity cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
