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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Covert Extraction has shown a consistent, albeit slight, decline in its ranking within the Concentrates category over the last four months of 2025, moving from the 22nd position in September to the 27th by December. This downward trend is despite an increase in sales, which suggests a competitive market where other brands might be outperforming Covert Extraction. In the Vapor Pens category, Covert Extraction did not make it into the top 30 rankings, indicating a challenging environment for the brand in this segment within Missouri.
Meanwhile, in Oregon, Covert Extraction's performance in the Concentrates category has been more volatile. The brand moved up to the 24th position in October but then dropped to 28th in November, before slightly recovering to 27th in December. This fluctuation might reflect changes in consumer preferences or increased competition. Notably, Covert Extraction did not secure a spot in the top 30 for Vapor Pens in Oregon, suggesting that the brand faces significant challenges in this category across different states.
Competitive Landscape
In the Missouri concentrates market, Covert Extraction has seen a gradual decline in its rank from September to December 2025, moving from 22nd to 27th place. Despite this drop in rank, Covert Extraction's sales have shown a positive trend, increasing from September to December. This suggests that while competitors may be gaining ground in terms of rank, Covert Extraction is successfully growing its sales volume. For instance, Teal Cannabis experienced a decline in both rank and sales over the same period, indicating a potential opportunity for Covert Extraction to capture market share from faltering competitors. Meanwhile, Monopoly Melts maintained a stable rank and saw a significant increase in sales, presenting a strong competitor in the market. Additionally, Gold Rush (MO) and Bad Pony displayed fluctuating ranks but varied sales performances, with Gold Rush (MO) experiencing a notable sales dip in November. These dynamics highlight the competitive landscape Covert Extraction is navigating, where maintaining sales growth amidst shifting ranks is crucial for sustaining its market presence.
Notable Products
In December 2025, Melted Strawberry Sugar Wax (1g) emerged as the top-performing product for Covert Extraction, climbing to the first rank with sales figures reaching 762 units, a significant increase from its second-place position in November. Cherry Cheesecake Cured Resin Sugar Wax (2g) made a notable debut in the second position, while GSC Cured Resin (2g) secured the third rank in its first appearance. Hand Grenade Sugar (1g) slipped one spot to fourth place, maintaining consistent sales across the months. Mandarin Cookies Sugar (1g) rounded out the top five, marking its first entry into the rankings. The shift in rankings highlights a dynamic change in consumer preferences, particularly with the introduction of new products in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
