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Mar-2026
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Overview
Market Insights Snapshot
Covert Extraction has demonstrated a notable performance in the Missouri concentrates market, showing a positive upward trend over the first quarter of 2026. The brand improved its ranking from 27th in December 2025 to 21st by March 2026, with sales experiencing a significant increase from $58,048 in January to $92,428 in March. This upward trajectory in the concentrates category suggests a strengthening market presence in Missouri. However, the brand's performance in the vapor pens category remains less impressive, maintaining a consistent but lower ranking in the 60s throughout the same period.
In contrast, Covert Extraction's performance in the concentrates category in Oregon has been less favorable, with a marked decline in rankings from 23rd in December 2025 to falling out of the top 50 by March 2026. This drop indicates potential challenges or increased competition in this market. The brand's sales in Oregon also reflect this decline, decreasing from $30,173 in January to $11,141 by March. These contrasting performances across states highlight the variability in market dynamics and consumer preferences that Covert Extraction faces in different regions.
Competitive Landscape
In the Missouri concentrates market, Covert Extraction has shown a promising upward trend in rank, moving from 27th place in December 2025 to 21st by March 2026. This improvement is significant given the competitive landscape, where brands like Buoyant Bob and Farmer G consistently maintain higher ranks, with Buoyant Bob holding steady between 13th and 17th place and Farmer G fluctuating between 14th and 19th. Despite being outpaced in sales by these competitors, Covert Extraction has managed to surpass Dark Horse Cannabis, which dropped to 23rd place in March 2026. Additionally, Covert Extraction's sales have seen a significant increase from February to March 2026, indicating a positive reception in the market. This upward trajectory suggests that Covert Extraction is effectively capturing market share and could potentially continue climbing the ranks if this momentum is sustained.
Notable Products
In March 2026, the top-performing product for Covert Extraction was Melted Strawberry Sugar Wax (1g) in the Concentrates category, reclaiming its top position after a dip in the previous months. It achieved a sales figure of 654 units. Hand Grenade Cured Sugar (1g) also showed significant improvement, moving up to the second position from an unranked status in the previous month. Cap Junky Cured Resin (1g) dropped from first place in February to third in March. Meanwhile, Strawberry Kiwi Distillate Cartridge (1g) maintained a steady presence, holding the fourth position, while Thin Mints Cured Budder (1g) rounded out the top five, experiencing a slight decline from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
