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Jun-2024
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Overview
Market Insights Snapshot
Covert Extraction has shown a mixed performance across various states and product categories over the past few months. In the Missouri market, the brand's ranking in the Concentrates category has seen a slight decline, moving from 17th in March to 22nd in June. Despite this drop in ranking, it is noteworthy that the brand has consistently remained within the top 30, indicating a stable presence. On the other hand, the Vapor Pens category in Missouri tells a different story, where Covert Extraction has not managed to break into the top 30 for any of the months observed. This contrast highlights the brand's stronger foothold in Concentrates compared to Vapor Pens within the state.
In Oregon, Covert Extraction has demonstrated a more positive trajectory, particularly in the Concentrates category. The brand improved its ranking from 21st in March to an impressive 14th by June, suggesting a growing popularity and market share. The Vapor Pens category in Oregon also showed an upward trend, with the brand moving from 83rd in March to 62nd in June. Although still outside the top 30, this significant improvement indicates potential for future growth. The brand's performance in Oregon, especially in Concentrates, underscores a promising development compared to its more stable yet less dynamic presence in Missouri.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Covert Extraction has shown a notable fluctuation in its ranking over the past few months. Despite a dip to 29th place in April 2024, Covert Extraction rebounded significantly to secure the 14th spot by June 2024. This recovery is indicative of a strategic adjustment that has positively impacted their sales trajectory. Comparatively, Mana Extracts experienced a decline, dropping from 11th in March to 19th in May before climbing back to 13th in June. Similarly, Focus North saw a substantial improvement, moving from 20th in May to 12th in June. Meanwhile, Sunshine Oil and Disco Dabs have shown more consistent performance, with Disco Dabs maintaining a relatively stable ranking around the 12th to 15th positions. These dynamics suggest that while Covert Extraction has faced challenges, its recent upward trend positions it favorably against competitors, indicating potential for continued growth in market share.
Notable Products
In June 2024, Bunny Slope Sugar Wax (1g) emerged as the top-performing product for Covert Extraction, moving up from its previous ranking of 2nd place in April 2024. This product achieved notable sales of 1,576 units. Banana Muffins Cured Resin (1g) secured the 2nd spot, marking its debut in the rankings. Tropicanna Kush Cured Resin (1g) followed closely in 3rd place, also appearing in the rankings for the first time. La Baker Cured Resin (1g) and Peanut Butter Pancakes Cured Resin (1g) tied for 4th place, both new entries in the top rankings for June 2024.
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