.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Covert Extraction has shown notable performance trends across different categories and states. In Missouri, the brand has maintained a stable presence in the Concentrates category, steadily improving its ranking from 27th in January 2026 to 23rd by April. This upward movement is supported by a significant increase in sales, peaking in March. In contrast, the Vapor Pens category in Missouri presents a slightly different picture, with rankings hovering in the 60s range, indicating a more challenging competitive environment. Despite this, the brand managed to reverse a slight sales decline from February to March, ending with an increase in April. Such dynamics suggest a focused effort on maintaining market share in Missouri's Concentrates segment while attempting to gain traction in Vapor Pens.
In Oregon, Covert Extraction's journey in the Concentrates category is marked by fluctuations. Starting at 48th place in January, the brand experienced a decline to 76th by March, eventually dropping out of the top 30 by April. This indicates a significant challenge in maintaining a competitive edge in Oregon's market. The sales figures mirror this trend, with a notable drop from January to March, suggesting potential market saturation or increased competition. The absence of a ranking in April highlights the brand's struggle to maintain visibility in this particular category, underscoring the need for strategic adjustments to regain footing in Oregon's competitive landscape.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Covert Extraction has shown a steady improvement in its ranking from January to April 2026, moving from 27th to 23rd position. This upward trend is indicative of a positive reception and growing market presence, although it still trails behind competitors like Smokey River Cannabis, which has consistently outperformed Covert Extraction by maintaining a slightly higher rank, peaking at 22nd in April. Meanwhile, Vertical (MO) experienced a decline, dropping from 15th to 21st, potentially opening opportunities for Covert Extraction to capture more market share. Despite The Standard and Invisible Man fluctuating in their rankings, Covert Extraction's consistent sales growth, particularly a notable spike in March, suggests a strengthening brand presence. This analysis highlights the dynamic nature of the market and underscores the importance of strategic positioning for Covert Extraction to further enhance its competitive edge.
Notable Products
In April 2026, Guava Jam Sugar Wax (1g) emerged as the top-performing product for Covert Extraction, climbing from its previous rank of 5 in January to secure the number 1 spot, with sales reaching 253 units. Hand Grenade Cured Sugar (1g) maintained a strong presence, holding steady at the number 2 position from March to April. Melted Strawberry Sugar Wax (1g) saw a slight dip, moving from first place in March to third place in April. Strawberry Kiwi Distillate Cartridge (1g) consistently ranked fourth across the months it was tracked. Notably, Tropicana Cookies Botanical Terpene Distillate Cartridge (1g) entered the rankings for the first time in April, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
