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Jul-2025
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Overview
Market Insights Snapshot
Covert Extraction has shown varied performance across different states and product categories in recent months. In Missouri, the brand's presence in the Concentrates category is experiencing a downward trend, slipping from the 14th rank in April 2025 to the 20th by July 2025. This decline is mirrored by a decrease in sales, suggesting a need for strategic adjustments. However, in the Vapor Pens category, despite not making it into the top 30, there's a slight improvement from a rank of 62 in June to 58 in July, indicating potential growth or market interest in their Vapor Pens products.
In Oregon, Covert Extraction's performance is somewhat mixed. The brand managed to climb from the 30th position in May to 26th in June within the Concentrates category, marking a positive trend. However, this upward momentum did not sustain through July, as they slipped back to the 28th position. In the Vapor Pens category, the brand was ranked 92nd in April and has since fallen out of the top 30, which may point to competitive pressures or shifts in consumer preferences. This absence from the top rankings could indicate a challenge in maintaining market share in this category.
Competitive Landscape
In the competitive landscape of the concentrates category in Missouri, Covert Extraction has experienced a notable decline in both rank and sales over the past few months. Starting from a rank of 14 in April 2025, Covert Extraction has slipped to 20 by July 2025, indicating a downward trend. This decline is mirrored in their sales figures, which have consistently decreased from April to July. In contrast, Local Cannabis Co. has shown a significant improvement, breaking into the top 20 by June and maintaining a higher rank than Covert Extraction in July. Similarly, Bad Pony has seen an upward trajectory, surpassing Covert Extraction by July. Meanwhile, Teal Cannabis and Dark Horse Cannabis have maintained relatively stable positions, with Teal Cannabis gradually climbing closer to Covert Extraction's rank. These shifts suggest that Covert Extraction faces increasing competition and may need to reassess its strategies to regain its previous standing in the Missouri concentrates market.
Notable Products
In July 2025, Melted Strawberry Sugar Wax (1g) emerged as the top-performing product for Covert Extraction, leading the sales in the Concentrates category with a notable figure of 525 units sold. Purple Punch Crumble (1g) secured the second position, indicating a strong presence in the market with 462 units. Both Dante's Inferno Wax (1g) and Tropicanna Haze Wax (1g) shared the third spot, each recording sales of 362 units. Grape Shatter (1g) followed closely in fourth place with 326 units sold. This ranking shows a slight shift from previous months where these products were not ranked, indicating a significant rise in their popularity and sales performance in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
