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Sep-2025
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Overview
Market Insights Snapshot
Covert Extraction's performance in the Missouri concentrates market has seen some fluctuations over the past few months. In June 2025, the brand held the 18th position, but by September, it had slipped to 22nd. Despite this decline, there was a notable spike in August when they climbed back to 19th place, indicating a temporary resurgence in sales momentum. In contrast, their performance in the vapor pens category in Missouri has been less remarkable, failing to break into the top 30, with rankings hovering around the mid-60s throughout the same period. This lack of presence in the top tier suggests challenges in capturing market share in this category.
In Oregon, Covert Extraction's presence in the concentrates category has been relatively stable, although they did not manage to maintain a consistent upward trend. Starting at 28th place in June, they briefly fell out of the top 30 in August before recovering to 25th place in September. This recovery suggests a potential rebound in consumer interest or strategic adjustments by the brand. The brand's ability to re-enter the top 30 in Oregon's competitive concentrates market is a positive indicator, although maintaining this position will require sustained efforts. The absence of Covert Extraction from the top rankings in other categories in Oregon highlights areas where the brand may need to focus more attention to enhance its market presence.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Covert Extraction has demonstrated a fluctuating yet promising trajectory in recent months. Despite not ranking in the top 20 from June to August 2025, Covert Extraction made a notable comeback in September, climbing to the 25th position. This improvement suggests a positive shift in consumer preference or strategic adjustments by the brand. In contrast, Dr. Jolly's experienced a significant decline, dropping from 8th place in June to 26th in September, indicating potential challenges in maintaining its market share. Meanwhile, Elysium Fields and Kaprikorn showed consistent performance, hovering around the mid-20s, which may suggest stable but limited growth potential. Interestingly, Alta Gardens saw a dramatic rise to 12th place in August before falling back to 27th in September, reflecting volatility in consumer demand or supply chain issues. These dynamics highlight the competitive pressures and opportunities for Covert Extraction to leverage its recent momentum and potentially capture a larger market share in the coming months.
Notable Products
In September 2025, the top-performing product for Covert Extraction was Gelonade Crumble (1g) in the Concentrates category, achieving the number one rank with sales of 663 units. Following closely, Gelonade Cured Resin (1g) and Cap Junky Cured Resin (1g) held the second and third spots, respectively. Sherbacio Biscotti Sugar Wax (1g) secured the fourth position, while Melted Strawberry Sugar Wax (1g) dropped to fifth place from its previous top rank in July 2025. Notably, Melted Strawberry Sugar Wax (1g) experienced a decline in rank but still maintained strong sales figures. Overall, September saw a reshuffling in the rankings, with new products emerging as top contenders in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
