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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Covert Extraction concentrated 66.07% of sales in Concentrates (ranked 22 in Missouri Concentrates), with Vapor Pens at 33.93% share, indicating a two-category footprint with clear weighting. Year over year, Concentrates declined 36.58% while Vapor Pens fell 31.37%, yet month over month Concentrates rose 23.39% versus 7.73% for Vapor Pens, shifting mix toward the lower-priced Concentrates average at $22.39 versus $28.07 in Vapor Pens. The pattern implies a tactical pivot back into Concentrates during May 2026 to stabilize volume even as overall brand sales were down 34.90% year over year.
The month-over-month surge in Concentrates at 23.39% compared with 7.73% in Vapor Pens, combined with a 13.59% year-over-year increase in average price, suggests price-led revenue preservation where volume softness persists. With Concentrates holding the 22 rank in Missouri while the brand’s 24-month sales are down 46.32%, the heavier tilt toward Concentrates (66.07% share) implies a positioning strategy prioritizing depth in a core segment over broader diversification. The implication is that May 2026 mix choices favor defending segment relevance and price architecture in Concentrates rather than chasing incremental share in Vapor Pens.
Competitive Landscape
Covert Extraction sits at rank #22 in May 2026, down 5 positions year over year from #17 and up 3 positions versus the prior three-month mark of #25, while its historical peak was #12 in December 2024; by contrast, Vibe Cannabis (MO) held #1 with a flat YoY rank at #1 and Sinse Cannabis advanced from #7 to #2 alongside 31.0% YoY sales growth, indicating the competitive ladder is tightening at the top. With Amaze Cannabis rising from #14 to #4 amid 171.9% YoY sales growth and Vivid (MO) holding #5 despite a 24.9% sales decline, Covert Extraction’s slide of 5 ranks YoY but 3-rank recovery since February 2026 suggests it is stabilizing mid-pack while faster-moving rivals consolidate share, implying the brand’s path back toward its #12 peak requires gains against surging climbers rather than merely avoiding further decline.
Notable Products
Melted Strawberry Sugar Wax (1g) delivered the standout movement in May 2026 with a +200.4% month-over-month jump to rank 1, outpacing the next-largest mover Blue Raspberry Botanical Terpene Distillate Cartridge (1g) at +84.4% and rank 4. The Vapor Pens cohort posted mixed but mostly positive gains with Strawberry Kiwi Distillate Cartridge (1g) at +42.8% and rank 2 while Tropicana Cookies Botanical Terpene Distillate Cartridge (1g) rose a modest +1.2% at rank 8, and four of the top ten are Concentrates clustered between ranks 1 and 7. The $14,527 result for Melted Strawberry Sugar Wax (1g) alongside Vapor Pens momentum concentrated near ranks 2, 4, 8, 9, and 10 implies Covert Extraction is pivoting toward a dual-track mix where a breakout Concentrates anchor coexists with a broad Vapor Pens ladder to capture both high-intent and repeat cartridge buyers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
