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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Covert Extraction has shown a fluctuating performance in the Concentrates category. The brand's ranking has seen some volatility, moving from 25th position in July 2025 to 24th by October, with a peak at 19th in August. This indicates a relatively stable presence within the top 30, although not consistently improving towards the top ranks. This contrasts with their performance in the Vapor Pens category, where Covert Extraction did not secure a spot within the top 30, indicating a weaker market position in this segment. The sales figures reflect this, with a notable decrease in sales from July to September, before a slight recovery in October.
In Oregon, Covert Extraction's presence in the Concentrates category has been more promising. Starting at the 27th position in July, the brand improved its standing to 23rd by October, reflecting a positive trend in market penetration. This upward movement suggests a strengthening brand presence and possibly effective market strategies in the state. Notably, Covert Extraction did not appear in the top 30 for Vapor Pens in Oregon, similar to Missouri, which may highlight a broader challenge for the brand in this category across different states. The sales trajectory in Oregon also shows a significant increase in October, providing a glimpse into potential growth opportunities.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Covert Extraction has shown a notable improvement in its ranking from 32nd in August 2025 to 23rd by October 2025, indicating a positive trend in its market presence. This upward movement is significant, especially when compared to competitors like Elysium Fields, which also improved its rank from 29th to 25th, and Higher Cultures, which maintained a consistent position around the 22nd mark. Meanwhile, Faded Cannabis Co. experienced a slight decline, dropping from 19th in August to 24th in October. Gorge Grown maintained a strong position, consistently ranking around 21st. Covert Extraction's sales figures also reflect this positive trajectory, with a significant increase in October, suggesting effective strategies in capturing market share amidst strong competition.
Notable Products
In October 2025, the top-performing product for Covert Extraction was Forbidden Fruit Cured Resin 1g, which secured the number one rank with notable sales of 954 units. Both GMO Sugar Wax 1g and Guava Jam Cured Resin 2g tied for the second position, each reflecting strong sales figures. Hand Grenade Sugar 1g maintained its third-place ranking from August 2025, despite a slight decrease in sales from 415 units to 381 units. Forbidden Fruit Sugar Wax 1g rounded out the top four, marking its first appearance in the rankings for October. Overall, the concentrates category dominated the sales landscape, with consistent performers and new entries shaping the month's top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
