.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Covert Extraction is stocked at 27 licensed dispensaries across Missouri and Oregon, 17 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Bridgeton, Dexter, and Eldon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Covert Extraction’s mix tilted further toward Concentrates at 77.23% share (ranked 23rd in Concentrates in Missouri) while Vapor Pens held 22.77% share; both categories contracted, with Concentrates down 45.92% YoY and 30.16% MoM, and Vapor Pens down 52.87% YoY and 16.74% MoM. With average price up 44.30% YoY to $24.97 alongside a brand-level YoY sales decline of 47.67%, the steeper YoY drop in Vapor Pens versus Concentrates suggests demand pullback is sharper in the smaller line, and the MoM gap (30.16% vs. 16.74%) implies near-term volume pressure is concentrated in the category where the brand is already ranked 23rd, pointing to overexposure risk in a weakening segment.
The mix shift and divergent declines imply Covert Extraction is increasingly dependent on a category with faster recent erosion while maintaining a smaller but relatively less volatile position in Vapor Pens on a month-over-month basis, which can dilute pricing power despite the 44.30% YoY price increase. Given Missouri positioning at rank 23 in Concentrates and a 77.23% category weight, the combination of deeper MoM contraction in the core and a smaller, slower-shrinking MoM tail in Vapor Pens indicates the brand’s current stance skews toward defensive share preservation in Concentrates and opportunistic stabilization in Vapor Pens, a setup that favors reallocating mix toward the category with the 16.74% MoM decline to reduce volatility.
Competitive Landscape
Covert Extraction sits at rank #23 in September 2026, down 1 position from #22 year over year, and flat versus June 2026 at #23, while its historical peak was #12 in December 2024; meanwhile, Vibe Cannabis (MO) held #1 with 20.7% year-over-year sales growth and Proper Cannabis moved up from #3 to #2 with 23.6% growth, outpacing Covert Extraction’s stagnant rank, and Elevate fell from #2 to #5 alongside a 41.8% decline that did not translate into share gains for Covert Extraction; this pattern implies Covert Extraction’s rank trajectory is tethered to mid-tier inertia, where competitor ascents and declines redistribute positions above and around it without catalyzing upward mobility.
Notable Products
Guava Jam Crumble (1g) posted the steepest decline in September 2026 at -71.44% MoM while falling to rank 7, and Super Glue Haze Cured Resin (1g) also contracted -25.01% MoM at rank 9. In contrast, Trop Souffle Badder (1g) rose +20.25% MoM to rank 4, but that gain was not enough to offset the sharper drops lower in the top 10. With four of the top ten coming from the Concentrates family at ranks 1 through 5, the magnitude of the crumble and resin pullbacks implies SKU-level volatility within Concentrates that could compress mix stability if not rebalanced.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
