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Apr-2025
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Overview
Market Insights Snapshot
In Missouri, Covert Extraction has shown a notable performance in the Concentrates category, maintaining a consistent presence in the top 20 rankings. Starting the year at 14th place in January, the brand experienced a slight dip to 16th in February and March, before climbing back to 13th in April. This upward movement in April suggests a positive reception of their products, potentially indicating strategic improvements or seasonal demand shifts. However, the Vapor Pens category tells a different story, with Covert Extraction not even breaking into the top 30 ranks throughout the months, peaking at 43rd in January and falling to 55th by April. This could highlight challenges in distinguishing their vapor pen offerings in a competitive market.
Meanwhile, in Oregon, Covert Extraction's performance in the Concentrates category has been more volatile. The brand began at 28th in January, dropped to 33rd in February, then surged to 21st in March, before settling back to 27th in April. This fluctuation might indicate market dynamics or varying consumer preferences. The Vapor Pens category in Oregon presents a more challenging scenario, as Covert Extraction has struggled to gain traction, with rankings consistently outside the top 60 and reaching as low as 89th in April. This underperformance could suggest a need for product innovation or enhanced marketing efforts to compete more effectively in this segment.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Covert Extraction has experienced notable fluctuations in its ranking and sales performance. Starting the year in January 2025 at rank 14, Covert Extraction saw a slight dip in February and March, maintaining a rank of 16, before rebounding to rank 13 by April. This recovery suggests a positive trend in consumer preference or strategic adjustments that have begun to pay off. In contrast, Good Day Farm, which started strong at rank 8 in January, experienced a decline to rank 14 by April, indicating potential challenges in maintaining its earlier momentum. Meanwhile, Robust has shown consistency, hovering around the 11th to 13th positions, while Buoyant Bob made a significant leap from rank 29 in January to 11 in April, showcasing a remarkable upward trajectory. Pinpoint also experienced a dramatic shift, starting at rank 5 in January and dropping to 15 by April, indicating potential volatility in its market strategy or consumer base. These dynamics highlight the competitive pressures and opportunities for Covert Extraction to further capitalize on its recent gains and strategize against the fluctuating performances of its competitors.
Notable Products
In April 2025, the top-performing product for Covert Extraction was Guava Jam Crumble (1g) in the Concentrates category, securing the first rank with sales of 840 units. Now N' Later Sauce (1g), also in the Concentrates category, followed closely in second place. Guava Jam Sugar Wax (1g) maintained its third-place position from March, despite a decrease in sales. Magic Strawberry Sugar Wax (1g) debuted in the rankings at fourth place, while London Pound Cake Sugar (1g) dropped from second place in February to fifth place by April. This shift indicates a dynamic market with changing consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
