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Jun-2024
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Overview
Market Insights Snapshot
The performance of Sauced in the California market has shown some notable trends, particularly in the Vapor Pens category. Over the span from March to June 2024, Sauced has seen a steady improvement in its ranking, moving from 53rd to 48th place. This upward trajectory is accompanied by a significant increase in sales, peaking in May 2024 at over $355,000 before slightly declining in June. The consistent presence within the top 50 brands in this highly competitive category indicates a growing acceptance and popularity among consumers in California.
In Nevada, Sauced's performance varies across different product categories. The brand has made a notable entry into the Concentrates category, achieving a rank of 28th in May 2024, a positive sign given the absence of prior rankings. In the Flower category, however, Sauced has struggled to maintain a strong presence, never breaking into the top 80. Interestingly, the Vapor Pens category in Nevada has seen a remarkable improvement, with Sauced climbing from 35th to 24th place from March to June 2024, accompanied by a consistent increase in sales. The Pre-Roll category also shows a fluctuating yet promising trend, with Sauced ranking 40th in June after a dip in May.
Competitive Landscape
In the competitive landscape of vapor pens in California, Sauced has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 53 in March 2024, Sauced improved to 48 by May and maintained this position in June, indicating a steady climb. This is particularly significant when compared to competitors such as Kushy Punch, which fluctuated around the 45-51 range, and Friendly Farms, which saw a decline from 35 to 47 over the same period. Additionally, Crystal Clear remained static at rank 50, while Paletas experienced a drop from 46 to 51. This consistent improvement in rank for Sauced, coupled with an increase in sales from $273,173 in March to $330,978 in June, highlights its growing market presence and consumer preference in the California vapor pen category.
Notable Products
In June 2024, the top-performing product from Sauced was Granddaddy Purp Live Resin Disposable (1g) in the Vapor Pens category, securing the number one rank with sales of $1111. Don Mega Pre-Roll (1g) in the Pre-Roll category ranked second, showing a slight decline from its fourth position in March 2024. Jack Diesel Live Resin Disposable (1g) maintained a consistent third place in the Vapor Pens category since April 2024. Ghost Train Haze Live Resin Disposable (1g) and Gelato Live Resin Disposable (1g) ranked fourth and fifth respectively, marking their first appearance in the top five. The consistent performance of Vapor Pens in the top ranks highlights their popularity among consumers.
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