Jun-2024
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Overview
Market Insights Snapshot
Spiked Flamingo has shown a mixed performance across various categories in Nevada. In the Concentrates category, the brand experienced fluctuations, starting at rank 16 in March 2024, dropping to 18 in April, rising to 13 in May, and then falling back to 17 in June. This indicates a volatile but competitive presence in this segment. The Flower category saw a slight improvement from rank 82 in March to 70 in June, but consistently staying out of the top 30 highlights a struggle to gain significant traction. The Pre-Roll category showed a concerning downward trend, slipping from rank 14 in March to 35 by June, reflecting a notable decline in consumer interest or market competition.
On a more positive note, Spiked Flamingo maintained a strong position in the Tincture & Sublingual category, consistently holding the 3rd rank from March through June, showcasing a stable demand for their products in this segment. However, the Vapor Pens category presented a different story with rankings fluctuating between 33 and 38, indicating inconsistency in market performance. Despite these ups and downs, the overall trend suggests that while Spiked Flamingo has strongholds in certain categories, there are areas where they face significant challenges and opportunities for growth. The absence from the top 30 in the Flower category, in particular, signals a need for strategic adjustments to enhance their market positioning in Nevada.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Nevada, Spiked Flamingo has experienced notable fluctuations in rank and sales over recent months. Initially holding a strong position at rank 14 in March 2024, Spiked Flamingo saw a decline to rank 35 by June 2024. This downward trend in rank is accompanied by a significant drop in sales, from $144,369 in March to $43,080 in June. In comparison, competitors like Redwood and High Heads have shown more resilience. Redwood, for instance, improved its rank from 23 in March to 14 in April before experiencing a slight decline, while High Heads maintained a relatively stable performance, fluctuating between ranks 23 and 31. Another competitor, The Grower Circle, has seen a consistent decline, similar to Spiked Flamingo, but started from a lower rank. These insights suggest that while Spiked Flamingo initially held a competitive edge, the brand needs to address the factors contributing to its recent decline to regain market share in Nevada's Pre-Roll category.
Notable Products
In June 2024, the top-performing product for Spiked Flamingo was the Laughing Gas Infused Pre-Roll (1g), which maintained its number one rank from the previous month, with a notable sales figure of 545 units. The Master Pave Cured Resin Badder (0.95g) entered the rankings for the first time, securing the second position. Gemelo (3.5g) also made its debut in June, ranking third. Jealousy Infused Pre-Roll (1g) dropped one place to fourth, while Pineapple Fruz Infused Pre-Roll (1g) held steady in fifth place. These shifts indicate a dynamic market where new entries are quickly climbing the ranks.