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Jul-2025
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Overview
Market Insights Snapshot
Polaris MMJ has shown a dynamic performance across various product categories in Nevada. In the Concentrates category, the brand has recently broken into the top 30, moving from an unranked position to rank 27 in June and improving to 26 by July. This upward movement indicates a growing consumer interest in their concentrates. In contrast, the Flower category has seen some fluctuations, with Polaris MMJ dropping from rank 25 in May to 33 in June, before bouncing back to 27 in July. Such volatility suggests competitive pressures or seasonal demand shifts that the brand is navigating effectively.
Pre-Rolls have been a particularly intriguing category for Polaris MMJ. From not being in the top 30 in April, the brand climbed to rank 28 in May, dipped to 43 in June, and then surged to 19 in July. This kind of movement could point to successful marketing efforts or product innovations that resonated with consumers. Meanwhile, in the Vapor Pens category, the brand has shown steady improvement, moving from rank 35 in April to 25 by July, with sales reflecting a significant upward trend. The absence of a top 30 ranking in some months for certain categories highlights areas for potential growth, but also underscores the competitive landscape Polaris MMJ is operating within.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Polaris MMJ has experienced fluctuations in its market position, with its rank shifting from 26th in April 2025 to 27th by July 2025. Despite these changes, Polaris MMJ has faced stiff competition from brands like BLVD, which consistently outperformed Polaris MMJ, maintaining a rank within the top 25 throughout the period. Meanwhile, FloraVega / Welleaf showed significant volatility, dropping to 43rd in May but recovering to 29th by July, indicating a potential threat if they stabilize their performance. Prime Cannabis also remained a close competitor, with ranks hovering around the mid-20s, suggesting a tight race for market share. The sales trends reflect these rank changes, with Polaris MMJ's sales declining from April to June before a slight recovery in July, highlighting the need for strategic adjustments to regain a stronger foothold in the market.
Notable Products
In July 2025, the top-performing product for Polaris MMJ was Head Cheese (3.5g) in the Flower category, maintaining its number one rank from previous months with sales of 4,389 units. Head Cheese Pre-Roll (1g) in the Pre-Roll category rose to the second position, improving from the fifth rank in June. Blue Maui Pre-Roll (1g) made a notable entry into the rankings, securing the third spot. Master Bubba Kush Pre-Roll (1g) followed closely at fourth place, and Ice Cream Cake Pre-Roll (1g) completed the top five. The rankings indicate a strong performance in the Pre-Roll category, with several products entering the list for the first time in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
