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Sep-2024
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Overview
Market Insights Snapshot
Polaris MMJ has demonstrated a fluctuating performance across various product categories in Nevada. In the Flower category, Polaris MMJ showed a notable improvement from a rank of 40 in August 2024 to 26 in September 2024, alongside a corresponding increase in sales. This suggests a positive reception of their flower products in the Nevada market. Conversely, their Vapor Pens category maintained a more stable position, hovering around the 30th rank throughout the observed months, indicating consistent, albeit not top-tier, performance. However, the brand did not manage to break into the top 30 in this category, which might be an area for potential growth.
In the Pre-Roll category, Polaris MMJ made significant strides, climbing from a rank of 41 in June to 23 by September 2024. This upward trend in rankings suggests that their pre-roll offerings have gained popularity, likely driven by strategic marketing or product enhancements. Despite this progress, the brand's absence from the top 30 in June indicates initial challenges in capturing market share. The overall sales increase in Nevada reflects a growing consumer base, yet the brand's performance across different categories reveals areas that may benefit from further strategic focus to enhance market presence.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Polaris MMJ has experienced significant fluctuations in its ranking over the past few months, impacting its sales performance. Notably, Polaris MMJ's rank improved from 40th in August 2024 to 26th in September 2024, indicating a positive shift in market presence. This improvement is contrasted by the performance of competitors such as Grassroots, which maintained a relatively stable position, ranking 16th in August and 25th in September, and Stackhouse, which saw a decline from 15th to 28th in the same period. Meanwhile, Good Green showed a notable rise from 40th in June to 20th in August before slightly dropping to 27th in September. Additionally, BLVD has been on an upward trajectory, moving from 74th in June to 24th in September. These dynamics suggest that while Polaris MMJ is regaining ground, the competitive environment remains challenging, with brands like BLVD and Good Green showing strong upward momentum that could influence Polaris MMJ's strategic positioning and sales strategies moving forward.
Notable Products
In September 2024, Head Cheese (3.5g) from Polaris MMJ maintained its top position in the Flower category, achieving sales of 3730 units, marking a consistent presence as the best-selling product since June. Ice Cream Cake Pre-Roll (1g) made a significant leap to second place in the Pre-Roll category, up from fifth in August, reflecting a strong increase in consumer demand. Head Cheese Pre-Roll (1g) secured the third spot, showing resilience in its category despite fluctuating rankings in previous months. Blue Maui Pre-Roll (1g) followed closely in fourth place, demonstrating a steady performance after debuting in second place in August. Lastly, Blue Maui Live Resin Cartridge (0.5g) entered the rankings at fifth place in the Vapor Pens category, indicating growing interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
