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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Polaris MMJ concentrated 76.82% of May 2026 sales in Flower, up 17.45% month over month and 9.58% year over year, while Pre-Roll fell to 18.64% share with sales down 24.01% MoM and 22.02% YoY; Vapor Pens remained a small 4.28% share despite a 505.24% MoM rebound against a 71.45% YoY decline, and Concentrates held 0.26% share with 93.50% MoM and 23.54% YoY growth. Despite brand-wide sales down 8.42% YoY and the average price declining 12.92% YoY to $16.58, the category mix tilted more heavily toward Flower in May 2026 and away from Pre-Roll, implying a tactical re-centering on the highest-volume category to stabilize overall performance.
With Flower as the top category and a state-category placement of rank 26 in Nevada Flower, the 17.45% MoM lift in Flower alongside a 24.01% MoM contraction in Pre-Roll indicates share consolidation where Polaris MMJ has better velocity, while the 505.24% MoM spike in Vapor Pens off a low base and 93.50% MoM growth in Concentrates suggest test-level reentry rather than a broad pivot. The mix shift, combined with a 9.58% YoY Flower gain versus a 22.02% YoY Pre-Roll decline, implies that near-term positioning depends on deepening Flower penetration in Nevada while treating non-Flower formats as opportunistic satellites, a posture aimed at improving rank from 26 via category focus rather than breadth.
Competitive Landscape
Polaris MMJ sits at rank #26 in NV Flower in May 2026, improving 2 positions year over year from #28 while falling 9 spots from its three-month rank of #17; the brand’s peak position of #17 in February 2026 underscores a 9-rank slide since that high-water mark. Competitive momentum is bifurcated: STIIIZY held steady at #1 year over year (flat at #1) even as its sales declined 2.3%, whereas Redwood vaulted from #54 to #5 with a 917.6% sales increase, indicating that the middle tier where Polaris MMJ competes is compressing and pushing brands to either consolidate gains or cede share. The pattern implies Polaris MMJ’s modest YoY rank lift alongside recent quarter slippage points to a fragile foothold that will require near-term share capture to avoid further drift away from February 2026’s peak.
Notable Products
Head Cheese Pre-Roll (1g) delivered the standout move in May 2026 with a +124.5% month-over-month surge to rank 1, while Head Cheese Kief Infused Pre-Roll (1g) fell -53.1% to rank 7, creating a split performance within the same flavor line that points to consumer preference for non-infused formats. Four of the top ten are Pre-Roll SKUs, concentrating demand in ready-to-consume formats, yet the -38.1% decline for New York Cheesecake Infused Pre-Roll (1g) at rank 4 contrasts with the rise at rank 1, implying that potency add-ons are not the driver this month. Head Cheese (3.5g) in Flower held rank 2 with +19.2% MoM, while Flower also populated ranks 5, 8, and 10, which, alongside a single SKU crossing $115,895, indicates a two-pillar mix anchored by a flagship strain across both Pre-Roll and Flower. Taken together, the mix implies Polaris MMJ is consolidating around the Head Cheese strain across formats while dialing back reliance on infused variants in favor of scalable core SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
