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Dec-2025
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Overview
Market Insights Snapshot
Polaris MMJ has demonstrated a notable performance in the Nevada market, particularly in the Flower category. Starting in September 2025, the brand was ranked 31st, and by December, it had climbed to 13th place. This upward movement indicates a significant improvement in their market position, with December sales reaching a remarkable figure. The Pre-Roll category also showed consistent performance, maintaining a strong presence within the top 20 throughout the last quarter of 2025. However, the Vapor Pens category presented a more fluctuating trend, where Polaris MMJ was not ranked within the top 30 in October and November, highlighting a potential area for growth despite a strong recovery to 23rd place in December.
In terms of sales trends, Polaris MMJ's Flower category saw a substantial increase in December, suggesting a growing consumer preference or successful marketing strategies in the Nevada market. The Pre-Roll category experienced stable sales with a peak in November, indicating a solid foothold in this segment. Conversely, the Vapor Pens category faced challenges, with sales dipping in October and November, but the significant rebound in December suggests a positive turnaround. The absence of top 30 rankings in two consecutive months for Vapor Pens highlights a competitive landscape and potential volatility in consumer demand or brand strategy.
Competitive Landscape
In the Nevada flower category, Polaris MMJ has shown a notable fluctuation in its ranking and sales performance over the last few months of 2025. Starting from a rank of 31 in September, Polaris MMJ improved to 24 in October, only to drop to 32 in November before making a significant leap to 13 in December. This volatility contrasts with competitors like Redwood, which maintained a more stable presence, ending December at rank 12, and Summa Cannabis, which consistently stayed within the top 15. Despite these fluctuations, Polaris MMJ's sales in December surged dramatically, surpassing its earlier months, indicating a potential strategic shift or successful marketing campaign. Meanwhile, &Shine also saw a notable increase, climbing to rank 11 in December, suggesting a competitive push in the market. The dynamic changes in rankings and sales highlight the competitive landscape in Nevada's flower market, where Polaris MMJ's recent improvements suggest a promising trajectory if they can maintain this momentum.
Notable Products
In December 2025, Head Cheese Popcorn (14g) from Polaris MMJ emerged as the top-performing product, climbing to the first rank with notable sales of 5,302 units. Head Cheese (3.5g) followed closely in second place, maintaining a strong presence despite a slight dip in sales compared to previous months. Ice Cream Cake Pre-Roll (1g) secured the third position, showing a consistent upward trend in sales figures. Head Cheese Pre-Roll (1g) fell to fourth place after leading in November, indicating a significant change in consumer preference. Blue Maui Pre-Roll (1g) rounded out the top five, experiencing a drop in rank from November, which suggests a shift in demand within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
