Market Insights Snapshot
Church Cannabis Co. has shown a mixed performance across different states and categories. In Massachusetts, the brand's ranking in the Flower category improved from 84 in July 2023 to 77 in August 2023, but no data is available for the subsequent months, indicating that they might not have been in the top 20 brands for that period. However, their performance in the Vapor Pens category in the same state shows a positive trend with a jump from rank 27 in July to 19 in August, although there was a slight drop in the following months to ranks 42 and 39 in September and October respectively.
In the Vapor Pens category in other states, Church Cannabis Co. maintained a consistent performance. In Michigan, the brand held steady, with ranks oscillating between 18 and 17 from July to October 2023. This consistency extends to their performance in Nevada as well, where they secured ranks within the top 20 throughout the same period. However, it's worth noting a slight decline from rank 13 in July to 17 in October. These movements indicate a strong presence in the Vapor Pens category, despite minor fluctuations.
In the Vapor Pens category in Michigan, Church Cannabis Co. has maintained a consistent rank, fluctuating slightly between 16th and 18th place from July to October 2023. Despite this stability, it's worth noting that Church Cannabis Co.'s competitors have seen more dynamic shifts. Flav made a significant leap from not being in the top 20 in August to 16th place in October, indicating a strong upward trend. Bossy and Play Cannabis also improved their ranks, with Bossy surpassing Church Cannabis Co. to reach 15th place in October. Market, however, has seen a slight decline, falling from 14th to 18th place over the same period. These shifts suggest a highly competitive landscape, with brands jostling for position in the top 20.
In October 2023, the top-performing product from Church Cannabis Co. was the 'Church x Heavyweight Heads - Trick Trick OG Live Resin Disposable (1g)', maintaining its position at rank 1 for four consecutive months. The 'Alaskan Thunder Fuck Distillate Disposable (1g)' moved up to rank 2 in October, showing an improvement from its previous rank of 3 in September. Debuting in the rankings, 'Hawaiian Snowcap Distillate Disposable (1g)', 'Blue Dream Live Resin Cartridge (1g)', and 'Strawberry Cough Distillate Disposable (1g)' secured the 3rd, 4th, and 5th positions respectively. Notably, the 'Church x Heavyweight Heads - Trick Trick OG Live Resin Disposable (1g)' made a significant sales figure of 4701 units in October. This analysis indicates a dynamic competition among the Vapor Pens category of Church Cannabis Co.