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Jun-2024
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Overview
Market Insights Snapshot
Church Cannabis Co. has shown varied performance across different states and categories over the past few months. In Massachusetts, their ranking in the Vapor Pens category has fluctuated significantly, starting at 54th in March 2024 and dropping to 73rd in April, before climbing back to 58th in May and June. This indicates a volatile market presence in Massachusetts, with periods of both decline and recovery. The sales figures also reflect this inconsistency, with a notable dip in April followed by a recovery in subsequent months. Not being in the top 30 brands in Massachusetts during these months highlights the challenges they face in this competitive market.
In contrast, Church Cannabis Co. has maintained a relatively stable performance in the Vapor Pens category in Michigan and Nevada. In Michigan, their rank slightly dropped from 14th in March to 19th in April and May, before improving to 19th again in June. Despite these minor fluctuations, they have consistently remained within the top 30 brands, indicating a strong market presence. Similarly, in Nevada, their rankings have hovered around the mid-teens, with a slight drop to 21st in June. These trends suggest a more steady performance in these states, with consistent sales figures supporting their position in the market. However, the drop in rankings in Nevada towards June might be an area of concern that requires closer attention.
Competitive Landscape
In the competitive landscape of Michigan's Vapor Pens category, Church Cannabis Co. has experienced notable fluctuations in its rank and sales over recent months. From March to June 2024, Church Cannabis Co.'s rank varied from 14th to 22nd, indicating a competitive struggle to maintain a top position. Despite a dip in sales in April and May, the brand saw a resurgence in June, climbing back to 19th place. In contrast, Rove consistently held a higher rank, fluctuating between 14th and 17th, with robust sales figures that outpaced Church Cannabis Co. Similarly, Traphouse Cannabis Co. maintained a competitive edge, ranking between 14th and 18th, and showing strong sales performance. Meanwhile, Flav made a significant leap in June, moving from outside the top 20 to 20th place, indicating a potential emerging threat. Lastly, Mozey Extracts showed consistent performance, hovering around the 20th rank. These dynamics suggest that while Church Cannabis Co. remains a key player, it faces stiff competition and must strategize to improve its market position and sales trajectory.
Notable Products
In June 2024, the top-performing product for Church Cannabis Co. was the Blueberry Live Resin Cartridge (1g) in the Vapor Pens category, which ranked first with notable sales of $5,662. Skywalker Live Resin Cartridge (1g) secured the second spot, making a strong entry into the rankings. Strawberry Cough Live Resin Cartridge (1g) held the third position, maintaining consistent performance from previous months. Ice Cream Cake Live Resin Cartridge (1g) ranked fourth, showing an improvement from its fifth-place ranking in May. Blue Dream Live Resin Cartridge (1g) dropped to fifth place after previously holding the top spot in May.
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