Market Insights Snapshot
In Alberta, the Sev7n brand has shown consistent performance in the Pre-Roll and Vapor Pens categories. There has been a noticeable upward trend in the Pre-Roll category, with the brand improving its ranking from 52nd in July to 42nd in October. This is indicative of a steadily growing market share. In the Vapor Pens category, Sev7n has maintained a position within the top 20, with rankings fluctuating slightly between 13th and 19th over the four-month period. This stability in a competitive category speaks volumes about the brand's popularity and consumer loyalty.
On the other hand, in Ontario and Saskatchewan, the brand's performance has been a mixed bag. In Ontario, Sev7n has struggled to make a significant impact in the Concentrates category, with rankings well outside the top 20. However, in the Vapor Pens category, the brand's ranking has been in a slight decline, moving from 32nd to 50th over the period. In Saskatchewan, Sev7n only made the top 100 in the Flower category in September, which indicates room for improvement. However, in the Vapor Pens category, the brand has shown some resilience, maintaining a position within the top 22 despite some fluctuations.
In the Vapor Pens category in Alberta, Sev7n has shown a steady improvement in its ranking from July to September 2023, moving from 19th to 13th place. However, it slipped back to 15th place in October. Despite this, Sev7n's sales have generally trended upward. In comparison, Weed Me has fluctuated in the rankings, dropping out of the top 20 in August, but rebounding to 14th place by October. Kolab and Kazoo have seen a slight decline in their rankings over the same period, with Kazoo's sales also trending downward. Jonny Chronic has remained fairly stable in the rankings, but its sales have seen a slight decline since July. Overall, Sev7n's upward trend in sales and improving ranking position it well against its competitors in the Alberta Vapor Pens market.
In October 2023, the top-performing product from Sev7n was the 'Milk & Cookiez Pre-Roll (1g)' in the Pre-Roll category, climbing from its 4th rank in September to the top spot. Following closely, the 'Island Cherry Distillate Cartridge (1g)' from the Vapor Pens category ranked second, slipping from its leading position in the previous months. The 'Island Sugar Co2 Cartridge (1g)', also a Vapor Pens product, maintained a steady performance, securing the third rank, same as in September. The 'Sour Grape Star x Apple Mac Distillate Disposable 2-Pack (1.2g)' dropped to the fourth rank in October from the second position in September. A new entrant in the top five was the 'Space Tang Distillate Infused Pre-Roll 3-Pack (1.5g)' from the Pre-Roll category. Notably, the 'Milk & Cookiez Pre-Roll (1g)' recorded a significant sales figure of 4534 units in October.