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Dec-2025
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Overview
Market Insights Snapshot
In examining LITTI's performance across different categories and regions, notable trends emerge. In the Vapor Pens category, LITTI shows strong growth in Alberta, where the brand climbed from the 28th position in September 2025 to the 23rd position by December 2025. This upward trajectory is underscored by a significant increase in sales, indicating a robust demand for their products. Conversely, in the Pre-Roll category in Alberta, LITTI did not make it into the top 30 rankings, which could suggest challenges in market penetration or competition in this segment.
Meanwhile, in Ontario, LITTI's performance presents a mixed picture. In the Pre-Roll category, LITTI fluctuated slightly, peaking at the 67th position in November 2025 before settling at 71st in December. This indicates some volatility, yet the brand remains within the top 100, suggesting a stable presence. However, in the Vapor Pens category, LITTI experienced a decline from the 13th position in September to 19th in December 2025. This downward trend might reflect increasing competition or shifts in consumer preferences within the province, highlighting areas for strategic improvement.
Competitive Landscape
In the Ontario Vapor Pens category, LITTI has experienced a downward trend in its rankings from September to December 2025, moving from 13th to 19th place. This decline in rank is notable when compared to competitors such as 1964 Supply Co, which maintained a relatively stable position around 18th place, and Ness, which also showed stability in the 21st position by December. Meanwhile, Iris demonstrated a significant upward trajectory, climbing from 30th to 20th place, indicating a strong increase in sales momentum. Purple Hills, although experiencing a slight decline, remained ahead of LITTI, dropping from 11th to 17th place. These shifts suggest that while LITTI's sales have decreased, competitors like Iris are gaining market share, potentially impacting LITTI's sales performance and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In December 2025, LITTI's top-performing product was the Slappn Berry Distillate Cartridge (1g) from the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 5,466 units. Following closely, the Sunrise Smash Liquid Diamonds Cartridge (1g) climbed to the second position, improving from its consistent third-place ranking in prior months. The Gulupa Gulp Distillate Cartridge (1g) experienced a slight drop, moving from second to third place. Pushn Peach Distillate Cartridge (1g) held steady in fourth place, showing a modest increase in sales. Lastly, the Bussn Blackberry Distillate Cartridge (1g) remained in fifth place, continuing its stable performance with a gradual rise in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
