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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, LITTI’s mix concentrated further in Vapor Pens at 82.71% share (ranked 22 in Ontario Vapor Pens), with category sales down 57.19% year over year and 3.48% month over month, while Pre-Roll held 17.29% share with steeper declines of 61.61% YoY and 17.87% MoM. The brand’s average price rose 6.54% YoY to $28.75 alongside an overall brand sales decline of 58.03% YoY, implying price firmness amid demand contraction; taken together, the category split and ranks imply LITTI is consolidating around Vapor Pens while Pre-Roll retrenches.
The shift points to a positioning that leans into Vapor Pens as the core identity, accepting lower volatility (−3.48% MoM) relative to the more elastic Pre-Roll segment (−17.87% MoM), and using a modest 6.54% YoY price lift to protect margin despite unit pressure. With Vapor Pens carrying an 82.71% mix and a 22nd rank in Ontario, the implication is to prioritize depth over breadth: defend pen placement and pricing where rank can be improved incrementally, while reassessing Pre-Roll where sharper −61.61% YoY declines and a 17.29% share contribute disproportionately to overall −58.03% YoY erosion.
Competitive Landscape
LITTI holds rank #22 in ON Vapor Pens in May 2026, falling 11 positions year over year from #11 and slipping 1 spot versus February 2026’s #21, even after a historical peak at #8 in October 2024; in contrast, Back Forty / Back 40 Cannabis stayed at #1 with a 3.7% YoY sales lift while Spinach advanced from #6 to #2 alongside 137.7% YoY sales growth, indicating LITTI’s relative share is being redistributed toward faster-rising leaders as category momentum consolidates near the top ranks.
Notable Products
The steepest movement in May 2026 was Bussn' Blackberry Distillate Cartridge (1g) dropping 22.9% to rank 6 while Gulupa Gulp Distillate Cartridge (1g) fell 10.1% at rank 3, contrasting with Hella Bubba Distillate Cartridge (1g) rising 8.9% at rank 5. Slappn' Berry Distillate Cartridge (1g) held rank 1 with a 2.8% MoM uptick while Sunrise Smash Liquid Diamonds Cartridge (1g) slid 7.6% at rank 2, and four of the top ten are Vapor Pens, concentrating mix risk despite The Juici Pack Double Diamond Infused Pre-Roll 5-Pack (2g) growing 9.5% at rank 7. The product set implies Vapor Pens still anchor demand but volatility within fruit-forward SKUs is widening, nudging LITTI toward shoring up flavor breadth and balancing with Infused Pre-Rolls as a hedge.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
