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Apr-2025
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Overview
Market Insights Snapshot
In the Alberta market, LITTI's performance in the Pre-Roll category has been inconsistent, with rankings fluctuating from 60th in January to 77th by April 2025. This indicates a struggle to maintain a strong presence in this category. Conversely, in the Vapor Pens category, LITTI has maintained a relatively stable position, ranking between 14th and 19th over the same period. This stability in Vapor Pens suggests a more solid footing in the Alberta market, despite a slight decline in sales from January to April.
In Ontario, LITTI has shown a more promising trajectory in the Pre-Roll category, improving its rank from 53rd in January to 50th in March before slipping to 58th in April. The Vapor Pens category tells a different story, where LITTI has consistently held the 9th position throughout the first four months of 2025. This consistency in Ontario's Vapor Pens category highlights LITTI's strong market presence and potential for growth, despite a notable decline in sales from March to April. However, the absence of any top 30 rankings in additional categories across these provinces could indicate areas where LITTI might explore new strategies or product innovations.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, LITTI has maintained a consistent rank of 9th place from January to April 2025. This stability in ranking is notable, especially when compared to competitors like Weed Me and DEBUNK, which have experienced fluctuations in their rankings. Weed Me dropped from 6th to 8th place, while DEBUNK fell from 4th to 7th place over the same period. Despite a decline in sales from January's peak, LITTI's ability to maintain its rank suggests a loyal customer base and effective market positioning. Meanwhile, Kolab has shown improvement, moving from 14th to 10th place, indicating potential pressure on LITTI to innovate and capture more market share to avoid being outpaced. This competitive analysis highlights the importance for LITTI to focus on strategic marketing and product differentiation to boost sales and potentially climb the rankings in the Ontario vapor pen market.
Notable Products
In April 2025, LITTI's top-performing product was the Slappn Berry Distillate Cartridge (1g) from the Vapor Pens category, maintaining its first-place rank for the fourth consecutive month, with sales reaching 9,999 units. The Gulupa Gulp Distillate Cartridge (1g) consistently held the second position across all months, although its sales figures showed a decline compared to previous months. Sunrise Smash Liquid Diamonds Cartridge (1g) maintained its third-place rank for the second month in a row, following an improvement from fourth place in January. Bussn Blackberry Distillate Cartridge (1g) remained in fourth place, consistent with its March ranking after fluctuating in earlier months. Pushn Peach Distillate Cartridge (1g) continued to hold fifth place, despite a steady decrease in sales since January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
