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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, LITTI’s mix concentrated further into Vapor Pens at 88.02% share while Pre-Roll contracted to 11.98% share, with Vapor Pens down 46.08% year over year and 5.83% month over month, and Pre-Roll down 69.37% year over year and 34.97% month over month. Against a total brand sales decline of 50.58% year over year and an average price up 8.82%, category elasticity appears uneven: the milder Vapor Pens decline relative to Pre-Roll, alongside a June 2026 Vapor Pens average price of $29.86 versus Pre-Roll at $26.09, implies demand is holding relatively better in the core format while secondary formats are retrenching faster; the pattern indicates LITTI’s near-term volume depends on stabilizing Vapor Pens while allowing Pre-Roll to reset.
Positioning-wise, Vapor Pens at rank 22 in Ontario suggests mid-pack visibility, but the 5.83% month-over-month drop in its lead category versus a 34.97% month-over-month slide in Pre-Roll points to concentration risk if mix remains 88% skewed to one format. With brand sales down 50.58% year over year and 24‑month sales down 43.50% alongside an 8.82% average price lift, the trade-off favors holding price in Vapor Pens to preserve rank while reconsidering Pre-Roll assortment or pricing to curb outsized declines; the implication is that LITTI’s competitive posture should anchor on defending share in Vapor Pens while selectively pruning or repositioning Pre-Roll to reduce volatility.
Competitive Landscape
LITTI is currently ranked #22 in ON Vapor Pens in June 2026, down 10 positions from #12 year over year, with rank flat versus March 2026 at #22 and well off its #8 peak from October 2024; meanwhile, Spinach climbed from #5 to #1 alongside a 173.8% YoY sales increase, while BoxHot slipped from #1 to #3 with a 22.1% YoY sales decline, indicating that gains are concentrating at the very top as mid-tier positions hollow out. With Back Forty / Back 40 Cannabis improving from #2 to #2 YoY but growing sales 15.3%, and General Admission falling from #3 to #4 with a 24.6% YoY sales drop, LITTI’s two-year slide from #8 to #22 implies share leakage toward a few accelerating leaders and a stickier lower-rank equilibrium unless the brand re-enters the top-15 corridor.
Notable Products
Hella Bubba Distillate Cartridge (1g) posted the steepest slide in June 2026 at -35.5% MoM, dropping to rank 7 while The Juici Pack Double Diamond Infused Pre-Roll 5-Pack (2g) fell -37.5% MoM to rank 9. At the top, Slappn' Berry Distillate Cartridge (1g) still held rank 1 despite a -21.0% MoM decline, and Sunrise Smash Liquid Diamonds Cartridge (1g) at rank 2 slipped -6.4% MoM. With eight of the top ten in Vapor Pens and both the #1 and #2 positions there, the mix points to a cartridge-led strategy that is vulnerable to volatility when flagship SKUs contract.
Cherry Chonk Liquid Diamonds Disposable (1g) rose +40.6% MoM to rank 6, outpacing mid-pack declines like Berry Blaze Liquid Diamonds Disposable (1g) at -11.9% MoM and Dope AF Vanilla Liquid Diaomnds Cartridge (1g) at -25.4% MoM. Bussn' Blackberry Distillate Cartridge (1g) grew +25.3% MoM at rank 4 even as Gulupa Gulp Distillate Cartridge (1g) at rank 3 slipped -7.4% MoM, indicating gains are concentrated in a few SKUs while category-wide softness weighs on overall ranks. The pattern implies LITTI is leaning into a narrow set of winning disposables and select distillate cartridges to offset broader cartridge pullbacks, suggesting near-term mix management around a few high-velocity pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
