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Aug-2025
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Overview
Market Insights Snapshot
In the Alberta market, LITTI's performance in the Pre-Roll category has seen a consistent decline, as evidenced by their rankings slipping from 78th in May 2025 to 85th by August 2025. This downward trend is further emphasized by the decrease in their sales figures over the same period. In contrast, their Vapor Pens category has maintained a relatively stable position, ranking consistently around 18th place despite a gradual decline in sales. This suggests that while LITTI is struggling to gain traction in the Pre-Roll segment, their Vapor Pens continue to hold a solid, albeit declining, presence in Alberta.
Meanwhile, in Ontario, LITTI's performance in the Vapor Pens category has remained strong, maintaining a top 12 position throughout the summer months, with a notable rebound in sales in August 2025. This indicates a resilient market presence and possibly a loyal customer base in Ontario for their Vapor Pens. However, their Pre-Roll category tells a different story, as they have not been able to break into the top 30 rankings, indicating a significant challenge in competing with other brands in this segment. The steady decline in sales further underscores the struggle LITTI faces in establishing a foothold in the Ontario Pre-Roll market.
Competitive Landscape
In the Ontario Vapor Pens market, LITTI has shown a relatively stable performance from May to August 2025, maintaining a rank between 11th and 12th place. Despite a dip in sales from May to July, LITTI's sales rebounded slightly in August. This stability in rank is notable given the competitive landscape, where brands like Kolab consistently ranked higher, maintaining a position in the top 10, although they experienced a sales decline in August. Meanwhile, Adults Only has shown a strong upward sales trend, surpassing LITTI in both rank and sales. LITTI's closest competitors, Purple Hills and Versus, fluctuate around similar ranks, but LITTI's ability to maintain its position suggests a loyal customer base or effective marketing strategies that could be leveraged further to improve its market position.
Notable Products
In August 2025, LITTI's top-performing product remained the Slappn Berry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank since May 2025 with sales of 10,603 units. The Gulupa Gulp Distillate Cartridge (1g) also held steady at the second position, continuing its consistent performance over the past months. Sunrise Smash Liquid Diamonds Cartridge (1g) retained its third-place position, demonstrating stable sales trends. A notable change occurred with the Pushn Peach Distillate Cartridge (1g), which improved its ranking from fifth to fourth place, indicating a positive shift in consumer preference. Meanwhile, Bussn Blackberry Distillate Cartridge (1g) dropped one spot to fifth, reflecting a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
