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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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LITTI concentrated 92.41% of October 2026 sales in Vapor Pens, with the remaining 7.59% in Pre-Roll; the Vapor Pens segment fell 56.41% year over year while Pre-Roll declined 86.99%, and month over month the drops were 4.70% and 29.52% respectively. Average price rose 9.22% year over year to $30.12 even as brand sales declined 63.02% year over year, implying mix and pricing are not offsetting volume contraction; taken together with a Vapor Pens rank of 27 in Ontario, the pattern implies LITTI is over-indexed to a shrinking core category while its smaller Pre-Roll line is retreating faster, concentrating exposure rather than diversifying.
The sharper 29.52% month-over-month contraction in Pre-Roll versus 4.70% in Vapor Pens suggests LITTI’s near-term positioning is consolidating around Vapor Pens despite a 56.41% year-over-year decline in that category and a 63.02% brand-level drop, which reduces optionality if Vapor Pens continues to lag category demand. With a 9.22% year-over-year price increase alongside an 80.78% two-year sales decline, the implication is that LITTI’s relative value proposition is drifting upward as volume erodes, reinforcing a mid-to-higher price stance that may not be supported by its 27th rank in Ontario and signaling a need to rebalance price-pack architecture or reallocate effort toward formats with less steep declines.
Competitive Landscape
LITTI sits at rank 27 in ON Vapor Pens in October 2026, down 11 positions year over year from rank 16 and slipping 3 spots since July 2026 from rank 24, while still trailing its peak rank of 8 reached in October 2024; by contrast, Back Forty / Back 40 Cannabis held rank 1 year over year and remains #1, and Kolab rose from rank 14 to rank 5 with 118.8% YoY sales growth versus LITTI’s rank decline, indicating that competitive gains are consolidating at the top as LITTI’s multi-quarter rank drift implies share is being ceded to faster-rising incumbents.
Notable Products
LITTI is concentrated in vapor pens in October 2026, with cartridges at 69.4% of sales and all-in-one disposables at 23.0%. The top product, Slappn' Berry Distillate Cartridge (1g), alone holds 20.8%, so most of its sales come from standard cartridge formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
