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Sep-2025
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Overview
Market Insights Snapshot
LITTI's performance across different categories and states has shown varying trends over the past few months. In Alberta, LITTI's presence in the Pre-Roll category has been relatively weak, with rankings consistently outside the top 30, peaking at 81st in June and dropping to 94th by September. This indicates a declining trend in this category within the province. Conversely, in the Vapor Pens category, LITTI has maintained a stronger foothold, although it has experienced a gradual decline in rank from 17th in June to 23rd in September. This decline is accompanied by a decrease in sales figures, suggesting that LITTI might need to reassess its strategy in Alberta to regain its standing.
Moving to Ontario, LITTI has shown a more robust performance. In the Pre-Roll category, the brand's ranking has fluctuated, with a notable improvement from 79th in August to 73rd in September, which may indicate a positive shift in consumer preference or effective marketing strategies. In the Vapor Pens category, LITTI has consistently remained within the top 15, holding a steady position with minor rank changes from 12th to 13th over the months. This stability, paired with strong sales figures, underscores LITTI's solid market presence in the Vapor Pens category in Ontario, highlighting it as a potential area of strength for the brand.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, LITTI has shown a dynamic performance over the past few months, with its rank fluctuating between 11th and 13th place. Despite a slight dip in rank from 11th in August 2025 to 13th in September 2025, LITTI's sales have demonstrated resilience, with a modest increase from August to September. This contrasts with Kolab, which saw a decline in both rank and sales, dropping from 8th to 12th place and experiencing a significant decrease in sales. Meanwhile, Purple Hills has been climbing steadily, surpassing LITTI by moving from 13th to 11th place, with a notable increase in sales. Endgame maintained a stable position, sharing the 14th rank with Jonny Chronic in September, yet both brands have not surpassed LITTI in sales, indicating potential opportunities for LITTI to capitalize on its current market position and further enhance its competitive edge.
Notable Products
In September 2025, Slappn' Berry Distillate Cartridge (1g) maintained its top position in the Vapor Pens category for LITTI, with sales reaching 9,038 units. Gulupa Gulp Distillate Cartridge (1g) consistently held the second rank across the months, showing a slight increase in sales from August. Sunrise Smash Liquid Diamonds Cartridge (1g) remained steady at third place, although its sales saw a decline compared to previous months. Pushn' Peach Distillate Cartridge (1g) secured the fourth position, improving its sales slightly from August. Bussn' Blackberry Distillate Cartridge (1g) remained in fifth place, with a gradual decrease in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
