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Oct-2025
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Overview
Market Insights Snapshot
In Alberta, LITTI's performance in the Pre-Roll category showed notable fluctuation over the months. Starting at a rank of 89 in July 2025, LITTI improved its position to 77 by October. This upward trend is significant, especially considering the brand was not even in the top 30 initially. Meanwhile, in the Vapor Pens category, LITTI maintained a more stable presence, fluctuating slightly between ranks 21 and 27. The steadiness in Vapor Pens suggests a consistent consumer base, although the slight dip in sales from July to September followed by a recovery in October indicates some volatility in consumer purchasing behavior.
In Ontario, LITTI's performance was somewhat contrasting across categories. For Pre-Rolls, the brand hovered around the mid-70s in rank, with a slight dip in August and a recovery by October. This consistency, albeit outside the top 30, indicates a stable but less dominant market presence. On the other hand, LITTI's Vapor Pens maintained a strong foothold, consistently ranking at 13 until a minor drop to 14 in October. The robust sales figures in this category highlight LITTI's strength and consumer preference for their Vapor Pens in Ontario, suggesting a stronger brand loyalty or market strategy in this segment compared to Pre-Rolls.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, LITTI has experienced a slight decline in its ranking over the past few months, moving from 13th place in July 2025 to 14th in October 2025. This shift comes amid a competitive environment where brands like Purple Hills and Endgame have shown fluctuating ranks, with Purple Hills dropping from 11th to 13th and Endgame improving from 14th to 12th. Notably, Jonny Chronic has maintained a steady 15th rank, while 1964 Supply Co has climbed from 18th to 16th, indicating a positive sales trajectory. Despite LITTI's consistent sales figures, the brand faces pressure from competitors who are either stabilizing or improving their market positions, suggesting a need for strategic initiatives to regain or enhance its standing in the Ontario vapor pen market.
Notable Products
In October 2025, LITTI's top-performing product was Slappn' Berry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position for four consecutive months with sales of 7,585 units. Gulupa Gulp Distillate Cartridge (1g) also retained its second position throughout the same period, showing a slight increase in sales from September. Sunrise Smash Liquid Diamonds Cartridge (1g) consistently held the third spot, despite a minor dip in sales. Pushn' Peach Distillate Cartridge (1g) improved its rank from fifth in July to fourth by August and maintained this position through October. Meanwhile, Bussn' Blackberry Distillate Cartridge (1g) dropped from fourth in July to fifth in August and stayed there till October, reflecting a steady decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
