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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
LITTI concentrated 88.33% of August 2026 sales in Vapor Pens while Pre-Roll accounted for 11.67%, with Vapor Pens down 51.29% year over year and 6.45% month over month, and Pre-Roll down 68.96% year over year and 17.53% month over month. With brand-level sales down 54.33% year over year and average price up 12.91%, the mix remains anchored to Vapor Pens despite sharper contraction in Pre-Roll, implying price-led pressure amid declining unit velocity and a portfolio leaning further into a weakening core.
Given a Vapor Pens category share of 88.33% and a rank of 24 in Ontario Vapor Pens, the steeper 17.53% month-over-month decline in Pre-Roll versus 6.45% in Vapor Pens narrows diversification and limits cross-category insulation. The 12.91% year-over-year price increase alongside a 51.29% Vapor Pens volume contraction and 68.96% Pre-Roll drop positions LITTI as a higher-price, lower-throughput player whose current mix elevates exposure to further rank slippage if pricing and assortment are not recalibrated.
Competitive Landscape
LITTI is currently ranked #24 in ON Vapor Pens in August 2026, down 10 positions year over year from #14, and down 3 positions versus May 2026 when it sat at #21; this contrasts with a historical peak of #8 reached in October 2024 and a competitor set that moved upward, as Spinach climbed from #4 to #1 with 152.3% YoY sales growth while Jays (Canada) advanced from #17 to #5 alongside 109.6% YoY growth, indicating LITTI’s multi-quarter slippage is tied less to a shrinking category and more to share capture by faster-rising peers, implying the rank trajectory points to erosion in relative velocity that will likely persist without mix or distribution changes.
Notable Products
The steepest decline came from Gulupa Gulp Distillate Cartridge (1g), down 34.4% month over month and sitting at rank 3, while Sunrise Smash Liquid Diamonds Cartridge (1g) fell 33.1% at rank 2. In contrast, Cherry Chonk Liquid Diamonds Disposable (1g) rose 32.1% to rank 4, and Slappn' Berry Distillate Cartridge (1g) slipped 15.7% yet holds rank 1 with $64,158. With nine of the top ten in Vapor Pens, the concentration indicates category dependence even as Liquid Diamonds formats diverge, implying LITTI is reallocating momentum toward disposables to stabilize mix despite declines in core cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
