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Jan-2026
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Overview
Market Insights Snapshot
In the province of Alberta, LITTI's performance in the Pre-Roll category did not make it into the top 30 rankings for December 2025 and January 2026, indicating a potential decline in market presence. However, in the Vapor Pens category, LITTI demonstrated a steady presence, maintaining a rank within the top 30 across all months from October 2025 to January 2026. Notably, LITTI's rank slightly dipped to 27th in January 2026 after reaching 24th in December 2025, suggesting some volatility but overall resilience in this category.
In Ontario, LITTI's performance in the Pre-Roll category showed fluctuations, with rankings moving from 76th in October 2025 to 72nd in January 2026, peaking at 61st in November 2025. This indicates some competitive positioning but also highlights challenges in maintaining a stronger foothold. Meanwhile, in the Vapor Pens category, LITTI consistently ranked within the top 30, though it experienced a gradual decline from 14th in October 2025 to 21st by January 2026. This trend suggests a need for strategic adjustments to regain higher rankings in the increasingly competitive market landscape of Vapor Pens.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, LITTI has experienced a notable shift in its market position from October 2025 to January 2026. Initially ranked 14th in October, LITTI saw a decline to 21st by January, indicating a downward trend in its market standing. This change in rank is accompanied by a decrease in sales, which contrasts with the performance of competitors like 1964 Supply Co, which maintained a relatively stable ranking around the 18th to 20th positions despite fluctuations in sales. Meanwhile, SUPER TOAST demonstrated a positive trajectory, climbing from 29th to 19th, suggesting a successful strategy that LITTI might analyze for insights. Additionally, The Loud Plug and Ness have shown varied performance, with The Loud Plug experiencing rank volatility and Ness consistently hovering outside the top 20. These dynamics highlight the competitive pressures LITTI faces and underscore the importance of strategic adjustments to regain its footing in the Ontario Vapor Pens market.
Notable Products
In January 2026, LITTI's top-performing product was the Slappn' Berry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 4,646 units. The Sunrise Smash Liquid Diamonds Cartridge (1g) climbed to the second position, having improved from fourth in November to second in December. Bussn' Blackberry Distillate Cartridge (1g) saw a notable rise to third place, up from a consistent fifth-place ranking in the prior months. Gulupa Gulp Distillate Cartridge (1g) slipped slightly to fourth, while Pushn' Peach Distillate Cartridge (1g) rounded out the top five, dropping from its previous third-place standing in December. This month’s rankings reflect a dynamic shift in consumer preferences, with notable gains for some products despite overall lower sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
