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Jun-2024
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Overview
Market Insights Snapshot
LITTI has shown notable performance in the Pre-Roll category in Alberta over the past few months. Starting from a rank of 52 in March 2024, LITTI has steadily climbed up to the 34th position by June 2024. This upward trend is indicative of increasing consumer preference and market penetration in Alberta. On the other hand, LITTI's performance in the Pre-Roll category in Ontario has been less impressive, as the brand did not make it into the top 30 rankings from March to June 2024. However, it's worth noting that their sales figures in Ontario for May and June 2024 were still significant, suggesting a solid presence despite the lower rankings.
In the Vapor Pens category, LITTI has demonstrated a strong and consistent performance in both Alberta and Ontario. In Alberta, LITTI improved its rank from 28 in March 2024 to 17 by June 2024, reflecting a significant positive shift. Meanwhile, in Ontario, LITTI maintained a top 15 position throughout the same period, even reaching as high as 12th place in April and June 2024. This consistency in Ontario highlights the brand's strong foothold in the Vapor Pens market. Overall, the directional movement in these key markets indicates LITTI's growing influence and competitive edge in the cannabis industry.
Competitive Landscape
In the Ontario vapor pens market, LITTI has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 15 in March 2024, LITTI improved to 12 in April, briefly dipped to 13 in May, and then climbed back to 12 in June. This positive trend in rankings is accompanied by a significant increase in sales, peaking at 671,217 CAD in April before stabilizing around the 600,000 CAD mark in June. In comparison, Ness experienced a decline, dropping from 11th to 13th place, with sales decreasing from 642,162 CAD to 574,529 CAD over the same period. Fuego Cannabis (Canada) maintained a relatively stable position but saw a notable sales drop from 992,571 CAD in March to 649,330 CAD in June. Meanwhile, Versus and Adults Only showed fluctuating ranks but generally stable sales figures. LITTI's consistent improvement in rank and robust sales growth indicate a strengthening market position, suggesting effective marketing strategies and growing consumer preference.
Notable Products
In June 2024, LITTI's top-performing product was PB&J WTF Infused Pre-Roll (1g), which achieved the number one rank with notable sales of 9,466 units. Slappn' Berry Distillate Cartridge (1g) maintained its second-place position from the previous month. Gulupa Gulp Distillate Cartridge (1g) dropped to third place after leading in May. Slappn' Berry Infused Pre-Roll 3-Pack (1.5g) climbed to the fourth position, showing a consistent upward trend. Hella Bubba Distillate Cartridge (1g) ranked fifth, marking a decline from its third-place position in April.
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