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Jul-2025
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Overview
Market Insights Snapshot
The performance of LITTI across various categories and regions exhibits interesting trends. In the Alberta market, LITTI's Pre-Roll category has shown a consistent decline in rankings from April to July 2025, moving from 77th to 87th position, indicating a potential challenge in maintaining its market presence. This downward trend is accompanied by a decrease in sales, suggesting that LITTI may need to reassess its strategy in this category. Conversely, in the Vapor Pens category within the same region, LITTI has maintained a relatively stable position, hovering around the 17th to 18th rank, although a slight dip in sales from June to July 2025 hints at potential market saturation or increased competition.
In Ontario, LITTI's performance in the Pre-Roll category mirrors the trend seen in Alberta, with rankings falling from 58th to 71st over the same period. This decline is accompanied by a decrease in sales, which might reflect broader market dynamics or shifts in consumer preferences. On the other hand, LITTI's Vapor Pens have consistently performed well, maintaining a top 12 position throughout the months. Despite a slight decrease in sales from June to July 2025, the brand's strong ranking in this category highlights its competitive edge and consumer appeal in the Ontario market. The contrast between the two categories in different provinces underscores the importance of regional strategies and the varying consumer landscapes that LITTI navigates.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, LITTI has experienced a notable shift in its market position over the months from April to July 2025. Initially ranked 9th in April, LITTI's rank slipped to 12th by June and remained there in July, indicating a downward trend in its competitive standing. This decline in rank is mirrored by a decrease in sales, with a significant drop from May to June. In contrast, Adults Only has consistently outperformed LITTI, maintaining a higher rank and showing robust sales growth, peaking in June. Meanwhile, Endgame has maintained a stable position, consistently ranking 11th or higher, while Happy & Stoned has shown remarkable improvement, climbing from 25th in April to 13th in July, with a corresponding surge in sales. This competitive pressure suggests that LITTI may need to reassess its market strategies to regain its footing amidst these dynamic competitors.
Notable Products
In July 2025, the top-performing product for LITTI was Slappn Berry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank consistently from April through July with sales of 10,341 units. Gulupa Gulp Distillate Cartridge (1g) held its steady second-place position throughout these months, although its sales showed a decline in July. Sunrise Smash Liquid Diamonds Cartridge (1g) continued to rank third, with a slight increase in sales compared to June. Bussn Blackberry Distillate Cartridge (1g) and Pushn Peach Distillate Cartridge (1g) maintained their fourth and fifth ranks respectively, despite a gradual decrease in sales figures. Overall, the rankings for these top products remained unchanged from previous months, indicating consistent consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
