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Aug-2024
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Overview
Market Insights Snapshot
LITTI's performance across different categories and states/provinces shows a mixed but generally positive trend. In Alberta, the brand saw a significant improvement in the Pre-Roll category, moving from a rank of 49 in May 2024 to 34 in July 2024, before slipping slightly to 39 in August 2024. This fluctuation indicates a competitive market where LITTI is improving but still faces challenges. In contrast, their Vapor Pens category in Alberta demonstrated more consistent progress, climbing from rank 20 in May 2024 to 17 in August 2024, suggesting a stronger foothold and increasing consumer preference for their products in this category.
In Ontario, LITTI's performance in the Pre-Roll category has been less impressive, consistently ranking outside the top 30, with positions ranging from 61 to 69 throughout the observed months. This indicates that the brand is struggling to gain traction in this category within the province. However, their Vapor Pens have shown a more stable and favorable trend, maintaining a top 15 position, although there was a slight dip from rank 12 in July 2024 to 14 in August 2024. This stability in the Vapor Pens category suggests a loyal customer base and a strong market presence in Ontario, despite the challenges faced in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, LITTI has experienced notable fluctuations in its rank and sales over the past few months. LITTI's rank improved from 13th in May 2024 to 12th in both June and July, before dropping to 14th in August. This volatility is indicative of a highly competitive market. For instance, Weed Me has shown a steady upward trend, moving from 17th in May to 13th in August, which could be a contributing factor to LITTI's recent dip. Similarly, Purple Hills has consistently climbed the ranks, reaching 12th in August, potentially drawing customers away from LITTI. On the other hand, Versus has seen a decline, dropping from 12th in May to 16th in August, which might have initially benefited LITTI's mid-year performance. Despite these shifts, LITTI's sales peaked in July, indicating strong market presence and customer loyalty, but the brand must strategize to maintain and improve its position amidst the dynamic competition.
Notable Products
In August 2024, the top-performing product from LITTI was PB&J WTF Infused Pre-Roll (1g), maintaining its first-place rank with sales of 8132 units. Gulupa Gulp Distillate Cartridge (1g) climbed to the second spot, showing a consistent improvement from third place in the previous months. Slappn' Berry Distillate Cartridge (1g) dropped to third place despite being second in June and July. Hella Bubba Distillate Cartridge (1g) rose to fourth place, demonstrating significant growth from its fifth-place rank in May and June. Slappn' Berry Infused Pre-Roll 3-Pack (1.5g) remained steady in fifth place, though its sales figures decreased compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
