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Dec-2025
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Overview
Market Insights Snapshot
Jonny Chronic's performance across various categories and provinces reflects a mixture of stability and challenges. In Alberta, the brand's presence in the Pre-Roll category saw a decline, as it slipped from 26th place in September 2025 to 36th by December 2025, indicating a consistent drop in rankings and sales over the months. Conversely, their Vapor Pens category in Alberta maintained a strong showing, holding steady at 15th place in September and October before improving to 12th in November and December, alongside a notable increase in sales, highlighting a positive trend in consumer preference. Meanwhile, in British Columbia, Jonny Chronic's performance in the Flower category showed resilience, with a temporary dip in October but a quick recovery to 14th place by December, suggesting a volatile yet recoverable market position.
In Ontario, Jonny Chronic's Flower category maintained a relatively stable ranking, fluctuating between 22nd and 25th place throughout the last four months of 2025. However, their Pre-Roll category struggled to break into the top 30, with rankings consistently beyond the 40th position, which could be a point of concern for the brand. The Vapor Pens category, on the other hand, demonstrated a positive trajectory, climbing from 17th place in September to 14th by December, accompanied by an increase in sales, indicative of growing consumer interest. In Saskatchewan, Jonny Chronic's Vapor Pens experienced a slight dip in rankings, moving from 15th in September to 18th by December, which might suggest increased competition or shifting consumer preferences in the region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Jonny Chronic has experienced notable fluctuations in its market rank over the last few months, moving from 22nd in September 2025 to 25th by December 2025. This decline in rank is accompanied by a decrease in sales, suggesting a need for strategic adjustments. Competitors such as EastCann and Sixty Seven Sins have maintained more stable positions, with EastCann slightly improving its rank from 25th to 24th and Sixty Seven Sins consistently holding around the 22nd to 23rd positions. Meanwhile, BLKMKT and Woody Nelson have remained outside the top 20, indicating less immediate competitive pressure from these brands. The data suggests that Jonny Chronic may need to innovate or enhance its market strategies to regain its previous standing and counteract the upward trends of its competitors.
Notable Products
In December 2025, Cherry Bomb Reefers Pre-Roll 3-Pack (1.5g) maintained its position as the top-performing product for Jonny Chronic, despite a decrease in sales to 9508 units. The Reefers - Acapulco Gold Pre-Roll 3-Pack (1.5g) rose to second place, improving from a fourth-place position in November. Granddaddy Purple Liquid Diamonds Cartridge (1g) made a notable entry into the rankings, securing third place with a sales figure of 8195 units. The Reefers - Cherry Bomb Pre-Roll 10-Pack (5g) climbed to the fourth position, showing a steady increase since its introduction in November. Meanwhile, Reefers - Northern Lights Pre-Roll 3-Pack (1.5g) dropped to fifth place from second in November, reflecting a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
