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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Jonny Chronic’s May 2026 category mix leans on Flower at 42.23% share with year-over-year growth of 24.76% and month-over-month growth of 15.23%, while Vapor Pens hold 35.83% share with 36.89% YoY but a -14.36% MoM decline; Pre-Roll contributes 21.68% share with 5.93% YoY and 2.00% MoM gains, and Concentrates remain niche at 0.27% share despite 82.91% YoY and 39.11% MoM. Average price rose 6.23% YoY to $26.91 even as the brand’s overall sales advanced 24.02% YoY and 67.49% over 24 months, implying the May 2026 uplift is volume-led in Flower and stabilized by modest Pre-Roll gains, while Vapor Pens’ pullback concentrates risk in two large categories.
With Flower now the top category and ranked 14 in Flower in British Columbia, the combination of a 15.23% MoM surge in Flower and a -14.36% MoM dip in Vapor Pens suggests Jonny Chronic’s near-term positioning tilts toward inhalable value where price elasticity is supportive, while the 2.00% MoM rise in Pre-Roll offers a hedge against Vapor Pens volatility. The outsized 39.11% MoM growth in a 0.27% share Concentrates line provides optionality rather than scale, indicating the path to defend and potentially improve the 14th-place Flower rank is to prioritize Flower assortment depth and Pre-Roll attachment over chasing immediate share recovery in Vapor Pens.
Competitive Landscape
Jonny Chronic sits at rank #18 in ON Flower in May 2026, improving 5 positions YoY from #23 and advancing 6 spots from #24 three months ago; this coincides with the brand reaching its peak rank of #18 in May 2026 while category leaders reshuffled as Shred moved up from #2 to #1 and Back Forty / Back 40 Cannabis slipped from #1 to #2 alongside a -8.41% sales YoY change. With Spinach holding steady at #3 and The Original Fraser Valley Weed Co. jumping from #10 to #5 on 26.30% YoY sales growth, Jonny Chronic’s climb into the mid-teens despite top-heavy movement indicates share is consolidating among leaders while mid-tier mobility remains possible; the trajectory implies Jonny Chronic is positioned for incremental share capture if it sustains gains against peers showing mixed YoY momentum.
Notable Products
Blue Dream Liquid Diamonds Cartridge (1g) posted the steepest decline in May 2026, down 28.36% and sitting at rank 7, while Northern Lights Liquid Diamonds Cartridge (1g) also fell 27.22% at rank 9. At the top of the chart, Reefers - Northern Lights Pre-Roll 3-Pack (1.5g) inched up 5.23% to rank 1 and Reefers - Acapulco Gold Pre-Roll 3-Pack (1.5g) rose 4.92% at rank 2, whereas Acapulco Gold Live Resin Cartridge (1g) slipped 12.36% to rank 3. Four of the top ten are Pre-Roll SKUs, and Vapor Pens account for five of the top ten, concentrating share in two formats despite mixed momentum; the only notable dollar outlier is Cherry Bomb (14g) at $372,156 with a 5.02% lift at rank 5. The pattern implies Jonny Chronic’s near-term revenue is anchored by Pre-Rolls while volatility in Vapor Pens could pressure mix and margin, nudging the brand toward defending inhalables leadership with tighter SKU-level demand management.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
