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Jun-2024
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Overview
Market Insights Snapshot
Jonny Chronic has shown notable performance variations across different states and product categories. In Alberta, the brand's ranking in the Flower category has been improving, moving from outside the top 30 to 48th place by June 2024. Similarly, in the Pre-Roll category, they climbed from 80th in March to 48th in June, indicating a strong upward trend. However, their Vapor Pens category has seen a slight decline, stabilizing around the 18th position after peaking at 13th in April. This mixed performance suggests that while Jonny Chronic is gaining traction in some categories, it faces challenges in others.
In British Columbia, Jonny Chronic has maintained relatively stable rankings, especially in the Flower category where they consistently ranked around the 16th to 22nd positions. The Pre-Roll and Vapor Pens categories also show steady rankings, with minor fluctuations. Notably, in Ontario, the brand's Vapor Pens category has maintained a strong presence, consistently ranking around the 17th and 18th positions. Conversely, their Flower and Pre-Roll categories have struggled to break into higher rankings, hovering in the 40s and 50s. In Saskatchewan, Jonny Chronic's performance in Vapor Pens is commendable, moving from 7th to 5th position by June 2024, while their presence in the Flower and Pre-Roll categories is either inconsistent or minimal.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Jonny Chronic has demonstrated a relatively stable performance with consistent rankings between 17th and 18th place from March to June 2024. This stability is notable compared to competitors like Sherbinskis, which experienced a decline from 13th to 16th place, and Weed Me, which fluctuated between 14th and 17th place. Despite a slight dip in sales in June, Jonny Chronic's ability to maintain its rank suggests a loyal customer base and effective market strategies. Meanwhile, Foray showed an upward trend, moving from 24th to 19th place, indicating potential emerging competition. Similarly, Community Cannabis improved its position from 20th to 18th place, suggesting a growing market presence. These dynamics highlight the importance of continuous innovation and customer engagement for Jonny Chronic to sustain and improve its market position amidst fluctuating competitor performances.
Notable Products
In June 2024, Jonny Chronic's top-performing product was Reefers - Acapulco Gold Pre-Roll 3-Pack (1.5g), maintaining its rank as the number one product for four consecutive months with a sales figure of 9611 units. The Acapulco Gold Live Resin Cartridge (1g) also held steady in the second position for the same period. Cherry Bomb Pre-Roll 3-Pack (1.5g) climbed to third place in June, showing significant improvement from its fifth-place rank in March. Purple Haze Distillate Cartridge (1g) ranked fourth, consistent with its performance in May. Acapulco Gold (3.5g) dropped one spot to fifth place in June, compared to its third-place rank in March.
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