Market Insights Snapshot
In the Massachusetts market, Garcia Hand Picked had a notable performance. Though the brand's Edible category ranking slipped from 44th to 54th place between August and November 2023, the Flower and Pre-Roll categories showed significant improvements. The Flower category, despite not being in the top 20 in September, climbed from 88th place in August to 41st in November, indicating a strong upward trend. Similarly, the Pre-Roll category, which also missed the top 20 in September, rose from 92nd to 53rd place over the same period.
Looking at Maryland, Garcia Hand Picked maintained a strong position in the Edible category, hovering around the 20th rank from August to November 2023. The Flower category, though experiencing a slight drop from 5th to 14th place, remained in the top 20 throughout the period. The Pre-Roll category, however, did not make it into the top 20 in this state. In Michigan, the brand's Flower category ranking fluctuated within the top 100, but failed to reach the top 20. Finally, in Oregon, the brand struggled to break into the top 20 in both the Edible and Pre-Roll categories.
In the Flower category within the Maryland market, Garcia Hand Picked has been experiencing a slight downward trend in rank from August to November 2023, moving from 5th to 14th place. This indicates a decrease in sales, although the brand still maintains a position within the top 20. Competing brands have shown varied performance over the same period. Strane has seen a similar downward trend, albeit less pronounced, moving from 10th to 13th place. Roll One has remained relatively stable, fluctuating around the mid-teens, while CULTA has shown an upward trend, improving from 18th to 12th place. Interestingly, Grow West Cannabis Company experienced a significant drop in rank from 4th to 16th place between August and September, but has since stabilized around the mid-teens. These shifts in rank among the top 20 brands in the Flower category in Maryland indicate a highly competitive market.
In November 2023, Garcia Hand Picked's top-performing product was 'Mighty High - LA Baker (3.5g)' from the Flower category, with an impressive sales figure of 10,838 units. This product rose from the second position in the previous months to claim the top spot. The 'Mighty High - Florida Kush (3.5g)', also from the Flower category, which had been leading in the past months, slipped to second place. The 'Golden Road (3.5g)' maintained a steady performance, holding onto the third rank. New entries to the top five were 'Mighty High - Grape Fritter (3.5g)' and 'Burmese Mimosa Pre-Roll 2-Pack (1g)', ranking fourth and fifth respectively.