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Dec-2025
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Overview
Market Insights Snapshot
Garcia Hand Picked has demonstrated varied performance across different states and product categories. In Massachusetts, the brand's Flower category saw a positive upward trend in rankings, moving from 32nd in September to 22nd in October, before stabilizing at 27th in both November and December. This indicates a competitive presence in the Flower category, although not consistently within the top tier. Meanwhile, their Pre-Roll category in Massachusetts did not break into the top 30, peaking at 76th in December, suggesting potential challenges or opportunities for growth in that segment. In Maryland, the Flower category performed exceptionally well, climbing from 19th in September to 11th by December, reflecting a strong market position and growing consumer preference.
In Maryland, Garcia Hand Picked also maintained a steady presence in the Edible and Pre-Roll categories, although the Edible category did not enter the top 20, with rankings remaining at 24th and 26th throughout the last quarter of 2025. The Pre-Roll category held steady at 14th from October to December, indicating a stable market share. Moving to Michigan, the Flower category showed a notable improvement, climbing from 60th in October to 33rd by December, suggesting a strengthening foothold in the state. However, it's important to note that the brand did not appear in the top 30 rankings for other categories in Michigan, highlighting areas where the brand might focus on increasing its competitive edge.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Garcia Hand Picked has demonstrated a notable upward trajectory in brand ranking and sales performance. Starting from a rank of 19 in September 2025, Garcia Hand Picked improved to 11 by December 2025, showcasing a significant climb in the competitive ranks. This upward movement is particularly impressive when compared to competitors like Curio Wellness, which fluctuated between ranks 8 and 11, and Modern Flower, which saw a decline from 6 to 13 over the same period. Meanwhile, Strane maintained a strong presence, peaking at rank 6 in November. Despite these competitive pressures, Garcia Hand Picked's sales growth trajectory is promising, as evidenced by its December sales nearing those of higher-ranked brands. This suggests a growing consumer preference and market penetration, positioning Garcia Hand Picked as a rising contender in Maryland's flower market.
Notable Products
In December 2025, LA Baker (3.5g) emerged as the top-performing product for Garcia Hand Picked, reclaiming its number one rank with a notable sales figure of 21,794 units. Florida Kush (3.5g) followed closely in second place, having dropped one spot from its top position in November. The Double Doobie - LA Baker Pre-Roll 2-Pack (1g) secured the third rank, making a significant entry into the top rankings after being unranked in November. The Grape Fritter Pre-Roll 2-Pack (1g) and Finger Lime Haze Pre-Roll 2-Pack (1g) rounded out the top five, both making their debut appearances in the rankings. This shift in rankings highlights a dynamic change in consumer preferences, with pre-rolls gaining popularity in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
