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Sep-2025
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Overview
Market Insights Snapshot
Garcia Hand Picked has shown varied performance across different states and categories, with notable movements in some regions. In Massachusetts, the brand saw a promising upward trend in the Flower category, climbing from a rank of 42 in June to 31 in July before slightly fluctuating around the 30s in subsequent months. This indicates a growing presence and acceptance in the Flower market within the state. However, in the Pre-Roll category, the brand struggled to break into the top 30, maintaining ranks in the 80s, which suggests a need for strategic adjustments to capture more market share in this segment.
In Maryland, Garcia Hand Picked had a strong showing in the Flower category, consistently ranking in the top 20, although there was a downward trend from 11th to 18th place over four months, which might be a cause for concern regarding maintaining momentum. The Edible category presented a mixed picture, with the brand not ranking in July but returning to the 24th position in August and September, indicating potential volatility or competition in this space. Meanwhile, in Michigan, the brand's performance in the Flower category improved significantly, jumping from 57th to 36th place between June and July, though it later stabilized around the 40s, pointing to a need for sustained efforts to keep climbing the ranks.
Competitive Landscape
In the competitive landscape of Maryland's flower category, Garcia Hand Picked experienced a notable decline in rank from June to September 2025, dropping from 11th to 18th place. This downward trend in ranking is mirrored by a decrease in sales, with a significant drop from July to September. In contrast, CULTA showed a strong performance, climbing to 9th place in August before settling at 16th in September, indicating a robust sales surge during the summer months. Meanwhile, Nature's Heritage maintained a stable position around the 17th and 18th ranks, showing consistent sales figures. Other competitors like Small A$$ Bud and Legend have shown some upward mobility, with Legend notably improving its rank from 32nd in June to 19th in September. These shifts suggest a dynamic market environment where Garcia Hand Picked faces increasing competition from brands that are gaining traction and improving their market positions.
Notable Products
In September 2025, LA Baker (3.5g) from Garcia Hand Picked maintained its top rank in the Flower category, with sales reaching 11,867. The Swampwater Fumez Pre-Roll 2-Pack (1g) debuted as the second-best-selling Pre-Roll product. Mad Honey Pre-Roll 2-Pack (1g) climbed to the third position among Pre-Rolls, showing a slight drop in sales compared to August. Burmese Mimosa Pre-Roll 2-Pack (1g) fell to the fifth rank in Pre-Rolls, a notable decline from its previous first place in June. This shift indicates a dynamic change in consumer preferences within the Pre-Roll category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
