.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Garcia Hand Picked concentrated 82.74% of sales in Flower with year-over-year growth of 34.42% but a month-over-month decline of 5.58%, while Pre-Roll rose to a 15.12% mix on 147.54% YoY growth and an 8.69% MoM increase; Edible held a 2.14% mix with 18.97% YoY growth and a 0.18% MoM dip. The brand’s average price rose 2.30% YoY to $30.25, alongside a Flower average price of 44.09; combined with a Flower rank of 6 in Maryland, the mix shift implies reliance on a top-category anchor that is softening sequentially while Pre-Roll is expanding share. The pattern implies Garcia Hand Picked is pivoting from a single-category concentration toward a dual-engine model, with Pre-Roll momentum offsetting Flower’s MoM pullback and stabilizing total growth.
Because Flower still commands rank 6 in Maryland while ceding 5.58% MoM, the 8.69% MoM gain in Pre-Roll and 147.54% YoY surge indicate headroom to defend positioning by leaning into formats with faster velocity and a lower average price point of 11.52. With Edible at just 2.14% share despite 18.97% YoY growth and a 0.18% MoM decline, the portfolio remains skewed toward inhalables, suggesting that sustaining the 43.96% YoY brand sales growth will depend on converting Pre-Roll gains into repeatable share and using Flower’s rank 6 credibility to cross-pollinate trial. The implication is a strategy that treats Flower as the traffic driver and Pre-Roll as the share accretor, balancing price tiers to manage mix risk across month-to-month swings.
Competitive Landscape
Garcia Hand Picked is ranked #6 in MD Flower in May 2026, improving 8 positions year over year from #14, and moving up 3 spots from #9 over the last three months; however, its peak of #5 in January 2026 indicates a slight pullback from its best rank while still outpacing its February-to-May trajectory by 1 position. Competitors advanced at different speeds: Fade Co. climbed from #3 to #1 with 65.9% year-over-year sales growth, while RYTHM slid from #2 to #3 alongside a -9.1% year-over-year sales change, and Strane moved from #8 to #4 with 74.5% growth, indicating Garcia Hand Picked is gaining rank faster than mid-pack incumbents but slower than the surging top-tier. The rank trajectory implies Garcia Hand Picked is reestablishing competitiveness via steady upward mobility but must accelerate share capture to convert a mid-single-digit rank into sustained top-five positioning.
Notable Products
Wingsuit Pre-Roll 2-Pack (1g) posted the steepest shift in May 2026 with a -43.6% month-over-month change and sat at rank 7, while Finger Lime Haze Pre-Roll 2-Pack (1g) declined -8.9% at rank 4. In contrast, Double Doobie - LA Baker Pre-Roll 2-Pack (1g) rose +36.3% to rank 2, and Finger Lime Haze Pre-Roll 5-Pack (2.5g) advanced +21.3% at rank 9. With three Pre-Roll SKUs in the top ten moving in opposite directions, the pattern implies Pre-Roll demand is fragmenting by format and strain, calling for SKU-level pruning and targeted pushes.
LA Baker (3.5g) held rank 1 with +30.4% month-over-month growth and $585,653 in sales, while Florida Kush (3.5g) in rank 3 grew a modest +5.0%. Kush Fumez (3.5g) added +2.0% at rank 5, and Wingsuit (3.5g) entered at rank 6 with no prior comparable month. With four Flower SKUs in the top ten and two of the top three positions, the mix signals Flower remains the revenue anchor while Pre-Rolls act as volatility levers that can be timed for promotions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
