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Apr-2025
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Overview
Market Insights Snapshot
In the realm of cannabis brands, Shatterizer has shown a notable performance across different categories and regions. In Ontario, Shatterizer has maintained a strong presence in the Concentrates category, consistently ranking within the top ten. Starting the year at 6th place, the brand saw a slight decline to 8th by April 2025, suggesting a need to bolster its competitive edge to regain its earlier position. This performance indicates a stable yet slightly declining trend in a highly competitive market. In contrast, their presence in the Pre-Roll category in Ontario demonstrated some volatility, with rankings fluctuating between 27th and 31st place over the first four months of 2025, indicating that while they remain in the top 30, there is room for improvement to solidify their standing.
On the other hand, the situation in Alberta presents a different narrative. Shatterizer's absence from the top 30 in the Pre-Roll category throughout the first quarter of 2025, only appearing at 95th place in April, suggests challenges in penetrating this specific market. This could be indicative of either a highly competitive environment or a misalignment with consumer preferences in the region. Such a ranking highlights a significant opportunity for Shatterizer to analyze and adjust its strategy in Alberta to improve its market presence. The brand's performance across these regions underscores the varying dynamics and consumer preferences that must be navigated to achieve broader success across different markets.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Shatterizer has experienced notable fluctuations in its market position over the first four months of 2025. Starting at rank 27 in January, Shatterizer saw a dip to rank 31 in February and March, before rebounding back to its initial rank of 27 in April. This recovery suggests a resilience in its market strategy, even as it competes against brands like CountrySide Cannabis, which consistently maintained a higher rank, despite a slight decline from 18 to 25 over the same period. Buddy Blooms and 5 Points Cannabis also presented competitive pressures, with Buddy Blooms maintaining a steady presence just outside the top 20, and 5 Points Cannabis showing a slight decline from 26 to 29. Meanwhile, Happy & Stoned demonstrated a similar trajectory to Shatterizer, ending April at rank 28. These dynamics indicate a highly competitive market where Shatterizer's ability to regain its rank highlights potential growth opportunities and the effectiveness of its strategic adjustments in a fluctuating market.
Notable Products
In April 2025, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from January through April with sales of 10,246 units. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) also held its second-place position throughout these months, with April sales reaching 6,054 units. The Slurricane Double Infused Pre-Roll (1g) remained steady in third place, showing a slight increase in sales to 5,238 units. The 8 Ball Kush Shatter (1g), categorized under Concentrates, consistently ranked fourth, while the Pink Gas Shatter Infused Pre-Roll 3-Pack (1.5g) debuted in March and maintained fifth place into April. These rankings highlight a stable pattern in product performance for Shatterizer, with no significant changes in their top products' standings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
