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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Shatterizer concentrated 80.59% of October 2026 sales in Pre-Roll, up 6.73% month over month while that category’s year-over-year sales fell 7.25%, and held 19.41% in Concentrates, which rose 9.90% month over month but declined 34.88% year over year. Despite a 10.65% year-over-year increase in average price to $20.97, brand sales fell 14.31% year over year alongside a 29.38% decline over 24 months, indicating price lift did not offset volume erosion. With a Pre-Roll rank of 49 in Ontario, the mix shift toward Pre-Roll in October 2026 suggests reliance on a single category as Concentrates contracts faster year over year.
The combination of a 6.73% Pre-Roll month-over-month rise and a 9.90% Concentrates month-over-month rise, against their respective year-over-year declines of 7.25% and 34.88%, implies recent promotional or distribution activity drove short-term lifts without reversing longer-run demand softness. Given the 80.59% Pre-Roll dependence and a Pre-Roll rank of 49 in Ontario, Shatterizer’s positioning skews toward value-seeking Pre-Roll buyers who are price sensitive, so sustaining share likely requires tightening price-pack architecture as average prices rose 10.65% while total sales fell 14.31% year over year.
Competitive Landscape
Shatterizer sits at rank #49 in ON Pre-Roll for October 2026, down 11 places year over year from #38, yet up 5 spots versus July 2026 when it was #54; this contrasts with Back Forty / Back 40 Cannabis moving from #2 to #1 and General Admission slipping from #1 to #2 alongside a -28.3% YoY sales change. Despite a historic peak at #27 in December 2024, the current #49 and the three-month improvement from #54 indicate mid-year traction that has not reversed the longer YoY slide, implying Shatterizer is stabilizing below its prior ceiling while top-tier churn opens selective share-capture windows.
Notable Products
Shatterizer is concentrated in one format in October 2026, with 80.6% of sales in Connoisseur / Infused Pre-Rolls and another 18.4% in Shatter concentrates, so nearly all revenue sits in these two areas. That tilt means the brand’s sales largely come from infused pre-rolls rather than broader flower or vape offerings.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
