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Sep-2025
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Overview
Market Insights Snapshot
In the Ontario market, Shatterizer has shown consistent performance in the Concentrates category. Over the past few months, the brand maintained a solid presence, ranking 8th in June and July, slightly dropping to 10th in August, and recovering to 9th in September. This indicates a strong foothold in the Concentrates market, with minor fluctuations in ranking. The sales figures reflect a slight decline from June to August, but a rebound in September suggests a potential recovery or seasonal demand shift. The brand's ability to stay within the top 10 highlights its competitive edge in Ontario's Concentrates category.
However, the performance of Shatterizer in the Pre-Roll category in Ontario presents a different narrative. The brand did not make it into the top 30 in June and July but improved its position slightly to rank 44th in August and 41st in September. This upward trend, albeit outside the top 30, could indicate a growing acceptance or strategic efforts to capture more market share in the Pre-Roll segment. The sales data for Pre-Rolls shows a dip in July but a noticeable increase in September, which may suggest the success of promotional activities or new product introductions. This performance in the Pre-Roll category signals room for growth and the potential need for strategic adjustments to enhance market positioning.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has experienced fluctuations in its ranking and sales over the past few months. Notably, Shatterizer's rank dropped from 33rd in June 2025 to 45th in July, before slightly recovering to 41st by September. This indicates a volatile market position, especially when compared to competitors like Tribal, which maintained a more stable and higher ranking, peaking at 23rd in July. Despite Shatterizer's sales dipping in July, they rebounded slightly in September, aligning closely with Pistol and Paris, which consistently ranked in the 40s. Meanwhile, Jonny Chronic and Sheeesh! have shown varied performances, with Jonny Chronic achieving a higher rank than Shatterizer in most months, while Sheeesh! remained lower. These dynamics suggest that while Shatterizer faces challenges in maintaining a top-tier rank, there is potential for growth if it can capitalize on market trends and consumer preferences.
Notable Products
In September 2025, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) from the Pre-Roll category, maintaining its leading position from previous months with a sales figure of 8353. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) also held steady at second place, consistent with its ranking since June 2025. Slurricane Double Infused Pre-Roll (1g) remained in third place, showing stability in its sales performance. The 8 Ball Kush Shatter (1g) in the Concentrates category continued to rank fourth, similar to its previous standings. Notably, the Electric Grapefruit Shatter Diamonds & Kief Infused Pre-Roll (1g) debuted in September 2025, entering the rankings at fifth position, indicating a promising start in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
