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Aug-2024
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Overview
Market Insights Snapshot
Shatterizer's performance in the Ontario market shows notable trends across different categories. In the Concentrates category, Shatterizer maintained a stable position, ranking 12th in both June and July 2024, before slightly dropping to 14th in August 2024. This consistency suggests a strong foothold in the market, although the slight dip in August may indicate increasing competition or market saturation. On the other hand, Shatterizer's Pre-Roll category saw significant upward movement, climbing from 43rd in May to 31st by August. This upward trend is indicative of growing consumer preference and successful market strategies in this category, despite not being in the top 30 for the earlier months.
Across the Ontario province, Shatterizer's sales figures reflect these ranking movements. In the Concentrates category, sales peaked in July at $130,932 before dropping to $117,150 in August, aligning with the slight ranking dip. In contrast, the Pre-Roll category experienced a steady increase in sales, culminating in a significant jump to $441,322 in August. This robust growth in Pre-Roll sales underscores the brand's expanding influence and consumer base in this segment. However, the brand's absence from the top 30 in earlier months highlights areas for potential improvement and strategic adjustments to maintain and enhance its market position.
Competitive Landscape
In the competitive landscape of Ontario's pre-roll category, Shatterizer has shown a promising upward trajectory in its rankings and sales over the past few months. Notably, Shatterizer improved its rank from 43rd in May 2024 to 31st in August 2024, reflecting a significant boost in market presence. This upward trend is comparable to other brands such as Canaca, which also saw an improvement from 42nd to 33rd during the same period. However, Shatterizer's growth is particularly impressive when juxtaposed with SUPER TOAST, which climbed from 40th to 29th, and The Loud Plug, which moved from 33rd to 30th. Despite these competitors' advances, Shatterizer's sales figures have shown a consistent increase, culminating in a notable surge in August 2024, surpassing even Common Ground in terms of sales growth. This consistent performance highlights Shatterizer's strengthening foothold in the Ontario pre-roll market, making it a brand to watch closely.
Notable Products
In August 2024, the top-performing product from Shatterizer was 8 Ball Kush Shatter Double Infused Pre-Roll (1g), maintaining its first-place ranking for four consecutive months with sales reaching 13,405 units. Rockstar Shatter Diamonds & Kief Triple Infused Pre-Roll (1g) held steady in second place, showing consistent demand. Slurricane Double Infused Pre-Roll (1g) also retained its third-place ranking, with a notable increase in sales. 8 Ball Kush Shatter (1g) continued to rank fourth, demonstrating stable performance in the concentrates category. A new entry, Slurricane Shatter (1g), entered the ranks in fifth place, indicating growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
