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Oct-2025
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Overview
Market Insights Snapshot
In the Ontario market, Shatterizer has shown consistent performance in the Concentrates category. Maintaining a stable position at rank 11 in July and August 2025, the brand improved to rank 9 in September before slightly dropping back to rank 10 in October. This fluctuation suggests a competitive landscape, yet Shatterizer's ability to stay within the top 10 indicates a strong foothold. The sales figures reflect a positive trend, with a noticeable increase in October, which could be attributed to strategic marketing efforts or product innovations. This consistent presence in the top rankings highlights Shatterizer's strength and popularity within the Concentrates category in Ontario.
Conversely, in the Pre-Roll category, Shatterizer has yet to break into the top 30 rankings in Ontario, as indicated by its absence from the list. Despite this, the brand has shown improvement, moving from rank 45 in July and August to rank 37 by October 2025. This upward movement, alongside a significant increase in sales, suggests that Shatterizer is gaining traction in this category. The brand's efforts to climb the ranks could be indicative of expanding product offerings or enhanced distribution strategies. However, the absence from the top 30 remains a challenge, signaling room for growth and the need for continued focus on this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has shown a promising upward trajectory in its rankings from July to October 2025. Starting at 45th position in July, Shatterizer climbed to 37th by October, indicating a positive trend in market presence and consumer preference. This improvement is notable when compared to competitors such as BLKMKT and Common Ground, both of which experienced fluctuations in their rankings, with BLKMKT maintaining a relatively stable position around the high 30s and Common Ground dropping to 40th in October. Meanwhile, OHJA and Woody Nelson have also shown strong performances, with OHJA consistently ranking in the mid-30s and Woody Nelson making a significant leap from 47th in July to 36th in October. Despite these competitive pressures, Shatterizer's steady increase in rank suggests a growing consumer base and effective market strategies, positioning it as a brand to watch in the Ontario Pre-Roll market.
Notable Products
In October 2025, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g), maintaining its consistent number one rank with a notable sales figure of 9310 units. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) held its steady position at second place, despite a drop in sales from the previous month. The Pink Gas Shatter Infused Pre-Roll (1g) made a strong debut at third place, showcasing its rising popularity. The Slurricane Double Infused Pre-Roll (1g) saw a slight decline, dropping to fourth place from its previous third position. Lastly, the Electric Grapefruit Shatter Diamonds & Kief Infused Pre-Roll (1g) maintained its fifth-place ranking, experiencing a significant increase in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
