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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Shatterizer’s mix in May 2026 tilted 67.21% toward Pre-Roll with 32.79% in Concentrates, while Pre-Roll declined 38.50% year over year and rose 4.27% month over month, and Concentrates fell 15.39% year over year but jumped 23.50% month over month. Average price increased 5.46% year over year to $20.74, with category price points diverging between Pre-Roll at $18.66 and Concentrates at $26.87, and the brand ranked 56th in Pre-Roll in Ontario. The pattern implies a volume contraction concentrated in the larger Pre-Roll base driving the -32.45% brand sales YoY, while a faster MoM rebound in Concentrates versus a modest MoM uptick in Pre-Roll suggests short-term momentum is concentrated in higher-priced formats.
Given the 67.21% weight in Pre-Roll alongside a 38.50% YoY decline and only a 4.27% MoM lift, the brand’s exposure to that category constrains overall recovery speed, while a 23.50% MoM rise in Concentrates at a 26.87 average price creates a lever for mix-led revenue stability despite a 15.39% YoY drop. With an overall 5.46% average price increase and a 56 rank in Ontario Pre-Roll, the mix shift implies that improving rank and share likely requires reallocating attention toward faster-growing Concentrates to offset the heavier Pre-Roll drag and to use price-weighted gains to counter volume softness.
Competitive Landscape
Shatterizer sits at rank #56 in ON Pre-Roll for May 2026, sliding 23 positions year over year from #33, and down 4 spots versus February 2026 when it was #52; this sits far below its peak of #27 reached in December 2024 and contrasts with Back Forty / Back 40 Cannabis rising to #1 from #3 alongside a 66.8% YoY sales gain, while General Admission moved to #2 from #1 as sales fell 13.6% YoY. The gap also widens against Thumbs Up Brand, which advanced to #4 from #7 with 40.6% YoY growth, whereas Jeeter dropped to #3 from #2 amid a 48.4% YoY decline, indicating share is consolidating at the very top while mid-pack mobility contracts; the trajectory implies Shatterizer must arrest rank erosion to avoid further displacement from high-velocity tiers.
Notable Products
Slurricane Double Infused Pre-Roll (1g) posted the sharpest movement in May 2026 with a -28.6% month-over-month drop while sliding to rank 3, contrasting with 8 Ball Kush Shatter Double Infused Pre-Roll (1g) at rank 1 with +4.9% and Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) at rank 2 with -2.0%. Five of the top ten are Pre-Roll SKUs clustered in ranks 1–5 and 8–10, and within that cluster Pink Gas Shatter Infused formats rose +25.2% at rank 4 and +2.0% at rank 10, suggesting format depth is absorbing volatility from single-item pullbacks. Concentrates moved unevenly as Pink Gas Shatter (1g) climbed +34.1% to rank 7 while 8 Ball Kush Shatter (1g) fell -6.0% to rank 6 and Electric Grapefruit Shatter (1g) ticked up +6.7% at rank 9, indicating strain-specific momentum rather than category-wide lift. The mix implies Shatterizer is leaning into infused Pre-Roll breadth to anchor share while selectively scaling Pink Gas across both Pre-Roll and Concentrates to balance rank stability with growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
