.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Shatterizer concentrated 75.69% of sales in Pre-Roll, with Concentrates at 24.31%, while overall brand sales were down 5.97% year over year and average price rose 5.79%. Within categories, Pre-Roll inched up 1.02% YoY but slipped 3.15% MoM, whereas Concentrates fell 20.71% YoY but gained 2.55% MoM; this split points to a portfolio leaning on a stable Pre-Roll base that is softening month over month as Concentrates stabilize from a lower YoY level.
Positioning-wise, anchoring three-quarters of volume in Pre-Roll with an average price of $19.33 versus $26.59 in Concentrates implies a value-forward entry point feeding the brand’s scale while premium-adjacent Concentrates act as a smaller, higher-ticket complement. The August 2026 Pre-Roll rank of 51 in Ontario alongside a 3.15% MoM Pre-Roll dip and a 2.55% MoM Concentrates lift suggests Shatterizer’s near-term upside hinges on shoring up Pre-Roll velocity while selectively expanding Concentrates to improve mix quality, implying a strategy to defend share through Pre-Roll depth and recover growth via targeted Concentrates gains.
Competitive Landscape
Shatterizer sits at rank #51 in ON Pre-Roll for August 2026, down 5 positions year over year from #46 and up 5 ranks since May 2026 from #56, while still far from its peak of #27 reached in December 2024; meanwhile, Back Forty / Back 40 Cannabis moved to #1 from #2 with 56.6% YoY sales growth as General Admission slipped to #2 from #1 with a 28.1% YoY sales decline, indicating Shatterizer’s mid-pack stagnation is occurring as leaders consolidate share and risers like Spinach jump from #14 to #5 on 81.6% YoY growth; this trajectory implies Shatterizer’s pathway back toward its former #27 peak will likely require a step-change in velocity or assortment since peer movement at the top is accelerating while Shatterizer’s relative position is drifting backward year over year.
Notable Products
Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) posted the steepest movement in August 2026 with a -14.2% month-over-month drop as it slipped to rank 2, while Northern Lights Infused Blunt (1g) contracted -15.7% and held rank 8. In contrast, 8 Ball Kush Shatter Double Infused Pre-Roll (1g) grew 14.6% to cement rank 1, and Slurricane Double Infused Pre-Roll (1g) advanced 21.8% at rank 3. With eight of the top ten SKUs in Pre-Roll, the portfolio is tilting toward infused formats, implying Shatterizer is prioritizing high-velocity pre-rolls over standalone concentrates to drive share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
