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Jul-2025
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Overview
Market Insights Snapshot
In the Canadian market, Shatterizer has shown a consistent presence in the Concentrates category within Ontario. Holding steady at the 8th position from April through July 2025, the brand has maintained its spot despite a gradual decline in sales figures over these months. This consistent ranking suggests a solid customer base and brand loyalty in the Concentrates category, even as the market experiences fluctuations. However, the declining sales numbers may indicate emerging competition or changing consumer preferences that could impact future performance.
In contrast, Shatterizer's performance in the Pre-Roll category in Ontario has seen more volatility. Starting at the 27th position in April 2025, the brand's rank dropped to 44th by July. This downward trajectory highlights challenges in maintaining a competitive edge in the Pre-Roll segment, which could be due to increased competition or a shift in consumer demand. Notably, the absence of a top 30 ranking in July suggests that Shatterizer needs to strategize effectively to regain its standing and capture a larger market share in this category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has experienced notable fluctuations in rank and sales over the months from April to July 2025. Initially ranked at 27th in April, Shatterizer saw a decline to 44th by July, indicating a significant drop in its competitive standing. This decline in rank is mirrored by a decrease in sales from May to July, suggesting potential challenges in maintaining market share. In contrast, Pistol and Paris showed an upward trend, improving its rank from 48th in April to 45th in July, with a concurrent increase in sales, potentially capturing some of the market Shatterizer lost. Meanwhile, Color Cannabis and Sheeesh! maintained relatively stable positions, although Sheeesh! experienced a slight decline in rank similar to Shatterizer. The data suggests that while Shatterizer faces challenges, competitors like Pistol and Paris are capitalizing on the shifting market dynamics in Ontario's Pre-Roll segment.
Notable Products
In July 2025, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g), maintaining its first-place rank for the fourth consecutive month with sales of 9,712 units. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) consistently held the second position, although sales figures slightly decreased. Slurricane Double Infused Pre-Roll (1g) remained steady in the third spot, showing a slight recovery in sales compared to June. The 8 Ball Kush Shatter (1g) in the Concentrates category consistently ranked fourth, continuing its stable performance. Pink Gas Shatter Infused Pre-Roll 3-Pack (1.5g) retained its fifth position, despite a dip in sales from previous months, reflecting a consistent product lineup for Shatterizer.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
