Aug-2025
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Overview
Market Insights Snapshot
In the Ontario market, Shatterizer has maintained a steady presence in the Concentrates category, consistently ranking at 8th place from May to July 2025 before experiencing a slight dip to 10th in August. This stability in ranking, despite a gradual decline in sales from May through August, suggests a strong brand loyalty or consistent demand within this category. However, the drop in position in August indicates potential challenges or increased competition that may need to be addressed to maintain their market share.
Conversely, Shatterizer's performance in the Pre-Roll category in Ontario highlights a different trend. The brand struggled to maintain a top 30 position, falling from 29th in May to 44th by August. This downward trajectory, combined with a notable decrease in sales, points to a need for strategic adjustments or innovation to regain footing in this competitive segment. The absence of a top 30 ranking in July and August underscores the challenges Shatterizer faces in this category, reflecting either increased competitive pressures or shifting consumer preferences.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has experienced notable fluctuations in its market position from May to August 2025. Initially ranked at 29th in May, Shatterizer's rank declined to 33rd in June, and further dropped to 45th by July, maintaining a similar position at 44th in August. This downward trend in rank is mirrored by a decrease in sales, from a high in May to a lower figure by August. In contrast, competitors such as El Blunto and Pistol and Paris have shown a more stable or improving trajectory. El Blunto improved its rank from 48th in May to 43rd in August, while Pistol and Paris rose from 50th to 42nd in the same period, both experiencing a steady increase in sales. Meanwhile, Sheeesh! and Woody Nelson have also maintained a competitive presence, with Sheeesh! closely trailing Shatterizer in rank by August. These dynamics suggest that while Shatterizer has faced challenges in maintaining its market position, its competitors are capitalizing on potential gaps, indicating a need for strategic adjustments to regain its competitive edge.
Notable Products
In August 2025, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll 1g, maintaining its first-place rank since May, with sales reaching 9243 units. Following closely, the Rockstar Shatter Diamonds & Kief Infused Pre-Roll 1g held steady at the second rank, showing a slight increase in sales compared to the previous month. The Slurricane Double Infused Pre-Roll 1g consistently ranked third, although its sales showed a slight decline over the months. The 8 Ball Kush Shatter 1g in the Concentrates category retained its fourth position, with a small recovery in sales from July. Finally, the Pink Gas Shatter Infused Pre-Roll 3-Pack 1.5g remained in fifth place, experiencing a gradual decrease in sales each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.