.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Ontario market, Shatterizer has shown consistent performance in the Concentrates category, maintaining a steady presence within the top 11 brands over the last four months of 2025. Notably, their ranking oscillated slightly, dipping to 11th place in November before regaining the 10th spot in December. This stability is underscored by a significant increase in sales from November to December, suggesting a positive reception to their product offerings during the holiday season. In contrast, in the Pre-Roll category, Shatterizer has struggled to break into the top 30, fluctuating between the 37th and 43rd positions, indicating potential challenges in capturing market share amidst intense competition.
While Shatterizer's consistent performance in the Concentrates category in Ontario highlights their strength and consumer loyalty, their Pre-Roll category rankings suggest room for improvement. The brand's inability to secure a top 30 position in Pre-Rolls could be indicative of either a highly competitive market or a need for strategic adjustments to their product or marketing approach. This dichotomy between categories presents an intriguing opportunity for Shatterizer to analyze consumer preferences and refine their strategies to boost their presence across different product lines. Observing these trends can provide valuable insights into the brand's operational focus and market dynamics in the coming months.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Shatterizer has experienced fluctuating rankings over the last few months of 2025, indicating a dynamic market environment. Despite a slight dip in sales from October to December, Shatterizer managed to maintain a relatively stable position, ranking 37th in October and 43rd in December. This stability is noteworthy when compared to Common Ground, which saw a consistent decline from 37th in September to 45th in December. Meanwhile, Potluck showed an upward trend, improving its rank from 47th in September to 41st in December, suggesting a potential threat to Shatterizer's market share. Happy & Stoned and Sixty Seven Sins also faced challenges, with both brands experiencing a decline in sales and rank, though Sixty Seven Sins remained ahead of Shatterizer in December. These insights highlight the importance for Shatterizer to focus on strategic marketing and product differentiation to enhance its competitive position in the Ontario pre-roll market.
Notable Products
In December 2025, the top-performing product for Shatterizer was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from September through December, with sales of 8,212 units. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) held the second position, climbing back from a third-place rank in November. Pink Gas Shatter Infused Pre-Roll (1g) improved its ranking to third, up from fourth in November, showing a positive trend in sales performance. Slurricane Double Infused Pre-Roll (1g) experienced a drop to fourth place in December, after reaching the second spot in November. Notably, 8 Ball Kush Shatter (1g) in the Concentrates category re-entered the rankings in December at fifth place, showcasing a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
