Market Insights Snapshot
In the cannabis concentrates category, Shatterizer's performance varied significantly across states. In Alberta, the brand showed a steady presence in the top 60, with rankings fluctuating slightly from 55 in July to 51 in October 2023. This suggests a consistent yet not top-tier performance in the Alberta market. In contrast, Shatterizer maintained a top 25 position in the Ontario market over the same period, indicating a stronger performance in this province. However, the brand's ranking in Ontario did show a slight downward trend, moving from 21 in July to 25 in October. Of note, Shatterizer was not in the top 20 brands in the British Columbia market from August to October, which could be a point of concern for the brand.
Shatterizer also offered products in the Pre-Roll and Vapor Pens categories, but only in Ontario. In the Pre-Roll category, the brand's rankings fluctuated within the top 100, indicating a less dominant position in this market segment. Interestingly, the brand's rank improved from 90 in July to 78 in August, but then declined again in September and October. In the Vapor Pens category, the brand's performance was less consistent, with a ranking of 92 in July and no ranking in August or September, suggesting the brand was not among the top 20 in these months. However, Shatterizer re-emerged in the top 100 in October. Lastly, in the Saskatchewan concentrates market, Shatterizer demonstrated strong performance, consistently ranking within the top 6 over the four-month period, indicating a strong consumer preference for the brand in this province.
In the Pre-Roll category within Ontario, Shatterizer has seen a fluctuating trend in terms of rank, moving from 90th in July 2023 to 78th in August, back to 90th in September, and then slightly improving to 84th in October. This shows a general upward trend in rank, indicating an increase in popularity. In comparison, Steel City Green and Next Friday have seen a gradual decline in rank over the same period, while LowKey entered the top 20 in August and has maintained a steady rank since. Sheeesh!, on the other hand, has consistently ranked higher than Shatterizer but has also experienced a drop in rank in October. In terms of sales, Shatterizer has seen a significant increase from July to August, a slight drop in September, and a recovery in October, suggesting a positive sales trend. This is in contrast to its competitors, who have generally seen a decrease in sales over the same period.
In October 2023, the top-performing product for Shatterizer was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g), which maintained its first-place ranking from previous months and achieved notable sales of 3,835 units. The second best-selling product was the 8 Ball Kush Shatter (1g), which improved its ranking from fourth place in previous months to second place. The Rockstar Shatter Diamonds & Kief Triple Infused Pre-Roll (1g) dropped one rank to third place from its second-place position in September 2023. The fourth and fifth places were occupied by Slurricane Shatter (1g) and White Widow Shatter (1g) respectively, both of which maintained their rankings from the previous month. This analysis indicates a strong performance for Shatterizer's pre-roll products, with the top product consistently outperforming others.