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Jun-2024
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Overview
Market Insights Snapshot
Shatterizer has shown a notable performance in the Concentrates category in Ontario. Over the past four months, the brand has consistently moved up the rankings, starting at 18th place in March 2024 and climbing to 12th place by June 2024. This upward trend is accompanied by a steady increase in sales, indicating growing consumer preference and market penetration within the province. The consistent rise in rankings suggests that Shatterizer is effectively capturing market share and that its product offerings resonate well with consumers in this category.
In the Pre-Roll category, Shatterizer's performance in Ontario has been less impressive. The brand has not managed to break into the top 30 rankings over the past four months, which could be a cause for concern. Despite the absence from the top 30, the sales figures have shown a positive trend, increasing from March to June 2024. This growth in sales, despite the lack of top-tier ranking, could indicate potential for future improvement if the brand can address competitive pressures and better align its products with consumer preferences in this category.
Competitive Landscape
In the Ontario pre-roll category, Shatterizer has shown a steady improvement in its rank over the past few months, moving from 48th in March 2024 to 41st in June 2024. This upward trend indicates a positive reception in the market, with sales increasing from $216,320 to $340,829 over the same period. When compared to competitors like BLKMKT, which fluctuated between 37th and 42nd place, and Versus, which remained relatively stable around the mid-40s, Shatterizer's consistent climb suggests a growing preference among consumers. Meanwhile, Sheeesh! and Fleur De L'ile have maintained higher ranks but also experienced some volatility, indicating that while Shatterizer is still behind these brands, its steady growth could position it as a stronger competitor in the near future. This data underscores the importance of monitoring market trends to capitalize on Shatterizer's momentum and strategize effectively against fluctuating competitors.
Notable Products
In June 2024, Shatterizer's top-performing product was 8 Ball Kush Shatter Double Infused Pre-Roll (1g) with a notable sales figure of 11,151 units, maintaining its number one rank for four consecutive months. Rockstar Shatter Diamonds & Kief Triple Infused Pre-Roll (1g) held the second position consistently, showing steady growth in sales. Slurricane Double Infused Pre-Roll (1g) also remained stable at the third rank, though it experienced a slight dip in sales compared to May 2024. In the Concentrates category, 8 Ball Kush Shatter (1g) and White Widow Shatter (1g) held the fourth and fifth positions respectively, with minor fluctuations in their sales figures over the past months. Overall, the rankings for Shatterizer's top products have shown remarkable consistency from March to June 2024.
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