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Apr-2025
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Overview
Market Insights Snapshot
Killa Beez has shown a notable upward trajectory in the Concentrates category in Oregon. Starting the year outside of the top 30, the brand made significant strides to climb to the 34th position by April 2025. This movement indicates a growing acceptance and popularity of their products in this category, marked by a steady increase in sales each month. The brand's ability to improve its ranking consistently suggests a successful strategy in capturing market share in the Concentrates category.
In contrast, Killa Beez has maintained a strong and stable presence in the Pre-Roll category in Oregon, consistently ranking within the top 6 throughout the first four months of 2025. Although there was a slight drop from 5th to 6th place in February, the brand quickly regained its momentum, showing resilience and customer loyalty in this segment. This stability in the Pre-Roll category, combined with the growth in Concentrates, highlights the brand's diverse appeal and ability to perform well across different product lines.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Killa Beez has maintained a consistent rank of 6th place from February to April 2025, slightly dropping from 5th in January. This stability comes amidst fluctuating performances from competitors such as Fire Dept. Cannabis, which experienced a decline from 3rd to 5th place by April, suggesting potential market share opportunities for Killa Beez. Meanwhile, Kaprikorn has shown a strong upward trend, climbing to 4th place by February and maintaining it through April, indicating a significant competitive threat. Despite these shifts, Killa Beez's sales have shown a positive trajectory, increasing steadily each month, which positions the brand well against Benson Arbor and Kites, both of which have not surpassed Killa Beez in rank during this period. This data suggests that while Killa Beez faces stiff competition, its consistent sales growth could be leveraged to reclaim higher rankings in the future.
Notable Products
In April 2025, the top-performing product for Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g), maintaining its number one rank for the fourth consecutive month with sales reaching 4351 units. The Variety Pack Pre-Roll 6-Pack (3g) climbed significantly from the fifth position in March to second place in April. Blueberry Cheesecake Pre-Roll 2-Pack (1g) debuted impressively at the third position with sales of 2582 units. Sativa Pre-Roll 6-Pack (3g) also made its entry into the rankings, securing the fourth spot. Overall, the product lineup saw dynamic changes with new entries and shifts in ranks, indicating evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
