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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Killa Beez has shown a notable performance across different cannabis categories, with a particularly interesting trajectory in the Concentrates category. Starting at a rank of 79 in January 2024 and making a significant leap to 33 by March, before slightly dipping to 40 in April, indicates a volatile yet upward trend in market positioning. This movement, coupled with a substantial increase in sales from $13,644 in January to $50,162 in March, suggests a growing consumer interest and acceptance in Killa Beez's concentrates. However, the dip in rank from March to April, despite a high sales figure, could indicate increased competition or market saturation within Oregon's cannabis concentrate sector.
Conversely, Killa Beez's performance in the Pre-Roll category within the same state has been more stable and consistently high-ranking. Maintaining a top 10 position from January to April 2024, with ranks fluctuating slightly between 7 and 13, demonstrates a strong and steady demand for their pre-rolled products. Notably, their sales in January were the highest at $274,300, despite a rank of 7, showcasing a strong start to the year. The slight variations in ranking, coupled with a dip in sales in March followed by a recovery in April, could reflect normal market fluctuations or strategic adjustments by Killa Beez. This consistent top-tier performance, unlike the more dramatic shifts seen in the Concentrates category, underscores a potentially different set of challenges and opportunities for Killa Beez in maintaining its stronghold in the Pre-Roll market in Oregon.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Oregon, Killa Beez has shown a fluctuating performance over the recent months. Initially ranked 7th in January 2024, Killa Beez climbed to 6th in February, demonstrating strong sales. However, by March, the brand experienced a notable dip, falling to 13th, before partially recovering to 10th in April. This volatility in rankings and sales highlights the intense competition within the market. Notably, Doghouse Farms (OR) surged from 23rd to 8th place from January to April, indicating a significant increase in sales and market presence. Similarly, Feel Goods showed impressive growth, moving from 16th to 9th in the same period. These shifts suggest that Killa Beez faces strong competition from brands like Doghouse Farms and Feel Goods, which are rapidly gaining market share. The dynamic nature of the Pre-Roll category in Oregon, marked by these significant changes in rank and sales, underscores the need for Killa Beez to adapt and innovate to maintain and improve its market position.
Notable Products
In April 2024, Killa Beez saw the Variety Pack Pre-Roll 12-Pack (6g) maintaining its top position with a significant sales figure of 3375 units, highlighting its consistent popularity across the months. The Guava Pie x Cannoli x Berry Pie Pre-Roll 12-Pack (6g) made an impressive debut in the rankings, securing the second spot. Following closely, the Tropicana Cookies x Divus x GMO Cookies Pre-Roll 12-Pack (6g) landed in third place, indicating a strong preference for variety packs among consumers. The Sativa Pre-Roll 6-Pack (3g) and Cereal Milk Pre-Roll 2-Pack (1g) rounded out the top five, with the latter moving up from the fifth position in March to maintain its spot in April. These shifts and entries in the rankings underscore a dynamic market preference, with a notable demand for Pre-Roll products within Killa Beez's offerings.
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