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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Killa Beez has demonstrated a notable upward trajectory in the Concentrates category. Starting from a rank of 47 in May 2025, the brand has climbed to the 37th position by August 2025. This movement suggests a growing consumer preference for Killa Beez products in this category, despite not being in the top 30 brands at the beginning of this period, highlighting a positive trend. The sales figures reflect this improvement, with a significant increase from $18,067 in June to $36,653 in August. However, in the Pre-Roll category, Killa Beez has maintained a steady 6th place ranking from May through August, indicating a strong and consistent presence in this segment within Oregon.
The data indicates that while Killa Beez is making strides in the Concentrates category, their performance in Pre-Rolls is both stable and robust. This consistent ranking in the top 10 for Pre-Rolls suggests that the brand has a solid footing and strong brand loyalty among consumers in this category. The lack of a top 30 ranking in Concentrates earlier in the year, followed by their rise, could imply strategic adjustments or successful marketing efforts that are now paying off. The contrasting dynamics between these two categories offer insights into the brand's market strategies and consumer preferences, with potential lessons for their approach in other states or provinces.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Killa Beez consistently maintained its position at rank 6 from May to August 2025, indicating a stable presence amidst fluctuating market dynamics. Notably, Portland Heights experienced a decline from the top position in May to rank 4 by August, suggesting potential vulnerabilities that Killa Beez could capitalize on. Meanwhile, Fire Dept. Cannabis held a steady rank at 5, consistently outperforming Killa Beez in sales, which may indicate a strong brand loyalty or superior product offerings. Benson Arbor and Cabana showed more volatility, with Cabana improving its rank from 13 in June to 7 by July, potentially posing a future threat if this upward trend continues. For Killa Beez, the challenge lies in leveraging its stable rank to increase sales and close the gap with higher-ranked competitors, while also preparing strategies to counter the rising momentum of brands like Cabana.
Notable Products
In August 2025, the top-performing product for Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g), maintaining its consistent first-place ranking from previous months with a notable sales figure of 4608 units. The Citrus Mistress Pre-Roll 2-Pack (1g) emerged strongly to secure the second position, marking its first appearance in the rankings. The Variety Pack Pre-Roll 6-Pack (3g) improved its position to third, up from fourth in July. Lumpy Space Princess Pre-Roll 2-Pack (1g) debuted in the August rankings at fourth place. The Sativa Pre-Roll 6-Pack (3g) also made its first appearance, securing the fifth spot in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
