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Jul-2025
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Overview
Market Insights Snapshot
Killa Beez has shown varied performance across different categories and states. In the Oregon market, the brand has consistently held a strong position in the Pre-Roll category, maintaining the 6th rank from April through July 2025. This stability suggests a solid consumer base and effective product strategy in this category. However, the Concentrates category tells a different story. The brand's ranking fluctuated significantly, moving from 40th in April to 38th in July, with a dip to 52nd in June. Such volatility might indicate challenges in market competition or consumer preferences that Killa Beez needs to address.
Interestingly, while Killa Beez has not been able to break into the top 30 brands in the Concentrates category in Oregon, their sales figures suggest a potential for growth if strategic adjustments are made. The sales in this category fell in May and June but rebounded in July, hinting at possible seasonal factors or successful promotional efforts. In contrast, the Pre-Roll category has seen a decrease in sales from April to July, despite maintaining a high ranking. This could point to a saturated market or changing consumer tastes that Killa Beez might need to explore further to sustain their position and increase sales.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Killa Beez consistently held the 6th rank from April to July 2025, indicating a stable position amidst fluctuating market dynamics. Despite a decrease in sales from April to June, Killa Beez managed to slightly recover in July. However, competitors like Kaprikorn and Fire Dept. Cannabis maintained higher ranks and sales, with Kaprikorn consistently ranking 4th and showing a significant upward sales trend, peaking in July. Meanwhile, Benson Arbor and Cabana experienced more variability in their rankings, with Cabana dropping to 13th in June before rebounding to 8th in July. The competitive pressure from these brands suggests that Killa Beez may need to innovate or adjust its strategies to climb the ranks and boost sales in this dynamic market.
Notable Products
In July 2025, the top-performing product for Killa Beez was the Variety Pack Pre-Roll 12-Pack (6g), maintaining its consistent rank of 1 over the past four months with sales of 3819. The LSP x Super Boof x Beach Wedding Pre-Roll 6-Pack (3g) climbed to the second position from fourth in June, showing a notable increase in sales. The Sativa Pre-Roll 6-Pack (3g) rose to third place after not being ranked in May and June, indicating a resurgence in popularity. Meanwhile, the Variety Pack Pre-Roll 6-Pack (3g) dropped from second to third place, reflecting a slight decline in sales figures. Finally, the Trop Z Pre-Roll 6-Pack (3g) entered the rankings for the first time in July, securing the fourth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
