Market Insights Snapshot
In the Pre-Roll category, Killa Beez has shown a remarkable performance in Oregon. The brand started at the 16th rank in July 2023 but quickly moved up the ranks, securing the 9th position in August and further impressively climbing to the 4th rank in September. However, there was a slight dip in October when the brand slipped to the 7th position. This fluctuation in rankings indicates a dynamic and competitive market environment in the state. The absence of a ranking number beyond the top 20 suggests that Killa Beez was not among the top brands in those months, which is an area the brand might want to focus on.
Although the brand's ranking fluctuated, Killa Beez's sales showed a generally upward trend. Starting from sales of 211,182 in July, the brand experienced a significant increase in the following months, peaking at 404,299 in September. However, there was a decrease in sales to 272,319 in October, mirroring the dip in the brand's ranking. This correlation between sales and ranking is expected and provides a useful insight into the brand's performance. Despite the dip, the overall upward sales trend indicates a positive market response to Killa Beez's Pre-Roll products in Oregon.
In the competitive landscape of the Pre-Roll category in Oregon, Killa Beez has shown a notable upward trend, rising from the 16th rank in July 2023 to the 7th rank by October 2023. This leapfrogged them over competitors like Entourage Cannabis / CBDiscovery and Piff Stixs, who experienced a decline and stagnation in ranks respectively during the same period. However, Smokes / The Grow and Kites have managed to maintain their positions in the top 10, with Smokes / The Grow even improving their rank. Despite the positive trend, Killa Beez still trails behind these brands in terms of rank, indicating room for growth and increased market share.
In October 2023, Killa Beez's top-performing product was the 'Variety Pack Pre-Roll 12-Pack (6g)' with sales reaching 3058 units. This product maintained its number one rank from the previous three months. The 'Tropicana Cookies x The Spice x Gelato #41 Pre-Roll 12-Pack (6g)' made a strong debut in October, securing the second rank with 1691 units sold. The 'GMO Cookies Pre-Roll 2-Pack (1g)', previously ranked third in August, returned to the same position in October with 1537 units sold. New entries to the top five include the 'Chiesel x Red Runtz x GMO Cookies Pre-Roll 12-Pack (6g)' and the 'Durban Poison x Red Runtz x Sugar Berry Scone Pre-Roll 12-Pack (6g)', ranking fourth and fifth respectively.