.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Killa Beez concentrated 93.32% of May 2026 sales in Pre-Roll, where category sales rose 12.18% month over month but fell 39.72% year over year, while Concentrates held 6.24% share with a 22.91% MoM decline and a 27.28% YoY decline; Flower was 0.44% share with a 63.50% MoM drop and no YoY comp. Despite a 3.49% YoY decrease in average price to $8.35, overall brand sales were down 38.79% YoY as Pre-Roll mix deepened and non-core categories contracted; this mix shift implies reliance on a single growth pocket to offset broader declines.
Within Oregon Pre-Roll, Killa Beez sat at rank 15 as of May 2026, a position that aligns with heavy exposure to a category showing double-digit MoM growth (+12.18%) but steep YoY contraction (-39.72%). With Concentrates shrinking MoM by 22.91% and Flower down 63.50% MoM at a low-price tier, the portfolio signals a defensive tilt toward Pre-Rolls rather than a diversified price ladder; the implication is a need to either trade up within Pre-Roll to improve rank from 15 or reallocate from underperforming Concentrates to stabilize against the 38.79% YoY brand sales decline.
Competitive Landscape
Killa Beez sits at rank #15 in OR Pre-Roll in May 2026 after a year-over-year slide from #7, and it also fell 7 positions from #8 in February 2026 to #15 in May 2026, despite having peaked at #4 in March 2025. Meanwhile, STiCKS moved from #2 to #1 with 144.2% YoY sales growth, and Kaprikorn climbed from #5 to #2 with 85.6% YoY growth, while Killa Beez dropped from #8 three months ago to #15 now and trails both leaders by double-digit ranks; Portland Heights slipped from #1 to #5 amid a 31.8% YoY sales decline, yet Killa Beez still ceded ground. The pattern implies Killa Beez has transitioned from a contender near #4 in March 2025 to a mid-tier position by May 2026, indicating share is being redistributed toward faster-rising leaders rather than rotating among prior top brands.
Notable Products
Variety Pack Pre-Roll 12-Pack (6g) posted the standout move in May 2026 with a +69.5% month-over-month jump while holding rank 1, coupled with the Variety Pack Pre-Roll 6-Pack (3g) at rank 2 with +43.9% MoM, indicating concentration at the very top. TT x SP x HB Pre-Roll 6-Pack (3g) advanced modestly at +5.1% MoM at rank 6, leaving a clear gap between the pace of growth for the flagship variety packs and mid-tier items. Eight of the top ten are Pre-Roll SKUs, and Sativa Pre-Roll 6-Pack (3g) debuted at rank 3 with no prior MoM baseline, reinforcing category depth over isolated hits. This pattern implies Killa Beez is consolidating share around multi-pack Pre-Rolls, prioritizing basket-building formats and rank defense over breadth across new categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
