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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, Slusheez has shown a consistent presence in the Vapor Pens category, although their performance has seen a slight downward trend in rankings over recent months. Starting from a rank of 14 in April 2025, they have gradually moved down to the 16th position by July 2025. This indicates a need for Slusheez to potentially reassess their market strategies or product offerings to regain higher standings. Despite the decline in rankings, the brand's sales figures have remained relatively stable, though there was a noticeable drop in July, which could be a point of concern if the trend continues.
Interestingly, the absence of Slusheez in the top 30 brands in other states and categories could imply either a strategic focus on Washington's Vapor Pens market or challenges in expanding their footprint. This absence suggests that Slusheez might not be leveraging opportunities in other regions or categories effectively, which could be a potential area for growth. Understanding the dynamics of these markets and identifying gaps could provide Slusheez with avenues to diversify their portfolio and enhance their overall brand presence across more states and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Slusheez has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Despite a consistent presence in the top 20, Slusheez saw a slight decline from 14th to 16th place over these months, indicating a need to reassess its market strategies. Competitors like Buddies maintained a stronger position, consistently ranking between 13th and 15th, while Lifted Cannabis Co showed a positive trend, climbing from 17th to 14th. Meanwhile, Forbidden Farms and Freddy's Fuego (WA) displayed more volatility, with rankings fluctuating but generally remaining lower than Slusheez. This competitive pressure, coupled with Slusheez's declining sales from $425,668 in April to $351,710 in July, suggests that while Slusheez remains a key player, there is a pressing need for strategic innovation to regain its competitive edge and boost sales in the Washington vapor pen market.
Notable Products
In July 2025, Watermelon Wave Distillate Disposable (1g) maintained its position as the top-performing product for Slusheez, continuing its streak as the number one ranked product from previous months, with sales reaching 2231 units. Grape Soda Distillate Disposable (1g) rose to the second position, improving from fifth place in June, showing a notable increase in sales. Tigers Blood Distillate Disposable (1g) saw a slight drop to third place after being second in June. Peach Ringz Distillate Disposable (1g) remained stable in fourth place, consistent with its previous ranking in June. Mango Punch Distillate Disposable (1g) dropped to fifth place, experiencing a decline in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
