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Aug-2024
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Overview
Market Insights Snapshot
Slusheez has shown notable performance in the Vapor Pens category in Washington. After not being in the top 30 brands in May 2024, Slusheez made a significant leap to rank 33rd in June, 28th in July, and further improved to 24th in August. This upward trajectory highlights a strong market presence and increasing consumer preference for Slusheez products in the state. The consistent climb in rankings suggests that the brand is gaining traction and could potentially continue this positive trend in the coming months.
Despite the positive movement in Washington, it is important to note that Slusheez was not ranked in the top 30 brands in May 2024, indicating that the brand had to overcome significant competition to improve its standings. This absence in the earlier month could be seen as a challenge that Slusheez managed to address effectively, as evidenced by the subsequent rise in rankings. The increase in sales from $190,548 in May to $252,125 in August further underscores the brand's growing popularity and market penetration in the state. However, the brand's performance in other states and categories remains an area to explore for a comprehensive understanding of its overall market impact.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Slusheez has demonstrated a notable upward trend in its ranking over the summer of 2024. Starting from an unranked position in May, Slusheez climbed to 33rd in June, 28th in July, and 24th in August. This positive trajectory is indicative of increasing consumer preference and market penetration. In contrast, Northwest Concentrates saw fluctuations, peaking at 22nd in July before dropping to 25th in August. Lifted Cannabis Co maintained a relatively stable position, hovering around the 20th rank but gradually declining to 22nd by August. Meanwhile, SPOIL'D and Treehaus Cannabis showed more volatility, with SPOIL'D improving from 36th in June to 26th in August, and Treehaus Cannabis maintaining a steady rank around the mid-20s. These shifts highlight Slusheez's growing competitiveness in the Washington vapor pen market, suggesting a strong potential for continued sales growth and market share acquisition.
Notable Products
In August 2024, the top-performing product from Slusheez was Watermelon Wave Distillate Disposable (1g) in the Vapor Pens category, maintaining its rank from June and seeing a significant increase in sales to 2031 units. Blueberry Burst Distillate Disposable (1g), also in Vapor Pens, ranked second with notable sales of 1821 units, dropping from its top spot in July. Mango Punch Distillate Disposable (1g) climbed to the third position with steady sales growth. Strawberry Paradise Distillate Cartridge (1g) ranked fourth, showing a consistent rise in sales figures over the months. Citrus Blaze Distillate Disposable (1g) rounded out the top five, although its sales slightly decreased compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
