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Mar-2025
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Overview
Market Insights Snapshot
Snoozy has shown a consistent upward trajectory in the Edible category within New York. Beginning in December 2024, Snoozy was ranked 17th, and by March 2025, it had climbed to the 15th position. This steady improvement suggests that Snoozy is gaining traction and popularity among consumers in the state. The sales figures reflect this positive trend, with a notable increase from $160,510 in December 2024 to $170,818 in March 2025. Such growth indicates that Snoozy is effectively capturing market share and resonating with its target audience.
While Snoozy's performance in New York demonstrates promising progress, the absence of rankings in other states or categories indicates that the brand is not yet a top contender outside of this specific segment. This lack of presence in the top 30 brands in other markets could be perceived as a limitation in Snoozy's current market penetration strategy. However, the brand's ability to improve its standing in New York suggests potential for expansion and increased visibility in the future. Observing how Snoozy leverages its success in New York to broaden its reach could provide valuable insights into its strategic direction moving forward.
Competitive Landscape
In the competitive landscape of the New York edible market, Snoozy has shown a steady improvement in its ranking from December 2024 to March 2025, moving from 17th to 15th place. This upward trend indicates a positive reception and growing consumer preference, despite the competitive pressure from brands like Florist Farms, which consistently held a higher rank, remaining at 13th place from February to March 2025. Meanwhile, Flav maintained a stable 14th position throughout this period, suggesting a consistent market presence. Notably, Heavy Hitters re-entered the top 20 in February 2025, climbing to 16th by March, which could indicate a resurgence in their market strategy. Snoozy's sales figures reflect a positive growth trajectory, especially in March, which could be attributed to effective marketing strategies or product innovations that resonated with consumers. As the competition intensifies, Snoozy's ability to maintain and improve its rank amidst fluctuating sales of competitors like Generic AF, which saw a dip in February, will be crucial for sustaining its market position.
Notable Products
In March 2025, Snoozy's top-performing product was the CBD/THC/CBN 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack, maintaining its first-place position with sales reaching 2160 units. The Sleep with Benefits CBD/THC/CBN 1:1:1 Raspberry Flavored Bedtime Gummies 20-Pack rose to second place, showing a consistent climb in sales figures since December 2024. The CBD/THC 4:1 Strawberry Flavored Relief Chews dropped to third place from its previous second-place ranking, indicating a decrease in demand. The CBD/CBG/THC 1:1:1 New Morning Highs Orange Flavored Daytime Gummies held steady at fourth place throughout the months. The CBD/THC 4:1 Love is All You Need Peach Flavored Intimacy Gummies remained in fifth place, showing a slight increase in sales in March 2025 compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
