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Dec-2024
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Overview
Market Insights Snapshot
Snoozy has shown a consistent upward trajectory in the Edible category within New York. Starting from a rank of 17 in September 2024, the brand has gradually improved its position to 15 by December 2024. This positive movement suggests that Snoozy is gaining traction in the New York market, potentially due to increased brand recognition or consumer preference for their product offerings. Notably, their sales figures have also reflected this growth, with a significant increase from October to December, indicating a robust market presence despite a slight dip in October.
However, while Snoozy is making strides in New York, the absence of rankings in other states or provinces might suggest areas where the brand has yet to establish a significant foothold. This could be viewed as a potential growth opportunity or a challenge, depending on the brand's strategy and resources. The fact that Snoozy does not appear in the top 30 brands in other regions highlights the competitive nature of the cannabis market and the varying consumer preferences across different geographies. This data point serves as a reminder of the importance of localized marketing strategies and the potential for expansion into untapped markets.
Competitive Landscape
In the competitive landscape of the edible category in New York, Snoozy has shown a promising upward trend in its rankings over the last few months of 2024. Starting at 17th place in September, Snoozy has climbed to 15th by December, indicating a positive trajectory in consumer preference and market penetration. This improvement is noteworthy, especially when compared to competitors like Generic AF, which experienced a decline from 16th to 17th place in the same period. Meanwhile, Eaton Botanicals maintained a steady 13th position, showcasing strong market stability. Although Kiva Chocolate re-entered the top 20 in November, it still trails behind Snoozy, highlighting Snoozy's competitive edge. Additionally, Foy has been a close competitor, improving from 18th to 14th, which suggests a dynamic market environment. These shifts underscore Snoozy's growing influence and potential for increased sales as it continues to ascend the rankings in New York's edible market.
Notable Products
In December 2024, Snoozy's top-performing product was the CBD/THC/CBN 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack, maintaining its first-place rank from previous months with sales of 2,610 units. The CBD/THC 4:1 Strawberry Flavored Relief Chews 20-Pack consistently held the second position, reflecting steady consumer preference. Notably, the Sleep with Benefits Raspberry Flavored Bedtime Gummies climbed to third place, surpassing the CBD/CBG/THC New Morning Highs Orange Flavored Daytime Gummies, which dropped to fourth. The Love is All You Need Peach Flavored Intimacy Gummies remained in fifth place, indicating stable but modest sales. Overall, the rankings show a strong consumer focus on products designed for sleep and relaxation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
