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Market Insights Snapshot
In May 2026, Snoozy operated as a single-category brand with Edible at 100.0% of mix while the same category posted a year-over-year change of -49.98% and a month-over-month change of -35.90%. Average price moved -6.15% YoY to $27.16, and Snoozy held rank 27 in Edible in New York. The pattern implies concentration risk: a fully Edible-dependent mix paired with a -49.98% YoY drop and -35.90% MoM contraction suggests volume headwinds that price cuts of -6.15% YoY did not offset.
With 100.0% of sales in Edible and a rank of 27 in New York, the -49.98% YoY and -35.90% MoM declines indicate that Snoozy’s positioning is tied to a single demand curve that is currently contracting faster than its pricing strategy. The implication is strategic exposure: without diversification into adjacent categories, a -6.15% YoY price reduction alongside a 17.11% 24-month gain suggests past scale that is now receding, so near-term share defense depends on either mix expansion or regaining velocity within Edible at current price tiers.
Competitive Landscape
Snoozy ranks #27 in NY Edible in May 2026, down 10 positions year over year from #17, and 9 positions below its February 2025 peak of #15, while also sliding 9 spots from #18 three months ago; meanwhile, Camino rose to #1 from #2 year over year and Off Hours moved from #1 to #2 as Wyld held at #3 with a 25.11% sales YoY change, indicating competitive stability at the top contrasted with Snoozy’s downward mobility. With leaders posting positive momentum—Camino’s sales up 15.86% YoY and Gron / Grön at #4 with a 30.19% YoY lift—Snoozy’s rank erosion from #18 to #27 over three months and from #17 to #27 over twelve months implies a loss of relevance in priority SKUs or channels unless assortment or promotional intensity shifts.
Notable Products
CBD/CBN/THC 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack (200mg CBD, 200mg THC, 100mg CBN) posted the steepest decline at -73.23% while dropping to rank 5, and CBD/CBG/THC 1:1:1 New Morning Highs Orange Flavored Daytime Gummies 10-Pack fell -74.39% to rank 7; by contrast, CBD/THC 4:1 Love is All You Need Peach Flavored Intimacy Gummies Gummies 20-Pack (400mg CBD, 100mg THC) rose +15.30% to rank 1 with $25,065 in May 2026. Sleep with Benefits - CBD/THC/CBN 1:1:1 Raspberry Flavored Bedtime Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) declined -40.05% but held rank 2, while CBD/THC 4:1 Free Mind Strawberry Gummies 20-Pack (400mg CBD, 100mg THC) dropped -45.63% at rank 4; six of the top seven SKUs are Edible gummies, concentrating Snoozy’s volume in a single format. The pattern implies a pivot toward intimacy-led and single-ratio CBD:THC offerings as stabilizers, while multi-cannabinoid bedtime and smaller-pack daytime variants face rapid demand compression that may warrant SKU pruning and reallocation of support.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
