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Aug-2024
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Overview
Market Insights Snapshot
Snoozy has shown notable performance in the Edible category within the state of New York. Over the past few months, the brand has experienced fluctuations in its rankings, starting at 18th place in May 2024 and moving to 20th in June 2024. However, a positive trend is observed as Snoozy climbed back to 19th in July 2024 and significantly improved to 13th place by August 2024. This upward movement suggests a growing consumer preference and market presence, especially in the latter part of the summer. The sales figures also reflect this trend, with a substantial increase in August, indicating that Snoozy's strategic efforts may be paying off.
Despite this positive trajectory in New York, it is important to note that Snoozy did not make it into the top 30 brands in other states or provinces for the Edible category during the same period. This absence could be seen as a potential area for improvement or expansion. The brand's ability to secure a higher ranking in New York suggests that with the right strategies, similar success could potentially be replicated in other markets. However, the lack of presence in the top 30 elsewhere highlights the competitive nature of the cannabis industry and the challenges brands face in gaining a foothold across diverse regions.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Snoozy has shown a notable upward trend in its rankings and sales over the past few months. Starting from the 18th position in May 2024, Snoozy climbed to the 13th spot by August 2024, reflecting a significant improvement. This upward movement is indicative of Snoozy's growing market presence and consumer preference. In contrast, Jaunty maintained a steady position around the 11th rank, while Pure Vibe saw a more gradual improvement from the 20th to the 15th rank. Eaton Botanicals and Foy experienced fluctuations but remained relatively stable in the middle tier of the rankings. This competitive analysis highlights Snoozy's potential to continue its upward trajectory, making it a brand to watch in the New York edible market.
Notable Products
In August 2024, the top-performing product for Snoozy was the CBD/THC/CBN 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack, maintaining its first-place ranking from previous months with a notable sales figure of 2402 units. The CBD/THC 4:1 Strawberry Flavored Relief Chews 20-Pack secured the second position, consistent with its ranking in July, and showed a significant increase in sales. The Orange Flavored Daytime Chews 20-Pack remained in third place, continuing its steady performance. The Sleep with Benefits - CBD/THC/CBN 1:1:1 Raspberry Flavored Bedtime Gummies 20-Pack held the fourth position, showing stable sales figures. Lastly, the New Morning High- CBD/CBG/THC Orange Flavored Daytime Gummies 20-Pack stayed in fifth place, with minor fluctuations in its sales numbers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
