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Aug-2025
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Overview
Market Insights Snapshot
Snoozy's performance in the New York edible category has shown a consistent presence within the top 20 brands over the past few months. Despite a slight dip in July 2025 from rank 16 to 18, the brand managed to maintain its rank in August 2025, indicating a stable market presence. This consistency could suggest a loyal customer base or effective market strategies that keep the brand competitive despite fluctuations in sales, which saw a notable increase from May to June 2025 before stabilizing in the following months.
It's worth mentioning that Snoozy has not appeared in the top 30 rankings for any other state or category outside of New York edibles, which could suggest either a strategic focus on this particular market or challenges in expanding their footprint. This limited visibility might be a concern if the brand aims for broader recognition or market share. However, their steady performance in New York could serve as a strong foundation for future growth, potentially allowing them to leverage their success in this market to expand into other states or categories.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Snoozy has demonstrated a relatively stable presence, maintaining its rank at 16th in May and June 2025, before slightly dropping to 18th in July and August 2025. This stability is noteworthy given the fluctuations observed among its competitors. For instance, Flav experienced a significant drop from 14th in May to 27th in June, before recovering to 20th by July and August. Meanwhile, Heavy Hitters consistently outperformed Snoozy, holding steady at 15th in May and June, and maintaining a lead in sales throughout the period. Hashtag Honey showed a positive trend, climbing from 21st in May to 15th in July, before settling at 17th in August, indicating a potential threat to Snoozy's market position. Despite these dynamics, Snoozy's sales figures reveal a resilient performance, with a notable increase from May to June, although it faced a slight dip in July before recovering in August. This suggests that while Snoozy remains competitive, it must strategize to enhance its market share amidst the fluctuating ranks and sales of its rivals.
Notable Products
In August 2025, the top-performing product for Snoozy was the CBD/THC/CBN 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack, maintaining its first-place rank throughout the preceding months with a notable sales figure of 2425 units. Following closely, the CBD/THC 4:1 Strawberry Flavored Relief Gummies 20-Pack held the second position consistently, showing a stable sales performance. The Sleep with Benefits - CBD/THC/CBN 1:1:1 Raspberry Flavored Bedtime Gummies 20-Pack also maintained its third-place ranking, experiencing a gradual increase in sales over the months. The CBD/CBG/THC 1:1:1 New Morning Highs Orange Flavored Daytime Gummies remained in fourth place, although sales showed a slight decline. Finally, the CBD/THC 4:1 Love is All You Need Peach Flavored Intimacy Gummies held steady in fifth place, with a modest sales improvement from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
