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Jun-2024
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Overview
Market Insights Snapshot
Snoozy has shown a notable presence in the edible category in New York over the past few months. Despite a slight decline in ranking from 13th in April 2024 to 18th in June 2024, their sales figures indicate a consistent demand for their products. For instance, their sales peaked in April with $81,878, but even with the drop in ranking, they maintained substantial sales figures in subsequent months. This suggests that while competition in the market is fierce, Snoozy's products continue to resonate well with consumers.
However, it is worth noting that Snoozy did not make it into the top 30 brands in any other state or category during this period. This absence could be seen as a potential area for improvement or expansion. The consistent performance in New York might serve as a strong foundation for Snoozy to leverage and build upon in other markets. Their ability to sustain sales despite fluctuating rankings indicates a loyal customer base, which could be pivotal for future growth strategies.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Snoozy has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 15 in March 2024, Snoozy improved to rank 13 in April but then slipped to ranks 17 and 18 in May and June, respectively. This trend indicates a volatile market position, possibly influenced by the performance of competitors. For instance, Eaton Botanicals showed a strong performance in April, reaching rank 11, but dropped to rank 20 by June, suggesting a similar instability. Meanwhile, Hysteria maintained a relatively stable position, hovering around ranks 15 and 16, which might be a contributing factor to Snoozy's rank changes. Additionally, Pure Vibe and NY Finca also displayed varying ranks, indicating a competitive and dynamic market. These insights highlight the importance for Snoozy to continuously adapt its strategies to maintain and improve its market position amidst fluctuating competitive pressures.
Notable Products
In June 2024, the top-performing product for Snoozy was the CBD/THC/CBN 10:10:5 Raspberry Flavored Bedtime Chews 20-Pack, maintaining its first-place ranking with sales of 1,128 units. The Orange Flavored Daytime Chews 20-Pack held steady in second place. The CBD/THC 4:1 Strawberry Flavored Relief Chews 20-Pack also remained consistent in third place, showing a slight increase in sales from previous months. The CBD/THC/CBN 1:1:1 Raspberry Flavored Bedtime Gummies 20-Pack rose to fourth place, continuing its upward trend. Finally, the Orange Flavored Daytime Gummies 20-Pack stayed in fifth place, with a modest increase in sales. Overall, the rankings of the top products have shown stability, with minor shifts in sales figures.
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