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Jun-2024
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Overview
Market Insights Snapshot
Stability Growers has shown a varied performance across different categories and states, with notable movements in the Missouri market. In the Flower category, Stability Growers maintained a consistent ranking of 18th place from March to April 2024, before experiencing a slight decline to 23rd place in May. However, the brand made a strong comeback in June, climbing back up to 15th place. This fluctuation in rankings is indicative of the competitive nature of the Flower market in Missouri. Sales figures also reflect this trend, with a dip in May followed by a recovery in June, suggesting a potential seasonal or market-driven influence on consumer demand.
In contrast, the Pre-Roll category in Missouri has been more challenging for Stability Growers. The brand did not rank within the top 30 in March, and while it entered the rankings at 52nd place in April, it continued to hover around the mid-50s in the subsequent months. This indicates a struggle to gain a foothold in the Pre-Roll market, which could be due to strong competition or differing consumer preferences. The absence of a top 30 ranking in March is a clear sign that Stability Growers has significant room for improvement in this category.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Stability Growers has experienced notable fluctuations in rank and sales over recent months. Starting at rank 18 in March 2024, Stability Growers maintained this position in April but dropped to rank 23 in May before recovering to rank 15 in June. This indicates a volatile performance compared to competitors such as Local Cannabis Co., which consistently held higher ranks, fluctuating between 10 and 13. Meanwhile, Robust showed a steady improvement, moving from rank 23 in March to 14 in June. The sales figures reflect these trends, with Stability Growers experiencing a dip in May but rebounding in June. In contrast, Cloud Cover (C3) and Blue Arrow also showed variability but managed to stay within the top 20 for most months. This competitive analysis highlights the dynamic nature of the market and suggests that Stability Growers needs to implement strategic initiatives to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product for Stability Growers was Golden Goat (3.5g) in the Flower category, reclaiming the number one spot with notable sales of $2,740. Larry OG (3.5g) followed closely in second place, having dropped from its previous top rankings in March and April. Tallymon (3.5g) secured the third position, maintaining a consistent presence in the top ranks over the past months. Orangeade (3.5g) entered the top five for the first time, achieving fourth place. The Tallymon Pre-Roll (0.5g) rounded out the top five, slipping from its peak in May.
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