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Apr-2024
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Overview
Market Insights Snapshot
In Missouri, Stability Growers has shown a notable presence in the cannabis market, particularly within the Flower category. Their performance, as evidenced by their rankings, has seen a slight fluctuation over the first quarter of 2024. Starting the year at rank 20 in January, they experienced a slight dip, dropping to rank 24 in February and further down to rank 25 in March, before making a recovery back to rank 20 in April. This trajectory suggests a resilience in their market position, despite facing challenges that may have impacted their rankings in the intervening months. The sales figures underscore this narrative, with a notable dip from January's sales of $767,031 to $578,225 in March, before rebounding to $684,189 in April, indicating a recovery in their market performance.
However, their journey in the Pre-Roll category tells a different story. Stability Growers did not secure a spot in the top 30 brands in Missouri for this category until April, where they emerged at rank 43. This late entry into the rankings could be interpreted in several ways, but it notably highlights a potential area of growth or a recent expansion of their product line within this category. The absence from the rankings in the first three months of the year might reflect either a strategic repositioning or challenges in penetrating the Pre-Roll market in Missouri. Nonetheless, their April ranking, coupled with sales of $44,283, suggests that Stability Growers is beginning to make inroads, albeit from a lower starting point compared to their established presence in the Flower category.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Stability Growers has experienced a fluctuating performance in terms of rank and sales from January to April 2024. Initially ranked 20th in January, Stability Growers saw a decline to 24th in February and 25th in March, before slightly improving to 20th in April. This trajectory highlights a struggle to maintain a consistent position within the top 20 brands, amidst fierce competition. Notably, Sublime demonstrated a remarkable ascent from being outside the top 20 in January to securing the 18th spot by April, accompanied by a significant increase in sales. In contrast, Cloud Cover (C3) and Sundro Cannabis experienced a decline in both rank and sales over the same period, with Cloud Cover dropping from 17th to 22nd and Sundro Cannabis from 21st to 21st. Meanwhile, C4 / Carroll County Cannabis Co. maintained a relatively stable position, fluctuating slightly around the middle of the pack. Stability Growers' sales in April were higher than their February and March figures, indicating a potential rebound, yet the brand faces the challenge of outpacing competitors like Sublime, which are rapidly gaining ground.
Notable Products
In April 2024, Stability Growers saw Larry OG (3.5g) from the Flower category maintain its top position for the third consecutive month, with an impressive sales figure of 17,199 units. Following behind, new entries into the top rankings included Golden Goat Pre-Roll (0.5g) and Popscotti Pre-Roll (0.5g), securing the 2nd and 3rd spots respectively, indicating a growing consumer preference for Pre-Roll products. Tallymon Pre-Roll (0.5g) also made its debut in the top rankings, landing at 4th place. GMO (3.5g), another Flower category product, experienced a fluctuation in its rankings over the months but managed to climb back into the top 5 in April. This shift highlights a dynamic market with Pre-Roll products gaining significant traction among consumers, alongside consistent demand for Flower products.
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