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Market Insights Snapshot
In August 2026, Stability Growers remained heavily concentrated in Flower at 98.87% share, with a modest year-over-year Flower sales change of 1.81% but a steep month-over-month decline of 58.76%, while Vapor Pens, though only 0.35% share, surged 131.27% month over month and Concentrates at 0.78% share fell 11.19% month over month. Despite a brand-level year-over-year sales lift of 2.74% alongside a 42.03% year-over-year drop in average price to $16.30, the category mix signals over-reliance on Flower and exposure to intra-month volatility; the pattern implies the brand is trading price for volume in its core category while nascent diversification is too small to buffer monthly swings.
With Flower ranked 36 in Missouri and carrying 98.87% of sales, the 58.76% month-over-month contraction in that category outweighs the 131.27% Vapor Pens uptick, indicating that small-format growth cannot yet meaningfully offset core-category pullbacks; combined with a 35.96% sales decline over 24 months and a 42.03% price compression, the positioning skews toward value-driven Flower rather than a balanced, multi-category portfolio. The implication is that sustaining rank 36 in Missouri will likely depend on either rebuilding Flower momentum at current price tiers or accelerating mix shift so that non-Flower categories exceed 2% share and reduce sensitivity to Flower-specific volatility.
Competitive Landscape
Stability Growers sits at rank #36 in MO Flower in August 2026, down 2 positions year over year from #34, and 16 positions lower versus the 3-month mark at #20; the brand also trails its peak of #15 from April 2026 by 21 spots, indicating a sustained slide rather than a seasonal dip. In contrast, Flora Farms held at #1 year over year (flat at #1) while growing sales by 2.7%, and Farmer G surged from #31 to #5 alongside a 434.6% sales increase, signaling that share is consolidating upward as Stability Growers drifts downward; with competitors climbing several ranks and Stability Growers dropping 2 ranks year over year and 16 ranks versus three months ago, the trajectory implies erosion of visibility in buyer sets unless execution or assortment shifts reaccelerate rank.
Notable Products
Blueberry Cherry (3.5g) posted the steepest movement in August 2026 with a -71.99% month-over-month drop and sat at rank 7, while Wi-Fi OG (3.5g) led the lineup at rank 1 despite a -43.56% decline. Four of the top ten are The Biz family SKUs spread across ranks 2, 3, and 8 plus a non-Branded flower at rank 4, indicating concentration despite -26.64% and -40.50% declines for The Biz (Bulk) and The Biz #1 (3.5g). Show Biz (3.5g) was the lone riser at +2.25% and rank 4, contrasting with Goldust (3.5g) at -58.38% and rank 6, and total top-SKU revenue centered on Wi-Fi OG (3.5g) at $80,456. The pattern implies Stability Growers is overexposed to a Flower-heavy mix where flagship dependence and clustered declines raise execution risk unless assortment balance offsets volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
