Market Insights Snapshot
In the flower category, Missouri, Stability Growers has shown a consistent presence in the top 20 brands over the months of August to November 2023. The brand's ranking fluctuated slightly, peaking at 12th in September and settling at 15th in November. This shows a steady demand for the brand's flower products in the state. However, a downward trend in sales from September to November might be indicative of increased competition or market saturation.
On the other hand, in the pre-roll category within the same Missouri market, Stability Growers did not fare as well. The brand's ranking was outside the top 20 in October and November 2023, indicating a significant drop in its market position for this product category. The brand might need to reassess its strategy in the pre-roll segment, as the data suggests a decline in consumer preference or possibly an increase in competitive products. However, it's important to note that the brand still maintains a strong presence in the flower category, demonstrating its overall market relevance.
In the Flower category in Missouri, Stability Growers has been experiencing some fluctuations in its rank. In August 2023, it was ranked 15th, but it moved up to 12th place in September 2023. However, by October and November, it had slipped back to 13th and 15th place respectively. This indicates a slight instability in its market position. In comparison, C4 / Carroll County Cannabis Co. has been consistently ranking higher than Stability Growers, while Cloud Cover (C3) and Vibe Cannabis (MO) have been ranking lower. Interestingly, Daybreak Cannabis has shown a significant upward trend, moving from 24th place in August to 14th place in November, surpassing Stability Growers. This suggests that the competition in this category is quite intense and dynamic.
In November 2023, Stability Growers' top-performing product was Golden Goat (3.5g) from the Flower category, maintaining its number one rank from previous months with a total of 2696 units sold. The second best-selling product for the month was Snowball (3.5g), also from the Flower category, improving its ranking from third place in October. A new entrant in the top rank was GMO Popcorn (7g), debuting in third place with 1306 units sold. Donny Burger (3.5g) dropped to fourth place from its previous position in September. Sundae Driver (3.5g) rounded out the top five, making its first appearance on the list.