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Sep-2024
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Overview
Market Insights Snapshot
CAMP Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has seen a fluctuating trajectory, with its ranking moving from 25th in June to 24th in September, despite a dip to 33rd in July. This indicates a potential recovery or strategic adjustment after a mid-summer slump. In contrast, the Flower category has been relatively stable, maintaining a position within the top 25 throughout the months, although it did experience a slight drop from 19th in August to 23rd in September. This suggests a consistent demand for their flower products, albeit with some competitive pressure. Notably, CAMP Cannabis did not make it into the top 30 for Vapor Pens, which highlights a significant area for improvement or untapped potential in this segment.
The sales figures for CAMP Cannabis also reveal interesting trends. While the Concentrates category saw a rebound in sales from July to September, the Vapor Pens category experienced a noticeable decline from its peak in August. The Flower category, although showing a decrease in September, had a substantial spike in sales during August, which might correlate with seasonal demand or promotional activities. The absence of CAMP Cannabis in the top 30 for Vapor Pens in Missouri could be indicative of either a highly competitive market or a need for enhanced product offerings and marketing strategies in that category. These insights are crucial for understanding CAMP Cannabis's market dynamics and strategic positioning within the state.
Competitive Landscape
In the competitive landscape of the Missouri flower category, CAMP Cannabis has shown resilience amidst fluctuating market dynamics. Over the past few months, CAMP Cannabis experienced a slight decline in rank, moving from 22nd in June 2024 to 23rd in September 2024. This shift is notable when compared to competitors like Nugz and Sublime, which both saw significant rank improvements in August 2024, reaching 17th and 18th respectively, before dropping again in September. Meanwhile, Robust maintained a stable presence in the top 15 until September, when it fell to 22nd, and Daybreak Cannabis consistently outperformed with a peak rank of 11th in July. Despite these competitive pressures, CAMP Cannabis's sales remained relatively stable, indicating a loyal customer base and potential for strategic growth to reclaim higher ranks in the future.
Notable Products
In September 2024, CAMP Cannabis's top-performing product was Black Mamba (3.5g) in the Flower category, maintaining its leading position from June and August, despite a notable drop in sales to 3259 units. Triangle Kush (3.5g) ranked second, showing a slight recovery from being unranked in August, with sales reaching 2893 units. Triangle Kush (Bulk) climbed to third place, continuing its upward trend since June, with sales figures slightly decreasing from the previous month. Sugar High (Bulk) made its debut in the rankings at fourth place, while TK Bandana (3.5g) entered the list at fifth place. This reshuffling indicates a dynamic shift in consumer preferences within the Flower category for CAMP Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
