Dec-2024
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Overview
Market Insights Snapshot
The performance of CAMP Cannabis in the state of Missouri reveals interesting dynamics across various product categories. In the Concentrates category, the brand showed a promising upward trajectory from September to November 2024, moving from the 20th to the 14th position. However, December saw a significant drop, with the brand falling out of the top 30, landing at the 31st position. This decline contrasts sharply with the earlier months where sales had been on an upward trend, indicating potential market shifts or increased competition. Meanwhile, in the Flower category, CAMP Cannabis maintained a more stable presence, consistently ranking within the top 30, albeit with some fluctuations. Their highest ranking was 23rd in October, but they ended the year maintaining a position at 28th in December, suggesting a steady if not spectacular performance.
In the Vapor Pens category, CAMP Cannabis experienced a slight improvement in November, reaching the 37th position, up from 42nd in October. However, this gain was short-lived as they fell back to 46th in December, indicating possible volatility in this segment. Interestingly, the Pre-Roll category did not see CAMP Cannabis in the top 30 rankings after September, where they were positioned at 56th, suggesting that this segment might be a challenging market for them. The absence of rankings in subsequent months could imply either a strategic shift away from this category or increased competition that has pushed them out of the top contenders. Overall, the brand's performance in Missouri suggests a mixed bag of successes and challenges, with certain categories like Concentrates and Flower showing more promise than others.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, CAMP Cannabis has experienced fluctuations in its ranking, indicating a dynamic market environment. In the last quarter of 2024, CAMP Cannabis maintained a relatively stable position, ranking 28th in both November and December, despite a slight dip from October's 23rd position. This stability contrasts with brands like Atta, which saw a notable drop from 20th to 27th by December, and Stability Growers, which plummeted from 19th to 43rd in November before recovering to 29th in December. Meanwhile, Pinchy's showed a consistent upward trend, improving from 31st in October to 26th by December. These shifts highlight the competitive pressures CAMP Cannabis faces, particularly from brands that are either stabilizing or improving their market positions. Despite these challenges, CAMP Cannabis's ability to maintain its rank suggests resilience, although the brand may need strategic adjustments to climb higher in the rankings amidst fluctuating sales dynamics.
Notable Products
In December 2024, the top-performing product for CAMP Cannabis was Sourdough (Bulk) in the Flower category, which climbed to the number one spot with notable sales of 2215 units. Sourdough (3.5g) followed closely in second place, showing an impressive rise from fifth place in November, with sales reaching 2089 units. Pink Certz (3.5g) secured the third position, maintaining a strong presence after being fourth in November. Sugar High (3.5g) experienced a slight drop to fourth place from its peak position in October, with a consistent sales figure of 2064 units. RS #11 (3.5g) debuted in the top five, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.