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Jun-2024
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Overview
Market Insights Snapshot
CAMP Cannabis has shown varied performance across different categories and states. In Missouri, the brand has made notable strides in the Concentrates category, moving from 28th place in May 2024 to 19th place in June 2024. This upward movement indicates a significant improvement in market presence and consumer preference. Conversely, their performance in the Vapor Pens category has been less impressive, with the brand failing to make it into the top 30 rankings in both May and June 2024, which could be a point of concern for the brand's diversification strategy in the state.
In the Flower category, CAMP Cannabis has maintained relatively stable rankings, hovering around the 20th to 25th positions over the past few months in Missouri. While this consistency is commendable, the brand has not shown significant upward momentum, which might suggest a plateau in their market share for this category. The sales data reflects a slight fluctuation, with a peak in March 2024 and a minor dip in subsequent months, before a slight recovery in June 2024. This trend could imply a seasonal or market-driven factor affecting consumer purchasing behavior.
Competitive Landscape
In the Missouri Flower category, CAMP Cannabis has demonstrated a relatively stable performance, maintaining a rank within the top 25 brands from March to June 2024. Despite a slight dip in April to 25th place, CAMP Cannabis rebounded to 24th in May and held steady at 25th in June. This consistency is notable when compared to competitors such as Cookies, which fell out of the top 20 entirely, ranking 27th in June, and In The Flow, which showed significant volatility, peaking at 16th in April and May but dropping to 24th in June. Meanwhile, Nugz and Packs Cannabis (MO) also experienced fluctuations, with Nugz climbing from 29th in March to 23rd in June and Packs Cannabis (MO) moving from 28th to 26th over the same period. These trends suggest that while CAMP Cannabis faces stiff competition, its steady rank indicates a loyal customer base and consistent sales performance, positioning it well against more volatile competitors.
Notable Products
In June 2024, Black Mamba (3.5g) from CAMP Cannabis secured the top rank with a notable sales figure of 4533 units, showing a significant rise from its second position in May 2024. Watermelon Zkittles (3.5g) made an impressive entry, debuting directly at the second position. Triangle Kush (3.5g) dropped from the first position in May 2024 to third in June 2024. Stray's Little Stinkerz (3.5g) maintained a steady performance, ranking fourth, slightly down from its third position in May 2024. Sourdough (3.5g) entered the rankings in June 2024 at the fifth position, marking its presence in the top five.
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