Market Insights Snapshot
In the Missouri market, CAMP Cannabis has shown a commendable performance in the Concentrates category. The brand has consistently improved its ranking over the four months from July to October 2023, moving from the 24th to the 19th position. This upward trend indicates a growing acceptance and preference for CAMP Cannabis's concentrates among consumers in Missouri. However, it's noteworthy that the brand was not among the top 20 in this category until October, which suggests a competitive market and the need for continuous improvement.
Contrastingly, in the Flower and Pre-Roll categories, CAMP Cannabis seems to be losing its foothold in the Missouri market. The brand's ranking in the Flower category has deteriorated from 28th in July to 38th in October 2023. Similarly, in the Pre-Roll category, the brand's position has slipped from the 40th to the 55th spot. The drop in rankings coupled with declining sales figures indicates a less favorable market response in these categories. Meanwhile, in the Vapor Pens category, CAMP Cannabis's performance has been somewhat inconsistent, with rankings fluctuating between the 25th and 41st positions over the same period.
In the Flower category within Missouri, CAMP Cannabis has experienced a notable decline in rank and sales from July to October 2023. The brand's rank slipped from 28th to 38th, indicating a decrease in market competitiveness. In comparison, Old Pal and Tyson 2.0 also saw a drop in rank, but not as significant as CAMP Cannabis. On the other hand, Revolution Cannabis maintained a fairly stable rank, while Buoyant Bob experienced a significant fluctuation, peaking at 21st in September before falling to 42nd in October. In terms of sales, CAMP Cannabis showed a downward trend, which was more pronounced than its competitors, suggesting a need for strategic adjustments to regain market share.
In October 2023, the top-performing product from CAMP Cannabis was 'Ice Cream Man (3.5g)', a Flower category product, with a notable sales figure of 803 units. Following closely in the second position was 'Sourdough (3.5g)', also from the Flower category. 'Watermelon Zkittles (3.5g)' climbed from the 5th position in August to the 3rd in October, indicating a positive trend. 'Lemon Cherry Gelato (3.5g)', despite a drop from 2nd place in August to 4th in October, still remained a strong performer. Lastly, 'Platinum Marshmallow (3.5g)', which held the 4th position in July, rounded out the top 5 in October.