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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Standard Issue concentrated 60.91% of sales in Vapor Pens with a 14.76% month-over-month lift, while Pre-Roll held 38.15% share on a 4.65% MoM rise; Flower remained a fringe contributor at 0.94% share despite an 18.27% MoM uptick. The category tilt toward higher-priced Vapor Pens (average price $27.08) versus Pre-Roll at 18.47% lower pricing intensity relative to Vapor Pens suggests the brand is leaning into premiumized inhalables even as the sub-scale Flower segment grows faster on a small base; the pattern implies near-term volume and visibility will continue to be driven by Vapor Pens, not by the accelerating but tiny Flower line.
With Vapor Pens already the top category and a #4 rank in Vapor Pens in British Columbia, the 14.76% MoM gain in that category versus 4.65% in Pre-Roll supports consolidating share where the brand is more competitively placed, while the 0.94% Flower share paired with an 18.27% MoM surge signals a test-and-expand lane rather than a core pillar. The mix, dominated by 60.91% Vapor Pens against 38.15% Pre-Roll, implies positioning as a Vapor Pens-first brand using Pre-Roll to hedge price tiers and formats, with Flower serving as an optionality bet rather than a scale engine.
Competitive Landscape
Standard Issue sits at rank #10 in ON Vapor Pens in July 2026, improving 5 positions from #15 in April 2026, and reaching a new peak rank of #10 in July 2026 while holding within the top 10 as the category leaders consolidate. In contrast, Spinach moved up from #4 to #1 with 144.7% YoY sales growth, and General Admission slipped from #3 to #4 with a -19.0% YoY decline; meanwhile, Kolab advanced from #8 to #5 as BoxHot nudged from #2 to #3, indicating a tighter battle in the top five. The pattern implies that Standard Issue’s ascent from #15 to #10 over three months positions it to capture share if it can convert mid-pack momentum into sustained monthly rank gains against top-five climbers.
Notable Products
Sour Raspberry Distillate Infused Pre-Roll 5-Pack (2.5g) posted the steepest decline at -12.8% month over month while sitting at rank 7, contrasting with Strawberry Lemonade Distillate Infused Pre-Roll 5-Pack (2.5g) up 21.4% at rank 6. Bing Cherry Distillate Infused Pre-Roll 2-Pack (1g) held rank 1 with a 4.7% gain, while Wild Berry Distillate Cartridge (1g) climbed 18.4% to rank 2. Vapor Pens occupied four of the top ten with MoM gains spanning 13.5% to 19.9% across key SKUs, and only one top-five pen posted a decline at -1.1%, implying the softness is concentrated in a single pre-roll variant rather than the format. The mix points to an August 2026 assortment that leans into flavor-led Vapor Pens momentum while pruning underperforming pre-roll multipacks to protect rank and share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
