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Jun-2024
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Overview
Market Insights Snapshot
Stix Preroll Co. / Trailstix has shown notable performance variations across different states and categories. In Massachusetts, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 20. From March 2024 to June 2024, their ranking fluctuated slightly from 13th to 16th, with a significant sales increase from $334,831 to $437,008. This indicates a steady demand and growing market share in Massachusetts, suggesting effective market strategies and consumer loyalty.
In contrast, the performance in Nevada shows more volatility. The brand's ranking in the Pre-Roll category dropped to 28th in April 2024 but recovered to 19th by June 2024. Despite these fluctuations, sales figures indicate a positive trend, climbing from $76,061 in April to $116,308 in June. The initial drop in ranking could be a concern, but the subsequent recovery and sales growth suggest that Stix Preroll Co. / Trailstix is making headway in stabilizing and potentially expanding its market presence in Nevada.
Competitive Landscape
In the Massachusetts pre-roll category, Stix Preroll Co. / Trailstix has shown a consistent upward trend in sales from March to June 2024, with a notable increase from $334,831 in March to $437,008 in June. This growth has helped the brand maintain a stable rank, moving from 13th in March to 16th in June. In comparison, High Supply / Supply experienced fluctuations, peaking at 10th in April before dropping to 17th in June, indicating a less stable performance. Meanwhile, Bask (MA) and Pioneer Valley have shown varied rankings, with Pioneer Valley slightly outperforming Stix Preroll Co. / Trailstix by June. Perpetual Harvest demonstrated a significant rise, reaching 11th in May and 14th in June, suggesting strong competition. These dynamics highlight the competitive landscape in Massachusetts, where Stix Preroll Co. / Trailstix must continue its sales momentum to improve its ranking amidst fluctuating performances from its competitors.
Notable Products
In June 2024, the top-performing product from Stix Preroll Co. / Trailstix was Walking Stix - Georgia Velvet Pre-Roll (1g), which achieved the highest rank with sales of 2329 units. Boom Stix - Sativa Infused Pre-Roll (1g) maintained a strong performance, ranking second with notable sales growth to 2068 units. Slack Pack - Fried Ice Cream Pre-Roll 7-Pack (3.5g) held steady at the third position, showing consistent popularity. Walking Stix - Tahoe OG Pre-Roll (1g) and Walking Stix - Northern Lights Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, Boom Stix showed a significant rise from fourth to second place, while the Slack Pack maintained its third-place rank from May to June.
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