Market Insights Snapshot
In Massachusetts, Glorious Cannabis Co. showed a significant performance in the Flower category, maintaining a top 10 position from August to October 2023. This indicates a strong preference for the brand's flower products among Massachusetts consumers. On the other hand, the brand's Edible category saw a considerable fluctuation in ranking, peaking at rank 40 in September before dropping to rank 66 in October. This could suggest a less consistent performance in this category.
Over in Michigan, Glorious Cannabis Co. also demonstrated a strong presence in the Flower category, albeit with a slight downward trend from rank 11 in July to rank 16 in October. The Pre-Roll category showed a similar trend, with the brand maintaining a steady top 6 position from July to September, before falling to rank 10 in October. Notably, the brand's Concentrates category in Michigan did not rank in the top 20 after July, suggesting room for improvement in this area.
In the Flower category within Michigan, Glorious Cannabis Co. has been experiencing a slight downward trend in both rank and sales from July to October 2023. While it maintained a fairly stable position in the top 15 brands for the first three months, it fell to the 16th rank in October. Its main competitors, Grown Rogue and Franklin Fields, have shown fluctuating performance. Grown Rogue, despite a dip in rank in September, managed to climb back up to 14th place in October, while Franklin Fields experienced a significant drop from 6th to 15th place in the same period. Interestingly, Play Cannabis and WEED. have been steadily climbing the ranks, with WEED. making a notable jump from not being in the top 20 in July to 18th place in October. This competitive landscape suggests that while Glorious Cannabis Co. is facing stiff competition, there are opportunities for growth and improvement.
In October 2023, Glorious Cannabis Co. saw its 'Create - First Class Funk (3.5g)' reclaim the top spot after dropping to fifth in September, with a significant sales increase to 20,321 units. The 'Lifted - Super Silver Haze (3.5g)' held steady at second place, despite a slight sales decrease. The 'Arouse - Dirty Taxi (3.5g)', which made its first appearance in the rankings in September, moved up to third place. New entries to the top five included the 'Fire Styxx- Citrus Dream Infused Pre-Roll (1g)' and 'Blackberry Distillate Cartridge (1g)', ranking fourth and fifth respectively. Overall, the rankings for Glorious Cannabis Co. demonstrated a dynamic market with frequent changes in consumer preferences.