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Apr-2025
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Overview
Market Insights Snapshot
In Massachusetts, Glorious Cannabis Co. has shown a varied performance across different product categories. In the Flower category, the brand maintained a strong presence, holding steady in the top ten for the first three months of 2025 before slipping to 11th place in April. This decline in ranking coincided with a notable drop in sales from March to April. In contrast, the Pre-Roll category saw a positive trajectory, with the brand improving its ranking from 13th in January to 8th in both February and April. This upward movement was supported by a consistent increase in sales over the same period. However, the Vapor Pens category has been a challenging area for Glorious Cannabis Co., as it failed to break into the top 30 in January and only slightly improved to 29th in February, before falling back to the 30s in subsequent months.
In Michigan, Glorious Cannabis Co. has experienced mixed results. The Flower category saw the brand begin the year at 17th position but gradually fell to 35th by April, indicating a significant drop in performance and potentially signaling increased competition or changing consumer preferences. On the other hand, the Pre-Roll category has been a bright spot for the company in Michigan. It consistently ranked within the top ten, peaking at 5th place in January and February, and maintaining a strong position at 6th in April. This stability in the Pre-Roll category suggests a strong consumer demand and brand loyalty that Glorious Cannabis Co. has been able to capitalize on effectively. Despite some challenges, these insights reveal areas of opportunity and growth for the brand across different markets and product categories.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Glorious Cannabis Co. has experienced fluctuations in its ranking over the first quarter of 2025, starting at 5th place in January, dropping to 8th in March, and recovering to 6th by April. This volatility is noteworthy as it reflects the dynamic nature of the market and the intense competition from brands like Dragonfly Cannabis, which consistently held the 4th position throughout the same period. Meanwhile, Mitten Extracts made a significant leap from 43rd in January to 5th in April, indicating a rapid growth trajectory that could pose a threat to Glorious Cannabis Co.'s market share. Although Glorious Cannabis Co. maintained a relatively stable sales performance, the rise of competitors like Simpler Daze, which briefly surpassed Glorious in March, underscores the need for strategic adjustments to maintain and improve its standing in this competitive market.
Notable Products
In April 2025, Glorious Cannabis Co.'s top-performing product was the Fire Styxx - Blazing Star THCA Infused Pre-Roll, maintaining its consistent number one rank from previous months with sales of 26,889 units. The Fire Styxx - Unicorn Tears THCA Infused Pre-Roll debuted strongly at the second position. Fire Styxx - Tigers Breath Infused Pre-Roll climbed to third place, up from fifth in March, showing significant sales growth. Meanwhile, Fire Styxx - Glitter Apples Infused Pre-Roll and Fire Styxx - Shipwrecked Infused Pre-Roll saw slight declines, ranking fourth and fifth, respectively. Overall, the rankings indicate a dynamic shift among the top products, with new entries and changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
