Market Insights Snapshot
Abundant Organics, a cannabis brand operating in Arizona, has demonstrated a consistent performance in the Concentrates category, maintaining a steady rank within the top 20 over the course of four months from July to October 2023. This consistency, however, does not translate into sales, which have seen a gradual decline over the same period. In contrast, the brand has made significant strides in the Flower category, improving from a rank of 16 in July to 11 in September, before stabilizing at 12 in October. This upward trend is mirrored in the sales figures, which peaked in August.
The brand's performance in the Pre-Roll category is noteworthy, with a dramatic improvement from rank 60 in July to a stable position around the 30 mark from August onwards. While this is a positive trend, it's important to note that the brand is still not within the top 20 in this category. Abundant Organics' performance in the Vapor Pens category, however, leaves room for improvement. The brand has consistently ranked outside the top 50, and while there has been a slight upward trend in ranking and sales over the four-month period, the brand is yet to break into the more competitive ranks.
In the Flower category within Arizona, Abundant Organics has seen a steady improvement in rank from July to September 2023, moving from 16th to 11th place. However, it slightly dropped to 12th place in October. Its main competitors in this category include Sunday Goods, 22Red, Grassroots, and Sublime. Sunday Goods, despite a drop in rank in October, generally had higher sales than Abundant Organics. 22Red and Sublime maintained a more stable rank but with lower sales. Grassroots, not being in the top 20 in July to September, made a significant jump to 13th place in October. This competitive landscape indicates a dynamic market with brands jostling for the top positions.
In October 2023, Abundant Organics' top-performing product was the Star Lord Pre-Roll (1g) with a remarkable sales figure of 1782 units. Following closely in second place was the Forest Queen Pre-Roll (1g) which sold 1007 units. The third spot was secured by Forest Queen (3.5g), which climbed up from the fifth spot in the previous month. The fourth and fifth spots were taken by Gorilla Glue #4 Smalls (3.5g) and Jenny Kush (4.5g) respectively. It's worth noting that the rankings have seen a significant shift from the previous months, indicating a dynamic consumer preference within Abundant Organics' product range.