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Aug-2024
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Overview
Market Insights Snapshot
Sunshine Oil has shown noteworthy performance in the Oregon market, particularly in the Concentrates category. Over the past four months, the brand has climbed from a rank of 21 in May 2024 to an impressive 8th place by August 2024. This upward trajectory indicates a growing consumer preference for Sunshine Oil's concentrate products. The brand's sales in this category have also seen a significant increase, nearly doubling from $86,630 in May to $210,181 in August. This positive trend underscores the brand's strengthening position and potential for continued growth in the Oregon concentrates market.
In contrast, Sunshine Oil's performance in the Vapor Pens category in Oregon has been more modest. While the brand was not in the top 30 for Vapor Pens in May, it managed to improve its ranking from 90th in May to 70th in August. Despite this progress, the brand's position in the Vapor Pens category remains relatively low compared to its success with concentrates. However, the gradual increase in sales from $12,295 in May to $23,165 in August suggests a slow but steady improvement. This indicates that while Sunshine Oil is gaining traction in the Vapor Pens market, there is still considerable room for growth and improvement in this category.
Competitive Landscape
In the Oregon concentrates market, Sunshine Oil has demonstrated a notable upward trend in rank and sales over the past few months. Starting from a rank of 21 in May 2024, Sunshine Oil climbed to the 8th position by August 2024, reflecting a significant improvement in market presence. This rise can be attributed to a substantial increase in sales, from $86,630 in May to $210,181 in August. In comparison, Oregrown and White Label Extracts have shown fluctuating ranks, with Oregrown moving from 7th to 7th and White Label Extracts from 5th to 6th over the same period. While High Tech experienced a decline from 9th to 10th, Sessions Cannabis Extract improved its position from 14th to 9th. Sunshine Oil's consistent rise amidst these fluctuations indicates a strong competitive edge and growing consumer preference in the Oregon concentrates category.
Notable Products
In August 2024, Super Boof Shatter (1g) emerged as the top-performing product for Sunshine Oil, climbing from the fifth position in July to first place with a notable sales figure of 6436 units. Blue Moon Rocks Shatter (1g) secured the second spot, making its debut in the rankings. Velveeta Breath Shatter (1g) followed closely in third place, also appearing in the rankings for the first time. Sundae Driver Shatter (1g) took the fourth position, while Gelonade Shatter (1g) rounded out the top five. This shift indicates a significant rise in popularity for these products, particularly with the introduction of new entries in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
