Sunshine Oil

Data Snapshot: Jun 11, 2024
Sunshine Oil Cannabis Brand Logo
$50K+

May-2024

Sales

Neutral

Trend

6-Month

108

Product Count

SKUs

Sunshine Oil

Overview

Markets

Sunshine Oil Locations

Product Trends

Sunshine Oil Categories

Sunshine Oil Sales

Market Insights Snapshot

Sunshine Oil Historical Sales by Category

Sunshine Oil's performance in the Oregon market has shown mixed results across different product categories. In the Concentrates category, the brand has maintained a presence within the top 30, albeit with fluctuating rankings. Starting at rank 21 in February 2024, Sunshine Oil dropped to rank 25 in March, climbed back to rank 20 in April, and then fell again to rank 25 in May. This variability indicates some instability in their market position, though their ability to stay within the top 30 is a positive sign. In contrast, their performance in the Vapor Pens category has been less impressive, with rankings consistently outside the top 30, peaking at rank 67 in February and dropping as low as rank 87 in April. Despite a slight improvement to rank 79 in May, the brand's struggle to break into the top 30 suggests a need for strategic adjustments in this category.

Analyzing sales trends, Sunshine Oil's revenue from Concentrates in Oregon has seen a noticeable decline from February to May 2024. Starting with sales of $98,887 in February, the brand experienced a downward trend, reaching $72,588 in May. This decline might be a reflection of the competitive landscape or shifting consumer preferences. On the other hand, the sales figures for Vapor Pens, although lower in volume, have shown a more stable pattern, with minor fluctuations around the $13,000 mark from March to May. The consistency in sales despite lower rankings could indicate a loyal but niche customer base. Understanding these trends and leveraging them could be key for Sunshine Oil to enhance its market presence across both categories.

May-2024 Rank
Concentrates
Vapor Pens
25
79
Sunshine Oil

Competitive Landscape

In the Oregon concentrates market, Sunshine Oil has experienced fluctuating rankings over the past few months, indicating a competitive landscape. Notably, Sunshine Oil's rank improved from 25th in March 2024 to 20th in April 2024, before dropping back to 25th in May 2024. This volatility suggests that while Sunshine Oil can compete effectively, it faces significant competition from brands like Concrete Jungle, which saw a decline from 13th in February to 24th in May, and Higher Cultures, which also experienced a drop from 19th in February to 23rd in May. Additionally, Sand Castle Hash Co. showed a positive trend, improving from 39th in February to 26th in May, potentially posing a future threat. These dynamics highlight the importance for Sunshine Oil to maintain its competitive edge through strategic marketing and product differentiation to sustain and improve its market position.

Sunshine Oil market ranking for OR Concentrates

Sunshine Oil

Notable Products

In May-2024, the top-performing product for Sunshine Oil was Casey Jones Shatter (1g) in the Concentrates category, with sales reaching 504 units. Forbidden Fruit Shatter (1g) secured the second position, followed by Gush Mintz Shatter (1g) in third place. Rainbow Runtz Shatter (1g) and Wonderball Shatter (1g) took the fourth and fifth ranks, respectively. Notably, Gush Mintz Shatter (1g) improved its rank from fourth in March-2024 to third in May-2024, indicating a positive sales trend. The other products maintained consistent performance as they were not ranked in prior months.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Casey Jones Shatter (1g)
Concentrates
>5
>5
>5
1
Forbidden Fruit Shatter (1g)
Concentrates
>5
>5
>5
2
Gush Mintz Shatter (1g)
Concentrates
>5
4
>5
3
Rainbow Runtz Shatter (1g)
Concentrates
>5
>5
>5
4
Wonderball Shatter (1g)
Concentrates
>5
>5
>5
5
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