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Dec-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Sunshine Oil's performance in the Concentrates category has seen some fluctuations over the last few months of 2025. Starting at the 16th position in September, the brand experienced a slight dip in October, moving to the 19th spot. However, they managed to climb back up to 15th place in November, showcasing a brief recovery. Unfortunately, December saw a significant drop to the 24th position, indicating potential challenges in maintaining consistent market share. This downward trend in the last month could be a point of concern, especially since being outside the top 30 would mean a complete absence from notable rankings.
Despite the ranking fluctuations, Sunshine Oil's sales figures in Oregon reveal interesting insights. For instance, while there was a decline in sales from September to October, November saw a rebound, suggesting a temporary recovery in consumer demand or promotional efforts. However, December's sales figures, which were the lowest in the analyzed period, could imply seasonal factors or increased competition impacting their performance. The brand's ability to stay within the top 30, albeit with a downward trend, highlights both resilience and areas for potential strategic improvement in the Concentrates market in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's concentrates category, Sunshine Oil has experienced notable fluctuations in rank and sales over the last few months of 2025. Sunshine Oil started strong in September, holding the 16th position, but saw a decline to 24th place by December. This downward trend in rank corresponds with a decrease in sales from October to December, suggesting potential challenges in maintaining market share. In contrast, Mana Extracts showed a remarkable upward trajectory, climbing from 69th to 26th place, with sales increasing significantly during the same period. Happy Cabbage Farms maintained a steady rank at 25th, while Higher Cultures consistently held its position around the 22nd mark, indicating stable performance. Meanwhile, Gorge Grown remained close to Sunshine Oil in rank, ending December just one spot ahead. These dynamics suggest that while Sunshine Oil faces increasing competition, particularly from rapidly ascending brands like Mana Extracts, there is an opportunity to strategize for regaining its earlier market position.
Notable Products
In December 2025, Velveeta Breath Crumble (1g) maintained its position as the top-performing product for Sunshine Oil, with sales reaching 1074 units, showcasing a consistent rise from previous months where it climbed from rank 5 in September to rank 1 in November. Carousel Kush Shatter (1g) made a strong debut in December, securing the second spot in the concentrates category. Nacho Tres Crumble (1g) followed closely behind, ranking third, marking its first appearance in the top ranks. Bell Ringer Sugar Wax (2g) improved its position to fourth place after a previous rank of fifth in October, despite a dip in November. Liquid Buzz Shatter (1g) entered the list in fifth place, reflecting a diverse range of high-performing concentrate products for Sunshine Oil.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
