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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sunshine Oil’s category mix in May 2026 is concentrated in Concentrates at 99.88% share with a 26.15% month-over-month lift, while Vapor Pens fell 88.25% MoM to 0.12% share; year over year, Concentrates declined 15.43% and total brand sales were down 15.33%, even as average price rose 35.45%. The brand’s rank in Concentrates in Oregon sits at position 21, and the Concentrates average price of $10.69 sits below the brand’s overall average price context, implying mix-driven volume sensitivity where May 2026’s MoM rebound in the core category did not offset a double-digit YoY contraction and a sharp Vapor Pens pullback.
The May 2026 mix shift toward Concentrates (+26.15% MoM) alongside a 15.43% YoY decline and a 35.45% YoY price increase suggests Sunshine Oil is leaning into price over breadth, which risks elasticity-driven unit loss in its primary category. Holding rank 21 in Oregon Concentrates while Vapor Pens shrank to 0.12% share indicates positioning as a category specialist rather than a portfolio balancer, implying that sustaining or improving rank will depend more on optimizing price-pack architecture within Concentrates than on expansion into smaller categories with volatile MoM swings.
Competitive Landscape
Sunshine Oil sits at rank #21 in OR Concentrates for May 2026, down 4 positions year over year from #17 and 7 positions below its three-month mark of #14, while the brand remains 10 spots off its all-time peak of #11 from February 2025; in contrast, Altered Alchemy held steady at #1 year over year with a 22.3% YoY sales gain and Oregrown improved from #3 to #2 alongside a 20.1% YoY lift, and Buddies moved up from #11 to #5 with 64.0% YoY growth; this pattern implies Sunshine Oil’s rank trajectory is slipping relative to faster-climbing leaders, pointing to share pressure unless rank recovery resumes.
Notable Products
Red Pop Runtz Sugar Wax (1g) delivered the headline move in May 2026 with a 35.6% month-over-month gain at rank 7, while Sour Sundae Sugar Wax (1g) slipped 6.8% to rank 6, indicating momentum is building in the 1g format even as an adjacent SKU cools. Tropicana Sugar Wax (2g) held rank 1 with a 20.8% MoM rise and Columbia Gold Sugar Wax (2g) stayed at rank 2 with a 10.3% MoM increase, and with eight of the top ten coming from 2g Concentrates the assortment skews toward larger pack sizes despite the standout 1g surge. Blue Lights Sugar Wax (2g) occupied rank 3 with $9,862 in May 2026 sales and, alongside Maui Trueblood Sugar Wax (2g) at rank 4, reinforces that leadership rests with 2g Sugar Wax even as selective 1g plays create upside. The pattern implies Sunshine Oil is consolidating around 2g Sugar Wax dominance while selectively activating 1g SKUs to capture incremental demand without diluting its core concentration-led positioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
