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Sep-2025
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Overview
Market Insights Snapshot
Sunshine Oil has shown consistent performance in the Concentrates category in Oregon. Over the summer months of 2025, the brand maintained a steady rank of 16th place from June through August, with a slight improvement to 15th place in September. This upward movement in September indicates a positive reception and possibly strategic efforts in marketing or distribution. Although sales figures saw a slight dip in August, the brand managed to recover in September, suggesting resilience and adaptability in the competitive Oregon market.
It's worth noting that Sunshine Oil did not appear in the top 30 brands for any other state or category during this period, which might highlight areas for potential growth or indicate a strong focus on their current market and category. The consistent rankings in Oregon suggest a stable customer base and effective market penetration within the state. For stakeholders, this could imply that while the brand is performing well in its niche, there may be untapped opportunities in other states or categories that could be explored for broader market expansion.
Competitive Landscape
In the Oregon concentrates market, Sunshine Oil has consistently maintained a mid-tier position, ranking 16th in June, July, and August 2025, before slightly improving to 15th in September 2025. This stability in rank suggests a steady performance amidst fluctuating market dynamics. Notably, NW Kind experienced a significant drop from 8th place in July to 16th in September, indicating potential volatility that Sunshine Oil has managed to avoid. Meanwhile, Farmer's Friend Extracts showed an upward trend, climbing from 17th in June to 13th in September, which could pose a competitive threat if their growth continues. Beehive Extracts and Focus North both fluctuated in rankings, with Beehive Extracts dropping to 17th in September and Focus North showing a slight recovery from 19th in August to 14th in September. Sunshine Oil's consistent sales figures, despite these competitive shifts, highlight its resilience and potential for strategic growth in a competitive landscape.
Notable Products
In September 2025, Sunshine Oil's top-performing product was Sour Sundae Shatter (1g) in the Concentrates category, which climbed to the number one rank with sales of 1,895 units, marking a significant rise from its fourth position in August. Querkle Shatter (1g) maintained its strong performance by holding steady at the second position, despite a notable increase in sales compared to previous months. Fire King Shatter (1g), which was the leading product in August, slipped to third place. Pure Kush Live Resin (2g) experienced a drop from third to fourth position, while Velveeta Breath Crumble (1g) entered the rankings at fifth place. This reshuffling indicates a dynamic market with shifting consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
