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Oct-2025
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Overview
Market Insights Snapshot
Sunshine Oil has shown fluctuating performance across different states and categories, with notable movements in Oregon in the Concentrates category. In Oregon, Sunshine Oil has experienced a slight decline in its ranking from 14th in July 2025 to 18th by October 2025. This downward trend is accompanied by a decrease in sales from $123,136 in July to $109,006 in October, indicating a potential challenge in maintaining its market position within the state. The brand's performance in Oregon suggests a need for strategic adjustments to regain its standing, as dropping out of the top 20 could impact its visibility and competitiveness in the market.
It is also worth noting that Sunshine Oil's absence from the top 30 rankings in other states and categories may point to either a focused strategy in Oregon or a lack of market penetration elsewhere. This absence could be seen as a missed opportunity for expansion or diversification. The brand's presence in the Concentrates category in Oregon, while consistent, indicates room for improvement and potential growth if Sunshine Oil can leverage its existing market presence and address the factors contributing to its declining sales and ranking. Understanding these dynamics can provide valuable insights into Sunshine Oil's overall market strategy and areas for potential growth.
Competitive Landscape
In the Oregon concentrates market, Sunshine Oil has experienced some fluctuations in its ranking over the past few months, which could be indicative of shifting consumer preferences or competitive pressures. In July 2025, Sunshine Oil held the 14th position, but by October 2025, it had slipped to 18th. This downward trend in rank is mirrored by a decrease in sales, with October sales figures showing a notable decline compared to July. Meanwhile, Echo Electuary has maintained a stronger position, rising from 13th in July to 16th in October, with consistently higher sales figures than Sunshine Oil. Concrete Jungle and Farmer's Friend Extracts have also shown resilience, with Farmer's Friend Extracts notably improving its rank from 23rd in August to 17th in October. These dynamics suggest that while Sunshine Oil remains a significant player, it faces stiff competition from brands that are either maintaining or improving their market positions, potentially impacting its market share and necessitating strategic adjustments to regain momentum.
Notable Products
In October 2025, Silver Bells Shatter (1g) emerged as the top-performing product for Sunshine Oil, securing the first rank in the Concentrates category with sales of 968 units. Querkle Shatter (1g) maintained its second-place position from the previous two months, although its sales decreased to 808 units. Silly Stringz Shatter (1g) debuted at third place, indicating a strong market entry. Velveeta Breath Crumble (1g) improved its ranking from fifth in September to fourth in October, showcasing a positive sales trajectory. Bell Ringer Sugar Wax (2g) entered the top five in October, suggesting growing consumer interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
