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Jul-2025
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Overview
Market Insights Snapshot
Sunshine Oil has shown a consistent performance in the Oregon market within the Concentrates category over the past few months. The brand maintained its presence in the top 20, with rankings fluctuating slightly between 14th and 16th place from April to July 2025. This stability indicates a steady demand for their products, although there was a noticeable dip in sales from April to May, followed by a slight recovery in July. The fact that Sunshine Oil consistently ranks within the top 20 is a strong indicator of its established presence and consumer loyalty in Oregon's competitive concentrates market.
However, it's worth noting that Sunshine Oil has not appeared in the top 30 brands in any other states or categories, which could be seen as a limitation in their market reach beyond Oregon. This absence highlights an opportunity for expansion or increased marketing efforts in other regions and product categories. The brand's performance in Oregon could serve as a benchmark for potential growth strategies, leveraging their strengths in concentrates to explore new markets or diversify their product offerings. The insights from their sales trends could also guide strategic decisions to enhance their market positioning and address any challenges in scaling their operations.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Sunshine Oil has experienced fluctuating rankings, maintaining a relatively stable position between 14th and 16th place from April to July 2025. Despite a dip in sales from April to May, Sunshine Oil's sales rebounded in July, indicating resilience amidst competition. Notably, Farmer's Friend Extracts showed a significant improvement in rank, moving from 19th to 14th from May to July, with sales peaking in July, which could pose a competitive threat to Sunshine Oil. Meanwhile, Beehive Extracts experienced a decline in rank from 9th to 15th, suggesting potential vulnerabilities that Sunshine Oil could capitalize on. Additionally, Concrete Jungle and Private Stash have shown upward trends in rank and sales, indicating increased competition. These dynamics suggest that while Sunshine Oil remains a strong player, there is a need for strategic initiatives to enhance its market position against rising competitors.
Notable Products
In July 2025, Sunshine Oil's top-performing product was Querkle Shatter (1g) in the Concentrates category, maintaining its first-place ranking from June with sales of 1404 units. Golden Dab Shatter (1g) climbed to the second position, up from fourth in June, showcasing a notable increase in popularity and sales. Papaya Cake Shatter (1g) held the third spot, improving from fifth place in June, indicating a resurgence in consumer interest. Blueberry Kimbo Shatter (1g) entered the rankings for the first time, securing fourth place. Mimosa Shatter (1g) experienced a slight drop, moving from third in June to fifth in July, suggesting a shift in consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
