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Nov-2025
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Overview
Market Insights Snapshot
Sunshine Oil has shown a consistent presence in the Oregon concentrates market. Over the past few months, the brand has maintained a stable ranking, hovering around the mid to high teens. Specifically, Sunshine Oil was ranked 17th in August 2025, improved slightly to 16th in September, before slipping back to 18th in October, and then regaining its 17th position in November. This fluctuation indicates a competitive landscape in the concentrates category within the state, where Sunshine Oil is managing to hold its ground. Despite a slight dip in sales in October, the brand's ability to recover in November suggests a resilient market strategy.
Interestingly, Sunshine Oil's performance in other states or categories is not highlighted, which implies that the brand may not be making the top 30 in those areas. This could be a point of concern or an opportunity for growth, depending on the company's strategic goals. The absence of rankings in other regions could either indicate a focus on strengthening its position in Oregon or a potential gap in market penetration elsewhere. This data provides a snapshot of Sunshine Oil's current market dynamics, offering insights into its competitive standing and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Sunshine Oil has experienced notable fluctuations in its ranking over the past few months. From August to November 2025, Sunshine Oil's rank shifted from 17th to 16th, then dropped to 18th before recovering to 17th. This indicates a relatively stable position, though not without challenges. Competitors like Concrete Jungle maintained a consistent presence just behind Sunshine Oil, while Farmers First showed a more dynamic improvement, jumping from 23rd in August to 16th by November. Meanwhile, Private Stash made a significant leap from 25th to 15th, suggesting a strong upward trend in sales and market presence. The emergence of 2Far Extracts from outside the top 20 to 19th in November also adds to the competitive pressure. These shifts highlight the need for Sunshine Oil to innovate and enhance its market strategies to maintain and improve its standing in the dynamic Oregon concentrates market.
Notable Products
In November 2025, Velveeta Breath Crumble (1g) emerged as the top-performing product for Sunshine Oil, climbing from the fourth rank in October to first place with sales reaching 928 units. Fire King Shatter (1g), which previously held the third position in September, secured the second spot in November with sales of 600 units. Silver Bells Shatter (1g) fell from the top rank in October to third in November, indicating a notable shift in consumer preference. Motor Nerds Shatter (1g) entered the rankings in fourth place, while Project Gush Shatter (1g) rounded out the top five. This shift suggests a dynamic market where new products can quickly gain traction and impact established rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
