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Apr-2025
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Overview
Market Insights Snapshot
Sunshine Oil has shown a notable performance in the Concentrates category in Oregon. Starting the year ranked 13th, the brand improved its position to 10th by February. However, March saw a dip to 19th place, suggesting a temporary setback. By April, Sunshine Oil regained its 10th spot, indicating a strong recovery and resilience in the market. This fluctuation in ranking highlights the competitive nature of the Concentrates category in Oregon, where maintaining a top position requires consistent performance.
Despite the fluctuations in ranking, Sunshine Oil's sales figures in Oregon reflect a positive trend overall. After a decrease in sales in March, the brand experienced a significant rebound in April, surpassing its February sales figures. This recovery in sales could be attributed to strategic adjustments or increased consumer demand. However, the absence of Sunshine Oil from the top 30 in other states or categories during this period suggests potential areas for growth and expansion. The performance in Oregon could serve as a benchmark for Sunshine Oil to explore opportunities in other regions and categories.
Competitive Landscape
In the Oregon concentrates market, Sunshine Oil has demonstrated notable fluctuations in its ranking over the first four months of 2025, reflecting a dynamic competitive landscape. Starting at 13th position in January, Sunshine Oil improved its rank to 10th in February, experienced a dip to 19th in March, and then rebounded back to 10th in April. This volatility is indicative of the intense competition from brands like Oregrown, which consistently maintained a top 10 position, and Beehive Extracts, which showed a strong upward trend from 16th to 9th place over the same period. Meanwhile, Buddies saw a slight decline, dropping from 9th to 11th place by April. Despite these challenges, Sunshine Oil's ability to regain its position by April suggests resilience and potential for growth, especially as it competes against brands like Farmers First, which made a significant leap from outside the top 20 to 12th place in April. These insights highlight the importance of strategic positioning and market adaptability for Sunshine Oil in maintaining and improving its market share amidst fierce competition.
Notable Products
In April 2025, Sunshine Oil's top-performing product was Hawaiian Wreck Shatter (1g) in the Concentrates category, which achieved the top rank with sales of 1571 units. Mimosa Shatter (1g) followed closely as the second highest-ranking product, while Querkle Shatter (1g) secured the third position. Papaya Cake Shatter (1g) ranked fourth, and Horchata Shatter (1g) rounded out the top five. Notably, Hawaiian Wreck Shatter (1g) rose to the first position from fourth place in February, showing a significant improvement in sales performance. Horchata Shatter (1g) experienced a slight decline, moving from second place in February to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
