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Jun-2024
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Overview
Market Insights Snapshot
Sunshine Oil has shown a notable improvement in the Concentrates category in Oregon. The brand's ranking moved from 25th in March 2024 to 16th in June 2024, indicating a positive trend over the months. This upward movement is particularly significant given that the brand was not in the top 30 in some other states, highlighting a strong regional performance in Oregon. Their sales figures reflect this trend, with a substantial increase from $88,117 in March to $131,213 in June, showcasing a robust growth trajectory in this category.
Conversely, Sunshine Oil's performance in the Vapor Pens category in Oregon has been less impressive. The brand has consistently ranked outside the top 30, with rankings fluctuating between 80th and 90th place from March to June 2024. Despite a slight increase in sales from $13,370 in March to $14,681 in June, the brand's position in this category remains relatively weak. This contrast between the two categories suggests that while Sunshine Oil is gaining traction in Concentrates, there is still significant room for improvement in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Oregon concentrates market, Sunshine Oil has shown a notable upward trend in its rankings over the past few months. Starting from a rank of 25 in March 2024, Sunshine Oil climbed to 21 in April, briefly dipped to 22 in May, and then surged to 16 in June. This positive trajectory is significant when compared to competitors such as Beehive Extracts, which fluctuated around the 22nd rank before improving to 16 in May but then slightly declining to 18 in June. Meanwhile, Disco Dabs maintained a strong position within the top 15, although it experienced a slight drop from 11 in May to 15 in June. Another competitor, Private Stash, showed a steady improvement from 24 in March to 17 in June. Notably, Covert Extraction demonstrated a significant rise from 29 in April to 14 in June. Sunshine Oil's impressive rank improvement, particularly in June, suggests a strong market presence and increasing consumer preference, positioning it favorably against its competitors in the Oregon concentrates category.
Notable Products
In June 2024, Sunshine Oil's top-performing product was Gush Mintz Shatter (1g) in the Concentrates category, which saw a remarkable sales figure of 1059 units, climbing from the 4th position in May 2024. Danky Doodle Shatter (1g) secured the 2nd position, making a strong debut. Carnival Shatter (1g) and Super Boof Shatter (1g) both tied for 3rd place, showing consistent performance. Northern Lights Shatter (1g) rounded out the top 5 at the 4th position. Notably, Gush Mintz Shatter (1g) demonstrated significant growth, moving from 4th place in March and May to the top spot in June.
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