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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Beehive Extracts concentrated its mix in Vapor Pens at 62.42% share with a year-over-year change of 349.98% and a month-over-month decline of 7.63%, while Concentrates held 37.58% share with a 4.88% year-over-year increase and a 55.81% month-over-month rise; the average price moved 2.42% lower year over year to $17.05. Overall brand sales grew 101.20% year over year alongside a 167.24% two-year lift, and the brand’s top state was Oregon with a Vapor Pens category rank of 23, indicating that the May 2026 shift was toward rebalancing from Vapor Pens into Concentrates despite Vapor Pens still anchoring scale.
The mix shift, with Vapor Pens down 7.63% month over month while Concentrates rose 55.81% month over month and carried a lower average price of $12.95 versus $21.07 for Vapor Pens, implies a trade-down or trial dynamic that can expand unit velocity even as price pressure persists at a 2.42% year-over-year decline. Holding rank 23 in Vapor Pens in Oregon while Vapor Pens delivered 349.98% year-over-year growth but lost month-over-month ground suggests that Beehive Extracts can use Concentrates momentum to buffer intra-month volatility in Vapor Pens and position the portfolio to capture price-sensitive demand without abandoning the higher-priced anchor.
Competitive Landscape
Beehive Extracts sits at rank #23 in OR Vapor Pens for May 2026, improving 23 positions from #46 year over year, yet slipping 4 spots from #19 in February–April to #23 in May while its peak rank of #19 in April 2026 marked the recent ceiling; meanwhile, Buddies advanced from #2 to #1 with 17.2% YoY sales growth, and FRESHY climbed from #7 to #2 on 78.5% YoY growth, outpacing Beehive Extracts’ rank recovery even as Entourage Cannabis / CBDiscovery slipped from #1 to #3 with a 27.8% YoY decline; this mix of upward YoY rank gain but quarter-to-date softening implies Beehive Extracts is caught between faster-rising leaders and a cooling short-term trajectory that risks ceding share unless near-peak momentum from April 2026 is restored.
Notable Products
Blueberry Cookies Cured Resin Cartridge (1g) posted the steepest movement in May 2026 with a -32.2% month-over-month change while holding rank 3, indicating demand pressure even as Pineapple Whip Cured Resin Cartridge (1g) sat at rank 1. Vapor Pens concentrated the leaderboard with six of the top ten SKUs and secured ranks 1, 3, 4, 6, and 8, whereas Concentrates occupied ranks 2, 5, 7, 9, and 10, pointing to a split portfolio where pens drive visibility but rely on a few volatile flavors. Honeydew Cured Resin Disposable (1g) rose 27.2% MoM at rank 8 while Tropical Express Cured Resin Disposable (1g) held rank 4 with $20,096 in sales, suggesting that disposables are gaining traction within the pen-heavy mix. The pattern implies Beehive Extracts is leaning into Vapor Pens for volume while using a broad Concentrates bench to stabilize ranks and hedge product-specific swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
