Market Insights Snapshot
In the Oregon market, Beehive Extracts has shown a consistent presence in the Concentrates category over the observed period. The brand's ranking hovered around the mid-teens, ranking 12th in July 2023 and maintaining the 14th position in both September and October 2023. This consistency suggests a steady demand for their products in this category. However, it's worth noting that despite a slight dip in sales in September 2023, the brand bounced back with an increase in October, indicating a potentially positive upward trend.
On the other hand, Beehive Extracts' performance in the Vapor Pens category in Oregon shows more fluctuation. The brand was not among the top 20 in this category in July and August 2023, which signals a need for improvement. However, a significant leap in the ranking was observed in October 2023, where the brand jumped to the 41st position, accompanied by a noticeable increase in sales. This could suggest that Beehive Extracts is gaining traction in this category, which is definitely something to watch in the upcoming months.
In the Concentrates category within Oregon, Beehive Extracts has maintained a steady presence, with ranks fluctuating slightly from 12th to 14th over the period from July to October 2023. However, the brand faces stiff competition. Concrete Jungle has shown a notable upward trend, improving its rank from 18th to 15th, while Oregrown has consistently stayed ahead of Beehive Extracts, despite a slight drop in rank in October. Verdant Leaf Farms and Private Stash have both shown significant improvements in rank and are currently outperforming Beehive Extracts. Particularly, Private Stash, which was not even in the top 20 in July, has made a dramatic leap to the 12th spot by October. While Beehive Extracts has seen a positive trend in sales, the brand will need to strategize effectively to maintain its position amidst these competitive dynamics.
In October 2023, Beehive Extracts' top-performing product was the 'Animal Zkittlez Badder (1g)' from the Concentrates category with a total of 1061 sales. This was followed by 'Rainbow Snowman Badder (1g)', also from the Concentrates category, which secured the second rank. The 'Gushers Cured Resin Cartridge (1g)' from the Vapor Pens category dropped to third place in October from its previous first place rank in July. The 'Tropical Infusion Badder (1g)' and 'Dire Wolf Cured Resin Cartridge (1g)' rounded out the top five products for the month. Overall, there was a notable shift in the rankings from previous months, with Concentrates outperforming Vapor Pens in October.