Market Insights Snapshot
In the Edible category, Sunshower has seen varied performance across different states. In Alberta, the brand's ranking has been gradually dropping, moving from 23rd in August 2023 to 30th in November 2023. This trend suggests a decrease in the brand's popularity in this region, which is also reflected in the sales figures. Similarly, in Ontario, Sunshower's ranking has been on a downward trajectory, moving from 25th in August to 44th in November. The lack of ranking for Sunshower in British Columbia in October and November implies that the brand didn't make it to the top 20, indicating a need for improvement in this market.
On a more positive note, Sunshower has maintained a relatively stable position in the Edible category in Saskatchewan. The brand's ranking fluctuated slightly between 17th and 18th from August to November 2023, suggesting a steady demand for Sunshower products in this region. While there is a slight drop in sales figures in November, the overall performance in Saskatchewan is notably better than in the other states. This analysis provides a snapshot of Sunshower's performance, highlighting the areas where the brand is doing well and those where there is room for improvement.
In the edible cannabis category within Saskatchewan, Sunshower has seen a fluctuating performance in recent months. Despite a slight improvement in rank from 17th in August 2023 to 14th in October 2023, Sunshower fell to 18th in November 2023. This suggests a potential decline in market position, especially when compared to competitors such as Back 40 Cannabis and Fly North, which have consistently maintained positions within the top 20 brands. Back 40 Cannabis, in particular, has consistently ranked higher than Sunshower. Interestingly, Ace Valley made a significant leap from being outside the top 20 in August 2023 to 19th in November 2023, indicating a potential threat to Sunshower's market position. Another brand, No Future, despite not being in the top 20 in August 2023, has shown a steady upward trend, reaching 20th in November 2023. This could indicate a growing competition in the edible cannabis market in Saskatchewan.
In November 2023, Sunshower's top-performing product was the Mango Tangerine Gummies 5-Pack (10mg), which climbed from 2nd place in October to 1st place, selling 965 units. The CBD/THC 5:1 Blood Orange Gummies 10-Pack (50mg CBD,10mg THC) fell from its consistent 1st place position to 2nd place, with notable sales figures decreasing significantly from previous months. The Sour Cherry Gummies 10-Pack (10mg) maintained its 3rd place ranking. The Watermelon Lemonade Gummies 5-Pack (10mg) held steady in 4th place. A new entry in the rankings, the Delta 8:THC 10:1 Solar Punch Gummies 10-Pack (100mg Delta 8, 10mg THC), debuted in 5th place with 217 units sold.