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Dec-2024
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Overview
Market Insights Snapshot
Surplus (Surplus Cartridge Co.) has shown some interesting movements in the Vapor Pens category within the state of California. While the brand did not make it into the top 30 rankings throughout the last few months of 2024, there is a notable fluctuation in their positioning. Starting from a rank of 73 in September, they experienced a dip to 86 in both October and November, before slightly improving to rank 83 in December. This movement suggests a volatility in their market presence, possibly due to competitive pressures or changes in consumer preferences that could be worth exploring further.
The sales figures during this period reflect a trend that may be indicative of broader market dynamics affecting Surplus's performance. While specific sales numbers are not consistently robust enough to secure a top 30 spot, the brand's sales peaked in November before declining again in December. This peak could be linked to seasonal purchasing behaviors or promotional efforts, yet the subsequent drop raises questions about sustainability and market strategy. Such fluctuations in sales and rank highlight the challenges Surplus faces in maintaining a competitive edge in California's dynamic cannabis market.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Surplus (Surplus Cartridge Co.) has experienced fluctuations in its market position, with its rank shifting from 73rd in September 2024 to 83rd by December 2024. This decline contrasts with the performance of competitors like Paper Planes, which improved its rank from 67th to 82nd over the same period, and Fuzed, which saw a slight improvement from 80th to 77th. Meanwhile, West Coast Trading Co. re-entered the top 100 in November and improved to 86th by December. Despite these challenges, Surplus has maintained relatively stable sales figures, indicating a resilient customer base. However, the brand may need to strategize to regain its competitive edge as other brands like Paletas also experienced a downward trend, falling from 56th to 92nd, suggesting a volatile market environment.
Notable Products
In December 2024, the top-performing product from Surplus (Surplus Cartridge Co.) was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales reaching 846 units. The Blackberry Kush Distillate Cartridge (1g) secured the second spot, showing a recovery from November when it had slipped to fifth place. The Trainwreck Distillate Cartridge (1g) ranked third, having dropped from second place in November. A new entry, the King Louie Purified Live Resin Cartridge (1g), debuted at fourth place in December. Lastly, the Tropics - Grape Crush Distillate Cartridge (1g) fell to fifth place from third in November, reflecting a decrease in sales momentum.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
