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Jun-2024
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Overview
Market Insights Snapshot
Surplus (Surplus Cartridge Co.) has shown a mixed performance across various states and categories in recent months. In California, their ranking in the Vapor Pens category has fluctuated, moving from 63rd in March 2024 to 72nd by June 2024. This indicates a downward trend in their market position within this key category. The sales figures corroborate this trend, with a noticeable decline from $218,398 in March to $159,270 in June. This drop in ranking and sales suggests that Surplus may be facing increased competition or market challenges in California's Vapor Pens sector.
Interestingly, Surplus did not rank within the top 30 brands in any other states or categories during this period, which could be interpreted as a sign of limited market penetration outside California. This absence from the top rankings in other regions might indicate a need for strategic adjustments or targeted marketing efforts to bolster their presence. The lack of rankings in additional states or categories could be seen as a missed opportunity for growth, highlighting the importance of expanding their footprint to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of Vapor Pens in California, Surplus (Surplus Cartridge Co.) has experienced notable fluctuations in rank and sales over recent months. From March 2024 to June 2024, Surplus saw its rank dip from 63rd to 72nd, reflecting a downward trend in its market position. This decline is particularly significant when compared to competitors like Sherbinskis, which improved its rank from 88th to 71st over the same period, indicating a stronger market presence. Additionally, Happy Daze showed remarkable improvement, jumping from 93rd to 70th, surpassing Surplus in June. Meanwhile, Time Machine also climbed the ranks, moving from 93rd in April to 75th in June. These shifts suggest that while Surplus has maintained a relatively stable sales volume, its competitors are gaining traction, potentially impacting Surplus's market share and necessitating strategic adjustments to regain its competitive edge in the California Vapor Pens market.
Notable Products
In June 2024, the top-performing product from Surplus (Surplus Cartridge Co.) was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking with sales of 820 units. The Green Crack Distillate Cartridge (1g) followed closely in second place, a slight drop from its top rank in May 2024. The Blueberry Cookies Distillate Cartridge (1g) held steady in third place for the third consecutive month. Notably, the Trainwreck Distillate Cartridge (1g) debuted in fourth place. Meanwhile, the Strawberry Fields Distillate Cartridge (1g) dropped to fifth place, showing a decline from its consistent fourth-place ranking in previous months.
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