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Aug-2024
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Overview
Market Insights Snapshot
Surplus (Surplus Cartridge Co.) has shown significant improvement in the Vapor Pens category within California over the past few months. Starting from a rank of 80 in May 2024, the brand has climbed steadily to reach the 52nd position by August 2024. This upward trajectory is notable, reflecting a consistent increase in consumer demand and market presence. The sales figures support this trend, with a substantial rise from $152,078 in May to $246,168 in August, indicating a strong market response to their products. The continuous movement upwards in rankings suggests that Surplus is gaining traction and could potentially break into the top 50 if this trend continues.
However, it is important to note that Surplus (Surplus Cartridge Co.) has not managed to break into the top 30 brands in any other states or categories during the same period. This could be seen as a limitation in their market reach or product appeal outside of California. While their performance in California is commendable, the lack of presence in other significant markets could be a point of concern for the brand. This highlights the need for Surplus to possibly diversify their marketing strategies and product offerings to gain a foothold in other states or categories.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Surplus (Surplus Cartridge Co.) has shown a notable upward trend in rank and sales over the past few months. Starting from a rank of 80 in May 2024, Surplus improved its position to 52 by August 2024, reflecting a significant increase in consumer preference. This upward trajectory is particularly impressive when compared to competitors like Flav, which fluctuated between ranks 56 and 82, and Fuzed, which saw a slight drop from 54 to 54 after peaking at 50 in July. Meanwhile, 710 Labs maintained a relatively stable position around the low 50s, and Hush showed a consistent climb, reaching rank 46 in August. Surplus's sales growth is also noteworthy, with a substantial increase from $152,078 in May to $246,168 in August, indicating a strong market presence and consumer acceptance. This positive trend positions Surplus as a rising competitor in the California Vapor Pens market, suggesting potential for further growth and market share acquisition.
Notable Products
In August 2024, the top-performing product from Surplus (Surplus Cartridge Co.) was the Blueberry Cookies Distillate Cartridge (1g), which saw a significant sales increase to $1200, moving up from the third rank in previous months to first place. The Green Crack Distillate Cartridge (1g) maintained its consistent performance by holding the second rank for the fourth consecutive month. The Blackberry Kush Distillate Cartridge (1g), previously the top product, dropped to third place. The Tropics - Grape Crush Distillate Cartridge (1g) rose to fourth place with notable sales growth, while the Trainwreck Distillate Cartridge (1g) slipped slightly to fifth place. Overall, the rankings indicate a dynamic shift in consumer preferences, with Blueberry Cookies making a significant leap to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
