Surplus (Surplus Cartridge Co.)

Data Snapshot: Mar 05, 2024
Surplus (Surplus Cartridge Co.) Cannabis Brand Logo
$100K+

Feb-2024

Sales

Decline

Trend

6-Month

19

Product Count

SKUs

Surplus (Surplus Cartridge Co.)

Overview

Markets

Surplus (Surplus Cartridge Co.) Locations

Product Trends

Surplus (Surplus Cartridge Co.) Categories

Surplus (Surplus Cartridge Co.) Sales

Market Insights Snapshot

Surplus (Surplus Cartridge Co.) Historical Sales by Category

In the competitive landscape of California, Surplus (Surplus Cartridge Co.) has shown a varied performance across different product categories, indicative of both its adaptability and the challenges it faces in capturing market share. In the Beverage category, Surplus has managed to maintain a position within the top 30 brands from November 2023 to February 2024, with rankings fluctuating slightly from 29th in November to a peak of 21st in December, before dropping back down to 26th by February. This trajectory suggests a temporary increase in consumer interest or strategic marketing efforts during the holiday season, but with a need to stabilize its market position amidst stiff competition. The sales in November, starting at 11,176 and peaking at 42,665 in December, before a decrease to 14,536 in February, mirror this volatility, highlighting a potential area for strategic focus.

Conversely, in the Vapor Pens category, Surplus faces a more challenging scenario. Despite a significant sales volume, with November 2023 sales starting at 309,369, the brand has struggled to break into the top 30, with rankings outside this threshold throughout the observed period. This indicates a highly competitive category with Surplus needing to identify and leverage unique selling propositions to climb the ranks. The downward trend from a rank of 49 in November 2023 to 50 by February 2024, alongside a decrease in sales to 264,242, underscores the importance of innovation and marketing in retaining consumer interest and expanding market share in such a saturated space. This performance contrast between categories in California offers valuable insights into the brand's strengths and areas for growth.

Feb-2024 Rank
Beverage
Vapor Pens
26
50
Surplus (Surplus Cartridge Co.)

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Surplus (Surplus Cartridge Co.) has seen fluctuations in its market position, indicating a fiercely competitive environment. Throughout the observed period, Surplus has maintained a position within the top 50, specifically moving from 49th in November 2023 to 50th by February 2024. This slight decline in rank is amidst varying performances from competitors such as Hush, which showed a significant improvement moving from 52nd to 41st and then back to 52nd, and Paper Planes, which entered the rankings in December 2023 at 84th and made a notable jump to 47th by February 2024. Meanwhile, Muha Meds and Amber have also shown fluctuations but remained relatively stable in their positions. The dynamic shifts in ranking and sales among these brands highlight the volatile nature of the market and the need for Surplus to innovate and adapt continuously to maintain and improve its market position.

Surplus (Surplus Cartridge Co.) market ranking for CA Vapor Pens

Surplus (Surplus Cartridge Co.)

Notable Products

In February 2024, Surplus (Surplus Cartridge Co.) saw the Trainwreck Distillate Cartridge (1g) as its top-selling product within the Vapor Pens category, achieving sales of 1292 units. Following closely was the Blackberry Kush Distillate Cartridge (1g), which maintained a strong performance, securing the second position with notable consistency in its sales figures over the past months. The Green Crack Distillate Cartridge (1g) also showed resilience, climbing up to the third rank, demonstrating a steady demand among consumers. The Blueberry Cookies Distillate Cartridge (1g) made a comeback in the rankings, landing at the fourth position after not being ranked in January. Notably, the Berry Blitz Shot (100mg THC, 2oz) from the Beverage category broke into the top five, marking a significant shift from its previous high-ranking positions, indicating a diversification in consumer preferences within Surplus (Surplus Cartridge Co.).

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Trainwreck Distillate Cartridge (1g)
Vapor Pens
2
>5
5
1
Blackberry Kush Distillate Cartridge (1g)
Vapor Pens
1
2
1
2
Green Crack Distillate Cartridge (1g)
Vapor Pens
3
4
4
3
Blueberry Cookies Distillate Cartridge (1g)
Vapor Pens
4
5
>5
4
Berry Blitz Shot (100mg THC, 2oz)
Beverage
>5
1
2
5
View product & sales data

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