Market Insights Snapshot
The cannabis brand Time Machine has shown a consistent upward trend in the California market over the past few months, particularly in the Flower category. Starting at rank 55 in July 2023, it has steadily climbed to rank 43 by October 2023. This improvement in ranking, despite not being in the top 20, indicates a positive trajectory for the brand in this category. Sales have also seen a significant increase, suggesting a growing consumer interest in the brand's Flower products.
In the Pre-Roll category, Time Machine has consistently maintained a position within the top 20 brands in California. The brand has progressed from rank 15 to 12 from July to October 2023, signifying its stronger presence in this category. The upward movement in ranking and a steady increase in sales over these months highlight Time Machine's strong performance and popularity in the Pre-Roll category. These trends indicate a promising future for Time Machine in the California cannabis market.
In the competitive landscape of the Pre-Roll category in California, Time Machine has shown a steady rise in rank from 15th place in July 2023 to 12th place by October 2023. This improvement in rank indicates a positive trend in sales, even as it competes with brands like Caviar Gold, Heavy Hitters, Lime, and Selfies. Notably, Time Machine managed to surpass Lime in October, which was previously ranked higher. Meanwhile, Selfies, despite a dip in rank in September, managed to climb back up to 11th place in October. Caviar Gold and Heavy Hitters have maintained a consistent position in the top 10, indicating a strong presence in the market. However, the absence of any brand from the ranking for a particular month indicates that they did not make it to the top 20 for that month.
In October 2023, the top-performing product for Time Machine was the 'Wedding Cake Pre-Roll 28-Pack (14g)' with 4,391 units sold. This product maintained its position as the best seller from the previous months. The 'Blue Dream Pre-Roll 28-Pack (14g)' ranked second with a significant increase in sales compared to September. The 'Blue Dream Pre-Roll 7-Pack (3.5g)' dropped one spot to third place, while the 'Strawberry Cough Pre-Roll 28-Pack (14g)' made its debut in the top five at the fourth position. The 'Wedding Cake Pre-Roll 7-Pack (3.5g)' rounded out the top five, despite a slight decrease in sales from the previous month.