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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Time Machine concentrated 54.12% of May 2026 sales in Pre-Roll while 45.88% sat in Flower, a mix that tightened around two categories even as total brand sales fell 20.43% year over year and average price slipped 2.35%. Pre-Roll contracted sharply with a 30.84% YoY decline and a 7.24% month-over-month dip, versus Flower’s 33.95% YoY gain and a smaller 4.54% MoM decline, indicating share is shifting toward Flower despite both categories posting sequential pressure. With Pre-Roll ranked 16 in California for May 2026 and carrying a higher average price of $34.91 compared to Flower at $23.28, the widening performance gap implies the brand’s historical anchor in Pre-Roll is eroding while Flower is becoming the stabilizer for unit momentum.
The divergence—Pre-Roll down 30.84% YoY against Flower up 33.95% YoY, and Pre-Roll’s 7.24% MoM decline outpacing Flower’s 4.54%—implies that Time Machine’s pricing and pack architecture are better aligned to current demand in Flower than in Pre-Roll. The combination of a 16th-place Pre-Roll rank in California and a brand-level 2.35% average price decrease suggests price-led tactics are not restoring Pre-Roll velocity, while the 54.12% sales dependence on that category elevates risk concentration. Net effect: the brand’s positioning is tilting toward value-access in Flower while its premium-leaning Pre-Roll footprint loses competitiveness, signaling a need to rebalance mix away from a 54% Pre-Roll share and toward categories that can offset the 20.43% YoY brand decline.
Competitive Landscape
Time Machine ranks #16 in CA Pre-Roll for May 2026, down 3 positions from #13 year over year and also 3 positions from its February 2026 mark of #13, while its peak of #11 in December 2025 underscores a 5-place slide from that high; by contrast, Jeeter held #1 with a 0-position YoY change and STIIIZY stayed at #2 with a 0-position YoY change as well, indicating that Time Machine’s downward rank drift amid stable leaders implies share is concentrating at the top and incremental gains will require outpacing entrenched #1–#2 incumbents.
Notable Products
Cereal Milk Pre-Roll 28-Pack (14g) posted the steepest drop at -24.5% MoM and slid to rank 6, while Blue Dream Pre-Roll 28-Pack (14g) fell -14.1% MoM at rank 2. Wedding Cake Pre-Roll 28-Pack (14g) also declined -11.6% MoM yet held rank 1, implying the pre-roll franchise is concentrating share at the top even as units contract.
Wedding Cake (14g) bucked the trend with +32.0% MoM at rank 4, compared with Blue Dream (3.5g) up only +6.0% at rank 3. Four of the top ten are Pre-Roll SKUs, but three Flower entries sit inside ranks 3–8 with two posting double-digit declines between -12.3% and -12.7%, suggesting mix is tilting from bulk pre-rolls toward mid-size flower as consumers rebalance basket spend around a roughly $121,331 flagship price point.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
