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Mar-2025
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Overview
Market Insights Snapshot
In California, Time Machine has exhibited notable movements across various categories. In the Flower category, the brand has shown a promising upward trajectory, climbing from the 66th spot in January 2025 to 48th by March 2025, indicating a resurgence in consumer interest and sales performance. However, the Vapor Pens category tells a slightly different story. While the brand improved its standing from 74th in December 2024 to 60th in March 2025, it still remains outside the top 30, which suggests there is room for growth and an opportunity to strengthen its market presence in this category.
Time Machine's performance in the Pre-Roll category is particularly noteworthy. Consistently maintaining a position within the top 15, the brand ranked 11th in both January and March 2025, demonstrating a strong foothold in this segment. This consistency suggests a stable consumer base and effective product positioning. Despite the lack of top 30 rankings in some categories, the brand's ability to maintain a competitive edge in Pre-Rolls highlights its potential to leverage this strength to improve its standing in other categories. This nuanced performance across categories in California presents a mixed yet promising outlook for Time Machine's market strategy.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Time Machine has experienced some fluctuations in its ranking, which could influence its sales trajectory. As of March 2025, Time Machine holds the 11th position, showing a slight improvement from its 13th rank in February 2025. This upward movement suggests a positive trend, although it still trails behind competitors like Lime, which consistently maintains a top 10 position, ranking 9th in March 2025. Meanwhile, Quickies Prerolls has shown significant progress, climbing from 19th in December 2024 to 10th by March 2025, surpassing Time Machine. This indicates a competitive pressure that Time Machine must address to regain a stronger foothold. Additionally, Caviar Gold remains a steady competitor, holding the 12th rank in March 2025, closely following Time Machine. The overall dynamics suggest that while Time Machine is making strides, the brand must strategize effectively to enhance its market position amidst rapidly advancing competitors.
Notable Products
In March 2025, Blue Dream Pre-Roll 28-Pack (14g) maintained its position as the top-selling product for Time Machine, with sales reaching 3790 units. Wedding Cake Pre-Roll 28-Pack (14g) also held steady at the second rank, showing consistent performance across the months. Cannaloupe Kush Ditillate Cartridge (1g) exhibited a significant improvement, climbing to the third rank from its previous fifth position in February, indicating a surge in popularity. The Blue Dream Pre-Roll 7-Pack (3.5g) made a notable entry at the fourth rank, suggesting a strong market reception. Gorilla Glue #4 Pre-Roll 28-Pack (14g) rounded out the top five, maintaining a stable presence after entering the rankings in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
