Time Machine

In June 2026, Time Machine leaned heavier into Pre-Roll, with Pre-Roll holding a 59.5% mix and Flower at 40.5%, while overall brand sales were down 12.1% year over year and average price fell 6.3%. Pre-Roll volume momentum showed up in month-over-month growth of 6.2% even as its year-over-year sales declined 21.6%, whereas Flower moved the other way with a 38.4% year-over-year increase but a 7.9% month-over-month decline; the brand’s ranking in California Pre-Roll sat at 16. Together, those divergences indicate a portfolio in which the core Pre-Roll pillar still drives June 2026 sell-through week to week, but the annual comp pressure suggests mix imbalance risk if Flower’s recent month-over-month softness persists.

The combination of a 6.2% Pre-Roll month-over-month lift alongside a 7.9% Flower month-over-month drop implies near-term reliance on Pre-Roll traffic despite its 21.6% year-over-year contraction, while the 38.4% year-over-year Flower gain signals longer-cycle traction at a lower average price point of $21.65 versus $34.51. With a 59.5% Pre-Roll share and rank 16 in California Pre-Roll, the brand’s positioning skews toward value-seeking multi-pack or budget-friendly formats, and June 2026 strategy likely benefits from rebalancing mix toward Flower to capture the higher year-over-year growth while using price architecture to stem Pre-Roll’s annual declines.