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Jul-2025
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Overview
Market Insights Snapshot
Time Machine has shown varied performance across different categories in California. In the Flower category, the brand has experienced a downward trend, moving from a rank of 57 in April 2025 to 61 by July 2025. This decline is coupled with a decrease in sales, indicating potential challenges in maintaining market competitiveness within this segment. Conversely, the Pre-Roll category tells a more promising story, where Time Machine has improved its position from 15th in April to 11th by July, alongside consistent sales growth. This upward movement suggests a strengthening presence and possibly an effective strategy in this category.
The Vapor Pens category presents a mixed scenario for Time Machine. Starting at rank 60 in April, the brand's rank slipped to 79 by June, and it was absent from the top 30 in July, indicating a significant drop in market performance. This absence suggests a need for strategic reassessment to regain footing in this competitive segment. Despite the challenges in the Vapor Pens category, the brand's overall performance in Pre-Rolls in California highlights a potential area of focus for sustaining growth. However, the trends in Flower and Vapor Pens suggest areas that may require strategic intervention to prevent further decline.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has demonstrated a noteworthy upward trajectory in recent months. Starting from a rank of 15 in April 2025, Time Machine has climbed to the 11th position by July 2025, indicating a positive trend in its market presence. This ascent is particularly significant when compared to competitors such as Caviar Gold and Heavy Hitters, both of which have experienced fluctuations in their rankings, with Caviar Gold dropping to 13th place by July. Meanwhile, Pacific Stone and Lime have maintained steady positions, consistently ranking within the top 10. Time Machine's rise in rank corresponds with an increase in sales, which suggests an effective market strategy and growing consumer preference. This momentum positions Time Machine as a formidable contender in the California Pre-Roll market, potentially challenging the established dominance of its higher-ranked competitors.
Notable Products
In July 2025, the top-performing product for Time Machine was the Blue Dream Pre-Roll 28-Pack (14g), maintaining its consistent first-place ranking with sales of 4012 units. The Wedding Cake Pre-Roll 28-Pack (14g) also retained its second position across consecutive months, showing a steady increase in sales to 3001 units. Wedding Cake (1g) improved its rank from fourth in June to third in July, indicating a rising preference among consumers. Cereal Milk Pre-Roll 28-Pack (14g) re-entered the rankings at fourth place, having been unranked in June, suggesting a renewed interest. The Blue Dream Pre-Roll 7-Pack (3.5g) dropped from third to fifth place, reflecting a significant decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
