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Apr-2025
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Overview
Market Insights Snapshot
In the state of California, Time Machine has shown a varied performance across different product categories. Their Flower category has seen a gradual improvement in rankings, moving from 66th position in January 2025 to 52nd in April 2025, despite not being in the top 30 brands, which suggests a positive trajectory in market acceptance. In contrast, their Pre-Roll category maintained a relatively stable position, ranking 12th in January and March, and 14th in February and April. This consistency in the Pre-Roll category indicates a strong foothold in this segment, reflecting consumer preference or loyalty towards their pre-roll products.
Time Machine's Vapor Pens category has also shown a noteworthy upward trend in California. Starting the year at the 68th rank, they improved to the 57th position by April 2025. This consistent climb, despite not breaking into the top 30, could be indicative of strategic efforts or product improvements that are resonating with consumers. Overall, while Time Machine has not yet penetrated the top 30 in these categories, their upward movement in rankings suggests potential for future growth if they continue on this trajectory.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Time Machine has experienced notable fluctuations in its ranking over the first four months of 2025, which could impact its sales trajectory. Starting at 12th place in January, Time Machine dropped to 14th in February, recovered to 12th in March, and then fell back to 14th in April. This inconsistency contrasts with Caviar Gold, which showed a steady improvement, climbing from 13th to 12th place by April, indicating a potential threat to Time Machine's market share. Meanwhile, Heavy Hitters experienced a decline from 11th to 16th place, suggesting a possible opportunity for Time Machine to capitalize on their downward trend. Sparkiez showed a slight improvement, moving from 15th to 13th, which could further challenge Time Machine's position. The volatile performance of Gramlin, which surged from 30th to 15th, highlights the dynamic nature of this market, emphasizing the need for Time Machine to strategize effectively to maintain and improve its ranking and sales.
Notable Products
In April 2025, the top-performing product from Time Machine was the Blue Dream Pre-Roll 28-Pack (14g) in the Pre-Roll category, maintaining its consistent top rank from January through April, with sales reaching 3490 units. The Wedding Cake Pre-Roll 28-Pack (14g) also held steady in second place across the same period, demonstrating stable performance with sales of 3005 units in April. The GDP Distillate Cartridge (1g) in the Vapor Pens category entered the rankings in April at third place, indicating a strong debut with notable sales figures. The Cannaloupe Kush Distillate Cartridge (1g) experienced a slight drop from third to fourth place from March to April. Meanwhile, the Blue Dream Pre-Roll 7-Pack (3.5g) debuted in March at fourth place but dropped to fifth in April, showing a slight decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
