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Mar-2026
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Overview
Market Insights Snapshot
Time Machine's performance in the California market reveals interesting trends across different product categories. In the Flower category, the brand has shown a slight upward trajectory, moving from the 47th position in December 2025 to 43rd by March 2026. Although they have not yet broken into the top 30, this steady improvement suggests a positive reception among consumers. The Pre-Roll category paints a different picture, with Time Machine maintaining a strong presence, albeit with a slight decline in rankings from 11th in December 2025 to 15th in March 2026. This shift indicates increased competition or a possible shift in consumer preferences during the first quarter of 2026.
Despite the fluctuations in category rankings, Time Machine's sales figures in California provide a more nuanced insight into their market performance. The Flower category saw a dip in sales from January to February 2026, which could be attributed to seasonal factors or competitive pressures, but rebounded slightly in March. Conversely, the Pre-Roll category experienced a steady decline in sales over the same period, which might warrant further investigation into consumer trends or market dynamics. Notably, the absence of Time Machine from the top 30 in other states or categories suggests areas for potential growth or strategic realignment.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has experienced a notable shift in its market position from December 2025 to March 2026. Initially ranked 11th in December 2025, Time Machine maintained its position in January 2026 but saw a decline to 13th in February and further to 15th by March 2026. This downward trend in ranking corresponds with a decrease in sales from December 2025 to February 2026, although sales slightly stabilized in March. In contrast, competitors like Birdies improved their rank from 18th in December 2025 to 13th by March 2026, showcasing a consistent upward trajectory in sales. Similarly, PUFF climbed from 20th to 17th place, indicating a positive sales trend. Meanwhile, UpNorth Humboldt and Lime showed fluctuations in their rankings, with Lime dropping out of the top 20 in February before rebounding in March. These dynamics highlight the competitive pressures Time Machine faces, emphasizing the need for strategic adjustments to regain its footing in the market.
Notable Products
In March 2026, the top-performing product from Time Machine was the Blue Dream Pre-Roll 28-Pack (14g), maintaining its consistent number one rank from previous months, with sales of 2728 units. The Wedding Cake Pre-Roll 28-Pack (14g) held its position at rank two, showing slight improvement in sales compared to February. Gorilla Glue #4 Pre-Roll 28-Pack (14g) climbed to the third position, up from fourth, indicating a positive trend in its sales performance. Cereal Milk Pre-Roll 28-Pack (14g) dropped to the fourth rank, experiencing a decline in sales. Wedding Cake (1g) re-entered the rankings at fifth place, showing stable sales figures after being unranked in January and February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
