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Sep-2025
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Overview
Market Insights Snapshot
In the state of California, Time Machine has shown varying performances across different product categories. In the Flower category, the brand has been gradually climbing the ranks, moving from 59th place in June to 53rd by September 2025, indicating a positive trend despite not breaking into the top 30. This upward movement coincides with a steady increase in sales, suggesting growing consumer interest or improved distribution strategies. On the other hand, the Vapor Pens category tells a different story, where Time Machine was ranked 82nd in June and did not feature in the top 30 in subsequent months, indicating a potential area for improvement or increased competition in this segment.
The Pre-Roll category in California has been a stronghold for Time Machine, maintaining a consistent position at 11th place in June and July, and slightly dropping to 12th in August and September. This stability in ranking, despite a slight decline in sales from July to September, reflects a sustained consumer preference or effective brand loyalty strategies. However, the absence of Time Machine in the top 30 in other categories could suggest a need to diversify or enhance their product offerings to capture a broader market share. These insights highlight both the strengths and potential growth areas for Time Machine in the competitive California cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Time Machine has maintained a steady presence, consistently ranking at 11th or 12th from June to September 2025. Despite a slight dip in sales from July to September, Time Machine's rank remained stable, indicating resilience amidst fluctuating market conditions. Competitors like Lime have consistently held the 10th position, showcasing stronger sales performance, while Heavy Hitters slightly outperformed Time Machine, maintaining the 11th rank in August and September. Meanwhile, Caviar Gold and Sparkiez have shown more variability in their rankings, suggesting potential opportunities for Time Machine to capitalize on their inconsistencies. Overall, while Time Machine's sales have seen a downward trend, its stable ranking suggests a loyal customer base that could be leveraged with strategic marketing efforts to improve sales performance.
Notable Products
In September 2025, the top-performing product from Time Machine was the Blue Dream Pre-Roll 28-Pack (14g) in the Pre-Roll category, maintaining its first-place ranking since June with sales reaching 4,358 units. The Wedding Cake (1g) in the Flower category rose to second place, climbing from third in August with a notable increase in sales to 2,701 units. The Wedding Cake Pre-Roll 28-Pack (14g) slipped to third place, despite being consistently second in previous months. A new entrant, Gorilla Glue #4 Pre-Roll 28-Pack (14g), debuted in fourth place, while GG4 (1g) entered the rankings in fifth place. Overall, the data indicates a dynamic shift in consumer preference towards individual flower products over pre-roll packs in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
