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Aug-2025
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Overview
Market Insights Snapshot
Time Machine's performance in California shows a varied trajectory across different categories. In the Flower category, the brand has consistently ranked outside the top 30, with its rank fluctuating between 56th in May and 58th in August. This indicates a struggle to break into the higher echelons of the market, despite a modest rebound in sales from July to August. Meanwhile, the Pre-Roll category presents a more stable picture, with Time Machine maintaining a steady position at 12th place in July and August, suggesting a strong foothold in this segment. The Vapor Pens category, however, reveals a decline in presence, with the brand dropping out of the top 30 after July, highlighting a potential area for improvement.
The sales figures for Time Machine reveal intriguing trends that underscore its market dynamics. While Pre-Roll sales saw a slight dip from July to August, they remain robust, indicating a solid consumer base and consistent demand. In contrast, the downward trend in Vapor Pens sales, alongside the absence of a ranking in the top 30 for the latter months, suggests challenges in maintaining competitiveness in this category. The overall performance in California underscores the brand's need to focus on bolstering its presence in the Flower and Vapor Pens categories, while capitalizing on its strengths in Pre-Rolls to drive future growth.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has shown a consistent performance, maintaining its rank at 12th place in both July and August 2025. This stability is notable given the fluctuating ranks of other brands. For instance, Caviar Gold experienced a decline, dropping from 12th in May and June to 14th by August, while West Coast Cure improved its position from 18th in May to 13th in August. Despite these shifts, Time Machine's sales have remained relatively steady, with a slight dip in August, contrasting with the more significant sales fluctuations seen in competitors like Caviar Gold. Meanwhile, Heavy Hitters and Lime have maintained their ranks at 11th and 10th, respectively, indicating a competitive but stable market environment. The consistent ranking of Time Machine suggests a strong brand presence and customer loyalty, which could be leveraged for future growth and market share expansion.
Notable Products
In August 2025, the top-performing product for Time Machine was the Blue Dream Pre-Roll 28-Pack (14g), maintaining its first-place ranking consistently over the past four months, with sales figures reaching 3530 units. The Wedding Cake Pre-Roll 28-Pack (14g) held a steady second position, showing a slight increase in sales compared to previous months. The Blue Dream Pre-Roll 7-Pack (3.5g) climbed back to third place after dropping to fifth in July. Cereal Milk Pre-Roll 28-Pack (14g) remained in fourth position, consistent with its ranking in May and August. Wedding Cake (1g) experienced a slight decline in ranking, moving from fourth in June and July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
