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Feb-2026
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Overview
Market Insights Snapshot
In the state of California, Time Machine's performance across the Flower category has shown a steady upward trajectory. Despite not breaking into the top 30 brands, their ranking has improved from 52nd in November 2025 to 43rd by February 2026. This indicates a growing presence in the market, though they remain outside the top echelon. The sales figures reflect this progress, with a notable increase from November to January, before experiencing a slight dip in February. This trend suggests that while Time Machine is gaining traction, it still faces challenges in reaching the upper tier of the Flower category.
In contrast, Time Machine has demonstrated a stronger foothold in the Pre-Roll category within California. Consistently ranked within the top 12 brands, it held the 11th position in both November and December 2025, briefly climbing to 10th in January 2026 before slipping back to 12th in February. This fluctuation indicates competitive dynamics in the Pre-Roll market, where Time Machine maintains a significant presence but must navigate shifts in consumer preferences and market competition. The sales trajectory, which peaked in December, reflects these competitive pressures and highlights the brand's resilience in a highly contested category.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Time Machine has experienced notable fluctuations in its market position from November 2025 to February 2026. Initially ranked 11th in November and December 2025, Time Machine climbed to 10th in January 2026, only to slip back to 12th by February. This movement reflects a dynamic market environment where brands like Heavy Hitters and Caviar Gold consistently maintained higher ranks, with Heavy Hitters notably holding the 10th position in both November and February. Despite a strong sales performance in December 2025, Time Machine's sales saw a decline by February 2026, which may have contributed to its drop in rank. Meanwhile, emerging brands such as Birdies and Sparkiez have shown upward trends, with Birdies moving from 23rd in November to 13th by February, indicating increasing competition and the need for Time Machine to strategize effectively to regain and sustain its market position.
Notable Products
In February 2026, the top-performing product from Time Machine was the Blue Dream Pre-Roll 28-Pack (14g), maintaining its number one rank consistently since November 2025, with sales reaching 3433. The Cereal Milk Pre-Roll 28-Pack (14g) climbed to the second position, showing a positive shift from its consistent third place in previous months, with sales of 2377. The Wedding Cake Pre-Roll 28-Pack (14g) dropped to the third position, despite being second from November 2025 through January 2026. Gorilla Glue #4 Pre-Roll 28-Pack (14g) remained stable at fourth place since December 2025, with a slight increase in sales to 1926. Notably, the Wedding Cake Pre-Roll 7-Pack (3.5g) emerged in the rankings for the first time in February 2026, securing the fifth position with sales of 1310.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
