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Jun-2024
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Overview
Market Insights Snapshot
Time Machine has shown varied performance across different categories and states. In California, the brand's position in the Flower category has seen significant improvement, moving from 81st in March 2024 to 61st in June 2024. This upward trend is indicative of increasing consumer preference or effective marketing strategies. However, the Vapor Pens category tells a different story, with Time Machine not ranking in the top 30 in March 2024 and only making modest gains to 75th by June 2024. This suggests that while there is some traction, the brand still has considerable ground to cover in this segment.
In the Pre-Roll category, Time Machine has maintained a relatively stable performance in California, with rankings hovering around the 12th to 14th positions from March to June 2024. Despite minor fluctuations, this stability indicates a strong foothold in this category. Interestingly, the brand's sales in the Pre-Roll category have also seen a slight increase from April to June, hinting at steady consumer demand. On the other hand, the absence of a ranking in the top 30 for the Vapor Pens category in March is a point of concern, highlighting an area where the brand needs to focus more efforts to improve its market presence.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has shown a relatively stable performance, maintaining a rank between 12th and 14th place from March to June 2024. This consistency is notable, especially when compared to competitors like Caviar Gold, which remained in the 15th position for three consecutive months, and Pacific Reserve, which experienced more volatility, peaking at 8th place in May but dropping to 14th in June. Grizzly Peak Farms also displayed fluctuations, moving from 11th to 14th and back to 12th. Meanwhile, Sluggers consistently outperformed Time Machine, holding ranks between 10th and 11th. These shifts in rank suggest that while Time Machine maintains a steady presence, there is room for growth and potential strategies to climb higher in the rankings, particularly by analyzing the tactics of more volatile but occasionally higher-ranking brands like Pacific Reserve.
Notable Products
For June 2024, the top-performing product from Time Machine is Blue Dream Pre-Roll 28-Pack (14g) in the Pre-Roll category, maintaining its first-place ranking for the fourth consecutive month with sales of 4164 units. Wedding Cake Pre-Roll 28-Pack (14g) also held steady at the second position, reflecting consistent demand. The Wedding Cake Pre-Roll 7-Pack (3.5g) emerged in third place, a new entry for the month. Cannaloupe Kush Distillate Cartridge (1g) in the Vapor Pens category saw a slight dip from third to fourth place. Grandaddy Purple Distillate Cartridge (1g) dropped from third in May to fifth in June, indicating a decline in popularity.
Top Selling Cannabis Brands
