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Dec-2025
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Overview
Market Insights Snapshot
In the highly competitive cannabis market of California, Time Machine has shown varied performance across different categories. In the Flower category, the brand has struggled to break into the top 30, maintaining ranks in the low 50s throughout the latter part of 2025. Despite this, December brought a positive shift as they improved to the 49th position, indicating potential growth or strategic adjustments. In contrast, their performance in the Pre-Roll category has been notably stronger, consistently holding a position within the top 15, and even inching up to the 11th spot by November and December. This suggests a robust consumer preference for their Pre-Roll offerings, which could be a focal point for the brand's future strategies.
While Time Machine's Flower sales have seen some fluctuations, with a notable increase in December, their Pre-Roll category has demonstrated a steady upward trend in sales volume, reflecting a growing consumer base or increased market penetration. The absence of a top 30 ranking in other states or provinces for these categories indicates potential areas for expansion or improvement. The brand's ability to maintain and improve its standing in California, particularly in the Pre-Roll category, highlights a potential competitive edge that could be leveraged in other markets. Observing these trends can provide insights into consumer preferences and the brand's strategic movements within the cannabis industry.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has shown consistent performance, maintaining its rank at 11th place from November to December 2025, after a slight improvement from 12th place in October. This positions Time Machine closely with brands like Caviar Gold, which improved its rank from 14th to 10th over the same period, and Heavy Hitters, which experienced a drop from 10th to 13th place, and Pacific Stone, which consistently ranks higher but shows less dynamic movement. For Time Machine, maintaining this trajectory could mean further solidifying its position and potentially climbing the ranks if competitors' volatility continues.
Notable Products
In December 2025, the top-performing product from Time Machine was the Blue Dream Pre-Roll 28-Pack (14g), maintaining its number one rank for the fourth consecutive month with sales reaching 4,539 units. The Wedding Cake Pre-Roll 28-Pack (14g) held steady at the second position, though its sales slightly decreased from November. Cereal Milk Pre-Roll 28-Pack (14g) remained in third place, showing a consistent upward trend since October. Gorilla Glue #4 Pre-Roll 28-Pack (14g) climbed to fourth place, improving from its fifth-place ranking in November. Notably, the Blue Dream Pre-Roll 7-Pack (3.5g) entered the rankings at the fifth position in December, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
