.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Time Machine has shown a consistent upward trajectory in the Flower category in California. Starting from a rank of 64 in July 2025, the brand has made notable progress, climbing to the 53rd position by October 2025. This steady climb is indicative of a positive reception in the market, with sales figures also reflecting a gradual increase over the months. However, it's worth noting that while they are making strides, the brand is still outside the top 30, suggesting there is more ground to cover before they can be considered a top-tier contender in this competitive category.
In the Pre-Roll category within California, Time Machine has maintained a stable presence, consistently holding the 12th position from August through October 2025. Despite a slight dip in sales from July to September, there was a rebound in October, demonstrating resilience in this segment. The consistent ranking in the top 15 highlights the brand's strong foothold in the Pre-Roll market, although breaking into the top 10 remains a challenge. This stability is encouraging, yet it also underscores the competitive nature of the industry and the effort required to climb higher in the rankings.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Time Machine has maintained a steady position, consistently ranking 12th from August to October 2025, despite a slight dip from 11th place in July. This stability contrasts with the fluctuating ranks of competitors such as Lime, which saw a decline from 10th in July and August to 13th in October, and Caviar Gold, which improved from 14th in July to 11th in October. Meanwhile, Heavy Hitters has consistently outperformed Time Machine, holding the 10th position from September to October. These dynamics suggest that while Time Machine's sales have shown some recovery in October, competitors are either gaining ground or maintaining stronger positions, indicating a need for strategic initiatives to enhance market share and climb the ranks.
Notable Products
In October 2025, Blue Dream Pre-Roll 28-Pack (14g) maintained its position as the top-performing product for Time Machine, selling 4014 units. Wedding Cake Pre-Roll 28-Pack (14g) climbed back to the second position after dropping to third in September, with a notable increase in sales compared to the previous month. Wedding Cake (1g) secured the third rank, slipping from its second position in September. Blue Dream (1g) made an entry into the rankings at the fourth position. Cereal Milk Pre-Roll 28-Pack (14g) re-entered the top five, ranking fifth after being absent from the September rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
