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Apr-2026
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Overview
Market Insights Snapshot
In the highly competitive market of California, Time Machine has shown varied performance across different cannabis categories. In the Flower category, Time Machine experienced a notable improvement, moving from the 46th position in March 2026 to the 36th position by April 2026. This upward trend is significant, especially considering that they were outside the top 30 at the start of the year. This positive movement indicates a strengthening presence in the Flower category, which could be attributed to strategic changes or an increase in consumer preference for their products.
Conversely, in the Pre-Roll category, Time Machine maintained a relatively stable position within the top 20, though it did experience a slight decline from 12th in January 2026 to 15th in April 2026. Despite this minor drop, the brand's consistent ranking within the top 20 suggests a strong foothold in this category in California. This stability can be seen as a positive sign, indicating that the brand continues to hold a significant share of the market, even as competition remains fierce. The overall sales figures in this category reflect a slight decrease, which could be an area for the brand to focus on in the coming months to regain its earlier higher ranking.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Time Machine has experienced fluctuations in its ranking and sales performance from January to April 2026. Starting the year at 12th place, Time Machine saw a decline to 16th in March, before slightly recovering to 15th in April. This downward trend contrasts with the performance of competitors like UpNorth Humboldt, which improved its rank consistently from 16th in January to 13th by April, indicating a strengthening market presence. Meanwhile, Quiet Kings maintained a strong position initially but saw a significant drop from 10th in March to 16th in April, suggesting potential volatility. Notably, CAM showed a remarkable jump from 19th in March to 14th in April, indicating a positive sales momentum. These shifts highlight the competitive pressures Time Machine faces, emphasizing the need for strategic adjustments to regain and sustain higher rankings in this dynamic market.
Notable Products
In April 2026, the top-performing product from Time Machine was the Wedding Cake Pre-Roll 28-Pack (14g) in the Pre-Roll category, which ascended to the number one spot with sales of 2891 units. This product saw a consistent performance, maintaining the second rank from January to March before climbing to first place. The Blue Dream Pre-Roll 28-Pack (14g), also in the Pre-Roll category, dropped to second place after leading the charts from January to March. The Cereal Milk Pre-Roll 28-Pack (14g) maintained its third-place position from March to April, showing a rebound after a dip in March. Notably, Blue Dream (3.5g) entered the rankings for the first time in April, securing the fifth position, indicating strong growth potential in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
