Sweet Mary Jane

Data Snapshot: May 05, 2024
Sweet Mary Jane Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

25

Product Count

SKUs

Sweet Mary Jane

Overview

Sweet Mary Jane, a woman-led and family-owned company, blends the art of gourmet baking with cannabis-infused ingredients to offer an array of products including their signature potcorn and high-end desserts. Recognized as an industry pioneer, this Colorado-based brand values high-quality cannabis, using hybrid strains and locally grown CBD to create edible goods that evoke feelings of calm, happiness, and relaxation. Distinguished for its dedication to quality and innovation, Sweet Mary Jane stands out in the expanding marijuana industry.
Markets

Sweet Mary Jane Locations

Product Trends

Sweet Mary Jane Categories

Sweet Mary Jane Sales

Market Insights Snapshot

Sweet Mary Jane Historical Sales by Category

In the competitive landscape of the Colorado cannabis market, Sweet Mary Jane has demonstrated a consistent presence in the edibles category, maintaining a position within the top 30 brands from January to April 2024. The brand's ranking slightly fluctuated between the 25th and 26th spots over these months, indicating a stable yet challenging position among competitors. Notably, Sweet Mary Jane experienced a modest decrease in sales from February to April, with sales peaking at $64,844 in February before descending to $48,187 by April. This trend suggests a need for strategic adjustments to bolster market share and consumer interest in a highly saturated market. The consistent ranking within the top 30, however, underscores a persistent demand for their products amidst stiff competition in Colorado.

While Sweet Mary Jane has shown the ability to stay relevant in the edibles category, the slight downward trend in sales and rankings may signal areas for improvement or opportunities for innovation. The absence from top spots in the rankings implies a competitive gap between Sweet Mary Jane and the leading brands in the Colorado edibles market. This gap represents both a challenge and an opportunity for Sweet Mary Jane to refine its product offerings or marketing strategies to enhance its appeal and performance. The detailed sales figures, revealing a peak in February followed by a gradual decline, provide a critical insight into consumer buying patterns and market dynamics. For Sweet Mary Jane, leveraging this data to understand the underlying factors influencing these trends could be key to reversing the downward trajectory and achieving greater success in the vibrant Colorado cannabis scene.

Apr-2024 Rank
Edible
25
Sweet Mary Jane

Competitive Landscape

In the competitive landscape of the edible cannabis market in Colorado, Sweet Mary Jane has shown a consistent position outside the top 20 brands, with its rank hovering around the 25th position from January to April 2024. This indicates a stable yet challenging market stance, as it faces stiff competition from brands like Dutch Girl, which climbed to the 24th position in April, surpassing Sweet Mary Jane slightly in rank and sales. Notably, Billo experienced a significant fluctuation, ranking higher than Sweet Mary Jane in the earlier months but falling below in April, showcasing the volatile nature of consumer preferences. Koala Edibles (fka Koala Bars) demonstrated a strong market presence, consistently outperforming Sweet Mary Jane in both rank and sales, indicating a higher consumer preference. Meanwhile, Zoobies remained close in competition, with ranks and sales fluctuating around Sweet Mary Jane's performance. This competitive analysis highlights the need for Sweet Mary Jane to innovate and possibly re-strategize to improve its market position and sales in the highly competitive Colorado edible cannabis market.

Sweet Mary Jane market ranking for CO Edible

Sweet Mary Jane

Notable Products

In April 2024, Sweet Mary Jane's top-selling product was the Sweet Mary Jane Brownies (100mg), leading the sales chart with 741 units sold, marking its ascent to the top position from being second in the previous months. Following closely behind, the Salted Caramel Chocolate Chip Cookies (100mg) took the second spot, showing a significant sales increase and moving up from the third position. The Classic Pot Brownie (100mg), which had consistently held the first rank in the preceding months, experienced a notable drop in sales, landing it in the third position for April. The "CBD:THC 10:1 Caramel Crunch Popcorn 10-Pack (100mg CBD, 10mg THC)" maintained its rank in the fourth position, indicating stable consumer preference. Interestingly, the "CBD:THC 10:1 Butter & Sea Salt Popcorn (100mg CBD, 10mg THC)" made its debut on the list at the fifth spot, showcasing the expanding variety in Sweet Mary Jane's popular product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Sweet Mary Jane Brownies (100mg)
Edible
2
2
2
1
Salted Caramel Chocolate Chip Cookies (100mg)
Edible
3
3
3
2
Classic Pot Brownie (100mg)
Edible
1
1
1
3
CBD:THC 10:1 Caramel Crunch Popcorn 10-Pack (100mg CBD, 10mg THC)
Edible
4
5
4
4
CBD:THC 10:1 Butter & Sea Salt Popcorn (100mg CBD, 10mg THC)
Edible
>5
>5
>5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data