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Sep-2024
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Overview
Market Insights Snapshot
Sweet Mary Jane's performance in the Edible category within the state of Colorado has shown some fluctuations over the past few months. Starting from June 2024, the brand was ranked 23rd and maintained a presence in the top 30 throughout the summer, although it experienced a decline to the 29th position by September. Despite this downward trend in rankings, the sales figures tell a more nuanced story. There was a notable increase in sales from June to August, peaking at 61,795 units in August, before a significant drop in September. This suggests that while Sweet Mary Jane was able to capture more consumer interest during the summer, it faced challenges in sustaining that momentum into the fall.
It is important to note that Sweet Mary Jane's presence in the top 30 rankings for the Edible category in Colorado is a positive indicator of its market penetration, though the drop to the 29th position in September indicates potential competitive pressures or seasonal factors affecting its performance. The absence of rankings in other states or provinces suggests that Sweet Mary Jane may either not be present in those markets or not yet competitive enough to break into the top 30. This absence could be seen as an opportunity for expansion or a challenge that the brand needs to address to improve its market share beyond Colorado.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Sweet Mary Jane has experienced a notable decline in its rankings from June to September 2024, moving from 23rd to 29th place. This downward trend in rank is accompanied by a decrease in sales, particularly in September, where sales dropped significantly compared to previous months. In contrast, Rebel Edibles showed fluctuating performance, maintaining a higher rank than Sweet Mary Jane for most months, despite a similar sales dip in September. Meanwhile, Happy Fruit improved its rank from 36th in June to 28th in September, indicating a positive trend in consumer preference. Sinsere and ROBHOTS also showed varying performance, with Sinsere slightly improving its rank and ROBHOTS showing a more stable trajectory. These dynamics suggest that Sweet Mary Jane may need to reassess its market strategies to regain its competitive edge and address the challenges posed by its competitors in the Colorado edible category.
Notable Products
In September 2024, the top-performing product for Sweet Mary Jane was the Hybrid Classic Pot Brownie (100mg), which maintained its number one rank from previous months despite a decrease in sales to 1296 units. The Cookie Dough Cookies (100mg) held steady at the second position, showing consistent performance over the past two months. The Milk Chocolate Bar (100mg) emerged as a new contender, securing the third spot in September. Hybrid Salted Caramel Cookies (100mg) followed closely, ranking fourth. The CBD/THC 10:1 Caramel Crunch Popcorn (100mg CBD,10mg THC) maintained its fifth position, with a slight decline in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
