Market Insights Snapshot
In the edible category, Colorado's Sweet Mary Jane brand has shown a steady performance, although it has not consistently made it into the top 20 brands. In July 2023, it ranked 23rd, but managed to climb to the 20th spot in August. However, it slipped back to the 22nd position in September, and further down to 21st in October. Despite the fluctuating rankings, the brand witnessed a consistent upward trend in sales, hinting at a growing consumer base.
When it comes to the Tincture & Sublingual category, Sweet Mary Jane's performance in Colorado has been more volatile. The brand started off strong in July 2023, securing the 9th position, but dropped to 12th in August, and to 14th by October. Interestingly, this downward shift in rankings was accompanied by a decline in sales, particularly noticeable between July and August. This could indicate a shift in consumer preferences or increased competition in the market.
In the Colorado Edible category, Sweet Mary Jane has seen a slight improvement in rank from July to October 2023, moving from outside the top 20 to a rank of 21. However, it's worth noting that competition in this category is fierce. Binske has consistently ranked higher and shown a significant increase in sales over the same period. Nove Luxury Chocolate has made a remarkable leap in both rank and sales, moving from a rank of 38 to 19 and showing a substantial upward sales trend. On the other hand, both ROBHOTS and 1906 have experienced a decline in rank and sales, indicating that Sweet Mary Jane may have an opportunity to secure a higher position in the market if these trends continue.
In October 2023, Sweet Mary Jane's top performing product was the Classic Pot Brownie (100mg), maintaining its number one rank from previous months with a sales figure of 3091 units. The Sweet Mary Jane Brownies (100mg) held steady at second place, showing a significant sales increase to 1250 units. The Salted Caramel Chocolate Chip Cookies (100mg) remained in third place, with slightly fewer sales than the previous month. The "CBD:THC 10:1 Wisconsin Cheddar Popcorn 10-Pack (100mg CBD, 10mg THC)" dropped to fourth place from its previous third place in August. The "CBD:THC 10:1 Caramel Crunch Popcorn 10-Pack (100mg CBD, 10mg THC)" rounded out the top five, showing a slight decrease in sales.