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Jun-2024
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Overview
Market Insights Snapshot
Sweet Mary Jane has demonstrated a steady performance in the Colorado edibles market. Over the past few months, the brand has shown slight but consistent improvements in its rankings, moving from 27th place in both March and April 2024 to 23rd in May and 24th in June. This upward trend suggests a growing popularity and acceptance among consumers in the state. Despite a dip in sales from March to April, the brand experienced a substantial sales increase in May, which continued into June, indicating a strong recovery and potential growth trajectory.
However, Sweet Mary Jane's presence in other states and categories is notably absent, as it did not rank within the top 30 brands outside of Colorado for the given period. This lack of presence could be viewed as a significant area for improvement or expansion. The brand's ability to climb the rankings within Colorado's competitive edibles market shows promise, but it will need to replicate this success in other states to achieve broader market penetration. This insight into their performance highlights both their potential and the hurdles they face in expanding their market footprint.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Sweet Mary Jane has shown a notable improvement in its rankings over the past few months. Starting from a rank of 27 in March 2024, Sweet Mary Jane climbed to 23 by May 2024, before slightly dropping to 24 in June 2024. This upward trend in rank is indicative of increasing consumer preference and market penetration. In comparison, Coda Signature fluctuated between ranks 24 and 25, showing less stability, while Dablogic experienced significant volatility, peaking at rank 13 in April before dropping back to 25 in June. Meanwhile, Koala Edibles (fka Koala Bars) saw a decline from rank 18 in March to 26 in June. Notably, PAX showed a strong performance, reaching rank 9 in May, although it was absent from the top 20 in March and June. These dynamics suggest that while Sweet Mary Jane is gaining traction, it faces stiff competition from brands like PAX and Dablogic, which have shown the ability to capture significant market share rapidly.
Notable Products
In June 2024, the top-performing product for Sweet Mary Jane was the Hybrid Classic Pot Brownie (100mg) in the Edible category, maintaining its first-place ranking with impressive sales of 2202 units. The Salted Caramel Chocolate Chip Cookies 10-Pack (100mg) secured the second spot, showing a consistent performance from the previous months. Sweet Mary Jane Brownies (100mg) dropped to third place from its previous second-place ranking in May 2024. The CBD:THC 10:1 Caramel Crunch Popcorn 10-Pack (100mg CBD, 10mg THC) remained stable in fourth place. Notably, the CBD:THC 10:1 Wisconsin Cheddar Popcorn 10-Pack (100mg CBD, 10mg THC) entered the rankings for the first time in June, debuting at fifth place.
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