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Jun-2024
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Overview
Market Insights Snapshot
Kush Masters (Kush Master LLC) has shown a noteworthy performance in the Colorado market, particularly within the Concentrates category. The brand consistently held the 8th position from March to May 2024, before experiencing a drop to the 12th position in June. This decline in ranking could be attributed to a decrease in sales, which fell from $283,576 in May to $157,111 in June. Despite this dip, maintaining a top 10 position for three consecutive months highlights their strong presence in the Concentrates market. However, the drop out of the top 10 in June is a point of concern that may require strategic adjustments to regain their standing.
In the Vapor Pens category, Kush Masters has exhibited some fluctuation but has generally improved its positioning over time in Colorado. Starting from the 56th rank in March, the brand climbed to the 45th position by April, although it slightly dropped to the 48th position in May before stabilizing at the 46th rank in June. This upward trend in the earlier months, followed by a stable performance, suggests a growing acceptance of their products in this category. Despite not breaking into the top 30, the brand's ability to improve and maintain a better ranking over time is an encouraging sign of potential growth in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Kush Masters (Kush Master LLC) has demonstrated notable resilience and consistency in its rankings, maintaining the 8th position from March to May 2024 before a slight dip to 12th in June 2024. This stability contrasts with the more volatile performance of competitors such as West Edison, which fluctuated between 9th and 13th place, and Dabble Extracts, which saw a significant rise to 10th place in May and June after a dip in April. Meanwhile, Concentrate Supply Co. and The Colorado Cannabis Co. experienced more pronounced rank changes, indicating potential market instability or strategic shifts. Kush Masters' consistent performance, despite a notable drop in sales in June, suggests a strong brand loyalty and market presence, positioning it favorably against its competitors who exhibit greater rank volatility.
Notable Products
In June 2024, Kush Masters (Kush Master LLC) saw MAC Wax (1g) leading the sales, securing the top rank with sales of 745 units. Following closely, Grape Star Live Distillate Cartridge (1g) ranked second with notable sales. The Thing Wax (1g) earned the third spot, demonstrating strong performance in the concentrates category. Truth Cured Resin Cartridge (1g) and Gelato Cake Wax (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products have shown significant growth, as none were ranked in the top five from March to May 2024, indicating a successful June for the brand.
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