Jan-2025
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Overview
Market Insights Snapshot
Sweet Tooth's performance in the British Columbia market, particularly in the Beverage category, shows some interesting patterns. In October 2024, the brand was ranked 19th, maintaining this position in December 2024 as well, with sales slightly decreasing from 10,435 to 10,036. However, Sweet Tooth did not appear in the top 30 rankings in November 2024 and January 2025, suggesting a fluctuation in its market presence. This absence from the rankings during these months could indicate challenges in maintaining consistent visibility or competition from other brands gaining traction in the market.
While Sweet Tooth's presence in the British Columbia Beverage category shows potential, the inconsistency in rankings highlights the competitive nature of the market. The brand's ability to secure a spot in the top 20 in both October and December suggests that when conditions are favorable, it can perform relatively well. The lack of ranking in November and January, however, raises questions about the brand's market strategy and adaptability. This could be an area of focus for Sweet Tooth to ensure more stable positioning throughout the year.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Sweet Tooth has experienced fluctuating visibility, with its rank appearing only in October and December 2024, both times at 19th place, and missing from the top 20 in November 2024 and January 2025. This suggests a challenge in maintaining consistent market presence. In contrast, Green Monke has shown a more dynamic performance, starting at 7th place in October 2024 but dropping to 17th by January 2025, indicating a possible decline in consumer preference or increased competition. Meanwhile, Sheeesh! appeared in the rankings only in October 2024 at 13th place, suggesting a brief surge in market penetration. These insights highlight the competitive pressure Sweet Tooth faces, emphasizing the need for strategic initiatives to enhance brand visibility and sales consistency in the evolving market of cannabis beverages in British Columbia.
Notable Products
In January 2025, Sweet Tooth's top-performing product was the Fizzy Peach Sparkling Beverage (10mg THC, 355ml), maintaining its number one rank for four consecutive months, despite a sales decrease to 490. The Orange Creamsicle Soda Pop (10mg THC, 355ml) emerged as a strong contender, securing the second position with notable sales, marking its first appearance in the rankings. The Blue Razz Blowpop Distillate Cartridge (1g) climbed to third place, recovering from a dip in November. White Ice Nano Soda (10mg THC, 355ml) fell to fourth place, continuing a trend of declining sales from October. Blue Razz Blowpop Wax (1g) maintained its position within the top five, indicating steady demand in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.