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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sweet Tooth concentrated 96.59% of sales in Beverage, rising 55.21% year over year while inching 0.59% month over month, even as the brand’s overall sales fell 35.03% YoY and average price declined 4.48% YoY. Vapor Pens contracted 94.67% YoY but grew 9.64% MoM to 2.89% share, while Pre-Roll shrank 94.59% YoY yet jumped 70.48% MoM to 0.31% share; Concentrates dropped 99.33% YoY and 53.03% MoM to 0.21% share. With Beverage now dominant and ranked 15 in British Columbia, the pattern implies the portfolio is effectively a single-category play whose modest MoM Beverage uptick is offset by deep YoY retrenchment elsewhere.
The shift toward Beverage, coupled with a 0.59% MoM Beverage gain versus double‑digit MoM volatility in Pre-Roll (+70.48%) and Concentrates (−53.03%), implies Sweet Tooth is prioritizing price-stable, repeatable volume rather than rebuilding peripheral categories. Given Beverage’s 55.21% YoY growth alongside a 15th-place rank in British Columbia, the brand’s positioning tilts toward defensibility in a single anchor category, which can sustain share near-term but limits cross-category reach as Vapor Pens remain down 94.67% YoY and Pre-Roll holds only 0.31% share.
Competitive Landscape
Sweet Tooth sits at #15 in BC Beverage for May 2026, improving 4 ranks year over year from #19, but slipping 2 spots versus February 2026 when it was #13; compared with its peak of #6 in October 2025, the current position is 9 ranks lower. Competitors moved more decisively: Bubble Kush advanced from #3 to #1 while growing sales by 62.44%, and Mollo climbed from #4 to #2 with 115.98% YoY growth, whereas Sweet Tooth’s 2-rank slide since February 2026 contrasts with Ray's Lemonade rising from #8 to #5 alongside 206.63% YoY growth. The pattern implies stabilization rather than recovery: Sweet Tooth’s YoY rank gain alongside quarter-over-quarter slippage indicates regained baseline relevance but insufficient momentum to re-approach the #6 peak without share capture from faster-rising leaders.
Notable Products
Lemon Skunk Infused Pre-Roll (1g) posted the largest movement with a 107% month-over-month increase to rank 5, while Spiced Apple Soda (10mg THC, 355ml) fell 57% to rank 3. Zero - Root Beer Float Sparkling Beverage (10mg THC, 355ml) rose 26% and held rank 1 with $15,611, as Fizzy Peach Live Rosin Sparkling Beverage (10mg THC, 355ml) slipped 7% at rank 2. Four of the top six SKUs are Beverage products, yet the only triple-digit gain came from a Pre-Roll, implying mix expansion beyond drinks toward higher-velocity trial in inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
