.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Oregon, TH3 Farms has shown a notable performance within the Flower category, demonstrating a significant upward trajectory over the first four months of 2024. Starting at a rank of 64 in January, the brand made a steady climb, breaking into the top 30 by April with a rank of 29. This movement is particularly impressive, considering the brand was not within the top 30 brands in Oregon's Flower category at the beginning of the year. The sales figures mirror this positive trend, starting from $113,815 in January and more than doubling by April to $257,388. This growth not only highlights TH3 Farms' increasing popularity among consumers but also its potential to capture a larger market share within the state's competitive cannabis landscape.
However, the journey of TH3 Farms across categories and states/provinces reveals a story of mixed success. The absence of data for other categories or states suggests a focused or limited market presence, which could be interpreted both positively and negatively. On one hand, specializing in a single category like Flower in Oregon allows TH3 Farms to concentrate its efforts and resources, potentially leading to a stronger brand identity and customer loyalty within that niche. On the other hand, the lack of visibility in other categories or expansion into additional states/provinces might indicate missed opportunities for growth and diversification. For a brand in the cannabis industry, where market dynamics can shift rapidly, balancing focus with the ability to adapt and expand will be key to long-term success.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, TH3 Farms has shown a notable upward trajectory in terms of rank and sales from January to April 2024, moving from 64th to 29th place. This improvement is significant when compared to its competitors, such as Trichome, which also saw a substantial rise in rank but started and ended the period at a lower rank compared to TH3 Farms' April position. On the other hand, Herbal Dynamics and Pacific Grove maintained more consistent rankings within the top 30 throughout the same period, indicating a stable market presence. Interestingly, Kites, despite not being ranked in the top 20 until February, made a significant leap to 37th place by April, showcasing rapid growth. TH3 Farms' sales volume in April closely approached that of its higher-ranked competitors, suggesting that while TH3 Farms is improving its market position, the competition remains fierce with narrow margins separating the brands. This dynamic market movement underscores the importance for TH3 Farms to continue its upward momentum and possibly leverage its recent gains to capture a larger market share in the Oregon flower cannabis category.
Notable Products
In April 2024, TH3 Farms saw Garlic Cookies (7g) as its top-selling product, with remarkable sales figures reaching 1010 units. Following closely, Italian Ice Candy (3.5g) and Garlic Cookies (3.5g) secured the second and third positions, respectively, indicating a strong preference for flower category products among consumers. Sugar Skull (3.5g) ranked fourth, showcasing consistent consumer interest in diverse strains. Notably, Popz (3.5g) experienced a ranking improvement, moving from fifth place in March to fourth in April, highlighting changing consumer preferences or effective marketing strategies. These rankings reflect TH3 Farms' ability to cater to varied tastes within the cannabis flower market, with Garlic Cookies (7g) leading the pack in April 2024.
Top Selling Cannabis Brands
