Sep-2024
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Overview
Market Insights Snapshot
TH3 Farms has shown a dynamic performance in the Oregon market, particularly in the Flower category. In June 2024, the brand was ranked 35th, which indicated a relatively low presence in the top 30 brands. However, by July, TH3 Farms made a significant leap to the 20th position, showcasing a strong upward trajectory. This momentum was briefly interrupted in August, as the brand fell to 38th place, missing the top 30 rankings entirely. Despite this setback, TH3 Farms rebounded impressively in September, climbing back to the 17th spot, suggesting a resurgence in consumer demand and effective strategic adjustments.
While specific sales figures are not disclosed for every month, the overall trend indicates a positive growth trajectory for TH3 Farms in the Oregon Flower category. The brand's ability to recover swiftly from a dip in August and achieve its highest ranking in September points to its potential for sustained growth and increased market penetration. This fluctuation in rankings highlights the competitive nature of the cannabis market in Oregon and underscores the importance of maintaining consistent quality and customer engagement. The insights from TH3 Farms' journey in Oregon could serve as a valuable case study for brands looking to navigate similar markets.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, TH3 Farms has demonstrated a dynamic shift in its market positioning over the past few months. Despite starting at a low rank of 35 in June 2024, TH3 Farms made a significant leap to rank 20 in July, although it briefly fell out of the top 20 in August, only to rebound to rank 17 by September. This fluctuation suggests a volatile yet promising trajectory in sales performance, indicating potential for growth. In comparison, Oregon Roots maintained a more stable presence, consistently ranking within the top 20, peaking at 13 in July. Meanwhile, Frontier Farms and Garden First also showed competitive rankings, with Garden First notably improving to rank 15 by September. The data suggests that while TH3 Farms faces stiff competition, its ability to climb ranks quickly could be leveraged for strategic market positioning and sales growth in the Oregon Flower market.
Notable Products
In September 2024, the top-performing product from TH3 Farms was Popz (3.5g) in the Flower category, which ascended to the number one rank with sales reaching 4603 units. Sugar Skull (28g) maintained its strong performance, securing the second spot, consistent with its ranking in August, though it had previously dropped to fifth in July. Sugar Skull (3.5g) emerged as a new contender, entering the rankings in third place. Gorilla Scout (3.5g) also made a significant entry at fourth place. Meanwhile, Italian Ice Candy (3.5g) experienced a drop to fifth place, having been ranked third in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.