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Market Insights Snapshot
In May 2026, Bald Peak concentrated 97.03% of sales in Flower while Pre-Roll held 2.97% of mix, a configuration that pairs a category with a -12.65% year-over-year sales change with a smaller segment down -43.47% year-over-year; month over month, Flower grew 8.20% and Pre-Roll increased 5.76%, while average price declined 4.05% year over year to $22.52. Within Oregon Flower, the brand sat at rank 3, anchoring share in a category that offset broader brand sales down 14.04% year over year with near-term momentum, implying a reliance on high-volume Flower to stabilize mix despite drag from a shrinking Pre-Roll base.
The tilt toward Flower at 97.03% share alongside an 8.20% month-over-month rise, combined with a price step-down of 4.05% year over year, signals a positioning bet on volume capture within Oregon Flower where rank 3 sustains visibility, while the 2.97% Pre-Roll share and -43.47% year-over-year decline indicate limited diversification. The pattern implies Bald Peak is trading lower prices for velocity in its core category to buffer a 14.04% brand-level year-over-year decline, prioritizing Flower-led shelf presence over expanding secondary formats that currently under-index.
Competitive Landscape
Bald Peak is currently ranked #3 in OR Flower in May 2026, down 1 position year over year from #2, and it improved 1 position from #4 three months ago to #3 now; the brand also hit a peak of #2 in January 2026, indicating proximity to the category’s top tier. In contrast, PRUF Cultivar / PRŪF Cultivar held #1 with a 0-position YoY change while growing sales 23.9%, and Grown Rogue advanced from #7 to #2 with 51.1% YoY sales growth, signaling that Bald Peak’s slight YoY rank slippage alongside a 1-position three-month climb implies pressure from faster-moving rivals and a need to convert short-term momentum into sustained share defense at the top three.
Notable Products
Hawaiian Durban Pie (1g) delivered the headline move in May 2026 with a +94.5% month-over-month jump and a climb to rank 1, indicating a sharp shift in shopper preference toward this SKU's profile. In contrast, Papaya x Honey Bananas (1g) slipped 7.6% MoM while holding rank 5, and Mandarin Grape Gelato (1g) eased 6.6% MoM at rank 9, creating a widening performance gap at the top of the chart. Deadhead OG (1g) advanced 12.0% MoM to rank 3 while Maui Melon Bubblegum (1g) in rank 2 grew 6.7% MoM, and with all ten leaders in the Flower category, the concentration suggests Bald Peak is consolidating demand in a narrow format rather than diversifying. The mix implies Bald Peak is leaning into a winner-take-most dynamic within Flower, prioritizing momentum SKUs over breadth to amplify velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
