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Dec-2024
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Overview
Market Insights Snapshot
Bald Peak's performance in the Oregon market has shown notable fluctuations over the last few months of 2024. In the Flower category, the brand exhibited a strong resurgence in December, climbing to the 26th position after not being in the top 30 in November. This upward movement suggests a positive reception of their products or potentially successful marketing strategies. The sales figures also reflect this trend, with a significant increase in December compared to the previous months, indicating a strong finish to the year.
While Bald Peak's performance in Oregon is promising, their absence from the top 30 in November could be a point of concern, highlighting the competitive nature of the cannabis market in that region. The brand's ability to rebound in December is commendable, yet it underscores the challenges they face in maintaining a consistent presence in the rankings. Such volatility might be indicative of seasonal demand changes or shifts in consumer preferences, which the brand will need to monitor closely to sustain and improve its market position.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Bald Peak has experienced notable fluctuations in its ranking and sales performance from September to December 2024. Despite a challenging start with a rank of 31 in September, Bald Peak managed to climb to 26 by December, indicating a positive trajectory. This improvement is particularly significant when compared to competitors such as The Heights Co., which saw a decline from 9 to 27 over the same period, and NUGZ FARM - Oregon, which also dropped from 42 to 28. Meanwhile, Midnight Fruit Company maintained a relatively stable position, ending at 24 in December. The most striking change was observed with Gud Gardens, which surged from outside the top 20 to rank 25 by November, showcasing a remarkable growth in sales. Bald Peak's sales saw a resurgence in December, aligning with its improved rank, suggesting effective strategic adjustments in a competitive market.
Notable Products
In December 2024, Bald Peak's top-performing product was Blueberry Banana Muffin (1g) in the Flower category, which achieved the number 1 rank with notable sales of 3731 units. Following closely, Marionberry Milkshake (1g) maintained a strong position at rank 2, though its sales decreased slightly from the previous month. Blueberry Octane (1g) experienced a slight drop, moving from the top spot in November to rank 3 in December. Sherbert Cake x Loud Mouth (1g) reappeared in the rankings, securing the 4th position after being absent in the previous months. Silver Pine (1g) completed the top five, improving from its previous month's rank of 4 to 5 in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
