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Apr-2025
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Overview
Market Insights Snapshot
Bald Peak has shown impressive growth in the Flower category in Oregon. Starting the year at rank 5 in January 2025, they climbed to rank 4 in February and further advanced to rank 2 in March and April. This upward trend is indicative of strong consumer demand and effective market strategies, as evidenced by the increase in sales from $553,160 in January to $708,193 in April. The consistent rank of 2 in the last two months suggests that Bald Peak is maintaining its competitive edge in the Flower category, although there is still room for improvement to capture the top spot.
In contrast, Bald Peak's performance in the Pre-Roll category in Oregon has been less remarkable. The brand did not make it into the top 30 in January and remained outside the top 60 in subsequent months, with ranks of 70, 68, and 70 in February, March, and April, respectively. While there was a noticeable increase in sales from February to April, this growth has not been sufficient to significantly improve their ranking. This indicates potential challenges in capturing market share in the Pre-Roll category, suggesting that Bald Peak may need to reassess its strategies to better compete in this segment.
Competitive Landscape
In the Oregon flower market, Bald Peak has shown impressive stability and growth, maintaining its position as the second-ranked brand from March to April 2025. Despite fierce competition, Bald Peak's consistent performance is notable, especially when compared to Oregrown, which climbed from ninth to fourth place over the same period. Meanwhile, Emerald Fields Cannabis made a significant leap from twelfth to third place, indicating a rapidly increasing market presence. The top spot remains firmly held by PRUF Cultivar / PRŪF Cultivar, which has consistently ranked first. Bald Peak's ability to maintain its rank amidst these shifts suggests robust brand loyalty and effective market strategies, positioning it well against competitors who are experiencing more volatile changes in rank and sales.
Notable Products
In April 2025, the top-performing product from Bald Peak was Blueberry Octane (1g) in the Flower category, securing the first rank with sales of 2580 units. Hawaiian Durban Pie (1g) followed closely in second place, showing a consistent upward trend from fourth place in February and third in March, with sales reaching 2386 units. Champaya (1g) maintained its strong performance, ranking third, slightly improving from its third position in February. Strawberry Diesel OG (1g) held steady at fourth place for both March and April, while Island Fruit (1g) remained in fifth place, demonstrating a slight increase in sales from March. Overall, the rankings indicate a stable performance with minor shifts in positions, highlighting Blueberry Octane's dominance in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
