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Apr-2025
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Overview
Market Insights Snapshot
Frontier Farms has shown a dynamic performance across different categories and states, with notable fluctuations in rankings and sales. In Oregon, the brand experienced a notable drop in the Flower category rankings from January to February 2025, moving from 21st to 32nd. This decline was accompanied by a significant decrease in sales, which is an area of concern for the brand. However, by April, Frontier Farms managed to recover some ground, improving their rank to 25th. This rebound suggests potential strategic adjustments or market responses that could have positively influenced their position.
Despite the improvement in April, the fact that Frontier Farms did not appear in the top 30 brands for March is a critical point of concern. This absence indicates a competitive market landscape where maintaining a consistent presence is challenging. The fluctuation in rankings and sales performance highlights the volatile nature of the cannabis industry in Oregon. These movements suggest that while Frontier Farms has the capability to recover, sustaining a top-tier position requires continuous adaptation and market understanding. As the industry evolves, monitoring these trends will be essential for stakeholders looking to capitalize on the brand's potential.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Frontier Farms has experienced notable fluctuations in its ranking from January to April 2025, reflecting dynamic market conditions. Starting outside the top 20 in January, Frontier Farms climbed to rank 25 by April, indicating a positive trend in sales performance. This upward trajectory contrasts with competitors like Dog House, which saw a decline from rank 16 in January to 26 in April, despite a spike in March. Meanwhile, Garden First consistently maintained a mid-tier position, slightly ahead of Frontier Farms by April. Midnight Fruit Company also exhibited volatility, dropping from rank 10 in February to 23 in April, suggesting potential market share opportunities for Frontier Farms. The data indicates that while Frontier Farms is on an upward trend, maintaining this momentum will be crucial in a competitive market where brands like Milmar Farms are emerging as strong contenders, having entered the top 30 by March.
Notable Products
In April 2025, the top-performing product from Frontier Farms was the Mule Fuel Pre-Roll (0.5g) in the Pre-Roll category, securing the first position with sales of 1998 units. Blue Dream (Bulk) in the Flower category, which had consistently held the top spot from January to March, dropped to second place. Donny Burger (Bulk) made a notable entry into the rankings, climbing to the third position. Green Crack (1g) and Garlic Lemon OG (Bulk), both in the Flower category, rounded out the top five, ranking fourth and fifth, respectively. This shift indicates a strong performance for pre-rolls in April, contrasting with the previous months where bulk flower products dominated the top spots.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
