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Aug-2025
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Overview
Market Insights Snapshot
Frontier Farms has shown a noteworthy performance in the Oregon market, particularly within the Flower category. In May 2025, the brand was ranked 23rd, improving to 17th by August 2025. This upward trend is indicative of a strong market presence and suggests effective strategies in place to capture consumer interest. The sales figures support this positive movement, with a significant increase from $278,189 in May to $330,254 in August. This growth in sales and ranking highlights Frontier Farms' ability to adapt and thrive in a competitive market.
However, it is important to note that Frontier Farms did not appear in the top 30 brands for any other states or categories during this period. This absence could be viewed as a missed opportunity for expansion or an indication of focused efforts within Oregon's Flower category. While their performance in Oregon is commendable, the lack of presence elsewhere suggests potential areas for growth and diversification. Understanding the factors contributing to their success in Oregon could provide insights into how Frontier Farms might replicate this performance in other markets.
Competitive Landscape
In the competitive landscape of Oregon's Flower category, Frontier Farms has shown a notable upward trajectory in its rankings over the summer of 2025. Starting from a rank of 23rd in May, Frontier Farms climbed to 17th by August, indicating a positive shift in market position. This improvement is particularly significant when compared to competitors such as William's Wonder Farms, which experienced a drop from 13th in May to 18th in August, despite a recovery in sales during the same period. Meanwhile, Oregon Roots maintained a steady upward trend, moving from 19th to 15th, and Deep Creek Gardens fluctuated, ultimately landing at 16th after a peak in July. Frontier Farms' consistent improvement in rank, coupled with its sales growth, suggests a strengthening market presence, setting it apart from competitors who faced more volatility in their rankings.
Notable Products
In August 2025, Green Crack (Bulk) emerged as the top-performing product for Frontier Farms, climbing from the fifth position in July to the first, with notable sales of 1852 units. Superboof (Bulk) entered the rankings for the first time, securing the second spot. Green Crack (1g) made its debut at the third position, demonstrating strong market penetration. Lodi Dodi (1g) and Jack Herer (1g) followed closely, ranking fourth and fifth respectively, both appearing for the first time in the rankings. This shift indicates a growing preference for individual gram options alongside bulk purchases in the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
