Market Insights Snapshot
Frontier Farms has been showing a promising performance in the Oregon market, particularly in the Flower category. The brand has successfully climbed the ranks from 15th place in July 2023 to 9th place in October 2023, demonstrating a consistent upward trend. Although the brand was not in the top 20 in the Pre-Roll category in July and August, it managed to secure the 75th position in September. It's important to note that not being in the top 20 should not necessarily be viewed negatively, as it could indicate potential for growth and expansion in this category.
On the sales front, Frontier Farms has seen a steady increase in the Flower category over the four-month period. Sales rose from approximately 434,000 in July to nearly 590,000 in October, indicating a positive sales trajectory. However, the sales data for the Pre-Roll category is only available for September, where it stood at around 17,643. The absence of sales data for the other months could suggest that this category is a relatively new venture for the brand in the Oregon market. The brand's performance in the coming months across both categories will certainly be interesting to monitor.
In the Flower category within the Oregon market, Frontier Farms has shown a consistent upward trend in its rank from July to October 2023, moving from 15th to 9th place. This improvement in rank is reflected in their sales, which have also seen a steady increase. Among their competitors, Lucky Lion and Focus North have also improved their ranks, but at a slower pace. Deep Creek Gardens, despite a dip in rank in September, managed to bounce back to 7th place in October, maintaining a higher rank than Frontier Farms. High Tech has shown a fluctuating trend in rank, but their sales in September were notably higher than other months. These competitive dynamics indicate a highly competitive and fluid market situation for Frontier Farms.
In October 2023, Frontier Farms' top-performing product was 'Donny Burger (Bulk)' from the Flower category, maintaining its first place ranking from previous months and achieving notable sales of 5203 units. The second best-selling product was 'The Sweeties (1g)', also from the Flower category, which climbed up from third place in September 2023 to second place in October. 'Bronze Papaya Cake (Bulk)', another Flower category product, made its debut in the top five in October, securing the third place. 'Triple Crown (Bulk)' dropped from fourth place in September to not making the top five in October. Lastly, 'Florida Kush (Bulk)' entered the top five for the first time in October, securing the fifth position.