Market Insights Snapshot
In the Arizona market, THC Living has been performing relatively consistently across the categories. In the Beverage category, the brand has maintained its position within the top 10, hovering around the 7th and 8th ranks from July to October 2023. The Capsules category is where THC Living has shown the most impressive upward movement, improving its ranking from 5th place in July to 3rd place in October. The Tincture & Sublingual category also presents a stable performance, with the brand remaining in the top 7 throughout the period.
On the other hand, in the California market, THC Living's performance has been a mixed bag. While the brand has managed to stay within the top 20 in the Capsules category, it has not been able to break into the top 20 in the Topical category for the months of August, September, and October. This suggests a potential area of improvement for THC Living. In terms of sales, there has been a noticeable fluctuation in the Capsules category, with a significant increase in September followed by a drop in October. This could indicate a volatile demand for THC Living's products in this category within the California market.
In the Beverage category within Arizona, THC Living has maintained a consistent presence in the top 10 brands, fluctuating between the 7th and 8th rank over the period from July to October 2023. This consistency is notable in comparison to some of its key competitors. For instance, Pure & Simple has seen a slight decrease in rank, moving from 7th to 9th place before rebounding back to 7th, indicating a potential instability in its market position. Similarly, Sweet Dreams Vineyard has experienced a drop in rank from 7th to 9th place, suggesting a decline in its market share. On the other hand, Baked Bros has consistently held the 6th rank, indicating a strong and stable market presence. Lastly, Mellow Vibes (formerly Head Trip) has seen a slight increase in rank from 10th to 11th, before stabilizing at 10th position, suggesting a potential growth in its market share. These competitive dynamics suggest that while THC Living has a stable market position, there are opportunities for growth and threats from rising competitors.
In October 2023, the top-selling product from THC Living was 'Pink Lemonade (1000mg)' in the Beverage category, maintaining its number one rank from previous months with sales of 201 units. The second highest performer was the 'CBD:THC 1:1 Chocolate Mint Tincture (100mg CBD, 100mg THC)' from the Tincture & Sublingual category, a new entry in the rankings. The 'Pink Lemonade Drink 10-Pack (100mg)', also in the Beverage category, ranked third, moving up from the fifth position in August. The 'Mango Lemonade (100mg)' dropped to the fourth position in October from its second position in August. The 'CBD:THC 1:1 Pumpkin Spice Tincture (100mg CBD, 100mg THC)' entered the rankings in the fifth position.