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Oct-2025
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Overview
Market Insights Snapshot
The Bettering Company has shown a steady presence in the New York market, particularly within the Edible category. Despite some fluctuations, the brand maintained its position within the top 30 across the months from July to October 2025. It ranked 20th in July, slipped to 25th in August, and then improved slightly to 23rd in September and 22nd in October. This upward trend from August to October suggests a positive momentum, indicating that The Bettering Company is regaining its footing in the competitive Edible category.
Though the brand's sales figures in New York show a decline from July to September, there was a noticeable increase in October, with sales reaching $147,315. This rebound could be indicative of successful strategic adjustments or new product offerings that resonated well with consumers. However, it's important to note that The Bettering Company did not rank in the top 30 in any other state or province for the Edible category during these months, which could be seen as a limitation in their market reach or a potential area for expansion. The brand's performance in New York remains a focal point for understanding its overall market strategy and potential growth areas.
Competitive Landscape
In the competitive landscape of the Edible category in New York, The Bettering Company has experienced fluctuations in its market position over recent months. In July 2025, it was ranked 20th, but by August, it had dropped out of the top 20, only to reappear in September at 23rd and improve slightly to 22nd in October. This volatility in ranking suggests a challenging market environment, with competitors like Flav and Generic AF maintaining more consistent positions, despite Flav also experiencing some rank fluctuations. Notably, Generic AF has consistently outperformed The Bettering Company in sales, indicating a stronger market presence. Meanwhile, Kushy Punch and FINCA have also been vying for market share, with Kushy Punch entering the top 20 in August and maintaining a close competitive edge. This dynamic market scenario underscores the need for The Bettering Company to strategize effectively to regain and sustain a higher rank and boost sales.
Notable Products
In October 2025, The Bettering Company's top-performing product was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg), maintaining its consistent rank of 1st place since July, with a notable sales figure of 1830 units. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack (100mg THC, 50mg THCv) also retained its 2nd position from previous months, showing an increase in sales. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack (100mg CBD, 100mg THC, 50mg CBN) improved its ranking slightly to 3rd place from 4th in August, with a steady rise in sales. Create - THC/CBG 5:1 Raspberry Mandarin Gummies 2-Pack (20mg THC, 4mg CBG) climbed to 4th place, previously debuting in 5th place in September. The Blackberry Lemonade Gummy 2-Pack (20mg) entered the rankings in October at 5th place, marking its first appearance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
