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Aug-2025
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Overview
Market Insights Snapshot
The Bettering Company has shown fluctuating performance in the Edible category within the state of New York. Over the summer months of 2025, there was a noticeable decline in their rankings, moving from 17th in May to 25th by August. This downward trend is mirrored in their sales figures, which saw a significant decrease from $184,984 in May to $114,971 in August. Although the company maintained its presence within the top 30 brands, the consistent drop in both rank and sales highlights potential challenges in maintaining market share amidst increasing competition or changing consumer preferences.
Despite the decline in New York, The Bettering Company's ability to stay within the top 30 brands indicates a certain level of resilience and brand recognition. The drop in their ranking could be attributed to various factors such as seasonal shifts in consumer demand or stronger performances by competitors. However, the absence of their ranking in other states or provinces suggests that their market reach might be limited geographically, concentrating their efforts predominantly in New York. This presents both a challenge and an opportunity for expansion into other markets where they are currently not ranked.
Competitive Landscape
In the competitive landscape of the Edible category in New York, The Bettering Company has experienced a notable shift in its market position over the summer of 2025. Initially ranked 17th in May, it saw a gradual decline to 25th by August. This downward trend in rank coincides with a decrease in sales, particularly from July to August, where sales dropped significantly. In contrast, competitors such as 1906 and Matter. have maintained relatively stable positions, with Matter. even climbing to 21st in June before fluctuating slightly. Meanwhile, FINCA has shown a positive trajectory, improving its rank from 27th in May to 21st in July, indicating a robust competitive threat. The Bettering Company's decline in rank and sales suggests a need for strategic adjustments to regain its competitive edge in this dynamic market.
Notable Products
In August 2025, the top-performing product for The Bettering Company was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg) in the Edible category, maintaining its number one rank consistently since May 2025, despite a slight decline in sales to 1474 units. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack (100mg THC, 50mg THCv) also held steady at the second position, showing strong performance across the months. Create - THC/CBG 5:1 Raspberry Mandarin Gummies 10-Pack (100mg THC, 20mg CBG) improved its ranking to third place in August, up from fifth in previous months, indicating a growing consumer preference. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack (100mg CBD, 100mg THC, 50mg CBN) dropped to fourth place, while Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack (150mg CBD, 100mg THC) remained consistent in fifth position. Overall, the rankings reflect a stable market for The Bettering Company's edible products, with minor shifts in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
