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Dec-2024
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Overview
Market Insights Snapshot
The Bettering Company has demonstrated varied performance across different states and categories. In Illinois, the brand's presence in the Edible category has not managed to break into the top 30 rankings from September to December 2024, indicating a potential area for improvement in this market. Despite this, the sales figures in Illinois showed an upward trend from September to October, suggesting some positive momentum that could be capitalized upon. This contrasts with their performance in New York, where The Bettering Company consistently ranked within the top 30 in the Edible category, albeit with some fluctuations. The brand's rank moved from 15th in September to 20th by December, showing a slight decline in competitive positioning.
In terms of sales performance, The Bettering Company experienced a notable increase in New York from September to November, before seeing a decrease in December. This pattern suggests a peak in consumer demand during the fall months, followed by a seasonal dip. The consistent presence in the top 30 rankings in New York highlights the brand's stronger foothold in this market compared to Illinois. The fluctuations in ranking within New York could point to increased competition or changes in consumer preferences, which may warrant further analysis. Overall, while The Bettering Company shows promise in certain markets, there is room for growth and strategic adjustments to enhance their market position across states.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, The Bettering Company has experienced fluctuations in its ranking over the final months of 2024. Starting from a strong position at 15th in September, the company improved to 14th in October, but then saw a decline to 18th in November and 20th in December. This downward trend in rank suggests increasing competition and potential challenges in maintaining market share. Notably, Flav showed significant improvement, moving from outside the top 20 in September to 19th by December, indicating a rapid increase in sales and market presence. Meanwhile, Heavy Hitters consistently ranked higher than The Bettering Company, maintaining a position at 17th and 18th in November and December, respectively. Additionally, 1906 and Matter. have shown resilience, with 1906 experiencing a gradual decline from 19th to 23rd, while Matter. entered the rankings at 21st in November and maintained this position in December. These dynamics highlight the competitive pressures The Bettering Company faces as it seeks to regain its earlier momentum and improve its standing in the New York edibles market.
Notable Products
In December 2024, The Bettering Company's top-performing product was Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack, which secured the first rank with notable sales of 1583 units. Focus - THC/CBG 10:2 Raspberry Mandarin Gummies 10-Pack closely followed in second place, maintaining its upward trend from previous months. The Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack rose to third place, showing consistent improvement in sales. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack saw a drop from the top spot in November to fourth place in December. Laugh - Blackberry Lemonade Gummies 10-Pack, which had been leading in the earlier months, fell to fifth place, indicating a significant decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
