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Apr-2025
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Overview
Market Insights Snapshot
The Bettering Company has demonstrated a consistent upward trajectory within the Edible category in New York over the first four months of 2025. Starting the year at rank 24, the brand has steadily climbed the ranks, reaching the 19th position by April. This progression suggests a growing consumer preference for their products, likely driven by effective product offerings or marketing strategies. Notably, the company was not in the top 30 brands in any other state or category during this period, indicating a localized success that has yet to expand beyond New York.
In terms of sales, The Bettering Company saw a significant increase from January to April, with a notable sales figure in April. This positive trend in sales aligns with their improving rank, suggesting that their efforts in New York are resonating well with consumers. However, the absence of their presence in other states or categories within the top 30 indicates potential areas for growth and market penetration. This performance in New York could serve as a benchmark or model for expansion strategies in other regions.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New York, The Bettering Company has shown a consistent upward trajectory in its rankings from January to April 2025, moving from 24th to 19th place. This improvement in rank is indicative of a positive trend in sales performance, aligning with a broader increase in consumer interest. Notably, Happy Cabbage Farms also demonstrated a significant climb from 31st to 18th place during the same period, suggesting a competitive push in the market. Meanwhile, Kiva Chocolate and Foy experienced a decline in their rankings, with Kiva dropping to 20th and Foy to 21st by April. Generic AF maintained a stable position around 17th, indicating steady sales performance. The Bettering Company's rise in rank amidst these shifts highlights its growing market presence and potential for further sales growth in the competitive New York edibles market.
Notable Products
In April 2025, The Bettering Company's top-performing product was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank from the previous two months with impressive sales of 2,655 units. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack (100mg CBD, 100mg THC, 50mg CBN) held steady in second place, consistent with its ranking in February and March. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack (100mg THC, 50mg THCv) remained in third place for the third consecutive month, demonstrating stable performance. Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack (150mg CBD, 100mg THC) climbed to fourth place from fifth in February, showing a positive trend. The new entry, CBD/THC 1:1 Midnight Cherry Gummies (100mg CBD, 100mg THC), debuted in fifth place, indicating promising potential in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
