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Sep-2025
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Overview
Market Insights Snapshot
In the realm of edibles, The Bettering Company has maintained a presence in the New York market, although it experienced a slight decline in rankings over the summer months of 2025. Starting in June at the 20th position, the brand saw a small dip to 25th place by August, before recovering slightly to 23rd in September. This fluctuation in rank suggests a competitive landscape in the New York edibles market, where The Bettering Company is striving to maintain its foothold. The sales figures correspond with this trend, showing a gradual decrease over the months, which could be indicative of seasonal changes or shifts in consumer preferences.
While The Bettering Company managed to stay within the top 30 brands in New York's edibles category, the absence of rankings in other states or categories implies challenges in expanding its market presence beyond New York. This could be seen as a limitation in their current strategy or perhaps an indication of their focus on solidifying their position in a single market before broader expansion. The brand's performance in New York serves as a microcosm of its potential, yet it also highlights the need for strategic adjustments to capture more significant market share or explore opportunities in other states or categories.
Competitive Landscape
In the competitive landscape of the Edible category in New York, The Bettering Company has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. In June 2025, The Bettering Company held a solid 20th position, but by August 2025, it slipped to 25th, indicating a potential challenge in maintaining its market share. This decline in rank coincides with a decrease in sales, suggesting increased competition from brands like Flav and Kushy Punch, which have shown resilience and growth in their rankings and sales figures. Notably, Kushy Punch entered the top 20 in August and September, demonstrating a strong market entry that could be drawing customers away from The Bettering Company. Meanwhile, FINCA and 1906 have maintained relatively stable positions, suggesting they are steady competitors in this space. These dynamics highlight the need for The Bettering Company to reassess its competitive strategies to regain its footing in the New York Edible market.
Notable Products
In September 2025, The Bettering Company's top-performing product was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg), maintaining its consistent first-place ranking from previous months, though its sales decreased to 1475 units. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack (100mg THC, 50mg THCv) held steady in the second position, showing a slight increase in sales compared to August. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack reclaimed its third-place spot after slipping to fourth in August, with sales rebounding to 924 units. Create - THC/CBG 5:1 Raspberry Mandarin Gummies 10-Pack dropped to fourth place, while the new Energize - THC/THCv 2:1 Lemon Zest Gummies 2-Pack entered the rankings at fifth. This month reflects a stable performance for the top products, with minor shifts in lower positions indicating competitive dynamics within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
