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Jul-2025
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Overview
Market Insights Snapshot
In the state of New York, The Bettering Company has experienced a slight decline in its ranking within the Edible category over the past few months. Starting at the 18th position in April 2025, the brand slipped to 22nd by July 2025. This movement indicates a need for strategic adjustments to regain market share, especially considering the consistent drop in sales figures from $189,054 in April to $134,627 in July. The brand's inability to maintain or improve its ranking suggests challenges in maintaining consumer interest or facing increased competition within the New York market.
While The Bettering Company's performance in New York reveals some areas for concern, the absence of rankings in other states or provinces suggests that the brand has not yet made a significant impact outside this region. Not appearing in the top 30 brands in other markets could be seen as a missed opportunity for expansion and growth. This lack of presence may be attributed to either a focused strategy on the New York market or potential barriers to entry in other regions. Understanding the competitive landscape and identifying potential areas for growth could be key to improving The Bettering Company's overall market performance.
Competitive Landscape
In the competitive landscape of the edible cannabis category in New York, The Bettering Company has experienced notable fluctuations in its market position between April and July 2025. Initially ranked 18th in April, the brand saw a slight improvement in May, moving up to 17th, before experiencing a decline to 20th in June and further dropping to 22nd in July. This downward trend in rank coincides with a decrease in sales, indicating potential challenges in maintaining market share. In contrast, competitors such as Matter. have shown a consistent upward trajectory, improving from 24th in April to 21st by July, suggesting a strengthening market presence. Similarly, FINCA has made significant strides, climbing from 32nd to 20th over the same period. These shifts highlight the competitive pressures The Bettering Company faces, as emerging brands gain traction and established players solidify their positions in the New York edibles market.
Notable Products
In July 2025, the top-performing product for The Bettering Company was Laugh - Blackberry Lemonade Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place ranking since April, despite a decrease to 1552 in sales. Energize - THC/THCv 2:1 Lemon Zest Gummies 10-Pack held steady in second place, although its sales figures have been on a downward trend. Slumber - CBD/THC/CBN 10:10:5 Midnight Cherry Gummies 10-Pack consistently ranked third, with sales slightly decreasing from the previous month. Chill Out - CBD/THC 3:2 Blood Orange Gummies 10-Pack remained in fourth place, showing stability in its ranking over the past few months. Focus - THC/CBG 10:2 Raspberry Mandarin Gummies 10-Pack consistently stayed in fifth place, with minor fluctuations in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
