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Sep-2026
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Market Insights Snapshot
In September 2026, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS concentrated nearly half of its volume in two buckets while pivoting toward Pre-Roll at 29.69% share with 14.71% year-over-year growth and 8.09% month-over-month expansion, even as Vapor Pens fell to 26.00% share with a 46.31% year-over-year decline and a 39.08% month-over-month drop. Flower sat at 22.09% share with a 26.25% year-over-year contraction and a 3.82% month-over-month dip, while Concentrates held 20.78% share with a 61.91% year-over-year pullback but a 5.46% month-over-month uptick, and Edible slid to 1.44% share with a 56.75% month-over-month decline. Despite a 37.03% brand-level year-over-year sales decline and a 13.16% drop in average price to $28.26, the brand’s active reweighting toward Pre-Roll and stabilization signs in Concentrates imply a shift from premium inhalables toward value-accessible formats to sustain throughput.
The mix changes suggest a repositioning to defend rank and velocity within Alberta Pre-Roll, where the brand sits at rank 84, by leaning into a lower-ticket, faster-turn category while de-risking exposure to Vapor Pens’ sharp 39.08% month-over-month fall and Concentrates’ 61.91% year-over-year slide. The concurrent 8.09% month-over-month Pre-Roll growth and 5.46% month-over-month Concentrates lift, alongside a category-average price of $16.64 for Pre-Roll versus $39.75 in Vapor Pens, indicate an elasticity-led strategy that trades margin for share defense; this pattern implies near-term prioritization of basket entry via Pre-Roll while pacing innovation in higher-price inhalables to reduce volatility.
Competitive Landscape
GORILLA GARDEN CRAFT CANNABIS & EXTRACTS sits at rank #84 in AB Pre-Roll for September 2026, improving 4 positions year over year from #88 while jumping 38 spots since June 2026 from #122, yet still trailing its peak of #57 from January 2025 by 27 places. Against the category leaders, Back Forty / Back 40 Cannabis moved up from #3 to #1 with a 26.2% year-over-year sales increase, while General Admission slid from #1 to #2 with a 27.9% sales decline; this places GORILLA GARDEN’s gradual climb in the context of a top tier that is consolidating at the very top even as mid-pack mobility remains high. The rank trajectory—up 4 ranks year over year but still 27 below the January 2025 peak—implies recovery momentum is present but not yet translating into sustained top-50 re-entry without sharper share capture.
Notable Products
Stinky Fuel CO2 Honey Oil Cartridge (1g) posted the steepest move in September 2026 with a -65.4% month-over-month drop and a rank at 6, signaling a sharp pullback in Vapor Pens while Concentrates held steadier. At the top, Sweat Helmet Pre-Roll 3-Pack (1.5g) grew 30.6% MoM and held rank 1, while Stinky Fuel Pre-Roll 3-Pack (1.5g) slid -9.6% at rank 3, indicating that gains are concentrated in a single Pre-Roll format rather than across the family. With two Concentrates in the top 10 and one Vapor Pen, inhalables span ranks 5 through 10, but the -29.3% for Gorilla Grease FSE Honey Oil Syringe (1g) versus +34.5% for Stinky Fuel Live Hash Rosin (1g) points to a tilt toward solventless over syringe formats. The pattern implies GORILLA GARDEN CRAFT CANNABIS & EXTRACTS is consolidating around a hero Pre-Roll and solventless concentrates while de-emphasizing CO2 cartridges after a costly downturn near $9.7k in September 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
