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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS concentrated nearly half of sales in Vapor Pens at 47.57% share with year-over-year growth of 65.39% and month-over-month growth of 15.77%, while Flower held 22.46% share with year-over-year growth of 86.14% and month-over-month growth of 14.11%. By contrast, Concentrates dropped to 15.72% share with year-over-year decline of 35.32% and month-over-month decline of 18.44%, as Pre-Roll accounted for 14.25% share with a year-over-year decline of 14.47% but a sharp month-over-month increase of 80.84%. With the brand’s average price up 17.53% year over year to $35.65 and Vapor Pens average price at 37.69, the mix is tilting toward higher-priced inhalables as Concentrates contracts, implying a channeling of demand toward Vapor Pens and Flower even as Pre-Roll rebounds tactically.
The shift positions the brand to compete on inhalable breadth, with Vapor Pens leading in Alberta at rank 32 and Flower accelerating 86.14% year over year despite a 17.53% overall price lift, indicating pricing power concentrated in categories with expanding share. The simultaneous 18.44% month-over-month decline in Concentrates and 80.84% surge in Pre-Roll suggests basket substitution toward lower unit-price formats (16.88 average price in Pre-Roll) alongside premiumized Vapor Pens (37.69), implying a barbell positioning that can support volume at the low end while sustaining margin mix through Vapor Pens at the high end.
Competitive Landscape
GORILLA GARDEN CRAFT CANNABIS & EXTRACTS sits at rank #32 in AB Vapor Pens in July 2026, improving 6 positions from #38 a year earlier, and climbing 10 spots from #42 three months ago; this coincides with the brand hitting its peak rank of #32 in July 2026 while the top of the table remains stable, with Spinach steady at #1 year over year and BoxHot edging up from #3 to #2 as Back Forty / Back 40 Cannabis slid from #2 to #3. The middle tier is fluid—SUPER TOAST vaulted from #20 to #4 on 217.97% YoY sales growth while General Admission declined from #4 to #5 with a 26.08% YoY sales drop—indicating that while top-tier displacement is scarce, share is actively reallocated below the podium; the rank trajectory implies GORILLA GARDEN CRAFT CANNABIS & EXTRACTS is transitioning from the lower fringe toward the competitive mid-pack, but must convert momentum into sustained share gains to avoid being outpaced by surging movers.
Notable Products
Gorilla Honey Oil Cartridge (1g) posted the largest move with a 127.8% month-over-month gain, rising into rank 4 while Gorilla Full Spectrum Honey Oil Cartridge (1g) climbed 47.6% to hold rank 1. In contrast, Stinky Fuel Pre-Roll 3-Pack (1.5g) fell 37.9% to rank 10, and Gorilla Grease Full Spectrum Honey Oil Disposable (1g) slipped 3.8% at rank 5, signaling mixed traction across form factors. Five of the top ten are Vapor Pens, and within that cluster Stinky Fuel CO2 Honey Oil Cartridge (1g) added 14.1% at rank 3 alongside a single-month sales leader at $31,262, indicating the brand is concentrating demand around oil-based inhalables. The pattern implies GORILLA GARDEN CRAFT CANNABIS & EXTRACTS is pivoting toward a higher-velocity Vapor Pens mix while allowing weaker Pre-Roll SKUs to contract.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
