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Aug-2025
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Overview
Market Insights Snapshot
In the province of Alberta, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS has shown a steady performance across multiple categories, with notable progress in the Concentrates and Vapor Pens segments. Concentrates have maintained a consistent ranking of 15th from June through August 2025, reflecting a positive trajectory in sales, which saw an increase from approximately 80,757 CAD in June to 99,949 CAD in August. The Vapor Pens category has also experienced a significant rise, moving from a 54th position in June to 28th by August, indicating a growing consumer preference for their products in this category. This upward movement highlights the brand's strengthening presence and competitive edge in these segments.
Conversely, the Flower and Pre-Roll categories have presented some challenges for GORILLA GARDEN CRAFT CANNABIS & EXTRACTS in Alberta. The Flower category saw fluctuations in its ranking, dropping to 93rd in June before slightly recovering to 91st in August, suggesting potential volatility or increased competition in this segment. Similarly, the Pre-Roll category experienced a dip in June but managed to climb back to 82nd by August. These positions, while not in the top 30, indicate areas where the brand could focus on improving market penetration and consumer engagement. Such insights are crucial for understanding the brand's overall market dynamics and identifying strategic opportunities for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS has shown a notable improvement in its market position over the summer of 2025. Starting from a rank of 43 in May, the brand climbed to rank 28 by August, indicating a positive trajectory in consumer preference and market penetration. This upward movement is particularly significant when compared to competitors such as Irisa and Disco Fsh, which maintained relatively stable ranks but did not exhibit the same level of improvement. Despite starting with lower sales figures, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS surpassed Tasty's (CAN) by August, highlighting its successful strategies in capturing market share. The brand's ability to increase sales and improve rank amidst strong competition suggests a growing consumer base and effective marketing efforts, positioning it as a rising contender in the Alberta vapor pen market.
Notable Products
In August 2025, the top-performing product from GORILLA GARDEN CRAFT CANNABIS & EXTRACTS was Stinky Fuel Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking with impressive sales of 2740 units. Stinky Fuel CO2 Honey Oil Disposable (1g) in the Vapor Pens category climbed to second place, showing a significant increase from its previous unranked status in June and July. Gorilla Globs Live Hash Rosin (1g), categorized under Concentrates, slipped to third place despite steady sales growth over the months. Gorilla Grease FSE Honey Oil Syringe (1g) and Gorilla Full Spectrum Honey Oil Cartridge (1g) held steady in fourth and fifth places, respectively, with minimal changes in sales figures. Overall, the rankings indicate a strong preference for pre-rolls, with vapor pens gaining traction in the latest month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
