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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS concentrated nearly two-thirds of sales in Vapor Pens and Flower as Vapor Pens held a 31.51% share with 98.87% month-over-month growth and 4.53% year-over-year growth, while Flower captured 24.26% share with 90.76% month-over-month and 14.79% year-over-year gains. Pre-Roll matched Flower’s scale at 24.16% share and surged 51.27% month-over-month and 210.07% year-over-year, whereas Concentrates slipped year-over-year by 26.31% despite a 44.48% month-over-month rebound to 17.13% share. Edible remained a small wager at 2.94% share but spiked 252.90% month-over-month from a small base, coinciding with a 20.18% year-over-year decline in average price to $28.23 across the brand. The mix signals a deliberate pivot toward higher-velocity inhalable formats, using price compression to accelerate unit volume where momentum is clearest and away from shrinking Concentrates.
The pattern implies repositioning toward mainstream inhalables that can convert traffic in Alberta, where Vapor Pens lead the brand’s category footprint and the brand ranks 35 in Vapor Pens, as outsized month-over-month gains of 98.87% in Vapor Pens and 90.76% in Flower co-occur with aggressive unit-price accessibility. With Pre-Roll’s 210.07% year-over-year surge and 24.16% share counterbalancing a 26.31% year-over-year decline in Concentrates, the portfolio now leans into breadth across entry and mid-tier price points while maintaining a presence in premium Flower at an average category price of 86.84. This tilt indicates the brand is trading some depth in Concentrates for wider basket penetration in high-turn categories, aiming to translate share growth in inhalables into improved rank trajectory within Vapor Pens and adjacent formats.
Competitive Landscape
GORILLA GARDEN CRAFT CANNABIS & EXTRACTS sits at rank 35 in AB Vapor Pens in October 2026, down 1 position year over year from rank 34 and 5 positions below its July 2026 peak at rank 30, indicating a 5-rank slide since three months ago. In contrast, BoxHot moved up from rank 3 to rank 1 with a 31.7% year-over-year sales increase, while Kolab climbed from rank 11 to rank 4 alongside a 70.6% year-over-year lift; by comparison, Spinach fell from rank 1 to rank 3 with a 48.0% year-over-year sales decline. The juxtaposition of a 1-rank YoY dip and a 5-rank fall since July 2026, against competitors gaining or reshuffling at the top 5, implies GORILLA GARDEN CRAFT CANNABIS & EXTRACTS is drifting from the competitive fringe toward a lower mid-tier position unless it reverses the three-month trajectory.
Notable Products
GORILLA GARDEN CRAFT CANNABIS & EXTRACTS leans on a concentrated lineup in October 2026, with the top 10 items generating 70.4% of sales and the leader, Sweat Helmet Pre-Roll 3-Pack (1.5g), at 12.7%. That concentration sits alongside premium pricing at 17.5% above similar products, so most of its sales ride on a few higher-priced SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
