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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS concentrated sales into Vapor Pens at 41.67% share with year-over-year growth of 81.70% and month-over-month growth of 39.92%, while Flower held 24.28% share with 26.31% YoY but declined -6.60% MoM. Concentrates accounted for 22.77% share with modest 3.05% YoY and a sharp 36.29% MoM increase, whereas Pre-Roll fell to 11.28% share with -49.45% YoY and -1.69% MoM. With an average price up 23.33% YoY to $36.74 alongside a May 2026 Vapor Pens rank of 34 in Alberta, the pattern implies the brand is shifting mix toward higher-velocity inhalables while compressing reliance on Pre-Roll.
The simultaneous 39.92% MoM surge in Vapor Pens and 36.29% MoM lift in Concentrates, paired with a -6.60% MoM decline in Flower and a -1.69% MoM dip in Pre-Roll, indicates a pivot to formats where price elasticity supports a 23.33% YoY average price increase and sustains 15.52% YoY brand growth. With Vapor Pens at 41.67% share and Concentrates at 22.77%—together 64.45% of mix—against a Pre-Roll contraction to 11.28% and a May 2026 category rank of 34 in Alberta, the implication is a positioning anchored in premium inhalables that can trade up consumers without overexposure to declining Pre-Roll demand.
Competitive Landscape
GORILLA GARDEN CRAFT CANNABIS & EXTRACTS sits at rank #34 in AB Vapor Pens in May 2026, improving 12 positions from #46 year over year, and rising 20 places from #54 three months prior; the brand also hit its peak rank of #34 in May 2026, indicating a recent inflection. In contrast, Spinach held rank #1 with a 31.1% year-over-year sales increase while BoxHot slipped from #2 to #3 alongside a 3.2% sales decline, and General Admission remained at #4 with a 24.0% drop; this mix of stability at the top and declines among incumbents implies that GORILLA GARDEN CRAFT CANNABIS & EXTRACTS’ upward rank trajectory reflects share being released by weakening mid-top competitors rather than purely category expansion.
Notable Products
Stinky Fuel CO2 Honey Oil Cartridge (1g) posted the standout move with a 172.6% month-over-month gain to rank 1, while Gorilla Grease Full Spectrum Honey Oil Rechargeable Disposable (1g) climbed 92.4% to rank 4. In contrast, Gorilla Full Spectrum Honey Oil Cartridge (1g) fell 35.2% to rank 3 and Stinky Fuel Pre-Roll 3-Pack (1.5g) declined 11.6% to rank 2. Four of the top ten are Vapor Pens, indicating a tilt toward inhalable oil formats and suggesting May 2026 reinforced a shift toward higher-velocity cartridges over pre-rolls despite mixed performance within the pen lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
