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Jul-2024
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Overview
Market Insights Snapshot
The Heights Co. has shown a notable upward trajectory in the Oregon market, particularly in the Flower category. From April to July 2024, the brand climbed from the 57th position to the 28th, indicating a significant improvement in market presence. This rise is underscored by a corresponding increase in sales, which more than doubled from $131,011 in April to $256,733 in July. Such a leap suggests a growing consumer preference for The Heights Co.'s Flower products, likely driven by either product quality, effective marketing, or both.
In contrast, The Heights Co.'s performance in the Pre-Roll category in Oregon has been less impressive. The brand did not make it into the top 30 rankings from April to June 2024, only breaking into the 89th position in July. This late entry into the rankings indicates that while there is some traction, the brand has considerable ground to cover to become a significant player in this category. The absence from the top 30 for three consecutive months could be seen as a point of concern, highlighting areas where the brand might need to focus on improving product offerings or increasing marketing efforts.
Competitive Landscape
The Heights Co. has shown a notable upward trend in the Oregon Flower category, moving from a rank of 57 in April 2024 to 28 in July 2024. This positive shift in rank indicates a significant improvement in market presence and sales performance. In comparison, Noble Farms also experienced a rise, albeit less dramatic, from 31 to 26 over the same period. Meanwhile, Noblecraft / Chill Farms and PDX Organics have maintained relatively stable positions, with slight fluctuations. High Noon Cultivation also improved its rank from 51 to 30. The consistent improvement of The Heights Co. suggests a strong competitive edge, potentially driven by effective marketing strategies or product quality enhancements, positioning it favorably against its competitors in the Oregon market.
Notable Products
For Jul-2024, the top-performing product from The Heights Co. was Fatso (3.5g) in the Flower category, which secured the number one rank with sales of $1591. Sherbanger 22 (Bulk) followed closely in the second position, maintaining a strong presence from previous months. Baby Yoda (Bulk) and Carbon Fiber (3.5g) both shared the third rank, showing significant improvement compared to earlier months. Notably, Sherbanger (3.5g) also entered the rankings in the third position for the first time. Overall, the rankings indicate a dynamic shift with new entries and notable climbs in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
