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Dec-2024
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Overview
Market Insights Snapshot
The Heights Co. has experienced a notable decline in their performance within the Flower category in Oregon. Starting from a strong position in September 2024 with a rank of 9, the brand saw a steady drop in subsequent months, falling to rank 17 in October, 21 in November, and further down to 27 by December. This downward trend highlights potential challenges the brand may be facing in maintaining its competitive edge within this key market. The decline in ranks is mirrored by a consistent decrease in sales, with a significant drop from September to December. This suggests that The Heights Co. might need to reassess their strategies in Oregon to regain market share and improve their standing in the Flower category.
Notably, the absence of The Heights Co. from the top 30 rankings in December 2024 indicates a critical loss of market presence, which could be detrimental if not addressed swiftly. This absence from the top 30 could be a signal of increasing competition or a shift in consumer preferences within the Flower category in Oregon. While the data reveals a concerning trend for The Heights Co. in this particular state and category, further insights into their performance across other states or categories might shed light on whether this is an isolated issue or part of a broader pattern. Understanding these dynamics is crucial for stakeholders looking to evaluate the brand's overall market position and strategize accordingly.
Competitive Landscape
In the competitive landscape of the Oregon flower category, The Heights Co. has experienced a notable decline in its market position from September to December 2024. Initially ranked 9th in September, The Heights Co. saw a consistent drop to 27th by December. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Gud Gardens made a significant leap from being outside the top 20 in September to 25th in December, with a remarkable increase in sales, suggesting a growing consumer preference. Meanwhile, NUGZ FARM - Oregon also showed strong performance, climbing from 42nd in September to 18th in November before slightly dropping to 28th in December, indicating a volatile yet upward trend. Excolo and Bald Peak maintained relatively stable positions, with Excolo fluctuating slightly but remaining mostly outside the top 20, and Bald Peak ending the year with an improved rank of 26th. These shifts highlight the dynamic nature of the market and suggest that The Heights Co. may need to reassess its strategies to regain its competitive edge.
Notable Products
In December 2024, The Heights Co.'s top-performing product was Permanent Marker (Bulk) from the Flower category, which ascended to the number one rank with sales of 2029 units. Fatso (1g) showed significant growth, moving up to the second position from fifth place in November. Blue Nerdz (3.5g) entered the rankings for the first time, securing the third spot. Kush Mints (1g) and Strawberry Gelato (1g) also debuted on the list, ranking fourth and fifth, respectively. Notably, Permanent Marker (Bulk) improved its ranking consistently over the months, showcasing a strong upward trend in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
