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Jul-2025
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Overview
Market Insights Snapshot
The Heights Co. has shown a dynamic performance across various categories and states, with notable movements in the Flower category in Oregon. In April 2025, the brand was ranked 36th in Oregon's Flower category, which was outside the top 30, indicating room for improvement. However, by May 2025, The Heights Co. made a significant leap to 26th place, breaking into the top 30 and showcasing a positive trajectory. The brand continued to climb in June, reaching 19th place, marking its peak performance in this period. Although there was a slight dip to 27th place in July, the overall trend from April to July suggests a strong upward movement in the Oregon market, reflecting increased consumer interest and possibly strategic adjustments by the company.
While The Heights Co. has demonstrated growth in Oregon, it's important to note that the brand's performance in other states or categories is not detailed here, which could provide further insights into its overall market strategy and positioning. The fluctuation in rankings, particularly the decline in July, might suggest competitive pressures or seasonal variations affecting consumer preferences. The sales figures, which peaked in June, also align with the brand's highest ranking, indicating a correlation between sales volume and market position. The absence of rankings in other states or categories could mean that The Heights Co. is either focusing its efforts primarily in Oregon or not yet achieving top-tier status elsewhere, presenting both a challenge and an opportunity for expansion.
Competitive Landscape
In the competitive landscape of the Oregon flower market, The Heights Co. has demonstrated notable fluctuations in its ranking over the months from April to July 2025. Starting at a rank of 36 in April, The Heights Co. made a significant leap to 19 by June, before settling at 27 in July. This upward trend in the middle months suggests a period of increased sales momentum, although it faced a slight decline in July. In comparison, Cultivated Industries experienced a downward trajectory, dropping from rank 14 in April to 28 by July, indicating a potential opportunity for The Heights Co. to capture market share. Meanwhile, PDX Organics also saw fluctuations, peaking at rank 10 in April and then falling to 25 in July. The dynamic shifts among these competitors highlight the volatile nature of the market, where The Heights Co.'s strategic positioning and adaptability could play a crucial role in sustaining its upward momentum and capitalizing on competitors' declines.
Notable Products
In July 2025, Animal Tsunami (Bulk) emerged as the top-performing product for The Heights Co., climbing from a fifth-place rank in May to secure the first position with sales reaching 1,223 units. Hashburger (Bulk) followed closely as the second highest-selling product, marking its debut in the rankings. Super Boof (1g), which was the leader in June, slipped to the third position, while Blue Nerds (1g) dropped from second to fourth. Animal Tsunami (1g) maintained a steady presence in the rankings, consistently holding the fifth spot. Overall, the rankings for July demonstrate a notable rise for bulk products, indicating a shift in consumer preference towards larger quantities.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
