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Overview
Market Insights Snapshot
In the state of Oregon, Rogue River Family Farms has demonstrated a consistent performance in the 'Concentrates' category, maintaining a position within the top 50 brands over the span of four months. The brand saw a slight dip in ranking between July and September 2023, moving from 39th to 43rd place. This was accompanied by a decrease in sales, which might suggest a correlation between the two. However, it's important to note that they remained within the top 50, indicating a strong presence in the market.
On the other hand, in the 'Flower' category, Rogue River Family Farms showed a significant upward trend, jumping from the 90th position in August to the 18th in September 2023. This dramatic shift in ranking is a positive signal, showing the brand's growing influence in this category. In the 'Pre-Roll' category, the brand's ranking fluctuated, but stayed within the top 52. Despite a slight drop in sales in September, their consistent ranking suggests a steady demand for their pre-rolls. Detailed sales figures and further analysis can provide more insights into these trends.
Competitive Landscape
In the Flower category in Oregon, Rogue River Family Farms has shown a significant upward trend in rank, moving from 90th place in August 2023 to 18th place by September 2023. This improvement in rank suggests a substantial increase in sales, outpacing competitors such as Meraki Gardens and Benson Arbor, who have seen a decrease in rank over the same period. Notably, Earl Baker has maintained a relatively stable rank but is now ranked lower than Rogue River Family Farms. Meanwhile, Wee Farms has emerged in the top 20 in September 2023, indicating they were not previously in the top 20 brands for this category and state. The data suggests a dynamic competitive landscape with Rogue River Family Farms making significant strides.
Notable Products
In September 2023, Rogue River Family Farms saw White Rainbow (Bulk) as their top-selling product with a notable sales figure of 1597. This was closely followed by Georgia Cheesecake (Bulk) and Certz (Bulk) in second and third place respectively. The fourth and fifth best performers were Midnight Cookies (Bulk) and Hand of God (Bulk). It is important to note that these rankings represent a significant change from previous months, indicating a surge in popularity for these products.
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