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Nov-2024
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Overview
Market Insights Snapshot
Rogue River Family Farms has shown a notable performance in the Oregon market, particularly in the Flower category. The brand made a significant leap from a 71st rank in August 2024 to 20th by November 2024, indicating a strong upward trend in this category. This improvement is reflective of a substantial increase in sales from August to November. However, their presence in the Vapor Pens category has been less impressive, with rankings fluctuating between 80th and 83rd, suggesting a need for strategic focus in this segment to enhance market position. The absence from the top 30 in this category underscores the opportunity for growth and competition.
In the Pre-Roll category, Rogue River Family Farms has managed a steady climb in Oregon, moving from a rank of 94th in August to 61st by November. This trajectory suggests a positive reception and growing consumer interest in their Pre-Roll products. Despite these gains, the brand's overall ranking still falls outside the top 30, indicating potential for further market penetration and brand development. The varying performance across categories highlights the brand's strengths and areas for improvement, providing a roadmap for strategic planning and resource allocation to maximize their market impact in the coming months.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Rogue River Family Farms has demonstrated a notable upward trajectory in recent months. After starting at a rank of 71 in August 2024, the brand climbed to 29 in September, slightly dipped to 33 in October, and then surged to 20 in November. This improvement in rank is indicative of a positive trend in sales performance, as Rogue River Family Farms saw a significant increase in sales from August to November. In contrast, competitors like Oregrown and Dog House experienced fluctuating ranks, with Oregrown moving from 34 to 19 and Dog House dropping from 7 to 21 over the same period. Meanwhile, The Heights Co. maintained a relatively stable position, ending at rank 18 in November. This dynamic suggests that while Rogue River Family Farms is gaining momentum, it faces stiff competition from established brands like The Heights Co. and others, making it crucial for the brand to continue capitalizing on its recent growth to further solidify its market position.
Notable Products
In November 2024, the top-performing product from Rogue River Family Farms was Jungle Juice Pre-Roll (1g), which climbed to the number one spot with notable sales of 3172 units. ICC x Sherb Pre-Roll (1g) improved its ranking from fourth in October to second in November, with a significant increase in sales. Jungle Juice (3.5g) made its debut in the rankings at the third position, while Modified Grapes (3.5g) entered at fourth. Cherry Koff Dropz Pre-Roll (1g), which was previously the top product in October, saw a decline to fifth place in November. These shifts highlight the dynamic changes in consumer preferences and product performance within the pre-roll and flower categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
