Data Snapshot: Nov 03, 2026
$100K+

Oct-2026

Sales

Neutral

Trend

6-Month

31

Product Count

SKUs

$30.77

Avg Price

19.3%

YoY Sales Change

-4%

YoY Price Change

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Urban Canna

Where to Buy

Urban Canna is stocked at 55 licensed dispensaries across Oregon, with the deepest coverage in Portland, Eugene, Bend, Medford, and Salem. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/4279.json?v=20261102
Urban Canna Sales

Market Insights Snapshot

Urban Canna Historical Sales by Category

Urban Canna operated as a near single-category brand in October 2026, with Flower comprising 99.81% share and posting 19.11% year-over-year growth alongside a 5.35% month-over-month lift, while the brand-wide average price declined 3.96% YoY to $30.77 against a category-level average price of $30.90. With the top state concentrated in Oregon and the top category firmly Flower, the mix shift is effectively flat at the portfolio level, but the 19.34% brand sales YoY versus 19.11% in Flower indicates minimal drag from any residual categories; the thesis is that Urban Canna’s growth is currently leveraged almost entirely to Flower volume rather than pricing or diversification.

Ranking at #6 in Oregon Flower provides a clear position: incremental share gains will depend on pushing the 5.35% MoM momentum while managing a 3.96% YoY price decline so that unit velocity, not discount depth, drives rank movement. With 66.93% sales growth over 24 months and 99.81% of sales tied to Flower, the implication is concentration risk: sustaining or improving the #6 rank will likely require either lifting Flower share above 99.81% through premium tiers that can narrow the price gap to $30.90, or introducing a secondary category that can add 1–2% mix without diluting the 19.11% YoY trajectory.

Oct-2026 Rank
Flower
#6
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
99.8%
$30.90
+19.1%
+5.3%
Urban Canna

Competitive Landscape

Urban Canna is ranked #6 in OR Flower in October 2026, slipping 1 spot year over year from #5 while climbing 7 positions since July 2026 when it sat at #13; against its historical context, it remains 2 places below its peak of #4 from December 2025 and 5 places behind the current category leader. Competitive movement reshaped the top tier as Oregrown advanced from #8 to #1 on 147.45% YoY sales growth, while PDX Organics surged from #14 to #5 with 67.57% YoY growth, displacing mid-table brands and keeping Urban Canna outside the top 5; meanwhile, Bald Peak held #3 despite a -4.79% YoY sales decline as PRUF Cultivar / PRŪF Cultivar slid to #4 with a -37.90% YoY contraction, indicating that relative momentum rather than absolute declines is dictating rank churn. The pattern implies Urban Canna’s rank trajectory—down 1 YoY but up 7 since July 2026—signals mid-pack momentum that requires outpacing double-digit growers to re-enter the top 5.

Urban Canna category ranking vs. nearest competitors
Urban Canna

Notable Products

Urban Canna leans on premium pricing in October 2026, with average prices at 137% of similar products and flagship Pineapple Bang (Bulk) priced at $29.98 versus a $11.61 peer average. That pricing sits atop a concentrated lineup where the top 10 items capture 73.1% of sales, so most of its sales ride on a relatively narrow, higher-priced core.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Pineapple Bang (Bulk)
Hybrid
15.6%
$29.98
+158.2%
+134.6%
Motor Peel (1g)New
Hybrid
13.4%
$25.68
+121.2%
+154.3%
Hood Suga (Bulk)New
Hybrid
10.1%
$33.73
+190.5%
New
GMO (Bulk)
Hybrid
6.7%
$34.51
+197.2%
-23.5%
Candy Gas OG (Bulk)New
Hybrid
6.1%
$34.99
+0.0%
New
Banana Candy (Bulk)New
Indica
4.6%
$31.17
+129.4%
-20.1%
Frosted Sherbet (Bulk)
Hybrid
4.5%
$32.72
+181.8%
+293.8%
GMO (1g)
Hybrid
4.1%
$30.43
+162.1%
-10.0%
Frosted Sherbet (1g)
Hybrid
4.1%
$35.85
+208.7%
—
Gas Cream Runtz (Bulk)
Hybrid
4.0%
$37.43
+222.4%
—

Peer avg: average price of the same product type and package size in the same states that month.

View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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