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Jan-2026
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Overview
Market Insights Snapshot
Urban Canna has demonstrated a solid performance in the Oregon market, particularly in the Flower category. Over the past few months, the brand has consistently maintained a position within the top 10 rankings. Starting from a rank of 5 in October 2025, Urban Canna experienced a slight dip to 6 in November, before climbing back to 4 in December, and settling at 5 in January 2026. This fluctuation suggests a competitive landscape in the Flower category, yet Urban Canna's ability to regain and maintain its position indicates a resilient market presence. Notably, December 2025 marked a peak in sales, highlighting a significant increase that could be attributed to seasonal factors or successful marketing strategies.
While Urban Canna's performance in Oregon is commendable, the absence of rankings in other states or provinces suggests potential areas for expansion or improvement. The fact that Urban Canna does not appear in the top 30 brands in any other state or category could be seen as a limitation in its current market reach. This lack of presence outside of Oregon might present both a challenge and an opportunity for the brand to explore new markets and diversify its product offerings. Understanding regional preferences and tailoring products to meet those demands could be key strategies for Urban Canna to enhance its market footprint beyond Oregon.
Competitive Landscape
In the Oregon flower market, Urban Canna has demonstrated a consistent performance, maintaining a strong presence among the top brands. Despite facing stiff competition, Urban Canna's rank fluctuated slightly, moving from 5th in October 2025 to 6th in November 2025, then climbing to 4th in December 2025, before settling at 5th in January 2026. This stability is notable given the dynamic shifts observed in other brands. For instance, Grown Rogue consistently held a top-three position, though it dipped to 5th in December, while Oregrown made a significant leap from 12th in December to 3rd in January, indicating a potential surge in market strategy or consumer preference. Meanwhile, Meraki Gardens experienced a notable peak in December, reaching 3rd place, but fell to 6th by January. High Tech also saw a decline from 4th in October to 7th by January. These fluctuations highlight the competitive landscape, where Urban Canna's steady sales performance and rank suggest a resilient market strategy amidst changing consumer dynamics.
Notable Products
In January 2026, Urban Canna's top-performing product was Garlic Sherbet (1g) in the Flower category, achieving the number one rank with sales of 3737 units. Following closely was GMO (1g), rising to the second position with 2578 units sold, marking a notable return to the rankings after an absence in previous months. Flavor Flav (Bulk) made an impressive debut at the third spot with 1580 units sold. Garlic Sherbet (Bulk) secured the fourth position, while Hash Burger (Bulk) dropped to fifth place from its previous ranking of second in October 2025. This shift in rankings highlights Garlic Sherbet's growing popularity and the dynamic changes in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
