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Aug-2025
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Overview
Market Insights Snapshot
Urban Canna has shown notable fluctuations in its performance across different states and product categories. In the Flower category within Oregon, the brand's ranking experienced a dynamic shift from May to August 2025. Starting in May, Urban Canna held the 8th position, but saw a decline in June and July, dropping to 12th and 11th, respectively. However, the brand made a significant comeback in August, climbing to the 5th position. This upward movement in August suggests a potential strategic shift or successful marketing initiatives that resonated well with consumers in Oregon. Despite the sales dip in June and July, the August figures indicate a recovery, showcasing Urban Canna's resilience and ability to adapt to market demands.
Interestingly, the absence of Urban Canna from the top 30 brands in other states or categories could be seen as a missed opportunity or a strategic focus on Oregon's Flower market. This absence highlights the brand's concentrated efforts in a specific niche, which could either signify a stronghold in Oregon or a potential area for growth in other regions and categories. The performance in Oregon's Flower category, marked by a recovery in sales and ranking, could serve as a model for expansion strategies in other markets. While Urban Canna's journey in Oregon provides valuable insights, the brand's performance in other states remains an area to watch for potential growth and diversification opportunities.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Urban Canna has experienced significant fluctuations in its rank and sales over the past few months. Starting in May 2025, Urban Canna held the 8th position, but by June, it dropped to 12th, indicating a temporary decline in market presence. However, by August, Urban Canna rebounded impressively to rank 5th, showcasing a strong recovery. This resurgence is notable when compared to competitors like Meraki Gardens, which consistently improved its rank from 10th in May to 4th in August, and Bald Peak, which maintained a stable top-three position throughout the period. Meanwhile, High Tech and Kaprikorn showed less volatility, with Kaprikorn consistently ranking 6th. Urban Canna's sales trajectory, though initially declining from May to July, saw a positive turnaround in August, suggesting strategic adjustments that could have contributed to its improved rank. This dynamic shift highlights Urban Canna's resilience and potential for capturing more market share in the Oregon flower category.
Notable Products
In August 2025, Urban Canna's top-performing product was Dirty Bananas (1g) in the Flower category, maintaining its first-place rank from May 2025 with sales of 2,352 units. Gelato Cake (1g) also secured the top position in the Flower category for August, indicating a strong entry into the rankings. Gas Cream Runtz (Bulk) held steady in second place from July to August, showing consistent demand with sales increasing from 1,629 to 1,981 units. Gorilla Glue #4 (Bulk) made its debut in third place, while Garlic Sherbet (1g) entered the rankings in fourth place, demonstrating a competitive market for new entries. These shifts highlight Urban Canna's dynamic product lineup and the evolving preferences of its customer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
