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Sep-2025
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Overview
Market Insights Snapshot
Urban Canna has demonstrated a notable performance in the Flower category in Oregon. Over the months from June to September 2025, the brand has shown significant upward movement in its ranking, starting at 12th place in June and climbing to a steady 5th place by August and September. This consistent rise in rank is indicative of a strong market presence and growing consumer preference. The sales figures reflect this positive trend, with a marked increase from June to September, suggesting effective brand strategies and possibly an expansion in distribution or product offerings.
Despite Urban Canna's success in Oregon, it is important to note that the Flower category is highly competitive, and maintaining a top 5 position requires continuous innovation and market adaptation. The absence of ranking data for other states or provinces suggests that Urban Canna has not yet penetrated the top 30 in those markets, which could be seen as a missed opportunity for expansion. However, this also indicates potential areas for growth where the brand could leverage its success in Oregon to capture new markets. Further analysis would be needed to understand the specific challenges and opportunities present in these other regions.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Urban Canna has shown a notable upward trajectory in rankings over the summer of 2025, moving from 12th place in June to a commendable 5th place by August, where it stabilized through September. This improvement is significant, especially when compared to competitors like Grown Rogue, which consistently held top positions, ranking as high as 2nd in July and August. Meanwhile, Meraki Gardens and High Tech experienced more fluctuations, with Meraki Gardens peaking at 4th place in July and August before dropping to 6th in September, and High Tech maintaining a steady 7th place from July to September. Urban Canna's rise in rank is mirrored by a consistent increase in sales, particularly notable in September, suggesting a strengthening market position against competitors like Kaprikorn, which saw a dip in sales in August before recovering in September. This data highlights Urban Canna's growing influence and potential to further ascend in the rankings within the Oregon Flower market.
Notable Products
In September 2025, Urban Canna's top-performing product was GMO (1g) from the Flower category, securing the first rank with sales of 1,397 units. GMO (Bulk) climbed to the second position from its previous fifth place in August 2025, indicating a significant increase in popularity. Dirty Bananas (1g), which held the top spot in August, slipped to third place, showing a decrease in sales momentum. Motor OG (Bulk) entered the rankings at fourth place, while Gorilla Glue #4 (Bulk) dropped from third to fifth position, suggesting a shift in consumer preferences. Overall, the data highlights a dynamic market where product rankings fluctuate month-to-month, reflecting changing consumer demands.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
