Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Decline

Trend

6-Month

14

Product Count

SKUs

$31.96

Avg Price

-24.3%

YoY Sales Change

9.6%

YoY Price Change

Urban Canna

Where to Buy

Urban Canna is stocked at 54 licensed dispensaries across Oregon, with the deepest coverage in Portland, Bend, Medford, Salem, and Eugene. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/4279.json?v=20260804
Urban Canna Sales

Market Insights Snapshot

Urban Canna Historical Sales by Category

Urban Canna’s category mix in July 2026 is fully concentrated in Flower at 100.0% share, with brand sales down 24.32% year over year and 40.53% month over month, while the average price rose 9.61% year over year to $31.96. Within Oregon Flower, the brand held rank 20, indicating a mid-pack position even as the single-category exposure magnified the 40.53% month-over-month contraction. The pattern implies that reliance on a single category amid a price increase and sharper month decline than the year decline is concentrating risk and compressing volume elasticity within the Flower segment.

With all sales in Flower and rank 20 in Oregon, the −24.32% year-over-year sales change alongside a 9.61% higher average price suggests a volume pullback that likely exceeded any pricing gains, while the −40.53% month-over-month drop signals acute short-term sensitivity to seasonal or competitive price bands. The pattern implies Urban Canna is positioned as a price-taking Flower specialist whose current price point is outpacing demand elasticity, and that diversification or calibrated price architecture is necessary to stabilize rank trajectory within the state category.

Jul-2026 Rank
Concentrates
Flower
20
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
100.0%
$31.96
-24.3%
-40.5%
Urban Canna

Competitive Landscape

Urban Canna sits at rank #20 in OR Flower in July 2026, down 9 positions year over year from #11, after sliding 15 spots since April 2026 when it was #5; the brand’s recent position is also well off its peak of #4 reached in December 2025, indicating a multi-quarter erosion rather than a single-month blip. In contrast, PRUF Cultivar / PRŪF Cultivar held steady at #1 with a 50.7% year-over-year sales increase while Otis Garden advanced from #12 to #4 alongside an 86.2% year-over-year lift, suggesting Urban Canna is losing relative velocity to competitors that are either defending leadership or climbing ranks. The pattern implies Urban Canna’s trajectory is shifting from mid-tier contender to lower-tier participant unless it reverses both the 9-position year-over-year decline and the 15-position three-month drop with actions that counter accelerating share capture by rising peers.

Urban Canna market ranking for OR Flower

Urban Canna

Notable Products

GMO (Bulk) posted the headline movement in July 2026 with a +196% month-over-month surge to $97,314, leaping to rank 1 while Blue Inferno (Bulk) fell -52% at rank 4. Hash Burger (Bulk) slid -39% yet held rank 2, and Motor OG (Bulk) dropped -70% despite sharing rank 7, indicating premium demand concentrated in a single bulk SKU amid broad weakness. Seven of the top ten are Flower products in bulk or 1g formats, and GMO (1g) declined -67% at rank 5, signaling channel shift within the GMO family from packaged grams toward bulk volume. The pattern implies Urban Canna is consolidating around high-velocity bulk Flower, prioritizing scale over breadth as lower-ranked grams retract.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
GMO (Bulk)
Flower
8
>10
4
8
1
+196.2%
Hash Burger (Bulk)
Flower
1
5
3
1
2
-39.0%
Gas Cream Runtz (Bulk)
Flower
>10
>10
>10
>10
3
Blue Inferno (Bulk)
Flower
4
2
2
4
4
-51.7%
GMO (1g)
Flower
5
7
1
3
5
-66.7%
Dirty Bananas (1g)
Flower
2
4
>10
7
6
-59.5%
Hash Burger Shake (Bulk)
Flower
>10
>10
>10
>10
7
Motor OG (Bulk)
Flower
>10
6
>10
5
7
-69.9%
Gelato Cake (1g)
Flower
6
9
8
>10
8
Flavor Flav (Bulk)
Flower
>10
>10
6
>10
9
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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