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Apr-2025
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Overview
Market Insights Snapshot
Urban Canna's performance in the Oregon market reveals some notable fluctuations in their Flower category rankings over the first four months of 2025. Starting the year in 15th place, the brand saw a slight improvement in February, moving up to 11th. However, this upward trend was not sustained, as Urban Canna's rank dropped back to 15th in March and further down to 18th in April. Despite these shifts in ranking, the sales figures indicate a general resilience, with April's sales showing an increase from March, suggesting potential underlying strengths in their market strategy or consumer preference. This movement may indicate a competitive landscape in Oregon's Flower category, where maintaining a top position requires consistent performance and possibly innovation or strategic adjustments.
Interestingly, Urban Canna did not appear in the top 30 brands in any other states or provinces across the categories, which highlights a significant area for potential growth or concern, depending on their strategic goals. The absence from the top rankings outside of Oregon could suggest a focused market approach or a need for expansion and stronger brand presence in other regions. This singular focus on Oregon might be beneficial in terms of brand loyalty and market penetration within the state, but it also presents a risk if market conditions in Oregon change unfavorably. Understanding the dynamics of their performance in Oregon could provide insights into how Urban Canna might replicate or adapt their strategies for success in other markets.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Urban Canna has experienced fluctuations in its ranking over the first four months of 2025. Starting at 15th in January, Urban Canna improved to 11th in February, only to drop back to 15th in March and further to 18th in April. This indicates a volatile position in the market, potentially influenced by the consistent performance of competitors like Eugreen Farms, which maintained a top 20 position despite a slight decline, and Focus North, which held steady at 16th place throughout the period. Meanwhile, Cannabis Nation INC saw a significant drop from 8th to 20th by April, which could indicate an opportunity for Urban Canna to reclaim a higher rank if they capitalize on this shift. Additionally, Earl Baker showed a notable upward trend, moving from 27th to 19th, suggesting increasing competition. These dynamics highlight the need for Urban Canna to strategize effectively to enhance its market position amid a competitive and shifting landscape.
Notable Products
In April 2025, the top-performing product for Urban Canna was Gorilla Glue #4 (Bulk) in the Flower category, achieving the highest sales rank. Motor OG (Bulk) followed closely as the second-best performer, showing a slight decline from its top position in March. Hash Burger (Bulk) was ranked third, maintaining a consistent presence in the upper ranks for the past two months. Lung Buster (Bulk) experienced a resurgence, climbing from fourth in March to fourth again in April with a notable sales figure of 1205. Gas Cream Runtz (Bulk) rounded out the top five, debuting in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
