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Nov-2025
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Overview
Market Insights Snapshot
Urban Canna has demonstrated a consistent performance in the flower category in Oregon over the past few months. The brand's ranking has shown some fluctuations, moving from 7th place in August 2025 to 4th in September, before settling at 5th in October and 6th in November. Such shifts indicate a competitive market environment where Urban Canna is maintaining a strong presence, even if it didn't hold the top spot. The sales figures reflect a similar trend, with a notable increase from August to September, followed by a slight dip in October, and a subsequent rise in November. This pattern suggests that while Urban Canna is successfully capturing consumer interest, there may be external factors influencing its month-to-month performance.
In terms of category performance, Urban Canna's consistent positioning within the top 10 brands in Oregon's flower category highlights its strong market penetration and brand recognition. However, the absence of rankings in other states or categories suggests either a focused strategy within Oregon or potential challenges in expanding its footprint beyond this region. The lack of presence in the top 30 brands outside of Oregon could be seen as a missed opportunity for growth, or it might indicate a strategic decision to consolidate its market share where it is already established. Understanding these dynamics can provide insights into Urban Canna's market strategy and potential areas for future expansion.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Urban Canna has demonstrated resilience and strategic positioning, maintaining a steady presence within the top 10 brands from August to November 2025. Despite a slight dip in rank from 4th in September to 6th in November, Urban Canna's sales have shown a positive trajectory, particularly with a notable increase in November. This is in contrast to Grown Rogue, which experienced a decline in both rank and sales, dropping from 3rd to 5th place over the same period. Meanwhile, Eugreen Farms has made significant strides, improving its rank from 13th in September to 7th in November, indicating a competitive threat. High Tech has also shown a strong performance, surpassing Urban Canna in October with a leap to 3rd place, although Urban Canna managed to close the gap by November. These dynamics suggest that while Urban Canna is holding its ground, it faces increasing competition from brands like Eugreen Farms and High Tech, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In November 2025, Urban Canna's top-performing product was Dirty Bananas (1g) in the Flower category, maintaining its first-place ranking from August. Gorilla Glue #4 (Bulk) was the second best-seller, having slipped from the top position in October. Garlic Sherbet (1g) debuted in the rankings at third place, showing strong initial sales with 2,564 units sold. Diamond in the Back (1g) and Yummy Yummy (Bulk) took fourth and fifth positions respectively, both entering the rankings for the first time. Notably, Dirty Bananas (1g) saw a significant increase in sales, rising from 2,089 units in August to 3,198 units in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
