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Oct-2025
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Overview
Market Insights Snapshot
Urban Canna has shown a notable performance in the Oregon market, particularly in the Flower category. The brand's ranking improved significantly from July to September 2025, climbing from 11th to 3rd place, before settling at 5th in October. This upward trend in rankings correlates with a steady increase in sales, peaking in September. Such a trajectory suggests strong consumer interest and market penetration in Oregon's competitive Flower segment. The slight dip in October, while still maintaining a top 5 position, could indicate seasonal shifts or increased competition.
Interestingly, Urban Canna's absence from the top 30 rankings in other states or categories could reflect either a strategic focus on the Oregon Flower market or challenges in scaling their brand presence elsewhere. This concentrated success in Oregon might highlight opportunities for growth in other regions if Urban Canna decides to expand. Observing how the brand navigates these dynamics in future months will be crucial for understanding its broader market strategy and potential for diversification beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Urban Canna has demonstrated notable fluctuations in its market positioning from July to October 2025. Urban Canna's rank improved significantly from 11th in July to 3rd in September, before settling at 5th in October. This upward trend was mirrored by a peak in sales in September, indicating strong market performance. However, High Tech emerged as a formidable competitor, climbing from 7th to 3rd place by October, surpassing Urban Canna with a notable sales increase. Meanwhile, Grown Rogue maintained a steady position, consistently ranking 3rd or 4th, indicating a stable market presence. Interestingly, Oregrown demonstrated a remarkable recovery, jumping from 22nd in August to 6th by October, suggesting a resurgence in consumer interest. The Heights Co. also showed a positive trajectory, climbing from 27th in July to 7th in October. These dynamics highlight the competitive pressures Urban Canna faces, necessitating strategic adjustments to maintain and enhance its market position in Oregon's flower category.
Notable Products
In October 2025, Urban Canna's top-performing product was Gorilla Glue #4 (Bulk) in the Flower category, which rose to the number one rank with sales of 2112 units. This product showed a significant improvement from its previous third-place ranking in August 2025. Boston Cream Pie (1g) emerged as the second top product, marking its first appearance on the list with notable sales figures. GMO (1g) maintained a strong presence by securing the third rank, although its sales slightly decreased from September. Hash Burger (Bulk) and Gelato Cake (1g) rounded out the top five, with both experiencing a drop in rankings compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
