.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Urban Canna has shown a dynamic performance across various categories and states, with notable fluctuations in its rankings. In the Flower category in Oregon, the brand experienced a significant drop from the 10th position in March 2024 to the 24th in April 2024. However, it managed to recover slightly, climbing back to the 18th position by June 2024. This downward and then upward trend indicates a volatile market presence, but also suggests resilience and the potential for further growth. The brand's sales figures reflect this movement, with a noticeable dip in April followed by a steady increase in the subsequent months.
It's important to highlight that Urban Canna did not make it into the top 30 brands in some states and categories, which can be seen as a challenge for the brand's market penetration strategy. For instance, not being ranked in certain months may indicate areas where the brand needs to bolster its presence or reassess its marketing strategies. Despite these gaps, the overall recovery in Oregon's Flower category suggests that Urban Canna has the capability to bounce back and possibly improve its standings in other regions and categories as well. This performance analysis provides valuable insights into the brand's market dynamics and future potential.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Urban Canna has experienced notable fluctuations in rank and sales over the past few months. Starting in March 2024 at rank 10, Urban Canna saw a significant drop to rank 24 in April, before recovering to rank 20 in May and improving further to rank 18 in June. This volatility indicates a competitive market where brands such as Doghouse Farms (OR) and Cosmic Treehouse maintain relatively stable positions, with Doghouse Farms notably peaking at rank 2 in April. Meanwhile, Gnome Grown Organics has shown a strong upward trajectory, climbing from rank 45 in March to rank 16 in June, which could pose a growing threat to Urban Canna. The sales data underscores these trends, with Urban Canna's sales rebounding from a dip in April to a high in June, though still trailing behind the top competitors. This analysis suggests that while Urban Canna remains a significant player, it faces stiff competition and must strategize to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for Urban Canna was Cosmic Kush Mints (Bulk) in the Flower category, maintaining its top rank from April 2024 with sales of 1549.0. Garlic Sherbet (1g) rose to the second position with notable sales growth from May to June. Frosted Sherbet (Bulk) entered the rankings at the third position, showing significant performance. Dirty Bananas (Bulk) dropped to the fourth position from its previous top rank in May. Boston Cream Pie (1g) made its debut in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
