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Dec-2025
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Overview
Market Insights Snapshot
Urban Canna has demonstrated a dynamic performance in the Flower category within Oregon. Over the four-month period from September to December 2025, the brand experienced fluctuations in its rankings, starting at 4th place in September and ending the year strong at 3rd place in December. This upward trend in the final month suggests a positive reception of their products or effective market strategies that resonated well with consumers. Notably, the brand momentarily dropped to 6th place in November, indicating a competitive landscape in the Flower category. Despite this dip, Urban Canna's ability to rebound and finish the year in a higher position than where it started showcases its resilience and potential for continued success in the region.
In terms of sales performance, Urban Canna has shown a commendable recovery from October to December 2025. After a noticeable sales dip in October, the brand managed to significantly boost its sales figures by December, achieving over $610,000 in sales. This recovery not only helped improve their ranking but also highlights the brand's capacity to adapt and capture market share. However, the absence of Urban Canna from the top 30 brands in other states or provinces during this period suggests that their influence is currently concentrated in Oregon. This localized success might provide a strategic opportunity for the brand to explore expansion plans in neighboring markets, leveraging their strong presence in the Flower category as a foundation for growth.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Urban Canna has demonstrated notable resilience and growth, particularly in the latter months of 2025. Despite a slight dip in rank from 4th in September to 6th in November, Urban Canna rebounded to 3rd place by December, indicating a positive trend in consumer preference and market strategy. This upward movement is significant, especially when considering the consistent dominance of PRUF Cultivar, which maintained the top position throughout the period. Meanwhile, Bald Peak held steady at 2nd place, showcasing strong brand loyalty and sales performance. Interestingly, Otis Garden saw a dramatic rise from 17th in September to 3rd in November, before settling at 5th in December, reflecting a volatile yet competitive presence. Meraki Gardens experienced fluctuations, dropping from 5th in September to 11th in November, but recovering to 4th in December, highlighting the dynamic shifts within the market. Urban Canna's ability to climb back to 3rd place by December suggests effective strategic adjustments and a robust response to competitive pressures, positioning it well for future growth.
Notable Products
In December 2025, the top-performing product for Urban Canna was Motor OG (Bulk) in the Flower category, which achieved the number one rank with impressive sales of 3954 units. This product showed a significant leap from its fifth position in September 2025. Gas Cream Runtz (Bulk) secured the second position, marking its entry into the top rankings for the first time. GMO (Bulk) ranked third, experiencing a slight decline from its top position in September 2025. Gelato Cake (1g) moved up to fourth place from its fifth position in October 2025, while Dirty Bananas (Bulk) rounded out the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
