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Nov-2025
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Overview
Market Insights Snapshot
In the Concentrates category, Thrifty has demonstrated a varied performance across different Canadian provinces. In Alberta, Thrifty has shown resilience by climbing from a rank of 41 in October 2025 to 34 in November 2025, indicating a positive trend despite not being in the top 30. Conversely, in British Columbia, Thrifty has experienced fluctuations, peaking at rank 31 in November after being 42nd in October. In Ontario, the brand has consistently maintained a strong presence, holding steady at rank 7 from October to November, suggesting a solid market foothold in this region. Such stability in Ontario is noteworthy, given the competitive nature of the concentrates market.
When examining the Flower category, Thrifty's performance in Alberta indicates a promising upward trajectory. Although the brand was not ranked in the top 30 in August and September, it made a notable entry at rank 63 in October and further improved to 56 in November. This movement suggests a growing acceptance and potential market expansion for Thrifty's Flower products in Alberta. The absence of Thrifty from the top 30 in other provinces during this period might highlight regional preferences or competitive challenges specific to the Flower category. Understanding these dynamics could offer valuable insights for strategic planning and market positioning in the future.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown a promising upward trajectory in its rankings over the past few months. Starting from a rank of 9 in August 2025, Thrifty improved to 8 in September and further climbed to the 7th position by October and November. This consistent rise in rank indicates a positive reception and growing customer base, likely driven by effective marketing strategies and product offerings. In comparison, 1964 Supply Co experienced fluctuations, moving from 11th in September to 9th in October, but then dropping back to 10th in November. Meanwhile, MTL Cannabis maintained a steady 5th position throughout, showcasing its strong market presence. Shatterizer mirrored 1964 Supply Co's pattern, indicating competitive pressure in the mid-tier ranks. Tremblant Cannabis held its 6th position consistently, suggesting stability but also highlighting the competitive gap Thrifty is closing in on. Thrifty's sales growth trajectory, surpassing brands like 1964 Supply Co and Shatterizer, underscores its potential to further ascend in the rankings if current trends continue.
Notable Products
In November 2025, Thrifty's top-performing product was Big Steal Live Resin (1g) in the Concentrates category, maintaining its consistent first-place ranking since August, with impressive sales reaching 8605 units. Big Steal Live Resin Dispenser (1g) also held steady in the Concentrates category, securing the second position throughout the months. In the Flower category, BC Organic Sun Grown Bonkers (28g) climbed to the third spot from fourth in October, alongside Mango Sapphire (28g), which maintained its third-place ranking. Bonkers (28g) improved its position from fifth in October to fourth in November. Notably, the Flower category showed dynamic shifts, with products like BC Organic Sun Grown Bonkers experiencing significant sales growth from 169 units in October to 456 in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
