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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Thrifty concentrated 70.80% of October 2026 sales in Concentrates and 29.20% in Flower, with Concentrates up 105.12% year over year and 41.64% month over month while Flower rose 155.86% year over year and 69.09% month over month. Despite a 9.09% increase in average price to $30.82, category momentum outpaced pricing, and Concentrates held the top category position as Thrifty reached rank 4 in Concentrates within Ontario; the mix shift and dual-category acceleration imply volume-led share capture anchored in Concentrates with incremental upside from premium-priced Flower.
Flower’s faster growth rate (155.86% YoY vs. 105.12% YoY in Concentrates) alongside its higher average price of $70.66 relative to $25.01 in Concentrates suggests Thrifty is selectively laddering into higher-ticket units without diluting its core base, reinforced by a 69.09% MoM surge in Flower against 41.64% MoM in Concentrates. Holding a 70.80% share in Concentrates while moving to rank 4 in Ontario indicates defensible depth in the core and a pragmatic expansion path where incremental gains in Flower can lift blended margins, implying a positioning that balances wallet-entry value in Concentrates with premium trading-up in Flower.
Competitive Landscape
Thrifty is currently ranked #4 in ON Concentrates, a 3-place climb from #7 year over year and a 2-place rise from #6 in July 2026, with October 2026 marking its peak rank of #4; meanwhile, Vortex Cannabis Inc. held #1 both this year and last despite a 31% year-over-year sales decline, and Pura Vida advanced from #4 to #2 while growing sales by 35%. Against the middle tier, Nugz (Canada) slipped from #2 to #3 with a 19% sales contraction, and BoxHot moved from #10 to #5 on an 87% sales increase, indicating Thrifty’s ascent to #4 is occurring in a reshuffled field where top-end softness and fast-rising challengers can both open and compress space simultaneously.
Notable Products
Thrifty’s October 2026 sales are concentrated in a few items, with Big Steal Cured Resin (1g) alone at 50.5% and Live Resin accounting for 63.8% of the brand’s revenue. That concentration, alongside a portfolio priced 19.9% below similar products, points to sales coming largely from value-led Live Resin, so most of its sales ride on a single flagship and its sister Live Resin SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
