Thrifty

Data Snapshot: Jun 11, 2024
Thrifty Cannabis Brand Logo
$100K+

May-2024

Sales

Decline

Trend

6-Month

27

Product Count

SKUs

Thrifty

Overview

Product Trends

Thrifty Categories

Thrifty Sales

Market Insights Snapshot

Thrifty Historical Sales by Category

Thrifty has shown varied performance across different categories and states in recent months. In Alberta, the brand struggled to make a significant impact in the Vapor Pens category, failing to rank within the top 30 brands by May 2024. This indicates a potential challenge in maintaining market share or relevance in this specific category within the province. Conversely, in British Columbia, Thrifty's performance in the Pre-Roll category has seen a steady improvement, climbing from rank 81 in February to rank 61 by May 2024. This upward trend suggests growing consumer acceptance and a stronger foothold in the Pre-Roll market in British Columbia.

In Ontario, Thrifty's performance in the Concentrates category has been inconsistent, with rankings fluctuating from 25 in February to 30 in May 2024. Despite this volatility, the brand has managed to remain within the top 30, indicating a resilient presence in the market. Meanwhile, in the Vapor Pens category in Ontario, Thrifty's rankings have been relatively stable, hovering around the 60s. In Saskatchewan, Thrifty's performance in the Vapor Pens category saw a dip, falling out of the top 30 by May 2024, which could be a sign of increasing competition or shifting consumer preferences. Overall, Thrifty's performance across different categories and states highlights both opportunities for growth and areas needing strategic attention.

May-2024 Rank
Vapor Pens
Pre-Roll
Concentrates
61
62
30
32
Thrifty

Competitive Landscape

In the competitive landscape of the Pre-Roll category in British Columbia, Thrifty has shown a notable upward trend in its rankings over the past few months. Starting at rank 81 in February 2024, Thrifty climbed to rank 61 by May 2024, indicating a steady improvement in market position. This positive movement contrasts with brands like Lord Jones and Canaca, which have experienced declines or fluctuating ranks. For instance, Lord Jones dropped from rank 50 to 58, while Canaca fell from 41 to 60 over the same period. Additionally, 3Saints entered the top 100 in April 2024 at rank 77 and improved to 62 by May 2024, showcasing a rapid rise. Meanwhile, OHJA also showed significant improvement, moving from rank 83 to 64. These shifts highlight Thrifty's growing market presence and potential for continued sales growth amidst a competitive environment.

Thrifty market ranking for BC Pre-Roll

Thrifty

Notable Products

For May-2024, the top-performing product from Thrifty is Stixx - Hippie Chicken Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking consistently since February and achieving a notable sales figure of 5953 units. Following closely, Mac N Cookies Pre-Roll (1g) holds the second position, showing steady improvement from third place in February. Stixx - Indica Waffle Cone Pre-Roll (1g) ranks third, demonstrating a consistent upward trend from fourth place in March. Big Steal Live Resin (1g) in the Concentrates category remains in the fourth position, despite a dip in sales in April. Hippie Chicken Blunt (1g) continues to hold the fifth position since its entry in March, showing a gradual increase in sales.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Stixx - Hippie Chicken Pre-Roll (1g)
Pre-Roll
1
1
1
1
Mac N Cookies Pre-Roll (1g)
Pre-Roll
3
2
2
2
Stixx - Indica Waffle Cone Pre-Roll (1g)
Pre-Roll
2
4
3
3
Big Steal Live Resin (1g)
Concentrates
4
3
4
4
Hippie Chicken Blunt (1g)
Pre-Roll
>5
5
5
5
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