.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Thrifty’s mix is overwhelmingly Concentrates at 92.63% share with 62.57% YoY growth and a 2.67% MoM lift, while Flower holds 6.88% share with 289.62% YoY growth but a -59.14% MoM drop; Vapor Pens sit at 0.49% share with -89.59% YoY and a 29.84% MoM uptick. Average price rose 5.93% YoY to $26.05 as category pricing diverged, with Concentrates averaging $24.84 and Flower at $73.77, and Thrifty ranked 6 in Concentrates in Ontario. The pattern implies dependency on Concentrates for scale and rank stability in Ontario, with Flower’s volatility acting as a swing factor for growth rates but not yet for share.
The combination of a 92.63% Concentrates share and only a 2.67% MoM gain, alongside a -59.14% MoM in Flower and a 29.84% MoM in Vapor Pens, signals concentration risk: short-term swings outside Concentrates have limited portfolio impact but can distort revenue trajectories. With 56.14% brand-level YoY growth against a 62.57% YoY in Concentrates and a 289.62% YoY in Flower, positioning skews toward value-led Concentrates where Thrifty holds rank 6 in Ontario, implying that incremental share capture in Concentrates will drive rank changes more reliably than chasing smaller, volatile categories.
Competitive Landscape
Thrifty ranks #6 in ON Concentrates in May 2026, improving 4 positions year over year from #10, but slipping 1 spot from its April 2026 peak of #5 to #6, which places it just behind Endgame now down to #5 after a year-over-year sales decline of 49.7% and well below Pura Vida which advanced from #4 to #2 with a 30.8% YoY sales increase; meanwhile, category leader Vortex Cannabis Inc. held #1 year over year with a 7.9% YoY sales gain while Tremblant Cannabis climbed from #7 to #4 with 15.7% YoY growth, indicating that Thrifty’s upward YoY trajectory offset by a recent 1-rank pullback implies momentum is present but share is tightening against faster-rising rivals.
Notable Products
Bonkers (28g) posted the steepest decline at -86.8% MoM while dropping to rank 8, and Mango Sapphire (28g) fell -68.1% MoM at rank 5, indicating a sharp retreat in large-format Flower. In contrast, Grab Bag Full Spectrum Distillate Cartridge (1g) gained +29.8% MoM at rank 6 and Big Steal Live Resin Dispenser (1g) rose +29.5% MoM at rank 2, while Big Steal Live Resin (1g) held rank 1 despite a -1.3% MoM slip and $223,583 in May 2026 sales. Four of the top ten are Flower SKUs, yet three of those Flower entries show double-digit declines of -42.4%, -68.1%, and -86.8%, whereas two of the top three Concentrates either expanded nearly +30% or maintained the top rank. The pattern implies Thrifty’s revenue concentration is shifting toward Concentrates and select Vapor Pens as large-format Flower weakens, pointing to a portfolio tilt toward higher-velocity extract formats over bulk Flower in May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
