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Sep-2024
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Overview
Market Insights Snapshot
Thrifty's performance across various categories and states/provinces shows a mixed bag of results, with some notable improvements and areas for concern. In British Columbia, the brand's position in the Pre-Roll category has seen a positive shift from 73rd in June to 63rd by September, indicating a growing acceptance and popularity in this market segment. This upward movement is complemented by an increase in sales, suggesting a strengthening foothold in the province. Conversely, in the Ontario market, Thrifty's rank in the Vapor Pens category has consistently remained outside the top 30, reflecting challenges in capturing consumer interest in this category. The brand's performance in Concentrates, however, has been more promising, climbing from 22nd to 17th place over the same period, hinting at a successful strategy in this product line.
In Saskatchewan, Thrifty's presence in the Vapor Pens category has been noteworthy, with a significant jump in ranking from 39th in June to 23rd in August, before settling at 26th in September. This suggests a volatile but generally positive trend, likely driven by strategic marketing or product enhancements. Despite these gains, the brand's absence from the top 30 in several other categories across different regions highlights areas where Thrifty may need to innovate or increase its market penetration efforts. While some categories show promise, the brand's overall market positioning suggests that there is still considerable room for growth and improvement.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown a promising upward trend in rank over the past few months, moving from 22nd in June 2024 to 17th by September 2024. This improvement indicates a positive reception and growing customer base, which is crucial for sustaining sales momentum. Notably, Wagners, a key competitor, experienced a decline in rank from 8th to 15th during the same period, which may provide Thrifty with an opportunity to capture market share from customers seeking alternatives. Meanwhile, RAD (Really Awesome Dope) maintained a relatively stable position, though it saw a drop to 19th place by August and September, potentially signaling a vulnerability that Thrifty could capitalize on. Additionally, GREAZY consistently outperformed Thrifty, holding the 16th rank in September, suggesting that while Thrifty is gaining ground, it still faces stiff competition from brands with a slightly stronger market presence.
Notable Products
In September 2024, the top-performing product for Thrifty was Stixx - Hippie Chicken Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with a notable sales figure of 7304 units. The second spot was consistently held by Mac N Cookies Pre-Roll (1g), also in the Pre-Roll category, showing stable performance across the months. Big Steal Live Resin (1g) in the Concentrates category remained at rank three since July, demonstrating a steady increase in sales figures. Stixx - Indica Waffle Cone Pre-Roll (1g) retained its fourth position for three months, indicating consistent demand. The Peach OG Liquid Live Resin Cartridge (1g) in the Vapor Pens category debuted in the rankings in August at fifth place, maintaining its position into September, suggesting a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
