.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Thrifty’s category mix in September 2026 concentrated 73.08% of sales in Concentrates (ranked 6 in Concentrates within Ontario), with Concentrates up 34.46% year over year and 13.10% month over month, while Flower accounted for 26.92% share with a 43.25% month-over-month gain but no reported year-over-year figure. Average prices diverged sharply, with Concentrates at $24.70 versus Flower at $69.96, and brand-level average price rising 26.83% year over year alongside an 81.34% brand sales increase; the mix shift implies volume leverage is anchored in lower-priced Concentrates while Flower’s rapid month-over-month expansion supplies higher ticket contribution.
The tilt toward a 73.08% Concentrates share in September 2026 combined with a #6 rank in Ontario Concentrates suggests Thrifty’s immediate competitive footing depends on defending Concentrates momentum (+13.10% MoM) while selectively scaling Flower (+43.25% MoM) to diversify revenue density. With brand sales up 81.34% year over year against a 26.83% rise in average price, the pattern implies unit growth is outpacing pricing, so preserving price-accessible Concentrates while using premium-priced Flower to lift blended revenue per transaction is the practical path to improve rank without over-reliance on one category.
Competitive Landscape
Thrifty sits at rank #6 in ON Concentrates in September 2026, up 2 positions from #8 year over year, while holding flat versus June 2026 at #6; against this, BoxHot advanced from #9 to #5 and Pura Vida climbed from #4 to #2, indicating that peers are gaining share faster as Thrifty’s improvement from its March 2026 peak of #5 has not been sustained, implying the brand risks being boxed out of the top five unless its rank trajectory accelerates beyond a 2-position YoY gain.
Notable Products
Bonkers (28g) posted the standout move in September 2026 with a 187.2% month-over-month surge to rank 5, while BC Organic Sun Grown Bonkers (28g) dropped 21.6% to rank 6. Mango Sapphire (28g) climbed 59.9% to rank 3, and Big Steal Live Resin (1g) grew 12.8% while holding rank 1. Four of the top ten are Flower SKUs, and three are Concentrates, indicating a tilt toward high-volume Flower runs even as flagship Concentrates maintain the top rank; this mix implies Thrifty is leaning into value-driven large-format Flower to broaden basket reach while keeping Concentrates as the brand’s entry beacon.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
