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Jun-2024
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Overview
Market Insights Snapshot
Thrifty's performance across various categories and states/provinces has shown a mix of upward and downward trends. In Alberta, Thrifty's rank in the Vapor Pens category saw a slight improvement from 80th in March 2024 to 74th in April 2024, but it did not maintain a position within the top 30 in subsequent months. This indicates a challenge in maintaining a competitive edge in this category. Conversely, in British Columbia, Thrifty's Pre-Roll category displayed consistent improvement, moving from 73rd in March to 62nd by May, though it slightly dropped to 67th in June. This suggests a strong but fluctuating performance in that market.
In Ontario, Thrifty's performance in the Concentrates category has been notable, with the brand ranking 21st in March, dropping to 30th by May, but then rebounding to 20th in June. This volatility may reflect seasonal demand or competitive pressures. However, in the Vapor Pens category, Thrifty's rank fluctuated, peaking at 62nd in May and dropping to 71st in June. In Saskatchewan, the brand's position in the Vapor Pens category showed a decline from 30th in March to 35th in June, indicating a need for strategic adjustments to regain market share. These insights highlight the diverse performance of Thrifty across different regions and product categories, reflecting both opportunities and challenges in the competitive cannabis market.
Competitive Landscape
In the Ontario concentrates market, Thrifty has experienced notable fluctuations in its rank and sales over recent months. After a dip in April and May 2024, where Thrifty fell to 29th and 30th positions respectively, the brand made a significant comeback to 20th place in June 2024. This resurgence suggests a positive trend in consumer preference or effective marketing strategies. In comparison, Carmel has shown a steady improvement, moving from 19th in March to 17th in June 2024, indicating consistent growth. Meanwhile, Community Cannabis has maintained a relatively stable position, fluctuating slightly but staying within the top 20. On the other hand, HASHCO and GREAZY have shown varied performance, with HASHCO improving its rank from 29th to 21st and GREAZY experiencing minor fluctuations. These dynamics highlight the competitive nature of the market and the importance for Thrifty to continue its upward trajectory to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Thrifty was Stixx - Hippie Chicken Pre-Roll (1g), maintaining its first-place rank with sales of 6,220 units. Mac N Cookies Pre-Roll (1g) held steady in second place, followed by Stixx - Indica Waffle Cone Pre-Roll (1g) in third. Big Steal Live Resin (1g) continued to rank fourth, showing a notable increase in sales from previous months. Hippie Chicken Blunt (1g) remained in fifth place, demonstrating consistent performance. Overall, the rankings of these top products have been stable over the past months, with slight fluctuations in sales figures.
Top Selling Cannabis Brands
