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Dec-2025
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Overview
Market Insights Snapshot
Thrifty's performance in the Alberta market shows an interesting trajectory, especially in the Concentrates category. While they did not break into the top 30 in September 2025, they improved their ranking to 34th by November and maintained this position in December, indicating a positive trend despite not being in the top echelon initially. In the Flower category, although Thrifty was not in the top 30 in September, they entered at 63rd in October and reached 56th in November, before slightly declining to 59th in December. This movement suggests a growing presence, albeit still outside the top 30, which could be seen as an area for potential growth and improvement.
In Ontario, Thrifty's performance in the Concentrates category is notably strong, consistently holding the 7th position from October through December 2025. This stability in a high-ranking position highlights Thrifty's solid foothold in this market segment. Meanwhile, in British Columbia, Thrifty's entry into the Concentrates category at 34th in November and maintaining this rank in December suggests a stable, albeit modest, market presence. The absence of a ranking in September and October indicates that Thrifty was not among the top 30 brands, which could either suggest a recent entry into the market or a previous lack of competitiveness that has since been addressed.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown consistent performance, maintaining its rank at 7th place from October to December 2025, despite facing stiff competition. Notably, 1964 Supply Co improved its rank from 11th in September to 9th in December, indicating a positive trend in sales, which could pose a future challenge to Thrifty. Meanwhile, MTL Cannabis experienced a slight decline, dropping from 5th to 6th place by December, suggesting potential vulnerabilities that Thrifty could capitalize on. Tremblant Cannabis also showed resilience by climbing to 5th place in December. The emergence of BoxHot in the top 10 with an 8th place rank in December further intensifies the competitive landscape. Thrifty's steady sales growth, culminating in a notable increase by December, positions it well against these competitors, but the dynamic shifts in rankings highlight the need for strategic marketing and product differentiation to maintain its standing.
Notable Products
In December 2025, the top-performing product from Thrifty was Big Steal Live Resin (1g) in the Concentrates category, maintaining its first-place rank consistently from September through December, with sales reaching 9336 units. Following closely, Big Steal Live Resin Dispenser (1g) also held steady at the second rank in the same category, despite a slight decrease in sales. BC Organic Sun Grown Bonkers (28g) in the Flower category retained its third-place position from November, showing a steady increase in sales from October. Mango Sapphire (28g) slipped from third to fourth place in December, indicating a decline in sales performance. Bonkers (28g) remained in the fifth position, experiencing a slight increase in sales compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
