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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Concentrates accounted for 79.04% share in August 2026 while Flower held 20.96%, with Concentrates growing 46.14% YoY and slipping 2.46% MoM versus Flower’s 56.50% MoM decline and no YoY baseline. Average price rose 18.76% YoY to $28.39, with Concentrates priced at $24.89 and Flower at $60.31, indicating mix pressure as Flower’s steep MoM contraction coincided with a slight MoM dip in Concentrates. With overall brand sales up 82.76% YoY against a 24-month pace of 28.43%, the mix tilts further toward Concentrates even as that category softens MoM; the pattern implies Thrifty is leaning into high-volume Concentrates while Flower volatility curbs short-term momentum.
Holding rank 6 in Concentrates in Ontario alongside a 46.14% YoY rise in that category and a 2.46% MoM dip suggests durable placement but sensitivity to monthly shifts, while the brand-wide 82.76% YoY growth outpaces the mix leader’s category growth. The 18.76% YoY price increase paired with a category share of 79.04% signals pricing headroom within Concentrates, whereas the 56.50% MoM Flower contraction and 20.96% share indicate limited reliance on premium-priced Flower. This positioning implies Thrifty’s near-term performance hinges on stabilizing Concentrates’ monthly cadence to protect its rank 6 foothold while using Flower selectively to lift average price without reintroducing volume risk.
Competitive Landscape
Thrifty is ranked #6 in ON Concentrates in August 2026, up 4 positions year over year from #10, and 1 position ahead of its May 2026 level at #7; however, its peak was #5 in March 2026, indicating a 1-rank pullback from that high. Relative positioning shows BoxHot rising from #9 to #4 while expanding sales by 58.8%, and Endgame sliding from #3 to #5 with a 33.0% sales decline, suggesting Thrifty’s ascent is enabled more by competitor volatility than by a breakthrough, and the trajectory implies a narrow window to reclaim a top-5 slot before faster climbers consolidate share.
Notable Products
Hawaiian Punch (7g) posted the standout move in August 2026 with +95.6% MoM while rising to rank 6, contrasting with Bonkers (28g) dropping -51.6% MoM at rank 7. Big Steal Live Resin (1g) held rank 1 with +5.7% MoM, whereas Big Steal Live Rosin (1g) fell -24.8% MoM at rank 3, indicating share consolidation within Concentrates at the top. Four of the top ten are Flower SKUs and four are Concentrates, but only one Concentrates SKU gained double digits while two Flower SKUs moved more than ±40%, which implies the growth engine is shifting toward opportunistic mid-pack Flower while flagship Concentrates stabilize volume around roughly $224,562.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
