.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Thrifty has shown varied performance across different states and categories, with some notable trends. In the Alberta market, Thrifty made its debut in the top 30 for the Concentrates category in March 2025, securing the 28th position. However, by April, it slipped out of the top 30, indicating a potential challenge in maintaining its rank. In contrast, Thrifty has consistently improved its standing in the Ontario Concentrates category, moving from 17th in January to a solid 10th position by March and April. This upward trend in Ontario suggests a strengthening market presence and consumer preference for Thrifty's offerings in that region.
In British Columbia, Thrifty's performance in the Concentrates category has been relatively stable, though not stellar. The brand ranked 36th in January, dipped to 39th in February, then climbed to 33rd in March, only to fall back to 36th in April. This fluctuation indicates a competitive market where Thrifty struggles to secure a consistent top position. Additionally, Thrifty's presence in the Pre-Roll category in British Columbia was short-lived, as it ranked 89th in January and did not appear in the top 30 in the following months, highlighting a potential area for growth. Overall, while Thrifty shows promise in certain markets, there are clear opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of the Concentrates category in Ontario, Thrifty has shown a significant upward trajectory in its rankings over the first four months of 2025. Starting from a position outside the top 15 in January, Thrifty climbed to the 10th spot by March and maintained this position in April. This improvement in rank is indicative of Thrifty's growing market presence and competitive edge. Notably, Shatterizer, which started at the 6th position in January, experienced a slight decline to 8th by April, suggesting a potential opportunity for Thrifty to close the gap further. Meanwhile, Roilty Concentrates remained stable at the 9th position, while Adults Only saw a slight dip from 10th to 12th. Thrifty's sales growth, particularly the jump from February to March, underscores its increasing consumer appeal and market penetration, setting a positive trend against its competitors.
Notable Products
In April 2025, Big Steal Live Resin (1g) maintained its top position in the Concentrates category with a notable sales figure of 6908. Peach OG Liquid Live Resin Cartridge (1g) climbed to the second spot in the Vapor Pens category, improving from third place in March. Stixx - Toasted Marshmallow Pre-Roll 10-Pack (5g) held steady in the Pre-Roll category, dropping slightly to third after being second in March. Stixx - Hippie Chicken Pre-Roll (1g) re-emerged in the rankings at fourth place after not being ranked in March. Grab Bag Full Spectrum Distillate Cartridge (1g) remained consistent in fifth place in the Vapor Pens category, mirroring its March ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
