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Sep-2025
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Overview
Market Insights Snapshot
Thrifty has demonstrated varied performance across different state markets, particularly in the concentrates category. In Alberta, Thrifty maintained a steady presence in the top 30 ranks, holding the 25th position in June and improving slightly to 24th in July, before slipping to 30th in both August and September. This consistency, albeit at the lower end of the top 30, suggests a stable but competitive environment. In contrast, British Columbia shows a more challenging scenario for Thrifty, as it did not make it into the top 30 for June, and ranked 35th and 37th in July and August, respectively. This indicates potential growth opportunities or the need for strategic adjustments to improve market penetration in British Columbia.
In Ontario, Thrifty has shown a strong and consistent performance in the concentrates category, consistently ranking within the top 10. Starting at 9th place in June, the brand maintained a similar position throughout the following months, even climbing to 8th in September. This stability in Ontario is underscored by a noteworthy increase in sales from July to September, suggesting a solid foothold in this market. The performance in Ontario contrasts with the challenges faced in Alberta and British Columbia, highlighting the importance of regional strategies tailored to each market's competitive landscape.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Thrifty has shown a promising upward trend in its rankings over the past few months. Starting from a rank of 9th in June 2025, Thrifty experienced a slight dip to 10th in July but quickly rebounded to 9th in August and further climbed to 8th by September. This positive trajectory suggests a strengthening market position despite facing stiff competition. Notably, Shred maintained a steady presence in the top tier, ranking consistently at 6th before slipping to 7th in September, while Tremblant Cannabis saw a slight improvement, moving from 7th to 6th. Meanwhile, Shatterizer experienced a slight decline, dropping from 8th to 9th in September. Thrifty's ability to improve its rank amidst these shifts indicates a robust growth in sales, particularly in September, where it outperformed its previous months, suggesting a competitive edge in the evolving Ontario concentrates market.
Notable Products
In September 2025, the top-performing product from Thrifty was Big Steal Live Resin (1g) in the Concentrates category, maintaining its number one rank consistently since June 2025 with a notable sales figure of 7967. Big Steal Live Resin Dispenser (1g), also in Concentrates, held steady at the second position throughout the same period, showing a steady increase in sales. Peach OG Liquid Live Resin Cartridge (1g) in Vapor Pens regained its third-place ranking after slipping to fourth in August 2025. Grab Bag Full Spectrum Distillate Cartridge (1g) remained at fourth place, unchanged from July 2025. A new entrant, Bubble Berry Distillate Cartridge (1g) in Vapor Pens, debuted at fifth place in September, indicating potential growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
