Market Insights Snapshot
Thrifty, a cannabis brand known for its Vapor Pens and Pre-Roll products, has shown varying performance across different states. In Alberta, the brand's Vapor Pens have experienced a fluctuating ranking, moving from 35th in August 2023 to 42nd in November 2023. This trend is mirrored in British Columbia, with the ranking for the same category remaining relatively stable around the mid-40s. However, in the Pre-Roll category, Thrifty has shown some improvement, moving up from 56th to 50th between August and November 2023.
Interestingly, in Ontario, Thrifty's Concentrates category made a significant leap from not being in the top 20 in August and September to achieving 40th place in November 2023. The Pre-Roll and Vapor Pens categories, however, have remained relatively stable, hovering around the mid-80s and mid-50s respectively. In Saskatchewan, Thrifty's Vapor Pens have shown consistent performance, improving from 21st to 19th place between August and November 2023. However, the Pre-Roll category showed a drop, moving from 100th to 96th in the same period.
In the Pre-Roll category within British Columbia, Thrifty has been maintaining a consistent rank within the top 60 brands from August to November 2023. However, it's worth noting that Thrifty's rank improved from 58th in October to 50th in November, indicating a positive trend. In comparison, Tantalus Labs and The Loud Plug have seen their ranks deteriorate over the same period. Interestingly, The Original Fraser Valley Weed Co. experienced a significant drop in rank from 25th in October to 56th in November. On the other hand, SUPER TOAST has seen a considerable improvement in rank, jumping from 70th to 48th. In terms of sales, Thrifty's sales increased from October to November, a trend that was also observed with SUPER TOAST and The Loud Plug, while the other two competitors saw a decline.
In November 2023, Thrifty's top-performing product was the Stixx - Hippie Chicken Pre-Roll (1g), maintaining its number one ranking for the fourth consecutive month with sales peaking at 15,349 units. The second-best performer was the Stixx - Indica Waffle Cone Pre-Roll (1g), which also held its rank from previous months, though sales dipped slightly to 9,946 units. The Mac N Cookies Pre-Roll (1g) secured the third spot, consistent with its performance in September and October. The Peach OG Liquid Live Resin Cartridge (1g) from the Vapor Pens category moved up to the fourth position, showing a rise in popularity. Finally, the Magic Melon Liquid Live Resin Cartridge (1g) dropped to the fifth rank, indicating a slight decrease in demand compared to previous months.