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Jul-2025
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Overview
Market Insights Snapshot
Thrifty has shown varied performance across different provinces, particularly in the Concentrates category. In Alberta, Thrifty's ranking improved from 36th in April 2025 to 21st in June 2025, before slightly declining to 23rd in July 2025. This indicates a positive trend in the middle of the year, despite a small setback in July. In British Columbia, Thrifty made an appearance in the top 30 only in July 2025, ranking 34th, which suggests a breakthrough moment in this province. The absence of earlier rankings in British Columbia highlights room for growth, but also potential challenges in gaining traction.
In Ontario, Thrifty has consistently maintained a strong presence in the Concentrates category, holding a steady 9th position from May through July 2025. This stability indicates a solid market presence and customer loyalty within Ontario. However, the lack of top 30 rankings in British Columbia until July points to a disparity in brand performance across provinces. Such differences underscore the importance of understanding regional market dynamics and consumer preferences. This analysis provides a glimpse into Thrifty's performance, suggesting both opportunities and challenges across the Canadian cannabis landscape.
Competitive Landscape
In the competitive landscape of the Concentrates category in Ontario, Thrifty has shown a stable yet challenging performance trajectory. From April to July 2025, Thrifty maintained a consistent rank, starting at 11th in April and improving to 9th by May, where it remained through July. This stability in rank is notable given the competitive pressures from brands like Tremblant Cannabis, which consistently held the 7th position, and Shatterizer, maintaining the 8th position throughout the same period. Despite Thrifty's consistent ranking, its sales showed a slight decline from May to July, contrasting with the upward sales trend of 3Saints, which climbed from 20th in April to 11th in July, indicating a potential threat to Thrifty's market position. Meanwhile, Adults Only closely trailed Thrifty, fluctuating between 10th and 12th place, highlighting a competitive environment where small shifts in sales can significantly impact rankings.
Notable Products
In July 2025, the top-performing product for Thrifty was Big Steal Live Resin (1g) in the Concentrates category, maintaining its number one rank consistently from April through July with sales reaching 7987 units. Big Steal Live Resin Dispenser (1g) also held steady at second place in the Concentrates category since May. Peach OG Liquid Live Resin Cartridge (1g) ranked third in the Vapor Pens category, showing a slight increase in sales to 390 units compared to previous months. Grab Bag Full Spectrum Distillate Cartridge (1g) remained in fourth place for Vapor Pens, although its sales saw a decline to 66 units. Notably, Pineapple Rings Live Resin Cartridge (1g) entered the rankings for the first time in July, securing the fifth position in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
