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Oct-2025
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Overview
Market Insights Snapshot
Thrifty has shown varied performance across different categories and regions, with notable movements in rankings and sales figures. In the concentrates category, the brand has consistently maintained a strong presence in Ontario, improving its rank from 10th in July to 7th by October 2025, indicating a positive trend in consumer preference and market penetration. However, in Alberta, Thrifty's ranking slipped from 24th in July to 37th in October, suggesting challenges in maintaining its market share in this province. The brand's absence from the top 30 in the flower category in Alberta until October is a point of concern, as it indicates potential difficulties in competing with other brands in this popular segment.
In British Columbia, Thrifty has faced challenges in the concentrates category, with its ranking remaining stagnant at 39th place in both September and October, despite a slight improvement in sales between July and October. This suggests that while there is some consumer interest, the brand may need to enhance its strategies to climb the ranks in this province. The sales trend in Ontario's concentrates category is particularly impressive, with a steady increase from July to October, highlighting Thrifty's growing acceptance and potential for further expansion in this market. Overall, while Thrifty has made significant strides in certain regions, there are opportunities for growth and improvement in others, particularly in Alberta's flower category and British Columbia's concentrates segment.
Competitive Landscape
In the Ontario concentrates market, Thrifty has shown a promising upward trend in its rankings over the past few months, moving from 10th place in July 2025 to 7th place by October 2025. This positive trajectory in rank is indicative of Thrifty's growing presence and competitive edge in the market. Notably, Thrifty has outpaced Shatterizer, which fluctuated between 9th and 11th place, and 1964 Supply Co, which was absent from the top 20 in August but made a comeback to 9th place by October. Despite MTL Cannabis maintaining a steady 5th place rank throughout this period, Thrifty's consistent sales growth, culminating in a notable increase to 202,703 CAD in October, suggests a strengthening market position. Meanwhile, Tremblant Cannabis held its 6th place rank, but its sales saw a decline, which could present an opportunity for Thrifty to further close the gap and potentially surpass them in the near future.
Notable Products
In October 2025, Big Steal Live Resin (1g) maintained its position as the top-performing product for Thrifty, with sales reaching 8,070 units. The Big Steal Live Resin Dispenser (1g) also held steady in second place, although its sales figures saw a slight decrease compared to September. New entries in the rankings include Mango Sapphire (28g) and BC Organic Sun Grown Bonkers (28g), which took the third and fourth spots, respectively, indicating a strong performance in the Flower category. Bonkers (28g) rounded out the top five, showcasing a growing interest in larger quantity flower products. The consistency in the top two Concentrates products suggests a stable demand, while the introduction of Flower products in the rankings highlights a potential shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
