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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Adults Only exited July 2026 with a category mix concentrated in Vapor Pens at 73.82% share, where sales declined 2.77% year over year and 14.46% month over month, while Pre-Roll held 14.11% share with a 21.97% YoY drop but a 15.71% MoM rebound. Concentrates rose 12.31% YoY and 5.02% MoM to 11.90% share, and Edible contracted 36.01% MoM to 0.16% share; alongside a 2.01% YoY decrease in average price to $36.89 and a brand-level YoY sales change of -4.41%, this mix signals reliance on a softening lead category offset partially by growth in Concentrates. In Ontario Vapor Pens, the brand sat at rank 12, which, coupled with the double-digit MoM decline in Vapor Pens and the double-digit MoM gain in Pre-Roll, indicates share is vulnerable where the brand is most exposed but gains are being tested in secondary formats.
The pattern implies Adults Only’s positioning is tethered to a weakening Vapor Pens base (rank 12 and -14.46% MoM in July 2026) while momentum is migrating to value-leaning or potency-driven segments, as seen in Pre-Roll’s 15.71% MoM lift despite a 21.97% YoY decline and Concentrates’ 12.31% YoY expansion at a $37.51 price point. With overall brand sales down 4.41% YoY but average price only 2.01% lower, the brand is likely trading mix rather than price, suggesting a pivot opportunity: protect core Vapor Pens share above 70% while reallocating toward Concentrates at 11.90% share and selectively supporting Pre-Roll to smooth volatility.
Competitive Landscape
Adults Only sits at rank #12 in ON Vapor Pens in July 2026, down 2 positions year over year from #10 and 3 positions from April 2026’s #9, after previously peaking at #7 in January 2026. In contrast, Spinach moved up from #4 to #1 alongside a 144.7% year-over-year sales gain, while General Admission slipped from #3 to #4 with a -19.0% sales change, indicating share is consolidating at the top as mid-tier volatility rises. The combination of a 2-rank YoY decline and a 3-rank slide since April 2026 implies Adults Only is drifting from the competitive core, and without a reversal toward its January 2026 peak at #7, further erosion against faster-advancing leaders is likely.
Notable Products
Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) fell 27.9% month over month yet held rank 1, while Missionary Mango NSFW Liquid Diamond Cartridge (1g) dropped 11.8% to rank 4 and Grape Kush NSFW Blunt Liquid Diamond Cartridge (1g) slid 39.7% at rank 10; this split between share retention and double-digit declines indicates price or promo pullback hitting Vapor Pens harder than demand for the lead SKU. Bumpin' Blue Raspberry Nsfw Diamond Coated Infused Pre-Roll 3-Pack (1.5g) climbed 27.8% to rank 2 against broad Vapor Pens softness, and six of the top ten are Vapor Pens concentrated between ranks 1 and 10, implying category concentration with elevated volatility. The Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) was flat at +0.8% in rank 7 while Cheeky Cherry NSFW Diamond Coated Infused Pre-Roll 3-Pack (1.5g) in rank 6 grew 4.1%, and Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) in rank 3 dipped 5.8%, together signaling that flavor equity carries across formats but cartridges need reinforcement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
