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Jun-2024
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Overview
Market Insights Snapshot
Adults Only has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a consistent ranking in the Concentrates category, holding the 11th position in both March and April before slipping to 14th in May and June. This suggests a slight decline in market position despite a recovery in sales in June. Conversely, the Vapor Pens category in Alberta has seen more fluctuation, with the brand ranking 35th in June, a significant improvement from the 56th position in May, yet it did not manage to stay in the top 30 in the earlier months, indicating a volatile performance.
In British Columbia, Adults Only experienced a decline in the Concentrates category, dropping from 11th place in April to 17th in June. This downward trend is mirrored in the Vapor Pens category, where the brand also fell from 12th position in April to 17th in June. However, the brand's performance in Ontario is more stable, especially in the Concentrates category where it improved from 13th in March and April to 11th in June. In the Vapor Pens category, Adults Only maintained a top 10 position through March to May, before slipping to 10th place in June, demonstrating a relatively strong foothold in the market. In Saskatchewan, the brand has shown some consistency in the Vapor Pens category, with minor fluctuations between the 15th and 18th positions, suggesting a stable but not leading presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in Ontario, Adults Only has experienced notable fluctuations in rank and sales over the past few months. Despite a promising start in March 2024 with a rank of 9, Adults Only saw a slight improvement in April 2024, moving up to 8th place. However, the brand's rank dipped to 9th in May 2024 and further to 10th in June 2024. This downward trend in ranking is accompanied by a consistent decline in sales, from a peak in March 2024 to lower figures in subsequent months. In contrast, Spinach showed a positive trend, climbing from 11th in April 2024 to 8th in May and maintaining that position in June 2024, indicating a potential threat to Adults Only's market share. Similarly, DEBUNK has shown strong performance, rising from 12th in March 2024 to 7th in May 2024, before settling at 9th in June 2024. Meanwhile, Fuego Cannabis (Canada) experienced a decline, dropping from 7th in March and April 2024 to 11th in May and June 2024, which could provide an opportunity for Adults Only to reclaim higher ranks if they can address the downward sales trend. Finally, LITTI has remained relatively stable, fluctuating between 12th and 15th place, posing less of a competitive threat. These dynamics highlight the need for Adults Only to strategize effectively to regain and sustain a higher market position amidst fluctuating competition.
Notable Products
In June 2024, the top-performing product for Adults Only was the Cheeky Cherry Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with sales of 14,026 units. The Missionary Mango NSFW Liquid Diamond Cartridge (1g) held the second position, consistent with its ranking in previous months. The Promiscuous Peach NFSW Liquid Diamond Cartridge (1g) remained steady in third place. In the Concentrates category, the Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) and Missionary Mango NSFW Liquid Diamond Dispenser (1g) continued to rank fourth and fifth, respectively. These rankings indicate a stable performance for Adults Only's top products over the past several months.
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