.svg){kind=small}
Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Adults Only concentrated 75.03% of August 2026 sales in Vapor Pens, where sales declined 4.88% year over year and 7.30% month over month, while Concentrates rose 15.50% YoY but slipped 2.07% MoM to 13.62% share. Pre-Roll contracted sharply with a 31.77% YoY drop and a 29.80% MoM decline, leaving it at 11.18% share, and Edible fell 46.85% MoM to just 0.17% share. With overall brand sales down 6.59% YoY and average price down 2.88% YoY to $36.91, the mix shift indicates reliance on Vapor Pens is amplifying short-term volatility even as Concentrates provides a partial offset.
Positioning is anchored in Vapor Pens at rank 13 in Ontario, but the 7.30% MoM decline in that category, alongside a 29.80% MoM pullback in Pre-Roll, points to overexposure to segments with acute monthly swings, while the 15.50% YoY growth in Concentrates suggests a viable secondary pillar. The combination of a 2.88% YoY price decrease and Vapor Pens holding a 75.03% share implies price-led defense in a dominant category rather than portfolio diversification, which could cap recovery when the lead segment posts mid-to-high single digit MoM declines.
Competitive Landscape
Adults Only sits at rank 13 in August 2026 in ON Vapor Pens, down 4 positions year over year from rank 9 and down 4 positions versus May 2026’s rank 9; this slippage contrasts with Spinach climbing from rank 4 to rank 1 alongside a 152.8% YoY sales increase and Jays (Canada) jumping from rank 17 to rank 5 with 110.0% YoY growth, while General Admission moved from rank 3 to rank 4 amid a -16.6% YoY decline; Adults Only’s peak rank 7 in January 2026 versus today’s 13, together with peers shifting upward or holding in the top 5, implies share is consolidating around faster-moving competitors and that Adults Only’s trajectory points to further mid-tier pressure unless rank momentum reverses.
Notable Products
Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) delivered the standout move with a +153.6% month-over-month surge to $290,793 while climbing to rank 1, whereas Bumpin' Blue Raspberry Nsfw Diamond Coated Infused Pre-Roll 3-Pack (1.5g) fell -35.0% to rank 4. Within Vapor Pens, Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) at rank 2 slipped -3.6% and Missionary Mango NSFW Liquid Diamond Cartridge (1g) at rank 3 declined -4.5%, indicating share consolidation around the leading cherry SKU. Four of the top five are Vapor Pens and six of the top ten are Vapor Pens, while Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) in Concentrates dropped -24.5% to rank 8 and Cheeky Cherry NSFW Diamond Coated Infused Pre-Roll 3-Pack (1.5g) fell -25.0% to rank 9, pointing to format-specific divergence favoring cartridges over infused pre-rolls and concentrates.
Jungle Tongue NSFW Liquid Diamond Cartridge (1g) at rank 5 dipped -4.4% as Creme Royale Kush NSFW Liquid Diamond Cartridge (1g) slid -22.6% to rank 7, yet the category still places six Vapor Pen SKUs in the top ten and three in the top three. With Raspberry Kush NSFW Blunt Liquid Diamond Cartridge (1g) debuting at rank 6 and Promicuous Peach NFSW Liquid Diamond Cartridge (1g) at rank 10 without prior MoM baselines, pen assortment depth is widening even as individual mid-pack SKUs soften. The pattern implies Adults Only is concentrating demand in a hero cartridge while broadening pen flavors, signaling a commercial tilt toward Vapor Pens and away from non-pen formats in August 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
