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Apr-2025
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Overview
Market Insights Snapshot
Adults Only has shown varied performance across different categories and provinces. In the Concentrates category, the brand maintained a fairly stable presence in Alberta, with a slight decline from 9th in January to 11th by April 2025, indicating a potential need for strategic adjustments to regain a top 10 position. Meanwhile, in British Columbia, Adults Only experienced a consistent ranking around the 15th position, with a minor dip in April, suggesting a steady but competitive market presence. In Ontario, the brand saw a small decline from 10th to 12th place over the same period, which may point to increased competition or shifting consumer preferences.
When it comes to Vapor Pens, Adults Only has demonstrated notable strength. In British Columbia, the brand improved its ranking from 9th to 6th by April 2025, reflecting a positive trajectory and potential market share growth. Conversely, in Ontario, the brand saw a slight drop from a stable 10th position to 11th in April, which could be due to emerging competitors. In the Pre-Roll category, the brand's performance was more volatile, especially in Alberta, where it fluctuated significantly, never breaking into the top 30, which might suggest challenges in capturing consumer interest in this segment. Such insights highlight the need for targeted strategies to bolster market position and address competitive pressures in specific categories and regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has experienced a slight decline in its market positioning, dropping from the 10th rank in the first three months of 2025 to the 11th rank in April. This shift is notable as it marks the first time in this period that Adults Only has fallen out of the top 10. In contrast, Kolab has shown a steady improvement, climbing from 14th to 10th place, which may have contributed to Adults Only's slip in ranking. Meanwhile, LITTI has maintained a consistent 9th position, indicating a stable market presence that Adults Only could aim to emulate. Although Adults Only's sales have decreased over the months, the brand still remains competitive, outperforming Purple Hills, which has consistently held the 13th rank. The data suggests that while Adults Only is facing challenges in maintaining its rank, there are opportunities to regain its position by analyzing the strategies of its competitors, particularly those like Kolab that are gaining traction.
Notable Products
In April 2025, Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) reclaimed the top spot in the Vapor Pens category with sales totaling 13,182 units, marking a return to its January 2025 ranking after slipping to second place in February and March. Missionary Mango NSFW Liquid Diamond Cartridge (1g) dropped to the second position after leading in both February and March. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) maintained its consistent third-place ranking throughout the first four months of 2025. Promiscuous Peach NSFW Liquid Diamond Cartridge (1g) held steady in fourth place across all months. In the Concentrates category, Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) consistently ranked fifth in the months it was available, reflecting stable performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
