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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Adults Only concentrated 70.15% of sales in Vapor Pens, where year-over-year sales fell 37.24% and month-over-month slipped 16.54%, while the brand held rank 14 in Vapor Pens within British Columbia. Offsetting some of that drag, Concentrates grew 10.44% YoY and 3.40% MoM to 15.47% share, and Pre-Roll lifted 7.21% MoM despite a 21.72% YoY decline to 14.09% share; Edible stayed tiny at 0.29% share but jumped 55.93% MoM. With brand-wide sales down 30.45% YoY and the average price edging 1.91% lower to $37.12, the pattern implies Adults Only is overexposed to a shrinking Vapor Pens base while incremental gains in Concentrates and Pre-Roll are not yet large enough to counter double-digit Vapor Pens contractions.
The category shifts suggest a necessary repositioning: a 70.15% Vapor Pens dependency alongside a rank of 14 in British Columbia Vapor Pens limits headroom, while a combined 29.56% share in Concentrates and Pre-Roll with MoM gains of 3.40% and 7.21% respectively signals traction where price points at $37.32 (Concentrates) and $29.34 (Pre-Roll) can widen entry. Because Vapor Pens fell 16.54% MoM as Concentrates and Pre-Roll rose, and because the brand’s average price only moved -1.91% YoY, the implication is to pivot assortment and promotion toward higher-velocity subsegments in Concentrates and value-oriented Pre-Rolls to rebalance mix risk and stabilize share as Vapor Pens softness persists.
Competitive Landscape
Adults Only sits at rank 17 in ON Vapor Pens for September 2026, down 10 positions from rank 7 in January 2026 and 8 positions from rank 9 in June 2026; year over year, its position is 10 spots lower versus rank 7 in September 2025, while the category’s leaders have moved the other way. Spinach climbed from rank 4 to rank 1 while growing sales 172.5% YoY, and Kolab moved from rank 14 to rank 5 with 93.0% YoY growth, whereas Adults Only slid from a peak rank of 7 to 17 as of September 2026; this divergence implies Adults Only is losing relative velocity to faster-advancing incumbents and must either reposition on price/format or yield share to top-5 brands consolidating demand.
Notable Products
Raspberry Kush NSFW Blunt Liquid Diamond Cartridge (1g) posted the steepest decline at -22.10% and sat at rank 7, while Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) fell -18.67% yet held rank 1; in contrast, Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) rose 7.75% at rank 2. Four of the top ten are Vapor Pens, but with Missionary Mango NSFW Liquid Diamond Cartridge (1g) slipping -1.34% at rank 4 and Jungle Tongue NSFW Liquid Diamond Cartridge (1g) down -14.59% at rank 5, category leadership is relying on a narrower set of winners. Bumpin' Blue Raspberry Nsfw Diamond Coated Infused Pre-Roll 3-Pack (1.5g) advanced 22.32% to rank 3 while Promiscuous Peach NSFW Diamond Coated Infused Pre-Roll 3-Pack (1.5g) entered the top ten at rank 10, signaling traction outside cartridges despite Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) only gaining 5.87% at rank 6 and Missionary Mango NSFW Liquid Diamond Dispenser (1g) at rank 9 generating $56,715. The mix implies Adults Only is tilting from broad Vapor Pen momentum toward a two-SKU cartridge core supplemented by growing Pre-Roll experimentation in September 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
