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Oct-2025
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Overview
Market Insights Snapshot
Adults Only has shown varied performance across different Canadian provinces and product categories. In Alberta, the brand has maintained a stable position in the Concentrates category, consistently ranking 15th from July through October 2025. However, their Vapor Pens category experienced a positive shift, moving from the 26th rank in August to 24th in October. This improvement in ranking is noteworthy, especially considering the increase in sales from September to October. Meanwhile, in British Columbia, Adults Only was absent from the top 30 in the Concentrates category until October, when they secured the 20th position, indicating a significant breakthrough in this market.
In Ontario, Adults Only demonstrated strong performance in the Vapor Pens category, consistently ranking in the top 10 throughout the months observed, with a peak in sales during September. Conversely, their Pre-Roll category rankings in Ontario have been declining, dropping from 52nd in July to 71st by October, reflecting a challenging market position. In Saskatchewan, the brand's performance in Vapor Pens saw fluctuations, with a notable drop from 9th in July to 17th in August and September, before recovering to the 10th position in October. This volatility highlights the competitive nature of the market in Saskatchewan, where maintaining a high rank requires consistent strategy and execution.
Competitive Landscape
In the highly competitive Vapor Pens category in Ontario, Adults Only has demonstrated a consistent upward trajectory in its rankings over the past few months. Starting from a 9th place in July 2025, the brand climbed to 7th place by September and maintained this position through October. This positive trend is indicative of a strong market presence and effective strategies in capturing consumer interest. Notably, Adults Only has outperformed DEBUNK, which saw fluctuations in its rankings, peaking at 7th in August but slipping to 9th by October. Meanwhile, Versus showed a significant rise from 15th in July to 8th in September and October, closely trailing Adults Only. However, top competitors like XPLOR and Tribal maintained stable positions at 5th and 6th respectively, indicating a challenging environment for Adults Only to break into the top 5. Despite these challenges, the brand's ability to improve and sustain its rank suggests a robust growth strategy and potential for further market penetration.
Notable Products
In October 2025, the top-performing product for Adults Only was the Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one rank throughout the past four months with sales of 13,576 units. The Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) rose to the second rank, showing a consistent climb from its third position in previous months. Missionary Mango NSFW Liquid Diamond Cartridge (1g) experienced a drop to third place from its previous second position. Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) held steady at fourth place in the Concentrates category. Promiscuous Peach NSFW Liquid Diamond Cartridge (1g) re-entered the rankings at fifth place after being unranked in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
