Aug-2025
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Overview
Market Insights Snapshot
Adults Only has demonstrated varied performance across different categories and provinces. In Alberta, the brand has shown resilience in the Concentrates category, maintaining a consistent presence within the top 15, with a notable improvement in August 2025. However, their absence from the top 30 in the Pre-Roll category since June signals a challenge in maintaining competitive standing. In the Vapor Pens category, Adults Only experienced fluctuations, dropping in June and July but making a slight recovery in August, indicating potential volatility or market competition.
In British Columbia, Adults Only has maintained a strong position in the Vapor Pens category, consistently ranking within the top 10. However, their ranking in the Pre-Roll category in May was absent, only appearing in June, which might suggest initial market entry challenges or strategic shifts. Meanwhile, in Ontario, the brand has shown stable performance in the Concentrates category, consistently ranking around the 10th position. The Vapor Pens category in Ontario tells a story of growth, with sales showing a positive trend over the months. Yet, the sudden drop in the Vapor Pens ranking in Saskatchewan from 7th to 17th in August highlights potential market dynamics or shifts in consumer preferences that require further investigation.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has shown a consistent presence, maintaining a rank within the top 10 from May to August 2025. Despite not reaching the top tier, Adults Only has demonstrated resilience, particularly in June when it climbed to 9th place, a position it retained in August. This stability is noteworthy given the fluctuations experienced by competitors. For instance, DEBUNK saw a significant drop from 7th in May to 10th in June, before recovering to 7th in August, indicating volatility. Meanwhile, Weed Me consistently outperformed Adults Only, maintaining a higher rank, yet its sales saw a downward trend from June to August. Kolab also experienced a decline, dropping to 10th in August. These dynamics suggest that while Adults Only may not be leading the pack, its steady performance amidst competitors' fluctuations could appeal to consumers seeking reliability in a brand.
Notable Products
In August 2025, Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) maintained its position as the top-performing product for Adults Only in the Vapor Pens category, achieving consistent first-place rankings since May 2025, with sales figures reaching 16,680 units. Missionary Mango NSFW Liquid Diamond Cartridge (1g) held steady in second place, although its sales have gradually decreased each month. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) remained third, despite a noticeable drop in sales from July to August. Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) in the Concentrates category improved its rank from fifth to fourth, indicating a positive upward trend. Meanwhile, Promiscuous Peach NSFW Liquid Diamond Cartridge (1g) slipped from fourth to fifth place, reflecting a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.