Market Insights Snapshot
In the Concentrates category, the Adults Only brand has shown a strong performance in Alberta moving from the 12th position in August 2023 to the 3rd by October 2023. However, it slid back to the 6th position in November 2023, indicating a slight loss in market dominance. The brand's performance in Ontario has also been impressive, climbing from the 20th position to the 14th over the same period. In Saskatchewan, the brand broke into the top 10 in October and November after not ranking in the top 20 in the previous months.
Turning to the Vapor Pens category, Adults Only's performance has been a mixed bag. In Alberta, the brand's ranking slipped from 69th to 81st between August and November 2023, indicating a need for improvement. However, in British Columbia and Ontario, the brand has made significant strides, moving up to the 14th and 9th positions respectively by November 2023. In Saskatchewan, despite a dip to the 43rd position in September, the brand rebounded to the 12th position by November 2023.
In the Vapor Pens category within Ontario, Adults Only has shown a notable upward trend in rank, moving from 16th place in August 2023 to 9th place by November 2023. This improvement in rank indicates a positive growth in sales, outperforming several competitors. For instance, Sherbinskis maintained a steady rank of 10th over the same period, while Ness dropped from 4th to 11th. Back 40 Cannabis, despite holding a higher rank, also saw a drop from 3rd to 7th. Interestingly, Fuego experienced a slight increase in rank, moving from 10th to 8th, but still fell behind Adults Only in the rankings by November. The data suggests that Adults Only is gaining market share in the Vapor Pens category in Ontario, outpacing several of its competitors.
In November 2023, Adults Only's top-performing product was the Missionary Mango NSFW Liquid Diamond Cartridge (1g), securing the first rank with a notable sales figure of 15,054 units. Following closely, the Cheeky Cherry Liquid Diamond Cartridge (1g) ranked second, experiencing a slight drop from its top position in October 2023. The third spot was occupied by Cheeky Cherry NSFW Liquid Diamond Dispenser (1g), maintaining its position from the previous month. The fourth and fifth positions were held by Missionary Mango NSFW Liquid Diamond Dispenser (1g) and Titillating Tangerine Magnum Distillate Cartridge (1.2g) respectively, both showing no change in their rankings from October 2023. This analysis reflects the steady performance of these products in the market, with minor fluctuations in their rankings.