Jun-2026
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YoY Price Change
Market Insights Snapshot
Adults Only concentrated 78.22% of June 2026 sales in Vapor Pens with 11.08% YoY growth and 1.90% MoM, while Pre-Roll fell to 10.95% share on -23.77% YoY and -9.44% MoM and Concentrates held 10.60% share with 4.24% YoY but -14.71% MoM; Edible remained marginal at 0.24% share with -36.07% MoM. Against a 5.32% brand-level YoY uptick and a -3.16% YoY average price move to $36.42, category momentum is concentrated in a single engine while two secondary formats contracted, implying a mix-driven reliance on Vapor Pens that currently carries the month’s rank of 8 in Vapor Pens within Alberta.
With Vapor Pens expanding share via double‑digit YoY growth at the same time Pre-Roll and Concentrates post negative MoM of -9.44% and -14.71%, the portfolio tilt is widening, not balancing; this setup supports near-term share stability if Vapor Pens sustains 1.90% MoM, but exposes aggregate trajectory to a single-category shock. The combination of a -3.16% YoY price reduction and a 11.08% YoY lift in the lead category suggests price elasticity is working in Vapor Pens, whereas contraction in Pre-Roll and Concentrates despite similar price bands indicates format-specific demand headwinds; the implication is to lean into Vapor Pens positioning while ring‑fencing downside in lagging formats so the June 2026 8th rank in Vapor Pens can convert into broader brand strength rather than a narrow peak.
Competitive Landscape
Adults Only sits at rank #9 in ON Vapor Pens in June 2026, down 1 position YoY from #8, and down 1 from its three-month mark of #8, while its peak of #7 in January 2026 has not been reattained; in contrast, Spinach climbed from #5 to #1 with +173.8% YoY sales and BoxHot fell from #1 to #3 with -22.1% YoY sales, indicating the competitive ladder is shifting faster than Adults Only’s position. With Back Forty / Back 40 Cannabis holding #2 on +15.3% YoY while Adults Only slipped 1 rank YoY and 1 rank since March 2026, the pattern implies Adults Only is losing relative momentum as leaders consolidate share and volatility at the top compresses room for mid-pack gains.

Notable Products
Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) posted the steepest decline at -20.1% while slipping to rank 2, whereas Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) rose 14.4% to hold rank 1 with approximately $413,550, indicating share consolidation at the very top. Missionary Mango NSFW Liquid Diamond Cartridge (1g) fell -16.0% at rank 3 as Creme Royale Kush NSFW Liquid Diamond Cartridge (1g) in rank 4 inched up 3.7%, and five of the top six SKUs are Vapor Pens, revealing a heavy category tilt even as individual pen flavors diverge. Pre-Rolls at ranks 6 and 10 moved -5.5% and +6.4% respectively, while the Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) in Concentrates was roughly flat at +0.3% at rank 8, suggesting line extensions are stable but secondary to cartridges. The pattern implies Adults Only is tightening its leadership around one flagship pen while ceding momentum in secondary pen flavors, steering the mix toward a winner-take-most cartridge block with modest support from Pre-Rolls and Concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







