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Nov-2025
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Overview
Market Insights Snapshot
Adults Only has shown notable performance across various categories and provinces, with some significant movements in rankings. In Alberta, the brand's position in the Concentrates category improved from 18th in August 2025 to 13th by November 2025, indicating a positive trend. This upward movement is mirrored in the Vapor Pens category, where Adults Only climbed from 27th to 22nd place over the same period. However, in Ontario, the brand's Pre-Roll category saw a decline, dropping from 58th in August to 79th in November, suggesting potential challenges in that segment. Meanwhile, in British Columbia, the Vapor Pens category experienced fluctuations, yet ended on a high note with a rise to 7th place by November.
In terms of regional performance, Adults Only's presence in the Vapor Pens category is particularly strong in Ontario, consistently holding the 7th spot from September to November 2025. This stability contrasts with the brand's Pre-Roll performance in the same province, where it fell out of the top 30 by November, indicating a need for strategic adjustments. In Saskatchewan, the brand showed improvement in the Vapor Pens category, maintaining the 10th position in October and November, a jump from 17th in the earlier months. While sales details are sparse, the trends suggest that Adults Only is gaining traction in some markets while facing challenges in others, particularly in the Pre-Roll category across multiple regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has shown a consistent performance, maintaining its rank at 7th place from September to November 2025, after a slight improvement from 8th place in August 2025. This stability in rank is noteworthy given the fluctuations observed among its competitors. For instance, Weed Me experienced a decline in sales, dropping from 9th place in August to 10th in September and October, before recovering slightly to 9th in November. Meanwhile, DEBUNK showed a more dynamic movement, starting at 7th place in August, dropping to 9th in September and October, but then climbing back to 8th in November. The consistent top performance of XPLOR and Tribal, both maintaining 5th and 6th places respectively, underscores the competitive pressure in the market. Despite these challenges, Adults Only's stable sales figures, which have remained relatively high compared to some competitors, suggest a strong brand presence and customer loyalty in the Ontario vapor pen market.
Notable Products
In November 2025, Cheeky Cherry NSFW Liquid Diamond Cartridge (1g) maintained its position as the top-performing product for Adults Only, achieving a sales figure of 14,309. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) held steady in second place, showing a notable increase in sales compared to previous months. Missionary Mango NSFW Liquid Diamond Cartridge (1g) ranked third, recovering slightly from its dip in October. Grape Kush NSFW Blunt Liquid Diamond Cartridge (1g) made its debut in the rankings at fourth place. Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) remained in fifth place, consistent with its performance in the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
