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Dec-2025
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Overview
Market Insights Snapshot
Adults Only has shown varied performance across different categories and regions, with some notable shifts in rankings. In Alberta, the brand has experienced fluctuations in the Concentrates category, moving from 17th to 19th place by December 2025. However, their performance in the Vapor Pens category in Alberta has been more promising, climbing from 26th to 21st place over the same period. This suggests a strengthening position in the vapor pen market, potentially driven by a significant increase in sales. In British Columbia, Adults Only has maintained a strong presence in the Vapor Pens category, despite a slight dip in ranking, indicating sustained consumer interest.
In Ontario, Adults Only has maintained a steady position in the Vapor Pens category, consistently ranking 7th throughout the last months of 2025. This stability contrasts with their performance in the Pre-Roll category, where they have not managed to break into the top 30. The brand's Concentrates category in Ontario shows a stable yet competitive presence, remaining around the 12th to 14th rank. Meanwhile, in Saskatchewan, Adults Only has shown impressive gains in the Vapor Pens category, advancing from 17th to 8th place, which highlights a growing market share and consumer base in that region. These movements underscore the brand's strategic focus and potential areas for growth in the Canadian market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has maintained a consistent rank at 7th place from September to December 2025. Despite this stability, the brand faces stiff competition from other players in the market. Notably, XPLOR has consistently held the 5th position, showing a steady increase in sales over the months, which suggests a strong consumer preference and brand loyalty. Meanwhile, Tribal remains firmly in 6th place, with a notable surge in sales in December, potentially indicating successful marketing strategies or product launches. DEBUNK and Weed Me have shown slight improvements in their rankings, with DEBUNK moving up to 8th place in November and December, suggesting a competitive edge over Adults Only in terms of sales growth. These dynamics highlight the need for Adults Only to innovate and enhance its market strategies to climb higher in the rankings and increase its sales volume amidst a competitive environment.
Notable Products
In December 2025, Cheeky Cherry NSFW Liquid Diamond Cartridge maintained its top position in the Vapor Pens category for Adults Only, achieving sales of 13,890 units. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge consistently held the second spot since October, with sales just a unit shy of November's figures. Missionary Mango NSFW Liquid Diamond Cartridge remained steady in third place, showing a modest increase in sales from the previous month. Grape Kush NSFW Blunt Liquid Diamond Cartridge rose to fourth place, improving from its debut fifth position in November. Promicuous Peach NFSW Liquid Diamond Cartridge re-entered the rankings at fifth, marking a return to the top five after a brief absence in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
