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Mar-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, Adults Only has shown notable trends across different categories and provinces, with a performance that varies significantly. In Alberta, the brand's Concentrates category experienced a gradual decline in rankings from December 2023 to March 2024, moving from 7th to 11th position, alongside a decreasing sales trend from 171,611 in December to 110,384 in March. This downward movement indicates a challenging period for Adults Only in this category within Alberta. Conversely, their Vapor Pens category in Alberta showed an impressive jump from 92nd in December to 27th in January, stabilizing in the 30s in the following months, despite the initial low ranking indicating a significant improvement and growing consumer interest in their Vapor Pens offerings.
Looking at other provinces, Adults Only has maintained a more stable presence. In British Columbia, their Vapor Pens category has consistently ranked in the early teens from December 2023 to March 2024, showing a solid and steady demand among consumers. The Concentrates category in British Columbia saw the brand entering the top 30 in February 2024 at 15th and slightly improving to 13th by March, suggesting a positive trajectory in this market. Meanwhile, in Ontario, the brand's performance in both Concentrates and Vapor Pens has remained relatively stable within the top 15 ranks, highlighting a consistent consumer base. Particularly, the Vapor Pens category in Ontario showcases Adults Only as a strong contender, maintaining single-digit ranks from December 2023 to March 2024, which is indicative of a high market share and consumer preference in one of Canada's largest cannabis markets.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Ontario, Adults Only has demonstrated a notable fluctuation in its market position from December 2023 to March 2024. Initially ranked 9th in December, Adults Only climbed to 7th place in January 2024, showcasing a significant improvement. However, it experienced a slight dip to 8th in February before stabilizing at 9th in March. This trajectory indicates a competitive resilience amidst a dynamic market. Noteworthy competitors include Good Supply, maintaining a higher rank throughout the period, and Fuego Cannabis (Canada), which overtook Adults Only in March, moving up to 7th place. Other brands like Spinach and Ness also showed fluctuations but remained in close competition. The shifts in ranking and sales for Adults Only and its competitors highlight the brand's need to innovate and adapt strategies to maintain or improve its market position in Ontario's Vapor Pens category.
Notable Products
In March 2024, Adults Only saw the Missionary Mango NSFW Liquid Diamond Cartridge (1g) retain its top position in the Vapor Pens category, with notable sales of 14,577 units. Following closely was the Cheeky Cherry Liquid Diamond Cartridge (1g), maintaining its second rank with a strong performance. The Promicuous Peach NFSW Liquid Diamond Cartridge (1g) made notable progress by moving up to the third rank, showcasing a consistent increase in its category. In the Concentrates category, the Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) held onto the fourth position, while the Missionary Mango NSFW Liquid Diamond Dispenser (1g) improved to rank fifth, indicating a growing interest in concentrated forms. These rankings highlight a stable preference for Vapor Pens over Concentrates, with specific flavors leading the sales for Adults Only.
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