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Sep-2024
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Overview
Market Insights Snapshot
Adults Only has shown a notable upward trajectory in the Concentrates category in both Alberta and British Columbia. In Alberta, the brand improved its ranking from 11th in June 2024 to 7th by September 2024, reflecting a steady climb in market presence. Similarly, in British Columbia, Adults Only moved from 18th to 11th over the same period. This consistent improvement in rankings suggests a growing consumer preference or possibly successful marketing strategies in these regions. However, in Ontario, the brand's position in the Concentrates category remained static at 14th from August to September 2024, indicating potential challenges in gaining a stronger foothold in this market.
In the Vapor Pens category, Adults Only achieved a remarkable leap in British Columbia, where it climbed to 9th place by September 2024 from 14th in August. This significant shift indicates strong consumer demand or effective distribution strategies. Meanwhile, in Ontario, the brand experienced a slight decline, dropping from 9th in June to 12th in September, which could be an area of concern. Notably, the brand did not feature in the top 30 for Pre-Rolls in British Columbia in June, but by September, it had reached the 40th position, signaling some progress in this category. In Saskatchewan, the steady rise from 16th to 12th in Vapor Pens suggests a positive trend, albeit at a more gradual pace compared to other regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Adults Only has experienced a notable shift in its market position over the past few months. Starting from a strong 9th rank in June 2024, Adults Only maintained its position in July but saw a slight decline to 10th in August and further to 12th in September. This downward trend in rank is juxtaposed with a relatively stable sales performance, indicating that while sales figures have not drastically decreased, competitors are gaining ground. Notably, Fuego Cannabis (Canada) has shown a strong upward trajectory, moving from 13th in June to consistently holding the 10th position by September, with sales figures surpassing Adults Only in both July and September. Similarly, LITTI has improved its rank from 14th in June to 11th in September, with a significant sales boost in September that positions it as a formidable competitor. Meanwhile, Purple Hills and Versus have shown less volatility in rank, maintaining a steady presence in the market. These dynamics suggest that Adults Only needs to strategize effectively to reclaim its higher market position amidst intensifying competition in Ontario's vapor pen category.
Notable Products
In September 2024, the top-performing product from Adults Only was the Cheeky Cherry Liquid Diamond Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 17,311 units. Following closely, the Missionary Mango NSFW Liquid Diamond Cartridge (1g) also held steady at the second position since June 2024. The Cheeky Cherry NSFW Liquid Diamond Dispenser (1g) in the Concentrates category improved its standing to third place from fourth in June, showing consistent performance. Bumpin' Blue Raspberry NSFW Liquid Diamond Cartridge (1g) climbed to fourth position in September, after a temporary absence from the top ranks in August. Lastly, the Missionary Mango NSFW Diamond Coated Infused Pre-Roll 3-Pack (1.5g) retained its fifth position since July, despite a slight dip in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
