Market Insights Snapshot
In the Washington market, Bodhi High has seen various degrees of success across different categories. In the Concentrates category, the brand has unfortunately seen a downward trend from August to November 2023, moving from rank 23 to 41. This suggests a significant decrease in the brand's market share in this category. In the Pre-Roll category, Bodhi High was ranked 96 in August 2023, but no ranking data is available for the subsequent months, indicating that the brand did not make it into the top 20. This could be seen as a potential area of improvement for the brand.
On the flip side, Bodhi High has shown a more consistent performance in the Topical and Vapor Pens categories in Washington. In the Topical category, the brand maintained a position within the top 20 from August to November 2023, peaking at rank 11 in October. Similarly, in the Vapor Pens category, the brand consistently held a rank in the mid-20s over the same period. This consistency suggests a steady demand for Bodhi High's products in these categories, which could be leveraged for future growth strategies.
In the Vapor Pens category in Washington, Bodhi High has seen a slight downward trend in rank from August to November 2023, moving from 23rd to 30th position. This indicates a decrease in sales relative to other brands in the same category and state. Notably, Buddies, which consistently ranked higher than Bodhi High, also experienced a similar downward trend. In contrast, Fire Bros. improved its rank significantly from 46th to 28th, suggesting a substantial increase in sales. Meanwhile, Artizen Cannabis and Agro Couture maintained relatively stable ranks, with Artizen Cannabis fluctuating around the mid-30s and Agro Couture around the early 30s. The absence of these brands in the top 20 indicates that they did not achieve a high enough sales volume to make the cut-off.
In November 2023, the top-performing product from Bodhi High was the 'Rainbow Cake Live Resin Cartridge (1g)', a product in the Vapor Pens category, with a total of 906 units sold. Following closely in second place was the 'Bubblegum Breath Live Resin Cartridge (1g)', which climbed from the fifth position in October to second in November with significant sales growth. The 'Blue Dream Live Resin Cartridge (1g)', previously the top performer for three consecutive months, dropped to third place in November. The 'Chunkee Monkey Live Resin Cartridge (1g)' maintained its fourth place ranking from the previous month, while the 'Bubba Dog Live Resin Cartridge (1g)' entered the top five for the first time in November. These shifts in rankings indicate a dynamic and competitive market for Bodhi High's Vapor Pens.