Sep-2024
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Overview
Market Insights Snapshot
Bodhi High's performance in the Washington market shows varied results across different product categories. In the Concentrates category, Bodhi High did not make it into the top 30 rankings from June to September 2024, with its rank hovering in the 60s. This indicates a challenging market presence in the Concentrates segment, possibly due to intense competition or changing consumer preferences. On the other hand, the Vapor Pens category saw Bodhi High initially ranked at 27th in June, but it gradually dropped to 49th by September. This downward trend in rankings, coupled with a decrease in sales from $212,981 in June to $139,560 in September, suggests potential issues in maintaining consumer interest or facing increased competition in this product line.
The absence of Bodhi High from the top 30 in the Concentrates category could be seen as a significant gap for the brand, indicating either a need for strategic adjustments or a focus on other categories where they might have a stronger presence. Meanwhile, the decline in Vapor Pens rankings over the months highlights an area that may require attention to reverse the trend and regain market share. The data suggests that while Bodhi High has a foothold in the Washington market, particularly with Vapor Pens, there is room for improvement and strategic realignment to enhance their positioning and performance in the state's cannabis landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Bodhi High has experienced a notable decline in its market position over the past few months. From June to September 2024, Bodhi High's rank fell from 27th to 49th, indicating a significant drop in its competitive standing. This decline is mirrored by a decrease in sales, suggesting challenges in maintaining consumer interest or market share. In contrast, brands like Mama J's and Treats have shown resilience, with Mama J's improving its rank from 64th to 56th and Treats maintaining a relatively stable position, fluctuating slightly between 44th and 47th. Meanwhile, Passion Flower Cannabis has remained consistent in the 50s range, and Super Fog entered the rankings in September at 48th, potentially capturing some of the market share that Bodhi High lost. These shifts highlight the dynamic nature of the vapor pen market in Washington and underscore the importance for Bodhi High to reassess its strategies to regain its competitive edge.
Notable Products
In September 2024, the top-performing product from Bodhi High was the Mango Dream Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with sales of 441 units. Following closely was the Cake N Chem Live Resin Cartridge (1g), maintaining its second place from August. The Platinum Pure - Mandarin Cookies Live Resin Cartridge (1g) saw a drop to third place, after holding the top rank for three consecutive months prior. The Cake N Chem Live Resin Disposable (1g) consistently held the fourth position from August to September. The Platinum Pure - Tahoe Bubba Live Resin Cartridge (1g) debuted in the rankings at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.