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Jun-2024
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Overview
Market Insights Snapshot
Bodhi High has shown diverse performance across different product categories in Washington. In the Concentrates category, the brand experienced a notable fluctuation. Starting at rank 39 in March 2024 and climbing to rank 30 in April, Bodhi High saw a significant decline by June, falling out of the top 30 to rank 81. This suggests potential challenges in maintaining a consistent market presence in this category. Conversely, in the Vapor Pens category, Bodhi High's performance was relatively more stable, although it also experienced some volatility. From a rank of 26 in March, the brand improved to 19 in April, only to drop to 44 by June. The drop out of the top 30 in both categories by June could indicate competitive pressures or other market dynamics impacting their sales.
Despite these rank fluctuations, Bodhi High's sales figures provide additional context. For instance, the Vapor Pens category saw a peak in sales in April 2024, which aligns with their highest ranking of 19 that month. However, the subsequent decline in both sales and ranking by June indicates potential issues such as market saturation or seasonal demand variability. The Concentrates category also mirrored this trend, with sales peaking in April before a sharp decline by June. The inability to maintain a top 30 ranking in June across both categories highlights areas for potential strategic adjustments. Overall, while Bodhi High has shown capacity for high performance, sustaining it remains a challenge in the competitive Washington market.
Competitive Landscape
In the Washington state vapor pens category, Bodhi High has experienced notable fluctuations in its rankings and sales over the past few months. In March 2024, Bodhi High was ranked 26th, but saw an improvement to 19th in April 2024. However, the brand's ranking dropped significantly to 32nd in May 2024 and further to 44th in June 2024. This volatility contrasts with competitors like Mama J's, which showed a steady upward trend, moving from 61st in March to 43rd in June 2024. Similarly, Hitz Cannabis improved its position from 54th in March to 42nd in June 2024, indicating a more stable performance. Falcanna and Passion Flower Cannabis also maintained relatively consistent rankings, suggesting a more reliable market presence compared to Bodhi High. These trends highlight the competitive pressures Bodhi High faces and underscore the need for strategic adjustments to regain and sustain higher rankings in the Washington vapor pens market.
Notable Products
For June 2024, the top-performing product from Bodhi High is the Platinum Pure - Mandarin Cookies Live Resin Cartridge (1g), maintaining its rank at number 1 with sales of 376 units. The Rainbow Truffle Live Resin Cartridge (1g) climbed to the second position from being unranked in May. The Platinum Pure - Punch Mintz Live Resin Cartridge (1g) made its debut in the rankings at the third spot. The Lemon Jack Live Resin Cartridge (1g) dropped one place to fourth, while the Platinum Pure - Gelato Punch Live Resin Cartridge (1g) fell to fifth from its previous top position in March 2024. Notably, the Platinum Pure - Gelato Punch Live Resin Cartridge (1g) has seen a significant decline in its ranking over the past few months.
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