Dec-2024
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Overview
Market Insights Snapshot
Bodhi High's performance in the Washington market has shown notable fluctuations across different product categories. In the concentrates category, the brand saw a steady decline in its ranking, starting at 30th place in September 2024 and dropping to 55th by December 2024. This downward trend might be concerning, as it indicates a loss of competitive edge in this segment, especially considering they fell out of the top 30 by December. Despite the decline in ranking, there was a noticeable peak in sales in October, suggesting a temporary boost in consumer interest or a successful marketing effort during that period.
In contrast, Bodhi High's vapor pens category in Washington experienced a more stable performance, albeit with a slight decline over the months. The brand maintained its presence in the top 30, starting at 21st in September and ending at 33rd in December 2024. This could indicate a more consistent consumer base or effective product differentiation in the vapor pens category. However, the gradual decline in rankings suggests that competitive pressure is increasing, and the brand may need to innovate or adjust strategies to maintain its position. The sales figures also show a decline from October to December, which could signal seasonal trends or shifts in consumer preferences.
Competitive Landscape
In the Washington Vapor Pens category, Bodhi High has experienced a notable decline in its market position from September to December 2024, dropping from 21st to 33rd in rank. This downward trend in rank is mirrored by a decrease in sales, from $298,813 in September to $220,315 in December. Meanwhile, competitors such as Hitz Cannabis have shown a more stable performance, improving from 35th to 31st in rank over the same period, with sales slightly surpassing Bodhi High in December. Additionally, Terpnado has made significant strides, climbing from 53rd to 30th, indicating a potential threat to Bodhi High's market share. These shifts suggest that Bodhi High may need to reassess its strategies to maintain competitiveness in the evolving Washington Vapor Pens market.
Notable Products
In December 2024, Bodhi High's top-performing product was God's Gift Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking with a notable sales figure of 1874 units. Headband Kush Live Resin Cartridge (1g) climbed to the second position, marking a significant improvement from its third place in November. Blue Dream Live Resin Cartridge (1g) experienced a slight drop to third place from its previous second-place ranking. Blackberry Kush Ultra Pure Live Resin Cartridge (1g) moved up to fourth place, showing consistent sales growth. Meanwhile, Sour Diesel Live Resin Disposable (1g) re-entered the top five, securing the fifth position after not ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.