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Oct-2025
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Overview
Market Insights Snapshot
Thunder Chief Farms has shown notable performance in the Washington market, particularly in the Flower category. Over the months from July to October 2025, the brand has maintained a consistent presence within the top 30 rankings. However, there has been a slight decline in their ranking, moving from 20th in July to 24th in October. This downward trend is accompanied by a decrease in sales figures, with sales dropping from $314,380 in July to $284,317 by October. This suggests that while Thunder Chief Farms remains a significant player in the Washington Flower market, they may be facing increasing competition or shifts in consumer preferences.
Interestingly, Thunder Chief Farms did not appear in the top 30 rankings for any other state or category during this period, indicating a strong but localized presence in Washington's Flower market. This could be seen as a limitation in their market reach or a strategic focus on a specific region. The absence from other state rankings might suggest potential areas for growth or a need to diversify their product offerings to capture a broader audience. As the market continues to evolve, it will be crucial for Thunder Chief Farms to assess these dynamics and adapt their strategies accordingly to maintain and potentially improve their position in the competitive landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Thunder Chief Farms has experienced fluctuations in its market position over the past few months. Notably, Thunder Chief Farms held a strong position in July 2025, ranking 20th, but saw a decline to 24th by October 2025. This shift in rank is reflective of a decrease in sales from August to October 2025. Meanwhile, competitors such as SubX and High Tide Cannabis Company (WA) have shown resilience, with SubX improving its rank from 24th in July to 22nd in October, and High Tide Cannabis Company (WA) climbing from 31st to 23rd in the same period. These movements suggest that while Thunder Chief Farms remains a significant player, it faces increasing competition from brands that are gaining traction in the market. Understanding these dynamics can provide valuable insights for strategic adjustments to regain and enhance market share.
Notable Products
In October 2025, Thunder Chief Farms' top-performing product was Butter (3.5g) in the Flower category, maintaining its consistent number one rank from July through October despite a decrease in sales from 797 units in July to 539 units in October. Butter Small Buds (14g) saw a notable rise to the second position, having not been ranked in August and September. The Milk Man (3.5g) entered the rankings for the first time at third place with sales of 279 units. Cotton Candy (3.5g) dropped to fourth place from its second-place rank in September. Additionally, Cherry Cream Pre-Roll 2-Pack (1g) emerged in the rankings for the first time in October, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
