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Aug-2025
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Overview
Market Insights Snapshot
Thunder Chief Farms has shown a consistent upward trajectory in the Washington market within the Flower category. Starting from a rank of 23 in May 2025, the brand improved its standing each month, reaching the 19th position by August 2025. This steady climb suggests a positive reception and increasing popularity among consumers in the state. Notably, the brand's sales figures also reflect this upward trend, with a significant increase from May to August, indicating robust demand and effective market strategies.
However, the brand's performance in other states or provinces is not captured in the top 30 rankings, which might suggest a more localized appeal or limited distribution outside of Washington. This absence from the top rankings in other regions could be a potential area for growth or a strategic decision to focus on consolidating their presence in Washington. The data highlights the importance of regional strategies and the potential for Thunder Chief Farms to expand its reach by leveraging its success in Washington as a model for other markets.
Competitive Landscape
In the competitive landscape of the Washington Flower category, Thunder Chief Farms has demonstrated a positive trend in its ranking over the summer of 2025, moving from 23rd in May to 19th by August. This upward trajectory suggests a strengthening market position, likely driven by consistent sales growth from $302,931 in May to $324,587 in August. In contrast, SKÖRD experienced a decline, dropping out of the top 20 by August, which may indicate a potential opportunity for Thunder Chief Farms to capture some of their market share. Meanwhile, Mt Baker Homegrown has shown a steady rise in rank, reaching 18th place in August, which could pose a competitive challenge if their growth continues. Legendary Laboratories, Llc maintained a stable presence, slightly improving to 17th, while Momma Chan Farms saw a decline, falling to 20th, potentially opening up further opportunities for Thunder Chief Farms to advance in rank.
Notable Products
In August 2025, Thunder Chief Farms' top-performing product was Butter (3.5g) in the Flower category, maintaining its number one rank consistently from May to August, despite a slight decrease in sales to 679 units. Biggie's Revenge Smalls (14g) held the second position, showing a notable increase from 369 units in July to 510 units in August. Biggie's Revenge (3.5g) climbed to third place, up from fifth in July, with sales reaching 490 units. Bruce Leroy (3.5g) remained steady at fourth place, while Big Frank (3.5g) re-entered the rankings at fifth place, after not being ranked in June and July. These shifts indicate a strong preference for Biggie's Revenge products, which have seen a rise in both rank and sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
