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Jul-2025
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Overview
Market Insights Snapshot
Thunder Chief Farms has shown a steady presence in the Washington market, particularly in the Flower category. Over the months from April to July 2025, the brand has maintained a consistent ranking within the top 30, fluctuating slightly but never dropping out. They began at rank 22 in April, maintained this position through May, slightly dipped to 23 in June, and improved to 21 by July. This consistent presence indicates a stable demand for their products in the state, with a notable increase in sales in July, suggesting a positive reception to either new products or marketing strategies during this period.
It is worth noting that Thunder Chief Farms did not appear in the top 30 rankings for any other state or category during these months, highlighting a concentrated performance in Washington alone. This could suggest a strategic focus on the Washington Flower market or potentially untapped opportunities in other regions and categories. The absence from other rankings might be seen as a limitation in their market reach or a deliberate choice to concentrate resources where they are most effective. This singular focus could be beneficial or detrimental depending on broader market trends and consumer preferences, which may influence their future strategic directions.
Competitive Landscape
In the competitive landscape of the Washington flower market, Thunder Chief Farms has experienced notable fluctuations in its ranking and sales performance from April to July 2025. While Thunder Chief Farms maintained a relatively stable position, ranking 22nd in April and May, it saw a slight dip to 23rd in June before climbing back to 21st in July. This upward movement in July is indicative of a positive trend in sales, which increased from $293,325 in June to $324,038 in July. In contrast, Mt Baker Homegrown showed a consistent improvement in rank, moving from 32nd in April to 20th in July, with sales steadily rising over the months. Meanwhile, Torus experienced a drop in rank from 13th in June to 19th in July, accompanied by a decrease in sales. These dynamics suggest that while Thunder Chief Farms is facing stiff competition, particularly from brands like Mt Baker Homegrown, its recent sales growth could position it for further rank improvements if the trend continues.
Notable Products
In July 2025, Thunder Chief Farms' top-performing product was Butter (3.5g) in the Flower category, maintaining its number one rank consistently from April through July, with sales reaching 848 units. Butter Small Buds (14g) also held steady at the second position since its introduction in June. Biggie's Revenge Smalls (14g) climbed from fourth place in May and June to third in July, indicating a positive sales trend. Bruce Leroy (3.5g) debuted at the fourth rank in July, while Biggie's Revenge (3.5g) reappeared in the rankings at fifth place after being unranked in May and June. This shift suggests a dynamic market with emerging preferences for certain products over time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
