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Dec-2025
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Overview
Market Insights Snapshot
Thunder Chief Farms has shown a consistent presence in the Washington market, specifically within the Flower category. Over the last few months of 2025, the brand has demonstrated steady improvement in its rankings. Starting from a rank of 20 in September, Thunder Chief Farms saw a slight dip to 21 in October but rebounded to 18 by November and maintained this position into December. This upward trend is supported by a notable increase in sales, with December figures reaching approximately $357,946, indicating a robust performance and growing consumer preference in this category.
However, the absence of Thunder Chief Farms in the top 30 brands in other states or categories suggests a more localized success story. This could be interpreted as a limitation in their market reach or a strategic focus on dominating the Flower category within Washington. While the brand's consistent ranking within the top 20 in Washington is commendable, expanding their footprint to other states or categories could be a potential area for growth. This data highlights the importance of regional strength and the potential benefits of diversifying their market presence.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Thunder Chief Farms has demonstrated a steady performance with a consistent rank of 18th in both November and December 2025, despite starting at 20th in September. This stability is noteworthy, especially when compared to competitors like Forbidden Farms, which experienced a significant decline from 10th to 19th over the same period. Meanwhile, Hemp Kings showed a positive trajectory, improving from 24th to 16th, indicating a potential rising threat. SubX and Legendary Laboratories, Llc have shown fluctuating ranks, with SubX ending December on a high note at 17th after a dip, and Legendary Laboratories, Llc maintaining a lower presence. Thunder Chief Farms' ability to maintain its rank amidst these shifts suggests a stable market position, although the upward momentum of Hemp Kings may require strategic adjustments to sustain competitive advantage.
Notable Products
In December 2025, Butter (3.5g) maintained its position as the top-performing product for Thunder Chief Farms, achieving impressive sales of 1,242 units, a significant increase from previous months. Big Perm (3.5g) saw a notable rise, climbing to the second spot, a leap from its previous absence in rankings during October and November. Cotton Candy (3.5g) held steady in the top three, experiencing a slight drop from second to third place, with consistent sales growth observed throughout the months. The Rizz (3.5g) made its debut in December, securing the fourth position with a promising entry sales figure. The Milk Man (3.5g) returned to the rankings, capturing the fifth spot, after being unranked in November, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
