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Dec-2024
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Overview
Market Insights Snapshot
Thunder Chief Farms has shown a consistent upward trend in the Washington market, particularly in the Flower category. Over the last four months of 2024, the brand has improved its ranking from 19th in September to 14th by December. This steady climb indicates a strong performance and growing consumer preference in the state. The brand's sales figures support this upward trajectory, with a notable increase in sales from September to December. Such progress suggests that Thunder Chief Farms is effectively capturing market share and enhancing its presence in the competitive Flower category.
While Thunder Chief Farms is making significant strides in Washington, it is important to note that the brand does not appear in the top 30 rankings in other states or categories. This absence could highlight potential areas for growth or indicate a strategic focus on strengthening their position within Washington's Flower market. The lack of presence in other categories or states might suggest that Thunder Chief Farms is concentrating its efforts and resources on a specific niche, which could be a deliberate strategy to dominate the Flower category before expanding further. Understanding these dynamics can provide insights into the brand's future directions and potential market opportunities.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Thunder Chief Farms has shown a promising upward trajectory in recent months. From September to December 2024, Thunder Chief Farms improved its rank from 19th to 14th, indicating a positive trend in market presence and consumer preference. This upward movement is significant, especially when compared to competitors like Fifty Fold, which fluctuated between the 8th and 13th positions, and SKÖRD, which struggled to maintain a consistent top 20 presence, missing the list entirely in October. Meanwhile, Mama J's maintained a steady rank around 11th to 13th, and Viking Cannabis showed a similar upward trend, moving from 17th to 15th. Thunder Chief Farms' consistent rise in rank suggests a growing consumer base and effective market strategies, positioning it as a formidable player in the Washington flower market.
Notable Products
In December 2024, Butter (3.5g) maintained its position as the top-performing product for Thunder Chief Farms, achieving consistent rank 1 since September with sales reaching 944 units. Butter Small Buds (14g) emerged as the second top product, making its debut in the rankings with notable sales. Bruce Leroy Smalls (14g) and Candy Man Small (14g) shared the third rank, indicating a tie in their performance for December. Bruce Leroy (3.5g) experienced a slight drop in rank from 3 in November to 4 in December, although it showed a steady increase in sales figures over the months. Overall, the Flower category dominated the rankings for this brand in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
