Market Insights Snapshot
Over the course of the four months from July to October 2023, Passion Flower Cannabis has shown notable performance in the Washington market across various product categories. In the Beverage category, the brand maintained a steady presence in the top 20, although there was a slight dip in ranking from 14th to 15th place. This indicates a consistent demand for their cannabis-infused beverages. However, it is worth noting that their sales in this category have shown a slight downward trend over the observed period.
On the other hand, the brand's performance in the Concentrates category was not as strong, failing to break into the top 20. Despite this, there was a positive movement in the rankings from 70th to 62nd place between August and October, hinting at a potential growth in this category. In the Flower and Pre-Roll categories, Passion Flower Cannabis showed an improving trend, moving up the rankings over the months. However, in the Vapor Pens category, a slight downward shift was observed, moving from 28th to 36th place. This suggests a need for the brand to reevaluate their strategies in this segment to regain their position.
In the Vapor Pens category in Washington, Passion Flower Cannabis has been experiencing a slight downward trend in rank from July to October 2023, moving from 28th to 36th. This indicates a drop in sales, although the brand remains competitive within the top 40. Notably, Artizen Cannabis has maintained a similar rank range but with an upward sales trend, indicating stronger market performance. SKÖRD has also maintained a steady rank, but with a slight decrease in sales. Bodhi High has experienced a significant drop in both rank and sales, while Heylo has seen a notable improvement in rank despite a slight decrease in sales. These trends suggest a dynamic and competitive market environment for Passion Flower Cannabis.
In October 2023, the top-performing product from Passion Flower Cannabis was the Koffee Breath Pre-Roll 2-Pack (1g) which sold 1341 units. This product maintained a strong presence throughout the year, ranking first in August and October, and second in July and September. The second best-selling product was the CBG Jack Herer PHO Cartridge (1g) with a consistent top three ranking for the months recorded. Making a strong debut in the rankings, Koffee Breath (3.5g) secured the third position in October. The Blueberry Muffin Pre-Roll 2-Pack (1g) and Slurricane (3.5g) rounded out the top five, demonstrating the enduring popularity of the Pre-Roll and Flower categories.