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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hemp Kings concentrated 93.98% of May 2026 sales in Flower and 5.77% in Pre-Roll, with Vapor Pens at 0.26% share; within that mix, Flower grew 128.55% year over year and 13.79% month over month while Pre-Roll rose 78.99% YoY and 8.50% MoM. Despite brand-level sales up 125.53% YoY alongside an average price decline of 0.51%, Flower’s average price at $21.30 sat above the brand’s blended $18.63, and Vapor Pens contracted MoM by 14.25% even as the brand’s top category rank reached 8 in Washington Flower. The pattern implies that volume-led gains in Flower are the primary engine of growth while marginal categories contribute limited diversification, anchoring positioning around a higher-priced Flower core that still expanded amid slight overall price softness.
With Flower holding 93.98% share and outpacing Pre-Roll’s 5.77% share by 88.21 percentage points, and with MoM growth of 13.79% in Flower versus 8.50% in Pre-Roll, the current trajectory keeps Hemp Kings concentrated in a single category even as total sales rose 125.53% YoY. Holding rank 8 in Washington Flower while Vapor Pens fell 14.25% MoM and carry just 0.26% share suggests competitive positioning built on depth rather than breadth, where sustaining double-digit MoM in the lead category is more impactful than incremental expansion into low-share formats. This implies that near-term share defense and price-pack architecture in Flower will determine brand outcomes more than cross-category bets, given the current mix and growth skews.
Competitive Landscape
Hemp Kings sits at rank #8 in WA Flower in May 2026, up 27 spots year over year from #35, and improved 4 positions from #12 in February 2026 to reach a peak at #8 in May 2026; this contrasts with Phat Panda holding #1 year over year at #1 but with a -7.7% sales change, and Lifted Cannabis Co advancing from #7 to #3 alongside a 16.9% sales increase, while Legends stayed at #2 despite a -26.8% sales shift; against this backdrop, Sweetwater Farms rising from #20 to #5 with a 77.7% sales increase indicates the mid-tier is compressing, and Hemp Kings’ rise into the top 10 suggests the brand has transitioned from a chase position to an incumbency phase where sustaining share against faster-climbing rivals will hinge on maintaining recent rank gains.
Notable Products
Gorilla Glue #4 Micro Buds (3.5g) fell -14.18% month over month to rank 9 while GG#4 Pre-Roll 6-Pack (4.5g) slipped -2.32% at rank 8, indicating value-tier and multi-pack formats cooled even as Gorilla Glue #4 (3.5g) climbed 27.82% to rank 1. Wedding Cake (3.5g) rose 15.33% at rank 2 and Wedding Cake (1g) gained 17.42% at rank 3, and with four of the top ten in the Wedding Cake family the portfolio skews toward size variants rather than new strains. Gorilla Glue #4 (7g) advanced 8.21% at rank 5 while Wedding Cake (7g) dipped -1.37% at rank 4, and the top two SKUs together contributed $71,119 in May 2026. The pattern implies Hemp Kings is consolidating around two flagship strains with momentum concentrated in core 3.5g and 1g formats, signaling a shift away from discounted buds and bulk packs toward higher-velocity standard sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
