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Jun-2024
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Overview
Market Insights Snapshot
Rocky Mountain High has shown significant movement in the Colorado market, particularly in the Flower category. In March 2024, the brand was ranked 38th but improved to 29th in April, only to dip slightly to 31st in May before recovering to 26th in June. This fluctuation indicates a competitive landscape in Colorado's Flower category, where Rocky Mountain High is striving to maintain a foothold. Notably, the brand's sales in this category saw a notable increase from $237,567 in March to $297,142 in April, suggesting a strong performance that month, despite the subsequent ranking variations.
In the Pre-Roll category within Colorado, Rocky Mountain High's performance has been relatively stable yet slightly volatile. The brand moved from 32nd place in March to 20th in April, reflecting a substantial improvement. However, it dropped to 23rd in May and 24th in June, indicating some challenges in maintaining higher rankings. Despite these fluctuations, the sales figures have shown a steady increase, with April's sales reaching $109,748 compared to $89,751 in March. This upward sales trend, even with ranking dips, suggests that Rocky Mountain High is gaining traction among consumers but faces stiff competition in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Rocky Mountain High has shown notable fluctuations in rank and sales over the past few months. While it started at a lower rank of 38 in March 2024, it significantly improved to 26 by June 2024. This upward trend indicates a positive reception and growing market presence. However, competitors like Bloom County and Vera have maintained relatively higher ranks, with Vera consistently staying within the top 24. Despite these competitors having higher sales figures, Rocky Mountain High's steady climb suggests potential for further growth. Brands such as Natty Rems and Indico have seen more volatility, occasionally dropping out of the top 20, which could provide Rocky Mountain High with opportunities to capture more market share if it continues its current trajectory.
Notable Products
In June 2024, the top-performing product for Rocky Mountain High was East Coast Sour Diesel Pre-Roll (0.5g) in the Pre-Roll category, achieving the highest sales figure of 1462 units. Following closely was Sugar Daddy Pre-Roll (0.5g) in second place. Life Hack Pre-Roll (0.5g) ranked third, showing a drop from fourth place in May 2024. Strawberries and Cream Pre-Roll (1g) and Scooby Snax Pre-Roll (0.5g) secured the fourth and fifth positions, respectively. Notably, Life Hack Pre-Roll (0.5g) saw a significant decrease in sales from 1182 units in May to 924 units in June.
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