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Market Insights Snapshot
In July 2026, Rocky Mountain High concentrated 74.17% of sales in Flower with year-over-year growth of 11.12% but a month-over-month decline of 5.25%, while Pre-Roll held 25.83% share with a 46.97% year-over-year drop and a 6.60% month-over-month decline. Average prices rose 29.42% year over year to $17.92 as category pricing diverged, with Flower averaging $68.84 versus Pre-Roll at $5.74; this mix shift lifted overall pricing while compressing unit velocity in Pre-Roll. The brand’s Flower focus aligns with its category rank of 36 in Colorado Flower, but the negative month-over-month trends in both categories indicate near-term headwinds even as the year-over-year rebound in Flower cushions the broader 13.39% brand sales decline.
The widening gap—Flower up 11.12% year over year against Pre-Roll down 46.97%—signals an implicit positioning pivot toward higher-ticket Flower that can sustain share but risks attrition where trial is price-sensitive, given month-over-month declines of 5.25% in Flower and 6.60% in Pre-Roll. With 74.17% of volume tied to Flower and a 36 rank in Colorado Flower, the path to stabilization likely depends on defending Flower’s gains while arresting Pre-Roll erosion; the immediate implication is to prioritize Flower assortment and pricing architecture while using targeted Pre-Roll promotions to prevent further mix drag.
Competitive Landscape
Rocky Mountain High sits at rank #36 in CO Flower in July 2026, improving 18 positions from #54 year over year, and rising 9 spots from #45 in April 2026; however, it remains 8 places below its peak rank of #28 from August 2024. In the same period, Seed & Strain Cannabis Co. climbed from #2 to #1 with a 76.23% YoY sales increase, while Good Chemistry Nurseries slid from #1 to #3 as sales fell 8.70%, indicating that Rocky Mountain High’s upward rank change is occurring amid volatility at the top. The pattern implies Rocky Mountain High’s trajectory is recovery-oriented—closing historical gap without top-tier acceleration—suggesting a push toward the low-30s is plausible but overtaking leaders will require outpacing rivals growing 56.75% to 168.50% YoY.
Notable Products
Watermelonz x GAK Pre-Roll 5-Pack (2.5g) surged 367.97% month over month to rank 5 in July 2026, while Chem De La Chem Pre-Roll (0.5g) fell 50.87% to rank 3, marking a sharp split between multipack momentum and single-stick softness. Animal Face x Kush Mints #11 Pre-Roll (0.5g) climbed 74.11% to rank 2 alongside the number 1 Bubble Gum Pre-Roll (1g), and seven of the top ten are Pre-Roll SKUs, signaling category concentration over Flower despite Animal Face x Kush Mints Popcorn (28g) rising 28.29% at rank 9. The mix indicates Rocky Mountain High is shifting toward multipack Pre-Rolls as volume drivers, with single 0.5g formats under pressure and Flower playing a secondary, opportunistic role even with a $17,647 anchor in the top ten.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
