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Sep-2024
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Overview
Market Insights Snapshot
Rocky Mountain High has demonstrated a noteworthy upward trajectory in the Colorado market, particularly in the Flower category. Over the span from June to September 2024, the brand has consistently climbed the ranks, moving from 29th to 19th place. This ascent is mirrored by a substantial increase in sales, indicating a strengthening market presence. The Pre-Roll category also reflects a similar positive trend, with Rocky Mountain High advancing from 25th to 14th place in the same period. This consistent rise in rankings across both categories suggests a growing consumer preference for their products in Colorado.
However, the performance of Rocky Mountain High in other states or provinces is not detailed, which could imply they have not yet broken into the top 30 in those regions. This absence might be a point of concern or opportunity, depending on their strategic goals. The brand's ability to improve its standing in Colorado could serve as a model for expanding its footprint elsewhere, though the lack of visibility in other markets suggests there is still significant room for growth. The focus on Colorado might be part of a targeted strategy to consolidate and build a strong base before expanding further afield.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Rocky Mountain High has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 29 in June 2024, the brand climbed to 19 by September 2024, reflecting a strategic improvement in market positioning. This ascent is particularly significant when compared to competitors like 710 Labs, which experienced a decline from rank 11 to 17 over the same period, and LoCol Love (TWG Limited), which fluctuated and ended at rank 18. Meanwhile, Natty Rems and Hummingbird also showed varied performances, with Natty Rems not consistently maintaining a top 20 position and Hummingbird closely trailing Rocky Mountain High by ending at rank 20. These dynamics suggest that Rocky Mountain High's sales strategies are effectively capturing market share, as evidenced by its consistent rise in rank and sales, positioning it as a formidable player in the Colorado Flower market.
Notable Products
In September 2024, the top-performing product for Rocky Mountain High was the Animal Face x Kush Mints #11 Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from August with a sales figure of 4,050 units. The Durban Poison Pre-Roll (1g) rose to second place, marking its first appearance in the top rankings. LA Baker Pre-Roll (0.5g) entered the rankings at third place, showcasing strong performance. The Bubble Gum Pre-Roll (0.5g) slipped from second to fourth place compared to August, while the Tropicanna Banana Pre-Roll (0.5g) dropped from third to fifth place. These shifts indicate a dynamic competitive landscape among pre-roll products for Rocky Mountain High.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
