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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Vera has shown varying performance across different product categories. In the Flower category, Vera's ranking has seen a downward trend from April to June 2025, where it slipped from 15th to 30th place. However, there was a slight recovery in July, moving up to 27th position. This fluctuation in rankings is reflected in their sales, which decreased significantly from April to June but showed a positive uptick in July. On the other hand, Vera's performance in the Pre-Roll category has been more encouraging. Starting outside the top 30 in April, Vera climbed to 29th in May, faced a minor setback in June, and then made a notable jump to 24th place in July. This improvement in rankings is mirrored by their sales figures, which more than doubled from April to July.
The contrasting trajectories of Vera's Flower and Pre-Roll categories in Colorado highlight the brand's ability to adapt and compete in different segments of the market. While the Flower category faced challenges, the Pre-Roll category demonstrated resilience and growth potential. The absence of Vera in the top 30 rankings in the Pre-Roll category in April suggests a strategic shift or increased focus that paid off in the following months. This data provides insights into Vera's market dynamics and potential areas for strategic focus, offering a glimpse into the brand's operational adjustments and market positioning efforts.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Vera has experienced fluctuating rankings from April to July 2025, indicating a dynamic market presence. Initially ranked 15th in April, Vera's rank dropped to 21st in May and further to 30th in June, before slightly recovering to 27th in July. This volatility contrasts with competitors like Pot Zero, which improved its position from 34th in April to 16th in June, although it fell back to 25th by July. Meanwhile, Artsy Cannabis Co maintained a relatively stable performance, starting at 12th in April and ending at 28th in July, despite a brief dip. Notably, The Health Center and Canna Club also showed fluctuating ranks, similar to Vera, but with The Health Center dropping out of the top 20 by July. These shifts suggest a competitive and fluid market environment, where Vera's sales strategy might need recalibration to regain and sustain higher rankings amidst strong contenders.
Notable Products
In July 2025, Vera's top-performing product was Sun Crunch Runtz Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with 4,435 units sold. Uplift Grape Zarlic Pre-Roll (1g) followed closely as the second best-seller, while Tony Clifton Pre-Roll (1g) secured the third spot. Bombshell Pre-Roll (1g) ranked fourth, and Hybrid Pre-Roll (1g) maintained its fifth position from June. Notably, the Hybrid Pre-Roll (1g) showed an increase in sales from the previous month, indicating a positive trend. The rankings highlight a stable preference for Pre-Roll products within Vera's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
