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Dec-2025
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Overview
Market Insights Snapshot
In analyzing Vera's performance across various categories and states, we see notable movements in Colorado. In the Flower category, Vera showed a significant improvement, climbing from the 43rd position in September 2025 to the 23rd in October, before fluctuating slightly to end the year at 31st in December. This indicates a positive trend in consumer reception and market penetration, although the brand did not maintain a consistent upward trajectory. In the Pre-Roll category, Vera maintained a relatively stable presence, with rankings hovering in the mid-to-high twenties, finishing December at 23rd. However, in the Concentrates category, Vera was absent from the top 30 brands in the last four months of 2025, suggesting potential challenges or a lack of focus in this segment.
Looking at Michigan, Vera's performance in the Flower category was less prominent, with the brand only making an appearance in September 2025 at the 95th position before disappearing from the top 30 rankings in subsequent months. This absence could point to competitive pressures or market dynamics unique to Michigan that Vera has yet to overcome. The single sales figure we have for September shows a robust entry, but the lack of follow-through in the rankings suggests an opportunity for strategic reevaluation in this region. Vera's varying performance across states and categories highlights the complexities of market adaptation and the potential need for targeted strategies to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Vera has experienced notable fluctuations in its ranking and sales performance from September to December 2025. Starting at a rank of 43 in September, Vera made a significant leap to 23 in October, indicating a strong surge in sales momentum. However, this upward trajectory was not sustained, as the brand's rank slipped to 38 in November and slightly improved to 31 in December. This volatility suggests a competitive pressure from brands like LoCol Love (TWG Limited), which saw a peak in November at rank 18, and 14er Gardens, which climbed to rank 30 by December. Additionally, Bud Fox Supply Co and Rocky Mountain High have shown consistent improvements, ending the year at ranks 35 and 36, respectively. Vera's sales performance, while robust in October, faced challenges in maintaining its competitive edge, highlighting the dynamic and competitive nature of the Colorado Flower market.
Notable Products
In December 2025, Vera's top-performing product was Blue Dream Smalls (Bulk) in the Flower category, maintaining its first-place ranking from September 2025 with sales of 3939. Master Jack Popcorn (Bulk) also emerged strongly, securing the second position in its debut month. Gas Puffs Pre-Roll (1g) held steady at third place, showing a consistent performance from November 2025, with notable sales growth. Paul Morphy Pre-Roll (1g) entered the rankings at fourth, while Jack Herer Pre-Roll (1g) experienced a drop from the top spot in November to fifth place in December. This shift in rankings highlights the dynamic nature of Vera's product performance across different months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
