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Sep-2025
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Overview
Market Insights Snapshot
In Colorado, Vera's performance across different cannabis categories has shown notable fluctuations over the months from June to September 2025. In the Flower category, Vera experienced a dip in rankings from 28th in July to 44th in August, before recovering slightly to 37th in September. This movement indicates some volatility, likely driven by changes in consumer preferences or competitive pressures. Meanwhile, in the Concentrates category, Vera has not made it into the top 30 rankings from June to September, suggesting that this category might not be their stronghold in Colorado. Such absence in the top rankings could imply either a lack of market penetration or a highly competitive landscape where Vera needs to bolster its presence.
On a more positive note, Vera's performance in the Pre-Roll category in Colorado has been commendable, particularly in August when they reached the 15th position, marking a significant improvement from their 33rd position in June. This upward trajectory in Pre-Rolls suggests a growing consumer acceptance or perhaps a successful product strategy in this segment. However, the drop back to 25th in September indicates that maintaining a top-tier position requires consistent effort. These trends across categories highlight the dynamic nature of Vera's market performance, with opportunities for growth in some areas and challenges in others. Understanding the reasons behind these movements could provide valuable insights for stakeholders looking to optimize Vera's market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Vera has experienced notable fluctuations in its market position over the past few months. Starting from June 2025, Vera was ranked 32nd, showing a promising rise to 28th in July, before dropping to 44th in August, and then slightly recovering to 37th in September. This volatility in rank is mirrored in its sales performance, which peaked in July but saw a significant decline in August. Comparatively, Bloom County experienced a similar drop in rank from 10th in June to 36th by September, indicating a broader market shift. Meanwhile, Shift Cannabis maintained a relatively stable position, only slightly declining from 16th to 33rd, suggesting a more resilient market presence. These dynamics highlight the competitive pressures Vera faces, especially from brands like Shift Cannabis, which have managed to sustain higher sales and more consistent rankings. For Vera, understanding these trends and the strategies employed by competitors could be crucial for regaining and maintaining a stronger market position in the Flower category in Colorado.
Notable Products
In September 2025, the top-performing product for Vera was Jack Herer Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from August with sales of 3945 units. Black Maple (14g) emerged as a strong contender, securing the second position in the Flower category. Gas Puffs Pre-Roll (1g) debuted in the third position, marking its entry into the top rankings. Rainbow Guava (14g) followed closely, ranking fourth in the Flower category. Notably, Uplift Grape Zarlic Pre-Roll (1g) dropped to fifth place from its previous second-place standing in July, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
