Vera

Data Snapshot: Apr 04, 2024
Vera Cannabis Brand Logo
$100K+

Mar-2024

Sales

Neutral

Trend

6-Month

45

Product Count

SKUs

Vera

Overview

Markets

Vera Locations

Product Trends

Vera Categories

Vera Sales

Market Insights Snapshot

Vera Historical Sales by Category

In the competitive cannabis market of Colorado, Vera has shown a mixed performance across its product categories. In the Flower category, Vera witnessed a notable ranking improvement from December 2023 to January 2024, moving up from 23rd to 14th place. This leap suggests a strong consumer reception or effective strategic adjustments, possibly fueled by December's sales of $343,502. However, the subsequent months saw a decline, with the brand falling to 27th in February and further to 34th in March, indicating potential challenges in maintaining its market position amidst fierce competition. This trend of initial improvement followed by a decline is significant, as it reflects the volatile nature of consumer preferences and market dynamics within the state's cannabis industry.

On the other hand, Vera's performance in the Pre-Roll category tells a different story. Starting at the 23rd position in December 2023, the brand experienced a slight drop to the 30th spot by January 2024, barely holding onto its top 30 ranking. February saw a further slip beyond the top 30, which is a concerning indicator of the brand's visibility and consumer choice in this segment. Nevertheless, March 2024 brought a reversal of fortunes with Vera climbing back to the 25th position. This recovery suggests a resilient effort to recapture market share or possibly the introduction of new strategies or products that resonated well with consumers. Such fluctuations highlight the challenges Vera faces in consistently engaging its target audience and underscores the competitive nature of the Pre-Roll category within Colorado's cannabis market.

Mar-2024 Rank
Flower
Pre-Roll
34
25
Vera

Competitive Landscape

In the competitive landscape of the Colorado cannabis flower market, Vera has shown a notable trajectory in terms of rank and sales, despite facing stiff competition. Starting from December 2023, Vera was ranked 23rd but impressively climbed to 14th by January 2024, showcasing a significant leap forward. However, the following months saw a slight decline, with Vera dropping to 27th in February and then to 34th in March 2024. This fluctuation in rank is indicative of the highly competitive nature of the market and Vera's struggle to maintain its upward momentum against rivals. Noteworthy competitors include The Colorado Cannabis Co., which experienced a decline outside the top 20, and Rare Dankness, which saw an improvement in rank and sales over the same period. Another competitor, 14er Gardens, made a significant jump to 32nd place by March 2024, indicating a strong upward trend. Meanwhile, Summit (Canada) also experienced fluctuations, highlighting the dynamic and ever-changing nature of the Colorado cannabis flower market. Vera's journey through these months reflects the challenges and opportunities within this competitive landscape, emphasizing the need for strategic maneuvers to improve or maintain its market position.

Vera market ranking for CO Flower

Vera

Notable Products

In March 2024, Vera's top-selling product was Pitted Cherry Pre-Roll (1g) in the Pre-Roll category, achieving the highest rank with sales reaching 3386 units. Following closely, Indica Pre-Roll (1g) secured the second position in the rankings, marking its debut in the top sales for the year. Wine & Roses (1g) from the Flower category, which consistently held the top spot in January and February, experienced a decline, falling to the third rank with sales significantly dropping to 1832 units. Pitted Lemons Pre-Roll (1g) and Hybrid Pre-Roll (1g) rounded out the top five, with the latter showing a steady presence in the top rankings across previous months. This shift in consumer preference underscores a dynamic change in Vera's product popularity, especially noting the rise of Pitted Cherry Pre-Roll (1g) from being unranked to leading in sales.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Pitted Cherry Pre-Roll (1g)
Pre-Roll
5
>5
>5
1
Indica Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
Wine & Roses (1g)
Flower
>5
1
1
3
Pitted Lemons Pre-Roll (1g)
Pre-Roll
>5
>5
>5
4
Hybrid Pre-Roll (1g)
Pre-Roll
2
2
4
5
View product & sales data

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