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Oct-2025
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Overview
Market Insights Snapshot
In Colorado, Vera has shown a fluctuating performance across different categories. In the Flower category, Vera's ranking dipped from 29th in July 2025 to 43rd in both August and September, before recovering slightly to 35th in October. This indicates a challenging period, as their sales decreased from July to October, with a notable drop in August. In contrast, the Pre-Roll category demonstrated a more stable performance, maintaining a consistent presence within the top 30. Vera's Pre-Roll ranking improved to 18th in August, highlighting a positive reception in that month, although it returned to 26th by October. This suggests that while Vera struggled in the Flower category, their Pre-Roll products managed to sustain a more reliable market position.
Meanwhile, in Michigan, Vera's presence in the Flower category was less prominent, only appearing in the rankings in September 2025 at 91st. This indicates that Vera is not yet a significant player in Michigan's Flower market, as it did not make the top 30 in any of the months analyzed. The absence of Vera in the rankings for other months suggests a need for strategic adjustments to enhance their market visibility and competitiveness in Michigan. The data hints at potential growth opportunities, but also highlights the challenges Vera faces in establishing a foothold in this state.
Competitive Landscape
In the competitive landscape of the Colorado flower category, Vera has experienced notable shifts in rank and sales over the past few months. Starting from a strong position at 29th in July 2025, Vera saw a decline to 43rd in both August and September, before recovering slightly to 35th in October. This fluctuation in rank is mirrored by its sales performance, which peaked in July and then dipped in the following months, although showing a slight recovery in October. In contrast, Sunshine Extracts maintained a consistently higher rank, peaking at 31st in August and ending at 32nd in October, with sales remaining robust throughout. Meanwhile, Rocky Mountain High improved its position from 54th in July to 37th in October, indicating a positive trend in both rank and sales. Interestingly, Bud Fox Supply Co made a significant leap from being unranked in July to 33rd by October, showcasing a rapid increase in sales. These dynamics suggest that while Vera remains competitive, it faces pressure from brands like Sunshine Extracts and Rocky Mountain High, which are showing stronger upward trends in the Colorado flower market.
Notable Products
In October 2025, the top-performing product from Vera was Jack Herer Pre-Roll (1g) in the Pre-Roll category, reclaiming its top position from September with a notable sales figure of 4,103 units. Bombshell Pre-Roll (1g) rose to the second position, showing a consistent presence in the top rankings over the past months. Gas Puffs Pre-Roll (1g) entered the top three for the first time, improving from its previous fourth position in September. Uplift Grape Zarlic Pre-Roll (1g) maintained a steady performance, ranking fourth in October. Donny Burger (7g) made its debut in the top five, highlighting a successful entry into the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
