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Nov-2025
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Overview
Market Insights Snapshot
In the Nevada market, Torch has shown a notable presence in the Vapor Pens category. Despite a dip in rankings from August to October, where the brand fell from 25th to 28th, Torch managed to climb back up to 22nd in November. This upward movement indicates a potential recovery or strategic improvement in their market approach. However, the sales figures reflect a fluctuating trend, with a notable peak in August followed by a decline in the subsequent months. This pattern suggests that while Torch is making strides in improving its rank, maintaining consistent sales growth remains a challenge.
The absence of Torch in the top 30 rankings in other states or categories during this period highlights areas where the brand might not be performing as strongly. This could be seen as a significant opportunity for expansion or a call for a strategic reevaluation in those markets. The focus on Nevada suggests that Torch may have a stronghold there, but diversifying their market presence could be beneficial. This selective performance across regions and categories provides an interesting narrative on Torch's current market strategy and potential for growth.
Competitive Landscape
In the Nevada vapor pens category, Torch has shown a notable upward trend in its ranking from August to November 2025, moving from 25th to 22nd position. This improvement is significant considering that competitors like Church Cannabis Co. experienced a decline, dropping out of the top 20 by November. Meanwhile, High Heads demonstrated a volatile performance, peaking at 19th in September but falling to 35th in October before recovering to 20th in November. Neon Moon made a remarkable leap from 45th in August to 16th in October, although it settled at 21st in November, just ahead of Torch. Despite fluctuations in sales figures, Torch's consistent improvement in rank suggests a strengthening market position, potentially driven by strategic marketing or product enhancements. This competitive landscape highlights Torch's resilience and potential for further growth amidst dynamic market shifts.
Notable Products
In November 2025, the top-performing product for Torch was the Passion Orange Guava Live Resin Disposable (1g) in the Vapor Pens category, maintaining its number one rank from the previous two months with sales reaching 570 units. The Kush Mints Live Resin Diamonds Disposable (1g) secured the second position, marking its entry into the rankings. Watermelon Gelato Live Resin Disposable (1g) followed closely in third place, also making its debut in the rankings. The Apple Sundae Live Resin Diamond Disposable (1g) remained steady at fourth place, consistent with its October performance. Notably, the Pink Lemonade Live Resin Diamond Disposable (1g) dropped from second to fifth place, despite a slight increase in sales from September to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
