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Dec-2024
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Overview
Market Insights Snapshot
In the Vapor Pens category, Torch has demonstrated varied performance across different states. In Arizona, the brand has not managed to break into the top 30 rankings from September to December 2024, which suggests a competitive market or possible challenges in brand recognition or distribution within the state. In contrast, Nevada presents a more promising picture, where Torch climbed from the 38th position in September to finally enter the top 30 by December. This upward trend in Nevada indicates a strengthening market presence, possibly driven by strategic marketing efforts or product acceptance among consumers. Meanwhile, in New York, Torch's ranking fell sharply from 46th in September to 82nd in October, after which it did not appear in the top 30, highlighting potential difficulties in maintaining market share in this bustling state.
Sales figures complement these rankings, providing further insight into Torch's performance. While specific numbers are limited, it's notable that in Nevada, Torch experienced a significant boost in sales, with December figures nearly doubling those of September, reflecting the improved ranking. This suggests a positive reception of their vapor pens, possibly due to favorable consumer reviews or effective promotional campaigns. Conversely, in New York, the dramatic drop in rankings coincided with a substantial decrease in sales from September to October, indicating potential issues such as market saturation or increased competition. These patterns underscore the importance of regional strategies tailored to specific market dynamics, which could be crucial for Torch to sustain and enhance its performance across different states.
Competitive Landscape
In the Nevada vapor pens market, Torch has demonstrated a notable upward trend in its rank and sales over the last four months of 2024. Starting from a rank of 38 in September, Torch improved its position to 30 by December, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors like Beboe, which remained relatively stable, fluctuating slightly between ranks 27 and 29, and Matrix NV, which consistently held a position outside the top 30. Meanwhile, Sauced showed some volatility, dropping from rank 23 in October to 28 in December. Torch's sales figures also reflect this upward momentum, with a significant increase from September to December, positioning it as a brand to watch in this competitive landscape. This trend suggests that Torch is gaining traction among consumers, potentially due to strategic marketing efforts or product innovations, making it a compelling choice for those interested in the vapor pens category in Nevada.
Notable Products
In December 2024, the top-performing product for Torch was Pineapple OG Live Resin Diamonds Disposable (1g) in the Vapor Pens category, climbing to the number one rank with impressive sales of 443 units. Following closely was Kush Mints Live Resin Diamonds Disposable (1g), which held the second spot, reflecting a consistent high performance since September. Purple Slushy Live Resin Diamonds Disposable (1g) secured the third position, showing a strong comeback after being absent from the rankings in November. Apple Sundae Live Resin Diamond Disposable (1g) maintained its fourth position, indicating stable sales performance over the months. Mango Mimosa Live Resin Diamonds Disposable (1g) rounded out the top five, slipping from its peak position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
