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Oct-2025
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Overview
Market Insights Snapshot
The Clear has demonstrated a notable performance trajectory in the Colorado market, particularly within the Pre-Roll category. Over the past few months, the brand has climbed from the 22nd position in July 2025 to 14th by October 2025. This upward trend indicates a growing consumer preference for The Clear's offerings in this category, further evidenced by a significant increase in sales from $146,276 in July to $203,621 in October. In contrast, while The Clear has maintained a relatively stable presence in the Vapor Pens category in Colorado, ranking between 16th and 23rd, the brand saw a peak in sales in September before a slight decline in October. These movements suggest a fluctuating but resilient demand for their vapor pen products in the state.
In the Massachusetts and Missouri markets, The Clear's performance in the Vapor Pens category has been less stable. In Massachusetts, the brand's rank dropped significantly from 49th in July to 73rd in October, indicating challenges in maintaining market share. Similarly, in Missouri, The Clear's ranking fell from 47th to 71st over the same period. These declines suggest competitive pressures or shifting consumer preferences in these states. However, in New Jersey, The Clear has maintained a strong position, consistently ranking within the top 10 for Vapor Pens. Despite a slight dip in October, sales figures indicate a robust and steady demand, making New Jersey a key market for the brand.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, The Clear has shown a consistent presence, maintaining a rank around the 9th and 10th positions from July to October 2025. This stability contrasts with the dynamic movements of competitors like Bloom, which surged from 12th to 9th place in October, indicating a significant increase in sales. Meanwhile, AiroPro experienced a decline from 4th to 8th place, suggesting a downward trend in sales. Clade9 hovered closely around The Clear, slightly dropping from 9th to 11th place by October. The Clear's consistent ranking amidst these fluctuations highlights its steady market presence, though the rise of Bloom suggests a potential shift in consumer preference that could impact The Clear's future sales trajectory. Monitoring these trends is crucial for The Clear to strategize effectively and maintain its competitive edge in the New Jersey vapor pen market.
Notable Products
In October 2025, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with impressive sales of 3492 units. The Twax - Pure Pear Infused Pre-Roll (1g) held steady in second place, showing a notable rise from its debut in September. The Elite - Orange Cream Distillate Cartridge (1g) secured the third rank, consistent with its position from the previous month. Meanwhile, The Elite - Strawberry Banana Distillate Cartridge (1g) remained in fourth place, showing stability in its ranking. Twax - Lime Sorbet Distillate Infused Pre-Roll (1g) entered the rankings for the first time in October, claiming the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
