Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, The Clear has shown a consistent presence in the Pre-Roll category, maintaining a position within the top 20 brands from June to September 2025. However, there was a slight dip in sales from June to August, with a modest recovery in September. This stability in ranking suggests a steady consumer base, although the sales fluctuations might indicate seasonal or competitive pressures. In contrast, their performance in the Vapor Pens category in Colorado is more dynamic, with a notable rise from 23rd place in July to 12th in September. This upward movement is accompanied by an increase in sales, suggesting a strengthening market position in this category.
Meanwhile, in Massachusetts, The Clear's performance in the Vapor Pens category has been less impressive, as they struggled to maintain a top 30 ranking, slipping to 49th place by September. This decline in ranking correlates with a consistent decrease in sales, which might be indicative of growing competition or shifting consumer preferences in the state. In New Jersey, however, The Clear has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 11 and even climbing to 8th place in August. Despite a slight drop in September, the high sales figures point to a robust market presence. On the other hand, their absence from the top 30 in Missouri suggests challenges in penetrating or expanding within that market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, The Clear has demonstrated notable resilience and growth, particularly between June and September 2025. Initially ranked 11th in June and July, The Clear improved its position to 8th in August before slightly dropping to 9th in September. This upward trend in rank is mirrored by a significant increase in sales, peaking in August. In comparison, Select experienced a decline, dropping from 6th place in June to 10th in September, with sales following a downward trajectory. Meanwhile, AiroPro maintained a strong presence, consistently ranking within the top 10, although it saw a slight dip from 4th in July to 7th in September. Clade9 showed a fluctuating pattern, peaking at 8th in July and September, while Jersey Smooth remained outside the top 10 throughout the period. The Clear's ability to climb the ranks amidst such dynamic competition highlights its growing influence and potential for further market penetration in New Jersey's vapor pen category.
Notable Products
In September 2025, the top-performing product for The Clear was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank consistently from June through September with a notable sales figure of 3388. The Twax - Pure Pear Infused Pre-Roll (1g) held its position as the second-best seller, reappearing in the rankings with a strong performance after being absent in July and August. The Elite - Orange Cream Distillate Cartridge (1g) secured the third spot, showing an improvement from fourth place in July. Meanwhile, The Elite - Strawberry Banana Distillate Cartridge (1g) returned to the rankings at fourth place, having been absent in August. Lastly, the Elite - Grapevine Distillate Cartridge (1g) consistently ranked fifth, with a slight decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.