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Apr-2025
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Overview
Market Insights Snapshot
The Clear has demonstrated varied performance across different states and product categories. In the state of Colorado, The Clear has shown a noteworthy improvement in the Pre-Roll category, moving from not being in the top 30 to securing the 29th position by April 2025. This upward trajectory in Colorado's Pre-Roll market could indicate a growing acceptance and preference for their products. In contrast, the Vapor Pen category in Missouri shows a slight decline, with The Clear dropping from 34th in January to 42nd by April. This suggests potential challenges in maintaining market share in that specific category and state.
Meanwhile, in New Jersey, The Clear has maintained a relatively stable position within the Vapor Pen category, fluctuating between the 11th and 16th ranks over the months, which indicates a consistent demand for their products in this region. However, in Massachusetts, they have shown a promising improvement, moving from 41st to 31st in the Vapor Pen category by April, suggesting a positive reception and increased market penetration. These movements highlight the brand's varying performance across different markets, with both opportunities and challenges in maintaining and increasing their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Clear has experienced notable fluctuations in its rankings over the first quarter of 2025. Starting the year at 12th place, The Clear improved to 10th in February but slipped to 15th in March before rebounding to 12th in April. This volatility in rank highlights the dynamic nature of the market and the competitive pressure from other brands. For instance, Green Dot Labs consistently maintained a higher rank, staying within the top 10 throughout the period, although their sales showed a downward trend from January to April. Meanwhile, Spectra held steady at 11th place for most months, indicating a stable performance. Interestingly, Harmony Extracts made a significant leap from 26th in January to 13th in February, suggesting a potential emerging competitor, although they did not surpass The Clear in the following months. These shifts underscore the importance for The Clear to strategize effectively to maintain and improve its market position amidst such competitive dynamics.
Notable Products
In April 2025, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for the fourth consecutive month with sales reaching 3277 units. The Elite - Blue Raz Distillate Cartridge (1g) followed closely in second place, showing a consistent improvement from its fifth-place position in January 2025. The Elite - Lemon Haze Distillate Cartridge (1g) held its ground in the third position, having previously peaked at second in March. Elite - Lime Sorbet Distillate Cartridge (1g) secured the fourth spot, maintaining its rank from March. The Elite - Orange Cream Distillate Cartridge (1g) re-entered the top five in April, climbing back to fifth after being unranked in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
