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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Clear concentrated 86.14% of May 2026 sales in Vapor Pens with a year-over-year decline of 39.90% and a month-over-month dip of 0.95%, while Pre-Roll rose to 12.49% share with a 10.44% month-over-month increase but remained down 6.54% year over year. Edible held 1.36% share with 1.02% month-over-month growth, and the brand’s average price fell 11.25% year over year to $31.80 as overall brand sales declined 36.20% year over year; in New Jersey Vapor Pens, The Clear sat at rank 13. The pattern implies overexposure to a contracting flagship category where rank 13 limits visibility, while incremental mix from Pre-Roll offsets only a small portion of the Vapor Pens contraction.
With 86.14% of sales tied to Vapor Pens and a 39.90% year-over-year drop there, the 10.44% month-over-month lift in Pre-Roll at 12.49% share is not yet large enough to counter the brand’s 36.20% total decline, and a 0.95% month-over-month slip in the core category weighs on short-term momentum. The 11.25% year-over-year average price decrease alongside a modest 1.02% month-over-month uptick in Edible at 1.36% share suggests price-led defense rather than mix-led expansion; positioning therefore hinges on accelerating non-Vapor Pens penetration and stabilizing share within a rank-13 footprint to reduce volatility from a single-category dependency.
Competitive Landscape
In New Jersey Vapor Pens, The Clear ranks #13 in May 2026, down 1 position year over year from #12, and up 2 spots from #15 in February 2026; this sits below its peak of #9 in January 2026 and trails category leaders where Select holds #1 while posting a -13.9% year-over-year sales change and Rove advanced from #16 to #5 on a 158.0% year-over-year increase—together indicating The Clear’s mild rank erosion amid competitors’ faster upward mobility implies a need to convert short-term recovery into sustained share defense before further slippage.
Notable Products
Strawberry Banana Twax Infused Pre-Roll (1g) posted the standout move in May 2026 with a +59.5% MoM surge, climbing into rank 4, while Elite - Grapevine Distillate Cartridge (2g) fell -21.1% to rank 5. Elite - Golden Goat Distillate Cartridge (2g) stayed at rank 1 despite a -9.5% MoM dip, and the Pre-Roll lineup concentrated four of the top ten SKUs, signaling category breadth beyond Vapor Pens. With Elite - Blue Raz Distillate Cartridge (2g) slipping -3.7% at rank 2 and Grapevine Twax Infused Pre-Roll (1g) down -19.0% at rank 10, the mix points to Vapor Pens anchoring dollars while momentum tilts toward infused Pre-Rolls, implying assortment shifts that favor faster-cycling Pre-Roll innovations over a few large cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
