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Dec-2025
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Overview
Market Insights Snapshot
The Clear has demonstrated notable performance in the Colorado market, particularly in the Pre-Roll category, where it has consistently improved its ranking from 20th in September 2025 to 11th by December 2025. This upward trend is indicative of a strong market presence and increasing consumer preference in the state. Conversely, in the Vapor Pens category within Colorado, The Clear experienced some fluctuations, peaking at 13th in November 2025 before dropping to 18th in December. Despite these variations, the brand has maintained a solid position within the top 20, suggesting a resilient market performance. Meanwhile, in Nevada, The Clear entered the Pre-Roll category rankings in November 2025 at 40th, improving to 36th in December, signaling potential growth in this market.
The Vapor Pens category presents a mixed bag for The Clear across different states. In Massachusetts, the brand did not make it into the top 30, with rankings slipping from 50th in September to 71st by December 2025. This suggests challenges in gaining traction within this state. The Missouri market shows a slightly more optimistic picture, with a modest improvement from 72nd in October to 64th in December. In stark contrast, New Jersey has been a stronghold for The Clear in the Vapor Pens category, consistently ranking within the top 15, with a noteworthy jump back to 11th in December after a brief dip. This indicates a robust consumer base and brand loyalty in the New Jersey market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, The Clear has experienced fluctuations in its market position from September to December 2025. Starting at rank 9 in September, The Clear saw a decline to rank 13 in November before recovering slightly to rank 11 in December. This downward trend in ranking coincides with a decrease in sales from September to November, although there was a slight recovery in December. Meanwhile, Bloom showed a strong performance, climbing to rank 9 in October and maintaining a consistent position in the top 10 through December, with sales peaking in November. AiroPro also maintained a higher rank than The Clear throughout this period, despite a slight dip in sales. On the other hand, Clade9 and &Shine remained close competitors, with ranks fluctuating around The Clear's position. These dynamics suggest that while The Clear remains a significant player, it faces stiff competition from brands like Bloom and AiroPro, which have shown stronger sales performance and more stable rankings in the New Jersey vapor pen market.
Notable Products
In December 2025, the top-performing product for The Clear was the Twax - Lime Sorbet Distillate Infused Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with notable sales of $3,062. The Twax - Pure Pear Infused Pre-Roll (1g) maintained a strong position, ranking second after previously holding the top spot in November. The Elite - Lime Sorbet Distillate Cartridge (1g) made a significant entry into the top ranks, securing the third position. Meanwhile, the Elite - Golden Goat Distillate Cartridge (2g) followed closely in fourth place. The Elite - Orange Cream Distillate Cartridge (1g) remained consistent in the fifth position, showing a slight decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
