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Nov-2025
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Overview
Market Insights Snapshot
In the state of Colorado, The Clear has shown significant upward movement in both the Pre-Roll and Vapor Pen categories. For Pre-Rolls, the brand climbed from a rank of 24 in August 2025 to 11 by November 2025, indicating a strong market presence and growing consumer preference. Similarly, in the Vapor Pen category, The Clear improved its ranking from 19 in August to 12 in November, with a notable peak in sales during November, suggesting a successful strategy or product launch. This consistent rise in rankings highlights The Clear's strategic focus and effectiveness in catering to the demands of the Colorado market.
Conversely, the performance of The Clear in Massachusetts and Missouri presents a contrasting narrative. In Massachusetts, the brand's position in the Vapor Pen category fell from 49 in August to 72 by November, indicating challenges in maintaining competitiveness or consumer interest. Similarly, in Missouri, The Clear's rank dropped to 65 in November from 53 in August, though there was a slight recovery from October's rank of 71. Meanwhile, in New Jersey, although the brand saw a decline from a rank of 9 in August to 13 in November, it maintained a relatively strong position within the top 15, underscoring its resilience in a competitive market. The brand also made a debut in the Pre-Roll category in Nevada in November, securing a rank of 39, which could indicate new opportunities for market expansion.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, The Clear has demonstrated a notable improvement in its market position over the past few months. From August to November 2025, The Clear's rank climbed from 19th to 12th, indicating a significant upward trajectory in its market presence. This rise in rank is accompanied by an increase in sales, particularly in November, where sales surged, suggesting a successful strategy in capturing consumer interest. In contrast, competitors such as Olio and Seed and Smith (LBW Consulting) have maintained relatively stable positions, with Olio consistently ranking higher but experiencing a decline in sales over the same period. Meanwhile, Packs (fka Packwoods) and Edun have shown fluctuating ranks, with Edun surpassing The Clear in October but falling behind in November. The Clear's ability to improve its rank amidst these dynamics highlights its growing influence and potential to capture a larger share of the vapor pen market in Colorado.
Notable Products
In November 2025, the top-performing product from The Clear was the Twax - Pure Pear Infused Pre-Roll (1g), which rose to the number one spot with impressive sales of 4016 units. Following closely was the Twax - Lime Sorbet Distillate Infused Pre-Roll (1g), which jumped from fifth to second place, reflecting a significant sales increase. The Elite - Golden Goat Distillate Cartridge (1g), previously holding the top rank, dropped to third place, indicating a shift in consumer preference within the vapor pens category. The Elite - Strawberry Banana Distillate Cartridge (1g) maintained its fourth-place rank, showing consistent performance over the months. Finally, the Elite - Orange Cream Distillate Cartridge (1g) slipped from third to fifth place, despite a slight decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
