Market Insights Snapshot
In Colorado, The Clear has shown varied performance across categories. Particularly noteworthy is their Vapor Pens category which consistently ranked in the top 5 from August to November 2023. This indicates a strong and consistent consumer preference for The Clear's vapor pens in this state. Their performance in the Concentrates and Pre-Roll categories, however, has fluctuated, with rankings falling outside the top 20 in October. This could indicate an opportunity for improvement or a shift in consumer preference in these categories.
Looking at other states, The Clear's performance in the Vapor Pens category remains strong in Massachusetts and Missouri, consistently ranking within the top 30 and top 10 respectively. However, in Nevada, their Vapor Pens category fell outside the top 20 in November 2023. This might suggest a need for targeted marketing or product enhancements in this market. The Clear's Pre-Roll category in Missouri also showed significant improvement, moving from the 68th position in August to the 39th in November, indicating a positive trend in this particular category and state.
In the Vapor Pens category in Colorado, The Clear has maintained a strong position, fluctuating between the 3rd and 5th rank from August to November 2023. However, it faces stiff competition from brands like Spherex, Eureka, Bonanza Cannabis Company, and Seed & Strain Cannabis Co.. Spherex consistently held the top spot until November, when Bonanza Cannabis Company overtook it. Eureka, despite a dip in rank in October, has shown resilience by bouncing back in November. Seed & Strain Cannabis Co. has remained a consistent competitor, maintaining a rank just below The Clear. The Clear's sales have generally trended upwards, but it's worth noting that all competitors have shown similar trends, with Bonanza Cannabis Company showing the most significant growth.
In November 2023, the top-performing product for The Clear was the 'Elite - Golden Goat Distillate Cartridge (1g)' from the Vapor Pens category, maintaining its number one rank from October and selling an impressive 7101 units. The second best-seller was the 'Elite - Blue Raz Distillate Cartridge (1g)', which climbed from fourth place in September to second in November. The 'Elite - Grapevine Distillate Cartridge (1g)' made a notable debut in the rankings, landing in third place. The 'Elite - Golden Goat Distillate Disposable (0.5g)', previously the top product in August, slipped to fourth place. Rounding out the top five was the 'Elite - Orange Cream Distillate Disposable (0.5g)', which has been slowly descending in rank since September.