.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Clear has shown varied performance across different states and categories, reflecting both opportunities and challenges in its market penetration. In Colorado, The Clear's presence in the Pre-Roll category has seen fluctuations, with rankings moving from 23rd in May to 21st in August, indicating a slight recovery after a peak in June. In the Vapor Pens category, The Clear maintained a more consistent presence, moving from the 20th position in May to 18th in August, with a notable increase in sales during this period. This suggests a stronger foothold in the Vapor Pens category in Colorado, possibly driven by consumer preference or effective distribution strategies.
In contrast, The Clear's performance in Massachusetts and Missouri reflects challenges in maintaining a competitive edge in the Vapor Pens category. The brand fell out of the top 30 in Massachusetts by June and continued to decline, highlighting potential issues in market strategy or competition. Similarly, in Missouri, The Clear did not break into the top 30 rankings, indicating either a lack of market penetration or stiff competition. However, in New Jersey, The Clear has shown a positive trajectory, climbing from 12th in May to 8th in August in the Vapor Pens category, suggesting successful market strategies or growing brand recognition in the state. This diverse performance across states underscores the importance of localized strategies to address specific market dynamics.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, The Clear has shown a notable upward trend in its ranking from May to August 2025, moving from 12th to 8th place. This positive shift in rank suggests a strengthening market position, especially when compared to competitors such as Rove, which consistently maintained a higher sales volume but saw a slight decline in rank from 5th to 6th place between July and August. Meanwhile, Bloom experienced a decline in sales from June to August, which may have contributed to its stable yet lower rank at 10th place in August. Clade9 showed a strong performance, securing the 7th rank in both July and August, indicating a competitive pressure on The Clear. Despite these challenges, The Clear's ability to climb the ranks suggests effective strategies in capturing consumer interest and improving sales performance, positioning it favorably against its competitors in the New Jersey market.
Notable Products
In August 2025, The Clear's top-performing product was the Elite - Golden Goat Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank for four consecutive months with a notable sales figure of 3411 units. The Elite - Lime Sorbet Distillate Cartridge (1g) climbed back to the second position, showing consistent growth from June to August. Elite - Grapevine Distillate Cartridge (1g) held steady at the third rank, reflecting stable sales performance. The Elite - Orange Cream Distillate Cartridge (1g) slightly improved its position, moving up to fourth place in August. A newcomer to the rankings, Elite - Potent Pineapple Distillate Cartridge (1g), debuted in the fifth position, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
